Someone's willing to pay $1k for my website/FB group. Should I sell?

If you 'can't continue' and someone is willing to pay you without you having to advertise or anything else....seems a no brainer.


No one here can estimate the value of your online business (though some will probably try).....


What was your plan when you made a site 'not long ago' and decided not to continue?

Hello,
Here are some ideas to help you make a decision.

First, do you want to sell it? If the only reason you're selling it is because of life circumstances and you wouldn't otherwise sell, you could always negotiate a partner deal with your friend, where he operates the site and you get a percentage of all the profits. Something like that.

Or you could list your site on somewhere like Flippa and see what bids you get.

Lastly you could just take the deal. If you don't mind giving it up. $1000 is an easy out.

Hope that helps.

Well, other than the obvious answers others have posted I have to know ... are you generating any income from the website? If not - and especially if you have no time for it - it would be pretty stupid NOT to sell it.

If you have monetized the site and it is generating decent money, it seems like there would be other options such as hiring a cheap VA to handle the day to day operations.

"A dollar today is worth more than a dollar tomorrow". That's an accounting maxim. It's true because of the interest rate.

How long can you afford to hold onto the group and not make money from it?

What are your chances and avenues of finding a buyer at over $1000 in the next few months? If you have no path to finding a buyer at $1500 or more in the next 3 months I'd take the offer.

What could you do with the $1000 in the short term? Could you make more money with it? Or would you just spend it on bills? This is another factor in choosing whether to keep or sell.

Every group has a mix of buyers and nonbuyers depending on how well you've curated it and trained the expectations of the audience. If you've never sold anything in the group and never made any money off of it, it is worth less than if you know "The average revenue per member is $2.50 (or $202.50) per year".

The offer you've received is at about $0.025 or two and a half cents per group member. That to me seems a low valuation. Though if you've never tried selling anything into it, the valuation could be fair.

Let's assume we offer a $97 art course or similar thing to the group. They've never seen an offer before and some indulge in public outcry at the unfairness of it all. Some buy. Most do nothing. To make that $1000 investment back and a very little profit, your buyer has to sell 11 courses.

11/40000 is 0.0275% and that is an absolutely horrible conversation rate. That's not 2%. That's 0.000275, or 10000 times worse! A typical cold traffic conversion rate we might shoot for is 0.25% or one quarter of one percent (1 in 400 people who see the offer buy). 0.5% is more acceptable, or 1 in 200 people buying.

If your buyer got a 0.25% or 1/400 conversion on a $97 offer, they'd make $9700.

If things sucked and it was 1 in 1000 who bought that's still 40 buyers X 97 = $3880.

I share this eye-glazing math to show you that your buyer is likely to be able to recoup their investment and make some money. But nobody really knows how your group will perform until they put an offer in front of it. And it could be an offer that's a poor fit or a better fit for the specific audience. There have been cases of Instagram influencers who had hundreds of thousands of to over a million followers and not been able to sell a single t-shirt.

Don't be mad at your potential buyer They're taking the risk. The price is heavily discounted as offered, however...though, of course, they can very reasonably counter with the truth that this group is completely untested regarding offers. It could take them some time to warm up the group to ready it for an offer.

The question is...can you do better? I would counter with a valuation of at least ten cents per group member, maybe 25 cents. Though, again, what buyers do you have lined up willing to hand you money today? And can you find better buyers quickly?

Now having done some quick googling about the issue, I have found a case study. The pay price for three groups quoted was "$0.046 to $0.533 per member. It's a wide range but a starting point for negotiations".

There are no rules about this. 4.6 cents is clearly above 2.5 cents, but 53 cents is a long way above that. To me, it depends on how active your group is, how proven they are to be buyers, and your desire to speedily sell. You are being given a discounted offer for fast sale and it may be your only offer if you don't know where else to go and aren't able to invest the time & energy in finding another buyer.

Myself, I might find someone to hire or revenue split to develop the group for you.

To sell - yes possible , if someone will see potentional , maybe you can continue to make it better and possibly price will be higher , anyway your choice.

How old is your site and Fb group?

if not say years , I feel keep it and continue to grow.

By the sounds of it, your group isn't making any money currently and you were pretty much ready to give it up for nothing before your friend offered you $1k.

With that in mind, you could just accept your friend's offer and see it as a $1000 "bonus".

But if you think you might actually be sitting on a goldmine and could end up deeply regretting accepting $1000, you could look to strike another deal with your friend...

If you're anything like me, you'd not feel good about selling the group publicly when you only got the idea to sell when a friend offered you money...

With that in mind, you could hand "management" of the group over to your friend and agree on a profit share going forward. With this deal, you get to hand the group over but without the regrets that you might've lost cash. If he/she really sees potential in the group, they will probably accept your offer.