Virtual tours for real estate companies

by refrud
5 replies
I'm thinking about selling my virtual tour services; where I help real estate agents by making virtual tours of their properties for them. Anyone else doing this? Also not sure how much the going rate is?
#companies #estate #real #tours #virtual
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  • Profile picture of the author DWolfe
    Originally Posted by refrud View Post

    Also not sure how much the going rate is?
    Seen rates in the $150.00 to $200.00 range, depending on the area. Some companies on Craigslist want to pay a lot less! Never looked into those on CL, but it seems like the pay is based on an hour flat pay.

    This is a link to an older video by Meet Kevin, he explains the business. Since that time he has released at least 3 more videos with newer information on doing tours. Hope this helps.

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  • Profile picture of the author Devilfish168
    Property agents will need this service, I do noticed some property agent will do virtual tour of that house they marketing to sell.
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  • Profile picture of the author Jason Kanigan
    Originally Posted by refrud View Post

    I'm thinking about selling my virtual tour services; where I help real estate agents by making virtual tours of their properties for them. Anyone else doing this? Also not sure how much the going rate is?
    Like other services, pricing really has a lot to do with your positioning and experience. Getting a high profile client or two can make a big impact.

    Given that you have to get proper lighting, camera equipment, editing software, and skill to operate all these, I think $150 is a race to the bottom (no offence, Red: I know you've been a contributor here for a long time and you gave a real example). I know there will always be service providers at the bottom of the market and those at the top. Given that a lot of the work is the same regardless of what your price level is, there has to be perceived value that you can add which will drive that price up.

    My parents sold their home in 2004 and the video walkthrough made it look amazing. It was a 1986 build and while nice enough on its own, the cabinets were old. The lighting emphasized the openness of the design and it sold quickly for close to 7 figures.

    I am sure the husband and wife realtor team, who had been around a long time and knew the game, understood the value of competent video and were willing to invest in it as part of the cost of getting to their significant commission check.

    So as for me, if I were to get into this business, I would stay away from the newbie realtors who haven't figured out how to make money yet. I would target those established realtors who focused on high value properties, and approach them first with questions about what they believe will add value and help them sell homes faster. Then I'd improve my offer from "video walkthrough" to whatever I learned from them that would have a bigger impact. And that would let me raise my price.

    Being seen as a commodity is the result of poor positioning and marketing, and I would do everything in my power to fight it. There will always be someone who can do it cheaper...."Live by price, die by price".

    I would not talk about it with potential clients as a video walkthrough. This is an enhancement tool to drive buyers' excitement and accelerating the purchasing decision. Done correctly, it's the difference between "Ho Hum" and the decision to book the showing. Equipment costs money. Knowing how to set it up effectively costs even more money.
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  • Profile picture of the author Frank Donovan
    Originally Posted by refrud View Post

    I'm thinking about selling my virtual tour services; where I help real estate agents by making virtual tours of their properties for them. Anyone else doing this? Also not sure how much the going rate is?
    You don't say what geographical area or region you want to target, but where I am, most established real estate agents already do this in house (pardon the pun). It might be easier to promote your service to home owners looking to sell independently.
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    • Profile picture of the author savidge4
      Originally Posted by Frank Donovan View Post

      It might be easier to promote your service to home owners looking to sell independently.
      In my market, The real estate agents want nothing to do with this tech stuff. I recently sold a property and had to make one of these myself and place it on the Zillow listing. The Buyer even said it was the 3d walk through that even ot him to look at the house, and the agents still dont want anything to do with it.

      BUT most homeowners understand the value of this. Took me 5 or 6 tries to get a good 3D walk through... an bit of a learning curve. Zillow has the software built in, its just a matter of learning how to use it and figuring out lighting as was brought up by Jason.

      You live in a something... start with that... download the zillow app and use your phone and figure out the lighting and how to use the software. I would probably charge no less than $300. NO LESS - look at Zillow and then filter to listings with 3D walk throughs... I bet it is sparse - if it was easy, every listing would have one
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