What would you do to make $100K as fast as possible given this specific situation?

3 years ago

People have previously suggested incorporating a high-ticket offer on the backend. However, given my specific niche and skillset, I have not yet been able to think of something that I can sell for $1K+ as a high-ticket offer. Therefore as of now, I'm not sure if the high-ticket route is the best option.

Maybe I've missed it in previous threads - but some time ago I - and others - advised adding affiliate products related to your niche....did you do that?

You've asked before how to increase the revenue and it comes down to this: more advertising/more products.

As a very wise marketer told me years ago: "the more 'buy' buttons you have online, the more money you make."

I've suggested in the past that you add affiliate products YOU have tested and recommend. You have the clout in the niche to do that but I don't remember if you have added products or not.

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Bkelly301

3 years ago

Originally Posted by Kay King

I've suggested in the past that you add affiliate products YOU have tested and recommend. You have the clout in the niche to do that but I don't remember if you have added products or not.

Good call! Thanks for the reminder. I do have one affiliate product that I promote, but I will definitely search for more to promote as well.

I appreciate the reply!

Thanks

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Kay King

3 years ago

I think you could go into higher end products as well as the everyday products and replacement parts your buyers need on a regular basis.

You have the reputation in the niche to review/recommend everything from instruments (for various levels of expertise) to simple parts.

Can you set up a 'recommended products' or 'product reviews' section on your site? It would take some work but could be a good source of additional long term profit.

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Bkelly301 3 years ago

I love it! I definitely will be looking into that. Thanks again!
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DABK

3 years ago

You cannot think of something that's $1k or above, yet you can buy a $23k clarinet on amazon (https://www.amazon.com/MVRVMV-Clarin...8027268&sr=8-1).

a 1k amplifier

an 8k drum set

I know what you mean, you cannot think of something, you want it to be a match to what you think your peeps are looking for. So, no to the ones I mentioned. But you can broaden your thinking... Think of all other, loosely related items, your peeps need or want.

Maybe not many, but some of them are looking to record themselves, are part of a band and there is a (small but extant) their drummer friend's just needing a drum set. No?

Some teacher's pets would be willing to buy the exact apples you buy, the exact bicycle you're using, the exact treadmill... You might want to blog about activities you do and mention such things.

Other than that, I would do all 3. Starting with just increasing the spend on what you're currently doing.

Originally Posted by Bkelly301

This forum is about making money online, so I figured this thread may be helpful to many people aside from just myself. So let's talk about this!

My specific situation...

I've been running a moderately successful business for about 6 years now selling one primary product which is currently priced at $159 for a one-time fee. There's also a $19/month option as well. I tend to get a mixture of both on a daily basis.

Until now, this business has allowed me to live comfortably. It's my full-time job. It pays the bills, and it allows me to support my family.

One huge financial goal of mine has been to get out of debt. I currently have around $100K in debt that I would love to be able to pay off as quickly as possible.

I've recently began diving into the world of paid advertising. I'm doing Facebook right now, and it is definitely helping. I currently have 3 "video view" engagement ads running at $5/day (so $15/day total). I also have a conversion ad running direct to my sales page at $50/day...one single adset.

Between my organic sales and the sales that are coming from this ad, I'm averaging about 4 new member sign-ups per day (mixture of monthly and lifetime).

In order to achieve long-term sustainability, I need to focus on the monthly subscribers and building my email list. Check!

However, if I wanted to achieve my $100K financial goal ASAP, I'm wondering what you might suggest.

Things I'm thinking:

- Increase daily budget of conversion ad
- Run ad to more adsets in addition to the one that I'm running to now
- Advertise on other platforms aside from just Facebook

People have previously suggested incorporating a high-ticket offer on the backend. However, given my specific niche and skillset, I have not yet been able to think of something that I can sell for $1K+ as a high-ticket offer. Therefore as of now, I'm not sure if the high-ticket route is the best option.

So I'm just wondering what you guys would suggest for this particular short-term financial goal?

Thank you!

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Kay King

3 years ago

I was thinking guitars - reviews and recommendations for guitars for a beginner (could be sections for teen, adult, beginner, advanced, etc)

picks, strings, cases, straps, etc etc

I know I've mentioned this before but it would be a new streams of revenue which is what you need.

If you have a good selling product - you can sell more and more and more - or add other products. You may have topped out on the rate at which you can sell your program....so sell other stuff, too.

Get some picks custom printed with your site name or 'brand' you use to sell with - and send them out to those who join your program....send them with a simple ad offering reviews and insight into the 'best products' to buy for their individual needs.

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savidge4

3 years ago

Originally Posted by Bkelly301

However, if I wanted to achieve my $100K financial goal ASAP, I'm wondering what you might suggest.

In your specific case... I would answer MERCH ( specifically t-shirts ) We have discussed the design I would run with...I would get 100 of them made locally - will probably cost you $20 a shirt and then $5.00 for shipping ( use pirateship com ) and sell the shirts "Free Shipping" for $44.00

This will turn $2000 into just short of $4000... I believe just advertising this to your paid customers, this would sell out in a day. I would then reinvest the $4000 ( 200 shirts ) and do the same - advertise to your existing customer base. and walk with $8000

At this point i would be looking at bulk printing or on demand, and look at the shopify / youtuber option and place this in any and all of your videos... it will display right below your video title, and description drop down. This will the turn $8000 into $16000.

Would then release print #2 and #3 and turn the $16,000 into 32,000 and then 64,000 and you then will reach critical mass where you could earn 100,000 a month by releasing a new design every month or every other month.

It is currently Nov 9th. You could get on freelancer or fiver or the like and get a finished piece of artwork back by say friday and get it to a local printer and possibly have shirts by the middle of next week, and be at $8000 by the end of the month - and I think totally within reason be in the $32,000 area by the end of December.

