The whole order process, as we all know, usually takes about two minutes with PayPal. With Google Checkout I had to get my credit card, enter it in, then make the purchase.
Then I got a message that it would take 50 seconds to process the order. When it counted down to zero, it told me:
: The payment processor has not yet informed us about your payment. Your order will be processed as soon as they inform us about the payment.
: If required, any information related to this order will be emailed to you. If you do not see the email in your inbox, please check your spam filter or bulk email folder.
: Please contact (email) for any questions.
The whole process took four times longer than it would have with PayPal or ClickBank. And it did not lead to me getting what I bought, so I'll have to go through extra trouble to contact the seller and then wait longer to get it.
I was also surprised to see another feature of Google Checkout which the consumer may appreciate, yet not us as marketers: The payment process includes an option for buyers to keep their e-mail address confidential from the seller. So any marketer that may use it (if there are any) may only get to build their buyers list if/when the system fails to deliver and the buyers have to contact him/her to get what they bought, in which case the list would need to be manually built.
The good thing out of all this is I have a newfound appreciation of why PayPal is so successful - because they got the ordering process right, because it's fast and it works well.
P.S. The Warrior is from the U.S., so it wasn't an issue of PayPal not servicing every country. I just wanted to share this message because I think this was the first time I've ever used Google Checkout and other marketers thinking about using it should know about the user experience - and for sure offer another option.