I work for a global software company as a regional Marketing Manager. The company is HQ-ed in Germany so has a strong market presence there - it also has a strong presence the US and France. As a consquence, our English website is in the United States, and web visitors can change their language (not location) via the drop down at the top - we currently have English, France, Germany, Span and Japan. UK web visitors are directed to the US website. We currently without specialist SEO knowledge - a gap we are a looking to fill.
The UK is a smaller market for the organisation, but they are looking to grow this. My question is this:
Can we drive UK traffic to a US based website?
My colleagues in France, Germany and US gather plenty of organic form submissions - I feel this is because they have a website dedicated to their market. I need to start generating web traffic and conversions in the UK, but I'm not sure it's possible without being able to update a UK based website with content, blogs etc. As a temporary measure, we have Google Ads running in the UK which papers over these cracks. But I need a long term strategy and have no idea where to start - a new website for the UK would be a serious undertaking for the business so I need to absolutely sure it's the right path to take.
Thanks a lot.