What are the top costume themes and trends for this year's Halloween?

by WarriorForum.com Administrator
4 replies
Halloween is up in a few days (10/31), and if you're planning a themed campaign to coincide with the holiday, it's important noting the top Halloween trends of the year to stay on top of any noticeable, and perhaps brand-relevant, adjustments.

Based on early Halloween engagement activity, here's a look at some of the current significant trends to watch.

Starting with Pinterest, here are the top 10 Halloween costume trends:
  1. Stranger Things costume ideas (+22x)
  2. Elvis and Priscilla costume (+19x)
  3. Patrick Bateman costume (+18x)
  4. Top Gun costume (+6x)
  5. Anna Delvey costume (+5x)
  6. Harley Quinn halloween costume (4x)
  7. Avril Lavigne halloween costume (+3x)
  8. Dani Hocus Pocus costume (+3x)
  9. Maddie and Cassie Euphoria costume (+3x)
  10. Lord of the Rings halloween costumes (2x)

Top Gun is timely (Maverick was released earlier this year), as well as Patrick Bateman and his timeless memes.



Meanwhile, here's data from Google Search:
  1. Gomez Addams costume
  2. Mary Sanderson costume
  3. Spiderman costume
  4. Joker costume
  5. Akatsuki cloak
  6. Cruella costume
  7. Black Widow costume
  8. Velma costume
  9. Harry Potter costume
  10. Mandalorian costume

Further platforms will disclose more data and trend insights in the coming weeks, as well as any new tools and opportunities to assist people participate with the event.

However, if you're ready to start planning or just need some guidance, these are the top trends as they now stand, which may help you identify the ideal strategy for your campaigns.

Chime in.
#costume #halloween #themes #top #trends #year
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  • Profile picture of the author RMRC
    Great post! You could also search what is the most popular by which location:

    Anchorage, Alaska: Rabbit
    Atlanta: Spider-Man
    Boston: Dinosaur
    Chicago: Stranger Things
    Dallas: Dinosaur
    Detroit: Witch
    Honolulu: Maui (character from the Disney movie, Moana)
    Houston: Witch
    Las Vegas: Stranger Things
    Los Angeles: Spider-Man
    Miami: Rabbit
    Nashville, Tennessee: Dinosaur
    New Orleans: Witch
    New York: Fairy
    Philadelphia: Rabbit
    Phoenix: Dinosaur
    Pittsburgh: Pirate
    Portland: Fairy
    Seattle: Witch
    Washington, D.C.: Dinosaur

    Movies and TV shows will definitely have a huge impact on trending Halloween costumes as you indicated above.

    Surprisingly the most searched Google costume overall is a Witch costume. So even with the trends coming out its good to know the classics will always be popular.

    Also of note, people like to put costumes on their pets. That might be a good upsell if for example you have a trending costume like Stranger Things for the customer and another Stranger Things costume for their pet!
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  • Profile picture of the author Frank Donovan
    Originally Posted by WarriorForum.com View Post

    However, if you're ready to start planning or just need some guidance, these are the top trends as they now stand, which may help you identify the ideal strategy for your campaigns.

    Anyone still looking to identify a Halloween strategy should probably leave it until next year.
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    • Profile picture of the author DWolfe
      Originally Posted by Frank Donovan View Post

      Anyone still looking to identify a Halloween strategy should probably leave it until next year.
      Considering today (Saturday) is usually when people have their Halloween Parties. In this area, the forecast is for rain on Monday (31st). Some places have already switched to have trick or treating tomorrow. I would say it's too late for this information to be posted. Unlike last year when the Black Friday sales were posted on Cyber Monday ;>)
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      • Profile picture of the author Frank Donovan
        Originally Posted by DWolfe View Post

        Considering today (Saturday) is usually when people have their Halloween Parties. In this area, the forecast is for rain on Monday (31st). Some places have already switched to have trick or treating tomorrow. I would say it's too late for this information to be posted. Unlike last year when the Black Friday sales were posted on Cyber Monday ;>)
        Campaigns targeting fixed holidays are best planned months in advance - especially when promoting physical products.

        I suppose one benefit of this thread might be to remind people to be on the lookout soon for Halloween costumes from this year at knock-down prices ready for next time.
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