To provide some more context on this, Snap recently partnered with Breakthrough Research to conduct a study into how consumers view AR, and how likely it is that AR experiences will influence their shopping process.
|"Across 7,500 respondents in US, UK, DE and covering shopper journeys within the Auto, Beauty, Entertainment, Fashion Retail, and Travel verticals, we uncovered how consumer attitudes and behaviors towards brands shift when they imagine themselves going through a shopper journey with AR as a part of it."
o, should brands take Snap more seriously?
With the coming shift towards AR-enabled glasses, and engaging with 3D virtual objects, in both the metaverse and in AR experiences, does it make sense for brands to at least begin to align their processes with this shift?
I'd be really interested to hear your thoughts on this.