YOUR brand is that good!

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Bkelly301

3 years ago

Originally Posted by Kay King

Get some picks custom printed with your site name or 'brand' you use to sell with - and send them out to those who join your program....send them with a simple ad offering reviews and insight into the 'best products' to buy for their individual needs.

I'm liking the sounds of this, but just to clarify...are you suggesting to manually send everyone that joins my website a few picks and a paper ad in the mail? This seems like it may get pretty time consuming.

Or if you were implying to set it up such that this happened automatically upon buying a membership to the site, how would I go about doing that?

Originally Posted by savidge4

YOUR brand is that good!

Hey thanks for the reminder about merch! I have taken every single one of your suggestions and put them into practice (just an FYI). All of them have been extremely helpful. So thank you very much!

Regarding this merch plan, there are a few things that aren't making sense to me here.

If I were to go the local print shop route and pay $25 per shirt ($20 per shirt plus $5 shipping), that's fine. I'm just not sure how many people would be willing to pay $44 for a T-shirt!!

I could be wrong, but I'm thinking that people would pay up to $25 for a T-shirt, maybe $30...

I actually already to have the print on demand thing in place, and my merch shows up under all my YouTube videos like you mentioned. The print on demand company that is connected with YouTube is called "Teespring".

So I'm already doing exactly what you suggested as the second half of your suggestion (minus the $100K per month part haha).

As of now my merch is just a simple logo printed right on the front. I do agree that having a much cooler design that people would actually want to wear for themselves (and not just as a means of support) would ultimately result in more sales.

Again though with print-on-demand, the profits aren't going to be 2:1. I think that I make roughly $7 to $9 profit per T-shirt (it may be less. I'd have to double-check the numbers).

Going in heavy on the merch is definitely a great idea. But some of those projected numbers aren't making sense.

I will definitely start focusing more on the merch though because you are right...people would definitely buy merch if I could find a good enough design!

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savidge4

3 years ago

Originally Posted by Bkelly301

This seems like it may get pretty time consuming.

Uh regardless the path here... How long have you been working away to be where you are at right now? Always keep in the back of your mind... "If I had started this a year ago where would I be today?"

You are not going to get $100,000 as quick as possible working 4 hours a week - YOU know that - but GRIND today and get things in place..and the time consuming aspects become minor later.

Originally Posted by Bkelly301

Hey thanks for the reminder about merch! I have taken every single one of your suggestions and put them into practice (just an FYI). All of them have been extremely helpful. So thank you very much!

Regarding this merch plan, there are a few things that aren't making sense to me here.

If I were to go the local print shop route and pay $25 per shirt ($20 per shirt plus $5 shipping), that's fine. I'm just not sure how many people would be willing to pay $44 for a T-shirt!!

I could be wrong, but I'm thinking that people would pay up to $25 for a T-shirt, maybe $30...

I actually already to have the print on demand thing in place, and my merch shows up under all my YouTube videos like you mentioned. The print on demand company that is connected with YouTube is called "Teespring".

So I'm already doing exactly what you suggested as the second half of your suggestion (minus the $100K per month part haha).

As of now my merch is just a simple logo printed right on the front. I do agree that having a much cooler design that people would actually want to wear for themselves (and not just as a means of support) would ultimately result in more sales.

Again though with print-on-demand, the profits aren't going to be 2:1. I think that I make roughly $7 to $9 profit per T-shirt (it may be less. I'd have to double-check the numbers).

Going in heavy on the merch is definitely a great idea. But some of those projected numbers aren't making sense.

I will definitely start focusing more on the merch though because you are right...people would definitely buy merch if I could find a good enough design!

Convenience comes at a price...sure you can make $7 to $9 per shirt and do little work. Little work = $7 to $9.

The more you are involved in the process and the more of the "work" that you do... the more you make.

Go look at guitar shirt images in Google Search... then as a frame of reference for the rest of you reading without giving away to many details ( the actual brand ) it was suggested to take this type of graphic format ( https://www.samuraioriginal.com/prod...pentry-samurai ) and apply #1 the guitar aspect, and #2 the BRAND aspect.

There is NOTHING on the market (guitar ) even close to this concept. I would minimize BRAND on the T design and focus on the art. Maybe the brand across the front and the print across the back kind of thing... In this case... BRAND is simply a secondary - where to find it...

As a BRAND... and in regards to subject matter you start falling into line with the likes of the brand "Affliction" ( https://www.afflictionclothing.com/c...s-short-sleeve ) and then throw in the no other design like this on the market... you can absolutely demand an absolute premium. $44 is a beginning.... special limited runs with the right designs and you could be in the $80's per shirt.

Trust me.. the model is there.

Again, the more of the process you keep your hands on... $25 all in and $44 on the back side is way so doable.

Picking up 100 shirts getting 100 poly bags and putting the 100 shirts in the polybags leaving them opened ( so they dont sweat and mold ) and then getting the orders and printing the label and closing the poly bag and sticking the label... we are talking minutes per shirt here $1900 in your pocket for 4 - 5 hours of time?

There comes a point here... the lessons become the vehicle that drives the BRAND and shirt sales... and in turn the Shirts will drive the lesson product aspect of the business. You have to trust me and KNOW that you are pulling leverage from both sides and it just becomes a self feeding machine - again your BRAND is that GOOD.

You have to drop YOUR ideas of affordable and expensive - to expensive for YOU maybe... You are simply going to stand out in the market place... there will not be another shirt design like yours - nothing even close.

Your at the point you need to start really paying attention to BRAND... this opens the avenues of income... affiliate marketing to products you use... putting YOUR brand on products for sale... I have said this before but "Brand Ambassador" should be a goal.. thatopens this thing wide open... start thinking signature guitar.

