Twitter Advertising for a Brick and Mortar
I have recently graduated college and started my career as a futures and options broker. We are fairly small right now(3 people). My boss mentioned to me this morning that he wanted to try to do some advertising on twitter and/or facebook and I jumped on it because I knew where I could research for the information
What I essentially want to do is drive traders and aspiring traders/investors to our company website(duh:p), which provides a free e-book on futures and options trading and provides a free trading platform demo(when people sign up for either of these two that is how we get our prospect information.)
When advertising on twitter/facebook, should I be driving traffic directly to our company website, or should I drive them to a "squeeze" page, where we can generate another free e-book or something of that nature to generate a mailing list/prospect list.
Thanks a lot everyone for your replies. I really appreciate your help on this one.....and if anyone knows of a good ebook or something on twitter that would be awesome lol
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