"Content is king."
At least, it is one interpretation of the adage that every website owner follows. However, in the ever-changing environment of content marketing, content distribution is a close second to content creation.
As competition heats up, businesses must engage in successful content marketing by employing multiple content marketing platforms.
How ferocious? This year, 47% of businesses want to expand their content teams.
Here are five tools to consider if you want to take your content to the next level.
Exploding Topics - best for trending content
Brian Dean developed Backlinko and Exploding Topics and has been a trusted resource in content marketing since taking Backlinko from nothing to millions of monthly users.
Since launching his website, Dean has focused on assisting others by providing data on emerging issues before they take off.
Exploding Topics collects data and employs an innovative algorithm to calculate the percentage growth of certain topics of interest.
With this information, you may begin creating content first to obtain a competitive advantage.
BuzzSumo - best for socmed content
BuzzSumo joined the fray in 2013.
Since then, this platform has expanded its service offerings to become a content marketing powerhouse.
BuzzSumo provides services such as content discovery, research, monitoring, and influencer insights. The influencer option might dramatically boost the chances of your content marketing efforts going viral.
By going to the "top sharers" area, you may find influencers who have shared articles that may be related to the themes you've written about and ask them to share your post in order to increase the reach of your material.
Outbrain - best for native content
Outbrain was a pioneer in native content and has a massive market share advantage over competitors.
Outbrain now serves 344 billion monthly content suggestions in more than fifty-five countries. Outbrain does not require a substantial financial commitment to get started.
Set a campaign budget of $20 and a CPC (cost per click) pricing point of 0.03 cents to start a campaign on the Outbrain network.
Patreon - best for content membership
Patreon provides content producers with a premium membership model.
Patrons' monthly contributions have offered a constant opportunity for content creators to deliver great material while making a career.
Patreon, which was founded in 2013, soon became the go-to platform for content producers looking to build a dedicated fan base.
Content creators are divided into numerous categories, including videographers, podcasters, writers, artists, and musicians.
Patreon is the way to go if you are a content producer looking to make a living without launching a blog.
Contently - best for content scheduling
Contently makes it simple to schedule content distribution. You can simply organize times and dates for content distribution across many platforms.
A tool called Storybook use proprietary algorithms to forecast which themes would have the most effect.
Contently also makes SEO recommendations and examines the voice and tone of the material. Access to the premium creative network is one of the most significant advantages offered by Contently.