The SHIRTS very well could put you there... Your brand and the right designs could literally be a market disruptor... and BIG Brands will pay to be associated - they will want their guitars on your shirts... and in your videos. All of these years of absolute persistence - and I dont think you see where it has brought you to. You are one solid move away from the big blow up - brand deals etc

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Kay King

3 years ago

I was thinking of those who buy a membership - perhaps a card of 'welcome' where you mention your own expertise and direct them to a 'product review' section.

Time consuming? Rather than sending to everyone - you could have a lander that offer 'free picks' for those who request them. They'll fill in an address and it would take little time to send off an envelope.

Just an idea - because you need to branch out a bit. Everything you do seems focused on squeezing as much $$$ as possible from your flagship product. Nothing wrong with that but to increase income you may need to increase products. We've said that to you before here.

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PlatinumPen

3 years ago

You mention that you have a $159 product that you sell "daily" as part of your current day-to-day income strategy or full-time job, as you've called it.

If my maths is correct, 1 copy per day @ $159 generates $58,035 per year.

So, rather than thinking of "new" things to do, why not just replicate what you've already been doing in another niche? Generating the same results in another niche would make that $100k in 2 years...

And that's doing something that you're comfortable with, that works for you.

2 years might not be "fast" but $100k debt is something most people would be stuck with for their entire life. As someone who is already relatively successful online, I'm not sure why you would want or even need to reinvent the wheel.

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Bkelly301

3 years ago

Originally Posted by Kay King

I was thinking of those who buy a membership - perhaps a card of 'welcome' where you mention your own expertise and direct them to a 'product review' section.

Time consuming? Rather than sending to everyone - you could have a lander that offer 'free picks' for those who request them. They'll fill in an address and it would take little time to send off an envelope.

Awesome! That does sound like a good idea. I will definitely look into some custom picks for sure. Thank you!

Originally Posted by Kay King

Just an idea - because you need to branch out a bit. Everything you do seems focused on squeezing as much $$$ as possible from your flagship product. Nothing wrong with that but to increase income you may need to increase products. We've said that to you before here.

Yes, I know you have been suggesting additional income streams before, and I do agree. I will absolutely be doing all of that stuff moving forward (I put almost all of the suggestions that I get from here into action almost immediately).

However, my thinking is that I just started seriously using paid traffic, and as a result I have been making a lot more sales on a daily basis. My current data is:

According to my paid tracking software:

1377 clicks
30 sales (10 for the $19/month offer, 20 for the $159/life offer)
Average order value: Around $110
Conversion Rate: 2.2%
Cost per Sale: <$30

According to Facebook

80 Sales
Cost per Sale: Around $10

(Every time I view or make edits to any of my "thank you pages", Facebook counts it as a sale)

I'm going to use my paid click tracking software rather than the Facebook data....

Anyway, with that said I'm thinking more in terms of scaling.

I feel like there is a way to quickly scale this up, but I don't know what the correct way to go about it is. Add 20% to my budget each day? Double budget each day? Each week?

That's kind of where my head is at, but I'm not sure exactly how to go about it. I was hoping some FB advertising pros might be able to chime in.

Originally Posted by PlatinumPen

You mention that you have a $159 product that you sell "daily" as part of your current day-to-day income strategy or full-time job, as you've called it.

If my maths is correct, 1 copy per day @ $159 generates $58,035 per year.

So, rather than thinking of "new" things to do, why not just replicate what you've already been doing in another niche? Generating the same results in another niche would make that $100k in 2 years...

And that's doing something that you're comfortable with, that works for you.

2 years might not be "fast" but $100k debt is something most people would be stuck with for their entire life. As someone who is already relatively successful online, I'm not sure why you would want or even need to reinvent the wheel.

Since I started running paid ads about a month ago, I'm now making more than 1 sale per day on average. I feel that "scaling" is definitely the quickest way to achieve what I'm looking for, but I'm just not sure exactly how to go about that.

Thanks

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Kay King

3 years ago

I just started seriously using paid traffic, and as a result I have been making a lot more sales on a daily basis

THAT gave me a chuckle - how many times did experienced marketers here say 'put MONEY in ADS'....so glad to see you are now doing that!

Thanks
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Bkelly301

3 years ago

Originally Posted by Kay King

THAT gave me a chuckle - how many times did experienced marketers here say 'put MONEY in ADS'....so glad to see you are now doing that!

I've been wanting to do ads for a while. I've tried to learn how to do it by asking questions on here. I never for one single second didn't WANT to run ads.

I just didn't know what I was doing....

I paid (wasted) a FB "ads expert" to run ads for me, but she ripped me off majorly. After blowing $2500 and not having a single ad up from this person, I decided that I had no other choice than to figure it out for myself.

Now I sort of now what I'm doing with FB ads based on my 1 month of experience, and now I'm asking how to take it to the next step.

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Troy Arrandale 3 years ago

Wow it's good to see you getting somewhere, though.

Succeeding, growing and learning as you go.

It encourages me to keep going in the field of internet marketing as I only started 3 years ago. I didn't know what was I doing though, really, until this year.

And i love that you're implementing suggestions quickly.
- Thanks
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Troy Arrandale

3 years ago

Originally Posted by Bkelly301

I paid (wasted) a FB "ads expert" to run ads for me, but she ripped me off majorly. After blowing $2500 and not having a single ad up from this person, I decided that I had no other choice than to figure it out for myself.

Yeah Facebook ads were difficult to learn when I first went in there.

Mine weren't even to drive product sales, just to gain likes on a couple of my fan pages
for my Google rankings and Youtube channel video metrics, so they weren't as "serious" or jmportant than your sales are for you.

I applaud you teaching yourself and am sorry you got taken.

My question is, if I decide to seriously implement them to actually drive sales, now knowing I can hire someone yet need to be careful who I hire,

Where did you hire the person?

