
Is this web tracking approach legal?
We currently lose UTM parameters when a person navigates away from our landing page to another page on our site.
Like many, we implemented some Javascript to store the UTM parameters in a cookie, and submit them to a hidden form field.
This approach works fine when cookies are accepted, but we want to maintain UTM parameters even when cookies are not accepted.
Would it be legal to use Javascript to pass UTM parameters from one page to another?
For example, if a person lands on https:://example.com?utm_medium=email&utm_campaign=examplec ampaign and clicks a link within that page, the UTM parameters are appended to the link.
Any advice would be much appreciated.
Thanks!
David

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