Data. Analytics. Big data. They're all big words in today's tracking-focused marketing. And in most cases, it's an advantage for every marketer to have data insights so they can make informed decisions.
So, does your marketing rely on data? How are you using data in your marketing? Chime in.
There are plenty of books, articles and videos about soft skills and general info. But what people really need is step by step blueprint and hard numbers about profitability, conversion ...