Thanks
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Bkelly301

3 years ago

Originally Posted by Troy Arrandale

Yeah Facebook ads were difficult to learn when I first went in there.

Mine weren't even to drive product sales, just to gain likes on a couple of my fan pages
for my Google rankings and Youtube channel video metrics, so they weren't as "serious" or jmportant than your sales are for you.

I applaud you teaching yourself and am sorry you got taken.

My question is, if I decide to seriously implement them to actually drive sales, now knowing I can hire someone yet need to be careful who I hire,

Where did you hire the person?

The problem is that everyone is a Facebook ads "expert". I'm in this one group on Facebook, and everyday someone is posting "I need help running ads". Then there's like 100 responses saying "Ooh pick me, pick me!"

I've learned that all you really need in order to run ads is:

A good product/service
A page to send the traffic to that converts (whether it's for optins or direct to sale)
The Facebook pixel installed correctly
The correct conversion event script on each "thank you page" that you want to track (whether you are tracking optins or sales)
Some means of tracking your clicks (Facebook's data is innaccurate, but if you're not super concerned with EXACT data figures, then it will suffice)

YOU have to have all of that stuff in place. The "ad expert" isn't going to do any of that stuff. It's on YOU to figure it out (or hire someone that claims to be a "funnel expert", but again....then you're in the same boat).

So let's say that you do have al of that stuff in place, now all you need to do is to throw up an ad to a broad audience, and Facebook does the rest.

Facebook literally does most of the heavy lifting once you have your ad up on their platform. It's literally just a means of sending targeted traffic to your landing page.

I always thought that "targeting" was this giant complicated thing that only "ad experts" knew how to do. However, I quickly realized that's not the case now that I have an ad up and running to a VERY BROAD audience on Facebook.

I just told Facebook to show my ad to people ages 18 - 65+, male or female, in countries that speak English. I then choose "guitar" as the interest.

Now Facebook goes and finds the people that are likely to buy what I'm selling, and it does a damn good job of it too.

Now it's up to you to interpret the data...

Again, this is where I believed that I needed an "ad expert". However, it's super ridiculously easy to interpret the data.

How much am I spending each day? Is it helping me make sales?

If yes, cool. If no, then the ad isn't working. You need to give it a bit of time (a week or 2) to see if it's working or not.

There's a few other KPIs to keep any eye out for (Key Performance Indicators), but it's honestly SUPER EASY.

Having a good product, having a good landing page to send traffic to and having your Facebook Pixel/Conversion event scripts in place is the hardest part of the whole thing...and "ad experts" won't be doing that for you.

Oh, and then there's the budget.

You need to spend some money in order to allow Facebook to gather data. The more money you spend, the faster Facebook will collect this data.

I've always had a mental block about spending $2K per month on ads, because what if it didn't work?

Well, you can spend that $2K per month on ads PLUS spend another $2K each month to have the "ads expert" run your ads for you (the ones that you did all the work creating)....

OR you can just run the ads yourself.

An "ads expert" is happy to spend your money so that they can collect data.

Just bypass the "expert" altogether and collect this data yourself.

After wasting $2500 with this "ads expert" (and not even getting a single ad out of the deal), I ended up finding this girl Laurel Portie. She has a FB ads course that cost $7/month. I gave it a shot. I learned what KPIs to look for (aka. "how to interpret the data"), and now I'm running my own ads. I'm sure you can find a course that will give you step-by-step instructions on how to run your own ads.

It's super ridiculously easy. FB "ads experts" know this, and that's why there are a million "Facebook ads experts" out there.

Unfortunately, just by saying this...there's now going to be a few new "Facebook ad experts" that are born because they are reading this thread.

But ya, just run the ads yourself. Don't pay someone to spend your money!

Now that I'm a month in and I have a better understanding of "campaigns" and "adsets" and what to look for in the data...Now I am coming here with specific questions (how to scale).

It's amazing how much you can learn yourself, especially after getting ripped off for $2500!!

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savidge4 3 years ago

Originally Posted by Bkelly301

I just told Facebook to show my ad to people ages 18 - 65+, male or female, in countries that speak English. I then choose "guitar" as the interest.

I would be breaking this down in to multiple ads.

15 to 24 male - interest Guitar
15 to 24 female - interest Guitar
25 to 64 male - interest Guitar
25 to 64 female - interest Guitar
65+ male - interest Guitar
65+ female - interest Guitar

i would then add a subset that is looking at "Behavioral" meaning Brands or businesses targets interact with.

15 to 24 male - interest Guitar - Behavioral
15 to 24 female - interest Guitar - Behavioral
25 to 64 male - interest Guitar - Behavioral
25 to 64 female - interest Guitar - Behavioral
65+ male - interest Guitar - Behavioral
65+ female - interest Guitar - Behavioral

I believe you can add a list of these; Fender, Gibson, GuitarCenter, etc etc

The obvious idea here is to narrow down the reach to those that actually click and buy, and in a short amount of time you can drop target campaigns based on lack lust performance. You just have to be sure to tailor the ads towards the target ( Male and Female )

A "Pro Tip" is you dont want to be running a one single ad... you want to be running multiple more defined targeted ads that in essence cover the same set of people as your single ad. In doing this you will see patters like I would think, Women 65+ may get the ad impression but the click through is poor - so you remove that demographic from getting ads - and decrease your overall audience and increasing your conversion rate and decrease your onboarding cost
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DWolfe

3 years ago

Speaking of Tee Shirt official New York Giant tee shirts sell between $26 & 36.00 but their custom Jerseys sell for over $100.00 Local companies in the area sell tee shirts to consumers between $25 & 30 dollars.

Never have your site or how you promote. As some have mentioned. above links to Amazon Products are a good way to make some extra money. Even if they don't buy guitar products they may purchase something else. You can list the products you use in a sidebar if you have a website. If you use YouTube to sell your course. You can put your recommendations in the description.

