Which of these would you consider the better option?

6 replies
For the longest time I have always had my website setup such that the home page gives 2 options - Become a free member (get on my email list) or see the price options to become a full access member (become a buyer).

This "2 options" thing makes tracking a major headache.

I've been really getting into learning about funnels, data tracking, paid advertising, etc lately. I've also gotten some great advice from really knowledgeable marketers as well, and most would agree that a landing page should always have just ONE SINGLE goal on it, whether that is to make a sale or to collect an email address.

As a result, I have eliminated the "free membership" option from my home page, leaving it as only the option to buy.

I created a whole separate landing page for the free membership as well.

I've also updated the links in the descriptions of all my YouTube vids as well. Now, instead of just having one single link that points to my home page, I have 2 links - One that goes to my homepage (if they want to buy), and one that goes to the free membership option.

It's only been a few days, but as a result I've noticed that there have been much less people signing up for my free stuff. I plan on primarily using FB ads to get leads from on, but I still feel like I'm losing a lot of potential free leads with this change.

I'm wondering which of these 2 options you would consider to be the better one:

1.) Keep my home page as it's always been, with the 2 options on there

2.) Stick with the new model where the "leads" and the "sales" are on 2 separate landing pages, which makes tracking/optimization much easier

Thanks!
#option
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  • Profile picture of the author Jason Kanigan
    Do your split testing and see which converts better. Use a wildcard and send 2/3 or 3/4 of the traffic to the existing page, which you know already works, and the remainder to the new one.
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  • Profile picture of the author Frank Donovan
    Unless you've changed your URL, I still see both free and paid offers on your landing page. Also, just as an FYI, your price boxes and the text lower on the page show different lifetime access prices - you might want to correct that.

    Regarding your question, I think having any kind of free course option is over-complicating the offer and confusing for your visitors. I'd be inclined to just have a paid subscription offer with a free 7-day trial, and send all prospects to the same page.
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  • Who would land anyplace they nevah expected to fly?

    "Dear Diary, ima mysteriously manifested in Misshourri an' I cain't find no decent SHOO PLACE!"

    Actschwlly, nowan intested in Misswhorery -- like alla the hotels there.

    Browse Our Catalog
    Till You Can't Sweat
    No More.

    Natchrly there be plenny pages there.

    Sayin' What.
    Ansain' Why.
    & othahwise openin' up noomerous *I shall be frank* danglin' pendulations of impossible desiah.

    Only they call this the MENU bcs they tryin' to be CLEVAH.

    Anyways, that is the purpose of most landahs vs genrl web cahpy 'bout Musshowherry.

    Hey, yeah, plus anyone gettin' festive already?

    For sure I wanna kiss evrywan undah the MsToeBerries!

    All I gotta do right now is source the finest MsToeBerries to rot in a pot in my apartment as I cavort most haplessly.

    Am I in flight, or do I wish to land?

    What singulah solution will spare me my seemingly genetic wift an' waft?

    Why ask for a friend when you could ask for plenny people you nevah even met?

    What will they discovah that they will latah regret?

    Don't wanna mention pain points bcs I been srsly schloppo all day -- but if you CAN, you MUST ... an' you gotta apportion the blame ACCURATELY & DECISIVELY.

    This way, your red hot prospects gonna say

    yeah gonna wait till the price is slashed and you figure this shit the way I actually want it

    plus I jus' purchased a family of terrapins off CRAYZEE REPTILE BRAINS DOT COM and they bit my 2yo's frickin' finger off.

    I am seriously concerned as a potentially inadequate parent facing immediate calamities which may forever deny me the truth about my ... Uhm ... K ... wait a sec ... pizza guy is here ...

    (I throwin' sound advice for amphibian enthoosiasts into the mix here, most prolly bcs it is Thursday. Which is weird bcs typically I Toosday for non-mammalian stuffs. Yeah, I know: call Moi Clarificayschwaahn Bunny.)
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Randall Magwood
    Which one are you making more money from? The free leads that you get - do they convert and make more money than those who go straight to your product offer? Depending on your price and history of sales, I would keep the options separate and test which ones bring you more money.
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  • Profile picture of the author DABK
    Have you tried paid option only? And, if they do not buy, a pop-up offer for the free subscription (that clearly shows they're getting less, a lot less, with the free option)?


    I have been persuaded to sign up for a paid version in this manner. Don't think I'm one-of-a kind.


    Between free and paid, I'd go with paid.


    I might have a low-cost paid option and a higher paid-option, but paid seems better to me: too many tire-kickers sign up for free stuff, too few convert to paying customers. Or even use the membership beyond the first day or two. In my experience.


    If you were giving away a free pdf something (lesson?) to email them the paid membership offer and a paid membership, I'd keep both. But free membership vs paid membership, I'd just go with the last.
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    • Profile picture of the author Bkelly301
      Originally Posted by Jason Kanigan View Post

      Do your split testing and see which converts better. Use a wildcard and send 2/3 or 3/4 of the traffic to the existing page, which you know already works, and the remainder to the new one.
      Good call. Trying to test this with free traffic has always been tricky, but I can definitely split test this with paid traffic. Good call. Thank you!

      Originally Posted by Frank Donovan View Post

      Unless you've changed your URL, I still see both free and paid offers on your landing page. Also, just as an FYI, your price boxes and the text lower on the page show different lifetime access prices - you might want to correct that.

      Regarding your question, I think having any kind of free course option is over-complicating the offer and confusing for your visitors. I'd be inclined to just have a paid subscription offer with a free 7-day trial, and send all prospects to the same page.
      Ah thanks for pointing out that mistake! I've been playing around with my homepage a lot today, so it's possible that you caught a different rendition of it. I agree 100% about the 7-day trial. However, my concern with that was always that people would be able to easily rip my content, or people would just keep signing up with different email addresses. But I do agree that if there were to be any type of "free" option, then a free trial would be the way to go!

      Originally Posted by Princess Balestra View Post

      This way, your red hot prospects gonna say

      yeah gonna wait till the price is slashed and you figure this shit the way I actually want it
      Haha I gotcha. Good call!

      Originally Posted by Randall Magwood View Post

      Which one are you making more money from? The free leads that you get - do they convert and make more money than those who go straight to your product offer? Depending on your price and history of sales, I would keep the options separate and test which ones bring you more money.
      I can't say for sure how well the leads convert within a short time frame. However, I do make a killing during sale periods (Black Friday, etc.) by pitching the sale to this prospect list (that builds pretty steadily by offering the free membership). That's the main reason that I don't want to neglect this.

      Life is going to be so much easier once I get the paid traffic stuff down because then I can really TEST and TRACK. Testing and tracking with organic traffic isn't easy!

      Originally Posted by DABK View Post

      Have you tried paid option only? And, if they do not buy, a pop-up offer for the free subscription (that clearly shows they're getting less, a lot less, with the free option)?
      Ah that is a good idea. I haven't yet considered an exit popup. Thank you!!
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