|"90% of users trust Reddit as a place to learn about new products and brands. During the holidays, people come to the platform in droves for recommendations about which gifts to buy, recipes to make, and traditions to start."|
There are also insights into key trends, and more, and the guide also includes essential ad tips, which also provide some interesting pointers on how to use the platform as a research tool. Which could be Reddit's key value proposition - beyond direct advertising, Reddit also provides a wealth of insight into key trends, including rising products, with the comment sections also giving access to valuable notes on what consumers are looking for in certain items.
Reddit continues to develop its ad tools, and has become a more valuable resource for connecting with engaged communities - though questions have also been raised in relation to how it applies its ad policies to different subreddits. Still, at 50m+ active users, in over 100k niche communities, there could be significant opportunities there to help you connect with the right audiences for your offerings.
What do you think of Reddit? If you've tried it, did it work for you? Is it becoming a more marketer-friendly option or do the pitfalls of old remain? Tell us your thoughts!