If you need an example, Meet Kevin on YouTube has a nice breakdown on his description page. Hope that helps.

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hbeezy

3 years ago

What if you just do coaching at the tune of 1k?

That could be video calls, Skype or whatever.

Before you get there, you can offer email coaching for a certain price (247-497), maybe a month of unlimited emails?

There's options out there. Say if you only have 12 one on one coaching clients (one per month) paying 1k, now you're at 12k. Then say you can handle 5-10 clients via email every month... that's 247x5=almost 1250 a month.

You can be well on your way to getting to six figures using some of these ideas.

Hope this helps.

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Bkelly301

3 years ago

Originally Posted by savidge4

The more you are involved in the process and the more of the "work" that you do... the more you make.

Now you've got me looking up how to make my own T-shirts. Hell, if I'm going to go through the trouble of packaging and shipping them, why not just heat press them as well and get them for a lot cheaper?!?

Excellent stuff, and I will definitely be looking into this a lot more. I'll to a test run with maybe 100 shirts as you said, but at some point I'll need to take scale into account...but I'll cross that road when I get to it.

Lots to think about here. Thank you!

Originally Posted by savidge4

I would be breaking this down in to multiple ads.

15 to 24 male - interest Guitar
15 to 24 female - interest Guitar
25 to 64 male - interest Guitar
25 to 64 female - interest Guitar
65+ male - interest Guitar
65+ female - interest Guitar

i would then add a subset that is looking at "Behavioral" meaning Brands or businesses targets interact with.

15 to 24 male - interest Guitar - Behavioral
15 to 24 female - interest Guitar - Behavioral
25 to 64 male - interest Guitar - Behavioral
25 to 64 female - interest Guitar - Behavioral
65+ male - interest Guitar - Behavioral
65+ female - interest Guitar - Behavioral

This is how I was initially thinking I was going to be running things, basically figuring out the targeting manually. This is also the reason why I've always felt the need to pay an "ads expert" before.

I feel that I have a slightly better grasp of this ads stuff now, so maybe I'll start looking into doing something like that. I'm not exactly sure how I'd make an 18 to 24-year old girl version of an ad, but I'll figure something out.

Good call!

Originally Posted by hbeezy

What if you just do coaching at the tune of 1k?

This would be awesome, but for my niche I don't think it's really an option. If I ever went into the MMO niche, I think I'd have a much easier time coming up with a high-ticket offer.

For my niche...not so much.

Thanks for the suggestion though.

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savidge4

3 years ago

Originally Posted by Bkelly301

Now you've got me looking up how to make my own T-shirts. Hell, if I'm going to go through the trouble of packaging and shipping them, why not just heat press them as well and get them for a lot cheaper?!?

Excellent stuff, and I will definitely be looking into this a lot more. I'll to a test run with maybe 100 shirts as you said, but at some point I'll need to take scale into account...but I'll cross that road when I get to it.

Making your own is all fine and dandy... BUT I keep trying to push this with you - you need to think BRAND... Mom and Pops have self made vinyl shirts, BRANDS do not.

Go into the likes of Walmart and exactly how many vinyl pressed shirts will you find? The answer is zero.

You want screen printed shirts. and if I have not diswaded your idea to do this yourself yet, do some research on DIY shirts using black shirts as the base... is a whole other level of complexity.

You CAN look atthe likes of a machine like this: ( https://www.amazon.com/Automatic-T-S...8263009&sr=8-8 ) if this is an avenue you might want to look into you could import one from China directly for a considerable savings such as ( https://www.alibaba.com/pla/A4-size-...oaApt5EALw_wcB )

Because you have the BRAND.. that can do this... you are probably under estimating the potential sales here... the right shirts / designs, could throw you into a whole other level of business.

Using Affliction as the model... they were HUGE and to this day still pretty dang big. All because they threw designs out that could not be found in the market place... YOU have that potential.

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Bkelly301

3 years ago

Originally Posted by savidge4

Because you have the BRAND.. that can do this... you are probably under estimating the potential sales here... the right shirts / designs, could throw you into a whole other level of business.

I definitely am not thinking as BIG as you are suggesting. I don't think my brain is wired to handle that level!!

But I'm going to run with it and see what happens.

I definitely wasn't planning on putting out crappy T-shirts. I just didn't know the difference between different types of printing. You are right though...it does sound complicated, so it's probably best left to a 3rd party.

I guess the hardest part now is finding a winning design and a supplier. I'll have to keep this fresh in my mind because this sounds pretty promising. I honestly never considered really focusing on physical products before, but based on what you're saying I definitely need to be!

Thanks for the encouraging words!

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savidge4

3 years ago

Originally Posted by Bkelly301

I definitely am not thinking as BIG as you are suggesting. I don't think my brain is wired to handle that level!!

If you have read any of my posts here on WF... you will understand I do a lot of things in house. And having said that, i am not in no way suggesting you go out and invest in a multi head screen printing machine and do this yourself.

If I were in your position... what I would do... I would be looking for a small screen print shop... do a search on Google, and Facebook, and craigslist... find someone local to you that might be starting, or maybe struggling.

"Hey I am starting this thing... I have a youtube channel etc, and I want to start with 100 shirts. Once those have sold, and I think it will be quickly, I am going to double down on the next order - 200 Shirts, and once those have sold, Double down again - 400 shirts and double down again 800 shirts. Im not asking for a deal on the first order - but on orders there after can we work something out?"

Going from 100 to 200 then 400 and so on... at some point this little guy is going to get financially strapped. When you come back with the next order you want to drop the hint that if at any time the volume becomes financial difficult for them to let you know.

