Do you want to know the must-have elements for an exceptional blog post?

by WarriorForum.com Administrator
7 replies
A new article on Search Engine Journal says that you can get your content the respect it richly deserves by making sure you include thirteen essential blog post elements.



Now look, you can call me negative if you wish, but is anyone else here just consistently and constantly overwhelmed by the range and sheer quantity of advice about what makes great written content?

I mean, this information is all over the place, and at the end of the day, some studies suggest only one in every five bloggers report strong marketing results from blogging.

And no, that's not a typo - only a measly 22% of people like us say they get what they need from their blog despite all the 'good advice' that's out there!

And not only that, but this percentage has been steadily declining over the past three years.

This new article is pretty typical. You'll read a list of elements that include a compelling topic, a search-friendly URL, an author bio, table of contents, and the all-important powerful headline. But in my opinion, it's not that simple. Every readership and writer is different.

That's where you guys come in.

What's your take? Why is it the case that, despite all the guidance, the vast majority of blogs not delivering strong marketing results? And can articles like this one help you get more mileage from your written content? If so, why do we consistently see declining numbers in this area?

Let us know what works for you and appeals to your readers. I'd be really interested to hear from real bloggers and website owners here. Let's come up with our own list of high-performing blog post elements.
#blog #elements #exceptional #musthave #post
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  • Profile picture of the author DABK
    The elements, as per Search Engine Journal's article are:
    1. Compelling Topic
    2. Search-Friendly URL
    3. Include An Author
    4. Table Of Contents
    5. Powerful Headline
    6. Interesting Introduction
    7. Compelling Subheadings
    8. Length
    9. Appealing Visuals
    10. Conclusion
    11. Useful Links
    12. Schema
    13. Suggest Related Blog Posts
    And they have links to other articles that explain how to get better at each point. But, like this article, it's fluff and stuff you say, Duh! to.


    Powerful headline, compelling topic, interesting introduction? They said nothing but the most bland of the blandest thing.


    Same when you click on the links to get better... a lot of banality.


    You're better off reading whatever text book they have for English Composition 101 in colleges.


    Why do we keep writing about what they write? Do we have a number of pixels to kill each day and we're behind now that there are so few newer posts?


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  • Profile picture of the author hbeezy
    Originally Posted by DABK View Post

    Why do we keep writing about what they write? Do we have a number of pixels to kill each day and we're behind now that there are so few newer posts?
    Well, see you have to understand that once Warriorforum changed... it was also around the time Facebook Groups started to take off.

    Also, Reddit started to take off as well, so those two platforms in a sense took a chunk of the otherwise "forum users" here and everywhere else online.

    I also don't like when people add obvious stuff to just create a blog post, video, etc. but there are also the select few that don't know this stuff... so it's kind of like that phrase, danged if you do, danged if you don't.

    A couple things I find interesting is that I didn't know people still prefer an "author". Plus, a table of contents. I think that stuff is subjective... but to each his/her own.

    At the end of the day, this stuff aligns perfectly with SEO rules, so it makes sense. But, some of it can be common sense, especially if one has been doing it for a while now.
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    • Profile picture of the author DABK
      Warrior Forum started to change when Freelance bought it from Allen.


      Their business model is different... presumably, they're happy with it as it is now, but it used to be much better. Look up at discussions from, say, 2011.


      Originally Posted by hbeezy View Post

      Well, see you have to understand that once Warriorforum changed... it was also around the time Facebook Groups started to take off.

      Also, Reddit started to take off as well, so those two platforms in a sense took a chunk of the otherwise "forum users" here and everywhere else online.

      I also don't like when people add obvious stuff to just create a blog post, video, etc. but there are also the select few that don't know this stuff... so it's kind of like that phrase, danged if you do, danged if you don't.

      A couple things I find interesting is that I didn't know people still prefer an "author". Plus, a table of contents. I think that stuff is subjective... but to each his/her own.

      At the end of the day, this stuff aligns perfectly with SEO rules, so it makes sense. But, some of it can be common sense, especially if one has been doing it for a while now.
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  • Profile picture of the author chuckholmes
    I've written about 2,500 blog posts between my two blogs. My most popular posts are:
    • Lists
    • Debate

    I've also found 2,000+ words is almost mandatory and 3k plus or more is even better.

    Write like you talk, so the blogs are conversational in tone. Short paragraphs. Lots of good images. Also, make the post easy to share by having social media buttons.

    I've also found if I link to other influencers in the article, it helps a lot. That's just my experience and suggestions.
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  • Profile picture of the author annaalford
    Yes! In order to write an exceptional blog post, your content should include the following:

    - An interesting headline that captures your reader's attention
    - Well-written and engaging content that is easy to read
    - Useful information or advice that is valuable to your readers
    - A call to action or a conclusion that encourages readers to take action
    - Appropriate images or graphics that support your content
    - A well-formatted layout and design that makes your post visually appealing.
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  • Profile picture of the author Mondiad
    Writing a blog post today definitely requires some hard work.
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  • Profile picture of the author XYZcontent
    Thank you for sharing. Generally adhering to all of these principles can be fairly difficult!
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    Your one-stop shop for all written content.

    Visit us at XYZcontent.com
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