A Website Flipping Journal - Does this Content Interest you?

Hey Warriors,

I've been thinking and I'm interested in starting a journal of my flipping endeavours from spotting a good listing, to purchase, to strategy to flip.

It takes some time to write the information out but it is very useful in planning out my own strategies.

I wrote my first post, slash journal entry today and wanted to see your feel for the content since the market for the material is essentially marketers and investors.

I posted the article below and would love your feedback on the content.

What should I add?
Do you like it?
Would you continue reading it?

++++++++++++++++++++++++++++

Network Flip - A $240,000 Check in 10 Steps



When you buy a website your buying an asset. A recent listing by user [sparkingmatt] on Flippa.com caught my interest last night while doing some late night shopping. Tent24.com is a Wordpress theme built specifically for Auto/Car Dealers who want to publish a website but simply don't either one have the time or two have the money to publish their own website.

In this post I explain in how ten steps you can turn this website into a $240,000 check.


From my understanding your purchasing the system he has setup including a unique wordpress theme as well as unique plugin. The website is brand new, starting October 21st 2009, however, it is earning $200/month revenue says the owner.

I really don't care about the revenue or the domain name, tent24 isn't something I can work with, however, the system, theme, and plugin I would be able to work with.

When you purchase rights to a source such as a theme or a plugin it could be a big money maker. Reason being is that you can build similar sites for multiple niches.

Thus we come to my website flipping strategy.



If I were to buy this web property I would:

• Place the entire system on a keyworded related domain name and do a press release via prweb.com
• Copy the entire system and put it on 20 other similar niches that need listings, such as, real estate agents, physical therapists, auctioneers, retail stores, etc
• Market the network with $200 for each domain. Utilizing PPC text as well as banner advertising.
• Create a well converting homepage into a membership model, and offer a one time offer to get out of the monthly memberhship model and pay a fix price.
• With $200 for each domain, I can speculate to receive 250-350 targeted unique visitors, and with our average 3% conversion rate on our homepages I can expect to see at least 6 sales, I'll price my membership between $33-$40 per month so I can break even on my advertising.
• If your following along here my network of similar sites just earned at least $4,000 in total because that would break even on advertising expenses.
• Assuming all 6 sales are monthly memberships, the network is earning $4,000 every month.
• Your next month of ownership, shell out $500 to do a ridiculous backlinking job on the network.
• The Following month start listing the sites, list them separately but cross promote the sites through your listings. With the backlinks, traffic, and revenue, each site should sell for minimum $12,000 in a bad market like this. Find an offline buyer you could be looking at $24,000
• Multiple $12,000 minimum by 20, equals = $240,000

The minimum bid on tent24.com is $1,999, I'm keeping this one in my watchlist for now.

What do I think the site is worth?

Based on the revenue and traffic alone the site should sell for at least $1,000, however now add in the source code, system, and plugins this is where the market will have to value sparkingmatt's system. I value it at $1,000 - $1,500 thus I think a good selling price on this site would be $2,000 - $2,500.

+++++++++++++++++++++++++++++

Thanks for reading.