If you hold the money you are making, and this happens, you can step in and say "Look I like your work, Ill pay for the wholesale price of the shirts ( lets go ahead and call your supplier now, and Ill pay for the order ) and then pay you for the printing"

You grow, and the screen printer does the same - you are both working together on a common goal and if you have their back, in turn they will have yours.

In general this may cost you a bit more... But, if you need 1000 shirts yesterday, they will bend over backwards for you vs a big company somewhere where they have a schedule and and you will get your stuff 3 weeks from now.

I contribute my overall success in relationship building... lifting up someone that may have the knowledge and experience, but the lack of salesmanship to make a go of things.

The same goes with the artwork... I would not go the local route here to begin with.. i would use fiver or Freelancer - a local option might be a community college or the like that has a graphic arts program and seeking someone to do designs for you. ( I use local colleges often to find help )

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Bkelly301

3 years ago

Originally Posted by savidge4

I contribute my overall success in relationship building... lifting up someone that may have the knowledge and experience, but the lack of salesmanship to make a go of things.

Great tips. Now I know what my agenda for this week is. Much appreciated!!

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Kay King

3 years ago

why not just heat press them as well and get them for a lot cheaper?!?

I'm more frugal than most of my friends - but you need to realize that often 'cheap' is just 'cheap'. If you are producing a subpar product - you will have subpar sales.

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manunu

3 years ago

It is a difficult situation. 100k is a lot of money. However, I would particularly recommend: expand. Create other products or try to get more sources of income.

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GordonJ

3 years ago

It may be a bit Old School, but today, with all the tools available...

A LIVE EVENT.

A 'hootenanny', a showcase, a talent show. Feature top 20 students, give them 2.30 to perform, or show off their licks, what they have learned. Get them to invite family and friends, for a low cost ticket, maybe 10 bux, a live event on YouTube, Press Release the heck out of it, pitch it, make a big noise about it.

Future Guitar Hall of Famers? Come see for yourself. Best guitar lessons online will showcase their students etc., etc.

So, maybe not get 10k to 10 bux, but maybe get a chunk of change, and then make it a quarterly event.

Events do take planning, but the Talent show in some form has been a TV staple since the very beginning, and, who doesn't love a good hootenanny?

I'd rather do 4 exclusive, one of a kind events a year, than try to sell expensive T shirts to
get more moolah coming in, but, to each his own.

GordonJ

Originally Posted by Bkelly301

This forum is about making money online, so I figured this thread may be helpful to many people aside from just myself. So let's talk about this!

My specific situation...

I've been running a moderately successful business for about 6 years now selling one primary product which is currently priced at $159 for a one-time fee. There's also a $19/month option as well. I tend to get a mixture of both on a daily basis.

Until now, this business has allowed me to live comfortably. It's my full-time job. It pays the bills, and it allows me to support my family.

One huge financial goal of mine has been to get out of debt. I currently have around $100K in debt that I would love to be able to pay off as quickly as possible.

I've recently began diving into the world of paid advertising. I'm doing Facebook right now, and it is definitely helping. I currently have 3 "video view" engagement ads running at $5/day (so $15/day total). I also have a conversion ad running direct to my sales page at $50/day...one single adset.

Between my organic sales and the sales that are coming from this ad, I'm averaging about 4 new member sign-ups per day (mixture of monthly and lifetime).

In order to achieve long-term sustainability, I need to focus on the monthly subscribers and building my email list. Check!

However, if I wanted to achieve my $100K financial goal ASAP, I'm wondering what you might suggest.

Things I'm thinking:

- Increase daily budget of conversion ad
- Run ad to more adsets in addition to the one that I'm running to now
- Advertise on other platforms aside from just Facebook

People have previously suggested incorporating a high-ticket offer on the backend. However, given my specific niche and skillset, I have not yet been able to think of something that I can sell for $1K+ as a high-ticket offer. Therefore as of now, I'm not sure if the high-ticket route is the best option.

So I'm just wondering what you guys would suggest for this particular short-term financial goal?

Thank you!

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Princess Balestra

3 years ago

Late in here Mr Zaahmbiehouse, but I would wanna say this.

I once dated a drummah who loved me for my boobies.

Then he ran off with a gal with bettah boobies.

(His POV, naht mine, the lousy fkr.)

Thing is, what I seein' so far is how your one winnin' strategy dowin' cool for you an' yr fam.

But will this last in a world renowned for perpetyool oblivion?

Plenny suggestions here for next Way To Go, which is why a backup plan is kinda important.

Like a mistress.

Yeah bcs that drummah for sure knew more 'bout syncopayshwaahn than a clean break!

So it there anythin' you can dooplicate 'bout yr current plan?

Easy transfer of proven skillset assets?

Go to that place foist & GERMINATE.

While simultaneously soundin' out noo ventyoores for genrl viability.

Hey but plz don't sell drum stuffs to nowan, huh?

I am a believah in natchrl karma, an' anywan dumps Moi for a gal with "bettah" boobies deserves to be SLAIN.

The flipside of diversify is multiply, amplify.

That helpful?

Gotta hope so, poppet!

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savidge4

3 years ago

The Princess knows... Its a MONSTER Brand... and "The flipside of diversify is multiply, amplify."

The ONE thing I am good at... above and beyond anything else is developing business growth.

I say this all of the time... there are 2 variables; TIME and MONEY. If you dont have the money, you had better have the time, and if you dont have the time, you had better have the money. I dont say it often, not sure I have ever said it here... but there is a 3rd variable in this, that there is in cases a balance of time and money, where the time spent vs the money made is WORTH the time. I "Think" this is one of those cases.

Based on what has been shared... and my reading between the lines, Mr Zombie is selling 10 lifetime memberships a week at $159... we can call this $1600 a week. I can only imagine that he is spending somewhere in the 30 to 40 hour a week category of time to do this... and I suspect it might be more than that.

