Tonight I was kind of in one of those moods. I have several things that I need to be working on, but my head wasn't quite in it. I did want to do something remotely productive though, so I started going through the massive collection of information on my hard drive to see what I might need to revisit, and what I should delete.
Now, I have things organized in My Documents by category. My categories might not make sense to everyone but they work for me. The problem is, I had a large number of PDFs that I had never categorized, so I started with those first.
One thing I am discovering is this: I save stuff on my computer because people told me I SHOULD. In other words, I had information from email lists that I unsubscribed from long ago.
Why did I unsubscribe? Because those particular voices did not speak to ME. Some of these are big names in the business.
- A well-known blogger that is recommended by everyone to everyone.
- A product creation "genius" whose name everyone would recognize.
- A copywriter with a magic pen when it comes to copywriting, but his instructional stuff was just boring.
- More than one marketing guru whose words are supposed to be the holy grail.
The thing about all of this stuff is that I had heard so many times: learn from this person, he is awesome; subscribe to that list, you don't want to miss it, etc.
But if you find yourself skimming to the bottom just to get through it, you aren't learning much. You have to find someone who speaks your language.
So I am deleting the information that I can't bring myself to read, and rereading the stuff that speaks to me.
Who are some of the ones whose voice makes my brain sit up and pay attention?
In no particular order:
Jimmy D. Brown (of course, a fellow Arkansan)
Travis Sago (ditto)
Tiffany Dow (Texas is right next door)
I'm sure there are others but these are definitely favorites. Some of these people actually have their own personal folders in my category list. I won't say who, becauseI don't want anyone to get jealous.
The purpose of my ramble?
Listen to the people who make you "get it," not the ones who make everybody else "get it."
I started to post this in the off-topic forum because it was such a ramble, but it does have to do with Internet Marketing, so here ya go!