How to drive revenue with customer-focused strategies

"Will they/won't they?" "Recession chatter has marketers running the figures on their 2023 budgets and wondering, "How can we continue to acquire new clients while keeping the ones we presently have?" "

Optimizing your conversion rates with a customer-centric approach is an excellent place to begin. Here are four easy ideas for increasing conversions (and an invitation for a behind-the-screen tour of the highest-converting verification platform on the market).

Testimonials talk
Because savvy consumers understand that company advertising is inevitably biased, reading evaluations from actual customers increases their trust in a business's products and services.

Reach out to clients who have previously expressed their satisfaction with your services to obtain some strong quotations, and then, with their permission, display these testimonials in strategic areas around your site and on your high-value pages.

Re-engagement converts
You may send an email or SMS reminder to consumers who visited your site but did not finish their activity or purchase if you have their contact information. Even after a consumer has converted, continue to encourage them to convert!

Personalized content, special promotions, product recommendations, loyalty programs, and requests for feedback may help you keep converted consumers interested.

Personalised marketing nurtures loyalty
If you target certain client groups with customised messages, your marketing and conversion rates will skyrocket. After all, tailored marketing methods resulted in a favorable ROI for 89% of marketers. Begin by segmenting your target audience.

Many reasons may be used to segment people, but one of the most successful is to use identity-based features like work (i.e. teachers) or life stage (i.e. new movers). This is known as identity marketing. Identity marketing helps you to build a better connection with the individuals who belong to them since it targets groups (known as consumer communities) that have a similarity with which they strongly identify.

Exclusive offers boost shares
Customers who are on the fence or trying to save money will be enticed to test your brand with promotional prices. Furthermore, providing unique discounts to the aforementioned consumer communities basically compensates clients for subscribing to a group.

Customers feel cherished as a result of this offer approach, which fosters loyalty and conversions. For example, 77% of students prefer to purchase with a company that provides a student discount, and 60% of healthcare professionals would test a new brand if they were offered an exclusive price. These consumer groups will frequently share your offer with others in their network, providing you with free marketing.