Introducing diversity in the offer, in this case adding t-shirts into the mix... 100 shirts a week at maybe 10 hours a week will DOUBLE his gross weekly income IE Multiplying.

The variable that has been only but maybe mentioned here is AMPLIFYING... if one goes to ( https://gotprint.com ) and specifically ( https://www.gotprint.com/products/cl...ml?fid=2087111 ) and we select 3x9, Horizontal, 100lb Gloss, Color Both Sides, Quantity 1000, Aqueous Coating, and then add shipping probably $25.00 or so we come in at just short of $100.

So we have the front is "Thank you for your order" and the back side is then printed as an advert for the youtube channel and the lifetime membership. You are 100% targeting your market, and if this were to blow up as I would like to think it will, you will be reaching outside of the current reach you have.

Unlike any other thread on WF we have read anytime in recent history... We have someone asking "How can I make X amount of dollars quickly?" and there is structure already in place...there is community, there is an audience, and there is a proven funnel in place. Traffic is already there... we are NOT starting from scratch, we are at step 8 of a 10 step plan to get there - we are at execution... there is no building of sites and creating content and building traffic... its already there

So as Princess said it "The flipside of diversify is multiply, amplify" ( going on my wall of quotes btw ) diversify, and in that we can multiply and amplify. and with the given model we can do all of this synergistically where the videos leads to the shirts, and in turn the shirts leads to the lifetime memberships.

I said already, I would be looking at a Shopify store to integrate all of this into. Works inline with youtube.

After that you will need,

A single color laser jet printer
Shipping labels ( https://www.ebay.com/itm/363048091044 )
9x12 Poly Bags ( https://www.ebay.com/itm/19366970206...Bk9SR_CbuMOOYQ )
USPS Priority Mailers ( https://store.usps.com/store/product...elope-P_EP14PE ) you can order these for FREE ( to be used on orders of muliples that weigh over 1 lb )
A weight Scale that does lbs and oz's
and then the insert card described above

Double your business using 25% of the time you have already allocated. Grow this to 1000 shirts a week - and you have to trust me here there are example after example of youtubers that do this week in and week out... YOU already have the following to make this possible. Throw in some effort to Facebook ads and maybe multiplying content in to youtube shorts and some instagram posting and you could 10X your business.

Ultimately I would like to see you have the capitol cushion to stay with facebook ads but extend your reach to youtube ads and then youtube ads with pixels for both the shirt and the lifetime membership.

And once you get the shirts down... there is no reason you could not sell poster prints of the designs, branded guitar accessories, A branded guitar shoulder strap might be a nice add - Embroidered - if nothing else you should have one of these for your videos.

There is no reason that at some point here a brand ambassador deal doesnt happen for you - and at some point a signature guitar. Brands like Fender, and Ibanez, and Schecter and Jackson, and Gibson pay people to find people JUST LIKE YOU... that are putting in the grind, and they want THEIR product in front of the eyeballs you reach on a daily basis.

You NEED to start asking for subs... you need to pitch your Merch... and with this you have seeable numbers that attract a 3rd stream of income and thats the endorsement end of the business - and again "The flipside of diversify is multiply, amplify"

Hope that Helps!

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Bkelly301

3 years ago

Originally Posted by savidge4

I said already, I would be looking at a Shopify store to integrate all of this into. Works inline with youtube.

All great stuff as always, especially with the addition of the cards too!

The only issue that comes to mind is when you mention Shopify. Now we are getting in Print on Demand territory, and from my limited experience in dealing with merch, Print on Demand quality is kinda crappy.

Also, when you mention the one that integrates with YouTube, that is called Teespring. That's the P.O.D. company that allows you to have your merch displayed underneath all of the YouTube videos. I use them myself, and I currently have some merch displayed under every one of my videos. However that's only Teespring that allows you to do that...

Anyway I'm totally cool with the idea of manually shipping out shirts myself. And again, you were suggesting to price the shirts at around $44. Assuming the design and QUALITY were both there, then I might be able to do 100 shirts per week in sales.

However, if this becomes successful, then at some point I would have to make the switch over to print on demand in order to keep up with the orders. If I go with TeeSpring (the company that lets you have the shirts displayed under the YouTube vids), then the quality of the shirts is definitely going to be subpar. I could go with another POD company such as Printful or one of the other popular ones that are being used today, but again the quality isn't that great.

I definitely think it's a great idea to just GET STARTED, and do so with local printing and manual shipping. If I get to the point where I have to start dealing with high order quantity, which is a quality problem, then I'll cross that road when it comes.

I have the tendency to think too far into things, but I really like this whole game plan!!

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savidge4

3 years ago

Originally Posted by Bkelly301

The only issue that comes to mind is when you mention Shopify. Now we are getting in Print on Demand territory, and from my limited experience in dealing with merch, Print on Demand quality is kinda crappy.

Shopify is like any other website... its just super easy to set up, and it intigrates directly with youtube. you dont have to POD ( Print on Demand ) you can sell the shirts and then ship them yourself.

Originally Posted by Bkelly301

Also, when you mention the one that integrates with YouTube, that is called Teespring. That's the P.O.D. company that allows you to have your merch displayed underneath all of the YouTube videos. I use them myself, and I currently have some merch displayed under every one of my videos. However that's only Teespring that allows you to do that...

Not so true - https://www.shopify.com/youtube this was implimented last month? the month before... a real game changer for someone like you. Your quality offer to each and every video you make, with you in control of quality and reaping the financial benefit.

Originally Posted by Bkelly301

However, if this becomes successful, then at some point I would have to make the switch over to print on demand in order to keep up with the orders.

