To begin with, Google is including discount codes and promos into product search results, which will allow customers to connect with seasonal offers and bargains without having to look for the information elsewhere.
|"Our new promotion badge will show up in Search on items running a promotion (like "15% off with coupon code HOLIDAYS"). While in the past we've shown when items are on sale or the price has dropped, you can now see specific promotions and compare them to others right in Search. We're also adding a new coupon clipping feature, which allows you to easily copy promo codes when you're ready to buy."|
To optimize potential, firms may need to provide better deals and discounts, as well as ensure that they are registered with Google. If a rival is running a fantastic discount promotion, and consumers can now see it in-stream, that might be a huge driver, and you'll need to be aware of it, as well as how your offers match-up, as they develop.
|"If you search for a women's puffer coat, for example, we'll show you a side-by-side comparison of available puffer coat deals right in your results. This new view will roll out in the US this month, just in time for the holidays."|
You'll also notice that this display isn't in the 'Shopping' tab, but rather in the main Google search results page for this product.
These are significant listing modifications that may have a significant influence on online shops.