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tier 1 geo or Africa/LatAm

by m jack
8 replies
Hello everyone, we all have reached this crossroad at some point as an affiliate and I am interested to hear what you have to say:
Would you rather run a campaign in a top tier geo with expensive traffic and a high cr(e.g 12%) or would you rather run one in an African/LatAm geo with cheap traffic and low-ish cr(e.g 5%)?
#africa or latam #geo #tier
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  • Profile picture of the author Devilfish168
    Originally Posted by m jack View Post

    Hello everyone, we all have reached this crossroad at some point as an affiliate and I am interested to hear what you have to say:
    Would you rather run a campaign in a top tier geo with expensive traffic and a high cr(e.g 12%) or would you rather run one in an African/LatAm geo with cheap traffic and low-ish cr(e.g 5%)?
    huh? Obviously is Tier 1.
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  • Profile picture of the author DABK
    If Tier 1 is 2.4 times better at converting, everything else being equal, Tier 1 is the option.


    But you say it's more expensive. If it's less than 2.4 times more expensive, it's Tier 1. If it's more than 2.4, it's Tier 2.



    Originally Posted by m jack View Post

    Hello everyone, we all have reached this crossroad at some point as an affiliate and I am interested to hear what you have to say:
    Would you rather run a campaign in a top tier geo with expensive traffic and a high cr(e.g 12%) or would you rather run one in an African/LatAm geo with cheap traffic and low-ish cr(e.g 5%)?
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  • Profile picture of the author Frank Donovan
    Not sure why this question has been phrased as an either/or situation. As long as you're satisfied with your targeting, surely you'd go with any territory that's making you an acceptable net profit.
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  • Profile picture of the author m jack
    i might not have put the question in the correct format, but this is with regards to choosing a geo to start a campaign, and i want one that will bring the most overall profit, without doing a test on both. My reasoning is that someone has already done a similar test and hence my asking the question here
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    • Profile picture of the author DABK
      Someone may have done such a test, but, unless you know the details, you do not know if their results are a good indicator for you.


      You need to give out more details.


      And even then, you do not know all they've done to convert at the rate they converted, or that you can do the same.


      So, you'd probably have to do your own testing.



      Originally Posted by m jack View Post

      i might not have put the question in the correct format, but this is with regards to choosing a geo to start a campaign, and i want one that will bring the most overall profit, without doing a test on both. My reasoning is that someone has already done a similar test and hence my asking the question here
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  • Profile picture of the author savidge4
    Originally Posted by m jack View Post

    Hello everyone, we all have reached this crossroad at some point as an affiliate and I am interested to hear what you have to say:
    Would you rather run a campaign in a top tier geo with expensive traffic and a high cr(e.g 12%) or would you rather run one in an African/LatAm geo with cheap traffic and low-ish cr(e.g 5%)?
    I happen to deal a bit on the Latin American market. And YES its cheaper, and I find it converts F A R better.

    BUT I do not run English ads I try to run in the States. I run Spanish or Portuguese depending on the market - world of difference.

    Running English ads to non native English speaking people results in poor conversion - its as simple as that.

    And on top of that promoting English based affiliate products that are again written in non native language to the target - is therre a wonder why its not converting?

    Language is a big hurdle - one that is somewhat easily solved - but I dont see a lot of affiliate offers in say Spanish.
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    • Profile picture of the author m jack
      i have gotten a few things that you have mentioned here and will remember them; is
      Latin America the only other market you have dealt with? have you tested the Caribbean islands or some Asia pacific islands?
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      • Profile picture of the author savidge4
        Originally Posted by m jack View Post

        i have gotten a few things that you have mentioned here and will remember them; is
        Latin America the only other market you have dealt with? have you tested the Caribbean islands or some Asia pacific islands?
        The Caribbean Islands are a bit different... the major source of economy is tourist driven, and the internet is not so consistent. Puerto Rico and Trinadad / Tobago in my experience are the hot spots.

        Asia Pacific islands into Asia, and towards the Middle East... I would say are ripe and ready for Affiliate products in their native languages - and priced accordingly to each economy.
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  • Profile picture of the author Jhon peterson
    Even if you are relatively familiar with CPA Marketing, as many affiliate marketers are these days, you might still have questions regarding CPA offers and the restrictions advertisers impose over locations traffic comes from.

    You might have heard a term "Tier" while browsing forums, affiliate networks or from your account manager. A large percentage of advertisers mention that they would prefer receiving traffic from specific GEOs or Tiers. That's quite natural, as every advertiser has marketing goals and they know what people they would prefer to see among their clients.

    If you violate this condition and bring traffic from non-approved locations, the advertiser has the full right not to pay for these conversions. Obviously, it's in your best interest to set all the geo-targeting precisely in accordance with what advertiser wants, and the Tiers stated in the offer. So, anyway, what does the "Tier of Traffic" mean? More about Geo-Targeting
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