How to reach target audience for Performing Arts kids theater?

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Hey guys, I am seeking advice for a startup local Performing Arts theatre company which includes special needs kids. The owner is doing some good stuff marketing by joining fb groups for special needs kids and posting ads there. Also is doing some fb Audience ads trying to reach people who might be interested.

Is there anything else you guys can recommend which might help the owner get more clients please on a very low budget? Thanks guys.
#arts #audience #kids #performing #reach #target #theater
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  • Profile picture of the author savidge4
    what exactly is the target? Kids for the program - OR - patrons to see the shows?
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  • Profile picture of the author mikehende
    Patrons to see the shows, thx. I can pm you their site if needed?
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    • Profile picture of the author savidge4
      Originally Posted by mikehende View Post

      Patrons to see the shows, thx. I can pm you their site if needed?
      Originally Posted by mikehende View Post

      The owner is doing some good stuff marketing by joining fb groups for special needs kids and posting ads there.
      I understand WHY, you / they are doing this specifically... but that is not targeting the audience that will see the show. You do not have to have a child that is special needs in order to see a show that has special needs participants.

      I would be looking for and reaching out on FB groups that are A) related to local theatre and NOT at a national level and B) Looking at Facebook Marketplace and groups related to selling where they can post, and C) I would be looking at other special needs programs and seeing who they might have listed as "Corporate Sponsors" and D) any and every LOCAL organization that is related to "The Arts" I would be hitting up with requests to share FB posts and the like of the event(s) etc.

      Art... will support Art - Theatre... in particular will support Theatre. If the Owner had the idea to start a troupe - they have the Theatre Niche contacts already, they need to start leveraging THAT.

      Generally speaking - Good things happen to good people and all they have to do is ask!
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  • Profile picture of the author DABK
    To add to what Savidge said:
    Local high schools in my area have theater programs. One of the rules: all the students have to go see one or two shows each term. You make friends with the theater teachers, they might have all their students attend one of your shows.


    If high schools in your area are like mine, you've got yourself a good deal. You might get them interested even if they do not have a theater program / theater classes.
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    • Profile picture of the author socialentry
      OP: have you actually sat through one of these recitals yourself in full?

      If you do, you will very very quickly see that your target audience are the kid's family and friends first and foremost for very obvious reasons.
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  • Profile picture of the author mikehende
    Great advice and info guys which I am passing on to the owner, thank you! I should have mentioned that this is not only for Special Needs kids but for kids in general. Also, not only for performing arts shows but also acting classes for kids too.
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