Why Your Ecommerce Businesses Revenue Isn't Increasing

As a digital marketing agency owner that focuses on e-commerce businesses I see this all the time with clients and figured I would share some tips with anyone who is willing to listen.

#1 you are using your Google ads wrong: Stop running google ads for the sole purpose of getting conversions. My suggestion is to download a screen recorder plugin on your website so you can better monitor your users. From there, you should be experimenting nonstop with your google ads, especially when it comes to your headlines and keywords, see how your users react to your website, maybe it's your poor website that is repulsive to users. Overall my suggestion would be to use google ads as a place to experiment and optimize as quickly and efficiently as possible, something you can't necessarily do when it comes to SEO.

#1 you need to prioritize your SEO: Social media is great and all, but for those users who aren't overly impulsive with their purchasing and are waiting for the right time to buy something, they almost always turn to google. SEO yields way higher conversions than any other form of marketing and can be great for building your brand authority. It takes a long and is expensive but it's something you need to do if you want your business to be more sustainable in the long term.

Let me know your thoughts or questions below, Thanks!