Does your marketing rely on data?

by WF- Enzo Administrator
4 replies
Data. Analytics. Big data. They're all big words in today's tracking-focused marketing. And in most cases, it's an advantage for every marketer to have data insights so they can make informed decisions.

So, does your marketing rely on data? How are you using data in your marketing? Chime in.
#data #marketing #rely
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  • Profile picture of the author GordonJ
    Originally Posted by WF- Enzo View Post

    Data. Analytics. Big data. They're all big words in today's tracking-focused marketing. And in most cases, it's an advantage for every marketer to have data insights so they can make informed decisions.
    So, does your marketing rely on data? How are you using data in your marketing? Chime in.
    Big words, BUZZ words, meaningful words??

    What are the INSIGHTS every marketer needs to make informed decisions, and what are those decisions?

    See, here is the thing with IM, many people think that Analytics/Data are secret keys to getting people to fork over their money.

    And many younger people think this all new and Internet started, but, we used the old SRDS BOOK OF LISTS, for decades to get data about markets, niches, prospects and lists.

    The main INSIGHT derived from this data, was most likely to find prospects...and get this, if you sent a promotion to this targeted list of people and got a 6% return, you more than likely made tons of money. People got wealthy on a 3 and 4% return.

    So, why did 94 out of 100 not buy? One reason, and even now, was the promotion aimed for the heart of the market, those who bought recently, bought frequently or bought in quantities.

    The data was used to create profiles, today; AVATARS, and what happens is, the person writing the copy uses this data to craft a market piece, and one of the dangers of data is...

    When your analytics LUMP everyone into a category, and categories are made into spread sheets...into bits, bytes and DATA...the marketer may forget the HUMAN factor.

    Sure data can aid those who understand it, and have the foundation on which to base their insights, but for many of us; small potatoes/one man bands...it can be a distraction...and maybe, smaller organizations/marketers would do better with more human interaction and engagement...rather than becoming data obsessed because some analyst in the back room, who has no experince marketing or selling...tells him to play small ball.

    Or as Forrest might say; "data is as data does".

    GordonJ
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    • Profile picture of the author Artkantos
      Originally Posted by GordonJ View Post


      Sure data can aid those who understand it, and have the foundation on which to base their insights, but for many of us; small potatoes/one man bands...it can be a distraction...and maybe, smaller organizations/marketers would do better with more human interaction and engagement...rather than becoming data obsessed because some analyst in the back room, who has no experince marketing or selling...tells him to play small ball.

      Or as Forrest might say; "data is as data does".

      GordonJ
      You hit the nail on the head! When you're a one man band you need to focus and use your resources very wisely...Data obsession at that point makes no sense! Plus you probably don't have the necessary data volume to extract relevant conclusion and take decisions based on that
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      • Profile picture of the author GordonJ
        Originally Posted by Artkantos View Post

        You hit the nail on the head! When you're a one man band you need to focus and use your resources very wisely...Data obsession at that point makes no sense! Plus you probably don't have the necessary data volume to extract relevant conclusion and take decisions based on that
        Thanks, I need to amend my post. IF your dream, goal, want in life is to build a huge business, full of employees, doing millions a year in business, from 3 to 50M, or want to get there...then ANALYTICS and DATA may be the best bet, the fastest way to scale up. And there have been warriors, who were doing it all...

        And wanted to scale it up, and did. So I want to make sure that I'm not misunderstood...data is extremely important for that.

        Less modest goals, wants and needs, then probably basic data sets, enough to know your prospect and buyers, and how to onboard the first and keep the latter...may be all the data you need. If this were some place like acquistion dot com, and we follow Hormozi's formula to build big businesses, I would have a different view.

        Since this is WF, and my belief is, and this could be wrong...but it appears most are individuals getting started, scaling up and most not wanting more, cause with more comes more slop and mess...and if TIME is not an issue for you, as in, you love what you do, then that is a different story.

        I love what I don't do.

        We can scale by leverage, using OTHER PEOPLE'S: resources, lists, knowledge, experience, etc. And still maintain the time freedom and the income to keep us happy.

        So, data insight is important, once you understand it, and know how to use it...and it may be a great skill to have...but it goes full circle back to what you want and why you want it.

        GordonJ
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  • Profile picture of the author Jamell
    I use data to gain as much insight on my audiences age l,salary likes ,dis likes ethnicity and so on .

    Data is not fool proof but it does make it easier for me to geo target .
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