Is Google Ads still effective for promoting Clickbank products?

7 replies
Hi! I recently launched a campaign on Google Ads to promote one of the popular supplements on ClickBank, which gravity is 49 and gives at least $130 per sale.

I published a great 4500-word review of this supplement and I think I explained everything in detail and was neutral in the product review & put two call-to-action buttons and explained how to buy the product

Next, I inserted Buyer Intent keywords very related to the product, such as [best weight loss supplement]

All keywords are Exact-matching to ensure I get highly targeted visitors. I divided the keywords into groups to ensure that each group of keywords is very relevant to the ad copy

I used the Maximum Clicks strategy. The daily budget = $15
So far I got 42 clicks and didn't get any conversion

I know someone will tell me 42 clicks isn't enough to judge a campaign failure, but I have a strong feeling that even if I get to 100 clicks I won't get any conversion.

What is wrong? Why is there no conversion? How can I achieve my dream of making my first sale on Clickbank?
#ads #clickbank #effective #google #products #promoting
  • Profile picture of the author Kay King
    I know someone will tell me 42 clicks isn't enough to judge a campaign failure, but I have a strong feeling that even if I get to 100 clicks I won't get any conversion.
    So - doesn't matter what anyone tells you....you think 42 clicks is enough to call it a failure - because you have a 'feeling' about it. That is a natural reaction for a new marketer - but 'feelings' have nothing to do with results. I'm sure you realize that.

    Does anyone READ 4500 words of a review about a weight loss supplement? Almost 300,000,000 google results for 'best weight loss supplement'. I'm a writer - and I couldn't write that much about one diet supplement without boring myself to death.

    Sometimes figuring out what is wrong with an campaign is knowing what questions to ask - and being willing to listen to the answers.

    The gravity and the commission don't matter unless you find a way to get sales of the product. THAT is the hard part.

    I give you credit for putting into practice some of the systems so many marketers recommend. It can take quite a bit of testing and tweaking and running ads to hit the 'sweet spot' on sales.

    Selling into such a competitive market (weight loss) with a high end product ($130 is high commission for a supplement) may not be the best way to START selling online.

    How long have you been running the ads?
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    • Profile picture of the author Mamymilan60
      Originally Posted by Kay King View Post

      So - doesn't matter what anyone tells you....you think 42 clicks is enough to call it a failure - because you have a 'feeling' about it. That is a natural reaction for a new marketer - but 'feelings' have nothing to do with results. I'm sure you realize that.

      Does anyone READ 4500 words of a review about a weight loss supplement? Almost 300,000,000 google results for 'best weight loss supplement'. I'm a writer - and I couldn't write that much about one diet supplement without boring myself to death.

      Sometimes figuring out what is wrong with an campaign is knowing what questions to ask - and being willing to listen to the answers.

      The gravity and the commission don't matter unless you find a way to get sales of the product. THAT is the hard part.

      I give you credit for putting into practice some of the systems so many marketers recommend. It can take quite a bit of testing and tweaking and running ads to hit the 'sweet spot' on sales.

      Selling into such a competitive market (weight loss) with a high end product ($130 is high commission for a supplement) may not be the best way to START selling online.

      How long have you been running the ads?
      For a year. I have run 7 campaigns. The only campaign that worked with me was one in which I promoted a popular brand product and targeted only the audiences of that brand.

      I read to one of the marketers I trust (who made TONS of money through PPC) that most of the money he made from PPC campaigns he promoted the products of very popular brands and only targeted the audiences of that brands. It seems that what he said is true because it happened to me too. This method is guaranteed to achieve sales, but unfortunately, its profit margin is very low and may end with a loss in most cases due to the very Low commission

      What I like about Clickbank products is that they come with a high commission compared to other platforms, but the problem is that most publishers prohibit bidding on their brand, not to mention the deadly competition with other marketers.
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      • Profile picture of the author Artkantos
        Banned
        Originally Posted by Mamymilan60 View Post

        For a year. I have run 7 campaigns. The only campaign that worked with me was one in which I promoted a popular brand product and targeted only the audiences of that brand.
        Why don't you focus on that type of campaign? Can you replicate that successful campaign?
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        • Profile picture of the author Mamymilan60
          Originally Posted by Artkantos View Post

          Why don't you focus on that type of campaign? Can you replicate that successful campaign?
          During this campaign I got sales but the profit margin was very low.
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  • Profile picture of the author tacitinc
    Ya man your approach is relatively logical however you'd save yourself a ton of cash if you ran some proper a/b split tests to identify the offer that converts the highest with your traffic first, then kw optimize, the absolute bare Bones minimum ad spend daily is $60 per day, that will yield enough good data for you to be able to decide what to do next
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  • Profile picture of the author Devilfish168
    As usual ,
    - creative title to lure people click on your ad
    - ad photo also , is not main the product photo, is " gross " or those photo will make people curious thus click on your ad.

    Got sale later is another thing. Just like open a shop, some come in see never buy some come in buy.

    but for me prefer Email list than using ad
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  • Profile picture of the author Frank Donovan
    Originally Posted by Mamymilan60 View Post

    Hi! I recently launched a campaign on Google Ads to promote one of the popular supplements on ClickBank, which gravity is 49 and gives at least $130 per sale.
    I don't know what other criteria you used, but gravity won't tell you anything about the product's conversion rate. What a high gravity implies is that there'll be tons of other affiliates competing to promote it.

    If you're dead set on a Clickbank product, first check the sales page for leaks. In other words, are there any external links, for example to the vendor's subscriber list? If so, run away.

    When you find a sales page that's well-written, test it with traffic from a variety of sources before committing to a fully-fledged ad campaign.
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  • Profile picture of the author Have do
    Now that you pretty much created your campaign, this is where the "efficiency" part comes in.

    Click on "Tools" at the top and select "Keyword planner".

    We are going to select exact match-type long-tail keywords so that we get clicks only from the most relevant traffic.
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