Online store howto's
I'm in a discussion with a company about doing a joint venture around their online store. They are an established company manufacturing a quality product in the recreation space with a loyal, active fan/client base.
Their website needs overall reworking with SEO in mind, and their online store is pretty much useless from both a marketing and functional perspective. Aesthetics....don't take me there.
Their client base is basically begging them to sell more stuff. The store's functionality is not that useful from a marketing or sales perspective.
The JV is me taking over the online store which sells accessories related to their main products. Most of the information I have is good for the updating the main website, and I'm familiar with digital product sales, but online stores for physical products are new territory.
Where do you begin to learn about this arena? There's marketing/SEO, on page marketing, product placement, procurement and so forth.
Any suggestions what forums, books, gurus, resources I can start getting a clue?
Thanks.
Getting back in the grove after taking a year off following a family tragedy.
Getting back in the grove after taking a year off following a family tragedy.