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here is what made you curious about this

by ZephyrIon
11 replies
Read this first: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4635443/

OK. According to the science they can't quite pin down what causes curiosity. They found curiosity to be something found in worms and humans.

This is marketing let us not take this too far and let's try to skim the surface level of this.

Outside of Clickbait how do you drive curiosity through ads to not only lower your cost but increase your overall conversion rate.

Talk about curiosity and click through rate and conversion rate.

Originally Posted by max5ty View Post

I think it's because we want to know how something affects us personally. A simple definition I guess.
#curious #made
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  • Profile picture of the author Artkantos
    I do influencer marketing, if they are excellent ones (by you doing a good job filtering), they know their audience and I tend to have successful promotions that way. Then I re-target the non-buyers which is way more cheaper and effective.

    "Curiosity killed the cat... but satisfaction brought it back" they say in English, "La curiosidad mató al gato... pero murió sabiendo" (Curiosity killed the cat... but it died knowing), we say in Spanish
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  • Profile picture of the author Kay King
    That's the first I've read of curiosity in worms - interesting. I know animals are curious - and people can be curious to the point of nosy.


    Creating curiosity, however, is difficult. It takes a very light touch and few marketers can do it...at least that I've seen.
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  • Profile picture of the author WF- Enzo
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    "Curiosity is not a sin.... But we should exercise caution with our curiosity" - Albus Dumbledore.

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  • Profile picture of the author max5ty
    I love the whole curiosity thing.

    Psychologists say it's because we want to learn, grow, and discover, blah, blah, blah.

    I think it's because we want to know how something affects us personally. A simple definition I guess.

    We read about someone dying and we really want to know how they died. Why don't they list that? We are always wanting to know...

    Bob died from a heart attack...

    Cindy jumped off a bridge...

    Larry OD'd on meth.

    We want to know these things because we want to know if and how we could protect ourselves, or what we need to look out for.

    On the other hand, curiosity is closely linked to being nosey...

    we have a forum in my small area town that talks about all the police, fire, and stuff that's happening.

    Someone will post there's a wreck or something and almost every time someone will ask if anyone knows the name. Nosey.

    Curiosity is what makes marketing work.

    There's a whole science behind it.

    Interesting post.
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    • Profile picture of the author ZephyrIon
      Originally Posted by max5ty View Post

      I think it's because we want to know how something affects us personally. A simple definition I guess.
      This guy nailed it.
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  • Profile picture of the author Jonathan 2.0
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    Originally Posted by ZephyrIon View Post

    Wow. Thanks for the Article ― I didn't read all of it, however I would guess that as People we are curious because we love learning new things. Nothing wrong with that. I suppose many Animals are "curious" as well. (That's how they learn.)
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    • Profile picture of the author Artkantos
      Originally Posted by Jonathan 2.0 View Post

      Wow. Thanks for the Article ― I didn't read all of it, however I would guess that as People we are curious because we love learning new things. Nothing wrong with that. I suppose many Animals are "curious" as well. (That's how they learn.)
      They definitely are! Have you ever had a puppy? The first year or so, they have to bite into everything that exists haha or my brother's ferret, every time it is in a new room or place it has to check every inch, it's crazy!
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      • Profile picture of the author Jonathan 2.0
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        Originally Posted by Artkantos View Post

        They definitely are! Have you ever had a puppy? The first year or so, they have to bite into everything that exists haha or my brother's ferret, every time it is in a new room or place it has to check every inch, it's crazy!
        Lol. Sure. I think even for a small animal being "curious" makes sense. [Definition= "Eager to know or learn something."]
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      • Profile picture of the author agmccall
        Originally Posted by Artkantos View Post

        They definitely are! Have you ever had a puppy? The first year or so, they have to bite into everything that exists haha or my brother's ferret, every time it is in a new room or place it has to check every inch, it's crazy!
        Is that curiosity or natural instinct?

        al
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        • Profile picture of the author ZephyrIon
          Originally Posted by agmccall View Post

          Is that curiosity or natural instinct?

          al
          natural instinct
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  • Profile picture of the author Claude Whitacre
    Originally Posted by ZephyrIon View Post


    Outside of Clickbait how do you drive curiosity through ads to not only lower your cost but increase your overall conversion rate.

    Talk about curiosity and click through rate and conversion rate.
    Curiosity can work, but it's the weakest of the appeals.

    Curiosity titles are poor titles for books. They make bad headlines, book titles, e-mail headers.

    They are used as clickbait because there is no choice. Curiosity is better than no appeal at all. It's also useful if you are using click bait with celebrities, or you are appealing to a general audience with no specific interest/need/category.


    Curiosity makes a great secondary appeal. The primary appeal will be strongest if;
    1) It identifies who the headline/titles is for.
    2) It provides a huge benefit to the intended reader. or
    3) it identifies a huge threat to the reader.

    If you can also include the element of curiosity, it makes the reader more likely to continue reading. But first, they need a reason to click the link.
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