Snap highlights rising potential of AR for marketing in latest report

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A new article on Social Media Today says that, with AR set to become a much bigger focus over the next few years, it's important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many ways, as usage behaviors evolve.

To provide some more context on this, Snap recently partnered with Breakthrough Research to conduct a study into how consumers view AR, and how likely it is that AR experiences will influence their shopping process.

"Across 7,500 respondents in US, UK, DE and covering shopper journeys within the Auto, Beauty, Entertainment, Fashion Retail, and Travel verticals, we uncovered how consumer attitudes and behaviors towards brands shift when they imagine themselves going through a shopper journey with AR as a part of it."
The response data shows that consumers are excited about the possibilities, with AR able to help consumers make faster decisions, and likely purchase more as a result.

o, should brands take Snap more seriously?

With the coming shift towards AR-enabled glasses, and engaging with 3D virtual objects, in both the metaverse and in AR experiences, does it make sense for brands to at least begin to align their processes with this shift?

I'd be really interested to hear your thoughts on this.
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