Why? even at say 1000 shirts a week, you could bring in a college student or even a HS student for say $15 an hour 3 or 4 hours an evening to fill the orders. Lets just throw out a number, say you are selling 100 shirts a day...you are making lets say $1500 in doing so. Paying someone to come in say 4 hours a day at $15.00 an hour to print labels and stuff bags is $60 a day $1500 income per day at 100 shirts and spending $60 to process the orders. VS 7 to $9 per shirt - 100 shirts is $700 to $900.

Heck you could pay the person a $100 under the table every day they come in and still be WAY WAY WAY ahead of the game. Loss of control and loss of capitol is not a way to run a business Convenience only costs you money - and when you start doing the math it costs a lot.

Originally Posted by Bkelly301

I definitely think it's a great idea to just GET STARTED, and do so with local printing and manual shipping. If I get to the point where I have to start dealing with high order quantity, which is a quality problem, then I'll cross that road when it comes.

Dont ever cross the road... Look at The Paul Brothers - they ship their own Merch, or Roman Atwood, or T Fox, or Markiplier or Off The Ranch - and this one to the point they started Bunker Branding that basically prints on Demand for Youtubers.

This whole fascination with exporting all of the labor is SILLY - keep it in house, keep the control, keep the quality, build relationships, and reap the financial benefits of doing so... again look at the numbers... its a no brainer.

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Bkelly301

3 years ago

Originally Posted by savidge4

Shopify is like any other website... its just super easy to set up, and it intigrates directly with youtube. you dont have to POD ( Print on Demand ) you can sell the shirts and then ship them yourself.

Not so true - https://www.shopify.com/youtube this was implimented last month? the month before... a real game changer for someone like you. Your quality offer to each and every video you make, with you in control of quality and reaping the financial benefit.

Wow that changes everything! That integration with YouTube is something I've been wanting for a while. Being limited to Teespring made me not want to focus on merch. But this is a total game changer.

Good call about being in control of the business as opposed to depending on a third party. I'm currently working on getting some designs.

I'm really stoked about this. Thanks so much for the inspiration!!

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Princess Balestra 3 years ago

Originally Posted by savidge4

The Princess knows... Its a MONSTER Brand... and "The flipside of diversify is multiply, amplify."

Italicised headlines supah handy also.

"Flags heraldin' wishes w/o drags!"

Deal for any offah is ... throw in them headlines along the way.

Turnkey phrasin' heraldin' available horizons noplace else getsya.

Nuthin' don't exist yet gotta be made up, I guess.

But if'n you got sumthin' concrete, it is eithah 'bout finesse or facsimile.

Hey, so here is my joke of the day.

2 robahts walk into a bar to discuss Wordsworth's metaphorical expertise.

First says, "It is like he was the greatest poet ever!"

Second replies, almost automatically, "As one robot to another, I accept your analysis as a perfect facsimile."

Natchrly, actschwl hoomans would wanna unplug botha the fkrs from wherevah an' pour rum in thuh mechano-stuffs, but we ain't dowin' too bad here on no rhymin' verbsy triplicate.

Best thing evah?

ima referrin' here to a rhymin' verbsy triplicate, an' I can still walk aftah.

Neato for a Monday, says Moi.
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rockabil23

3 years ago

I see more marketers now starting to charge up to $500 per hour for a coaching call. Even saw one guru charging $1,500 per hour to be on a 1h call with a client.

Thanks

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Wealthkey

3 years ago

Originally Posted by Bkelly301

This forum is about making money online, so I figured this thread may be helpful to many people aside from just myself. So let's talk about this!

My specific situation...

I've been running a moderately successful business for about 6 years now selling one primary product which is currently priced at $159 for a one-time fee. There's also a $19/month option as well. I tend to get a mixture of both on a daily basis.

Until now, this business has allowed me to live comfortably. It's my full-time job. It pays the bills, and it allows me to support my family.

One huge financial goal of mine has been to get out of debt. I currently have around $100K in debt that I would love to be able to pay off as quickly as possible.

I've recently began diving into the world of paid advertising. I'm doing Facebook right now, and it is definitely helping. I currently have 3 "video view" engagement ads running at $5/day (so $15/day total). I also have a conversion ad running direct to my sales page at $50/day...one single adset.

Between my organic sales and the sales that are coming from this ad, I'm averaging about 4 new member sign-ups per day (mixture of monthly and lifetime).

In order to achieve long-term sustainability, I need to focus on the monthly subscribers and building my email list. Check!

However, if I wanted to achieve my $100K financial goal ASAP, I'm wondering what you might suggest.

Things I'm thinking:

- Increase daily budget of conversion ad
- Run ad to more adsets in addition to the one that I'm running to now
- Advertise on other platforms aside from just Facebook

People have previously suggested incorporating a high-ticket offer on the backend. However, given my specific niche and skillset, I have not yet been able to think of something that I can sell for $1K+ as a high-ticket offer. Therefore as of now, I'm not sure if the high-ticket route is the best option.

So I'm just wondering what you guys would suggest for this particular short-term financial goal?

Thank you!

How am only reading this now!! The person that said the more buy button you have the more money you have is correct. Conversion rate won't go up without that buy button. Come back and give us an update of that $100K goal. I want to know if you were able to achieve it. Push on

Thanks

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brute77

3 years ago

Making $100K quickly won't be easy.. you atlst need budget than what you're talking about. Here's a secret tho - one of the quickest most profitable way to make money online is flipping Adsense blogs.. sites making $5-10/Day on Adsense can be flipped for 20-40X it's monthly revenue.

i.e. at $5/day, it is a $150/month Adsense site.. you can sell it for anywhere between $3000 - $5000

If you can come up with a way to create these sites, and instead of selling one at a time - bundle them and sell it to one investor - you ca reach your goal.

Easier said than done, but the multiples ppl pay for Adsense sites are crazy at times.

Do explore..

Thanks

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Affltr

3 years ago

Definitely just ad more budget to the ads. You get money already so you can start to scale.

Thanks

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