Question Regarding creating a portfolio and Social Proof

by bm2
10 replies
Hello,


I have a question. If I create an UDEMY course about business growth. And the course sells 1000 pieces can I use then in my Marketing that I`ve helped thousands of business to grow their revenue and profit.



I know business growth and strategic marketing but i`ve found it where hard to sell me services without a portfolio.



Helping some one else for free won`t work aswell because they don`t value the session. I want to sell coaching and consulting services via Linkedin but I need to bypass somehow the client portfolio part.



So will making a UDEMY course of about 4 hours packed with valuable information do the trick ?


Thanks in advance
#creating #portfolio #proof #question #social
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  • Profile picture of the author Frank Donovan
    Originally Posted by bm2 View Post

    I have a question. If I create an UDEMY course about business growth. And the course sells 1000 pieces can I use then in my Marketing that I`ve helped thousands of business to grow their revenue and profit.
    You could claim you've sold 1,000 courses, but you don't know anything about the buyers or whether they profited from the course. So that would be a stretch.

    If I were you, I'd reach out to a handful of course participants and get some detailed feedback from them. Featuring a few actual success stories in your profile would be more attractive to future clients than some vague claim about numbers.
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    • Profile picture of the author bm2
      Originally Posted by Frank Donovan View Post

      You could claim you've sold 1,000 courses, but you don't know anything about the buyers or whether they profited from the course. So that would be a stretch.

      If I were you, I'd reach out to a handful of course participants and get some detailed feedback from them. Featuring a few actual success stories in your profile would be more attractive to future clients than some vague claim about numbers.
      Hy there Frank you`ve missread my post. I don`t want to scam anyone I want to create a good 4 hours 10$ business course on business growth. Add the clients of the course to my linkedin group and then use linkedin to get new coaching cleints for business coaching and consulting. I don`t want to lie
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      • Profile picture of the author Frank Donovan
        Originally Posted by bm2 View Post

        Hy there Frank you`ve missread my post. I don`t want to scam anyone I want to create a good 4 hours 10$ business course on business growth. Add the clients of the course to my linkedin group and then use linkedin to get new coaching cleints for business coaching and consulting. I don`t want to lie
        Nobody said you wanted to scam anyone or lie to your prospects. You asked if you could claim that you helped thousands of businesses increase their profits based solely on the number of Udemy courses you sold. I suggested a better strategy might be to feature a few of your successful course participants in more depth.

        That would be especially important if you're planning to offer individual coaching and consulting services. There's a world of difference between a specialist coaching service and a $10 generic course, no matter how many it sold.
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        • Profile picture of the author bm2
          Originally Posted by Frank Donovan View Post

          Nobody said you wanted to scam anyone or lie to your prospects. You asked if you could claim that you helped thousands of businesses increase their profits based solely on the number of Udemy courses you sold. I suggested a better strategy might be to feature a few of your successful course participants in more depth.

          That would be especially important if you're planning to offer individual coaching and consulting services. There's a world of difference between a specialist coaching service and a $10 generic course, no matter how many it sold.

          Hello,


          So Step1 create a course
          Step 2 reach out to some course particiapants that are managers or have thier own business
          Step 3 give them some more free advice if they have a good sized business and then get testimonials from them which I can use to sell my coaching programs?


          Is this in big steps what I have to do?
          Thanks
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          • Profile picture of the author Frank Donovan
            Originally Posted by bm2 View Post

            So Step1 create a course
            Step 2 reach out to some course particiapants that are managers or have thier own business
            Step 3 give them some more free advice if they have a good sized business and then get testimonials from them which I can use to sell my coaching programs?
            Is this in big steps what I have to do?
            Thanks
            I'd say there's a preliminary step before any of the above. That's about evaluating your own business experience and the areas in which you've had success. In other words, the things that make you qualified to charge businesses for business advice.

            Then you can concentrate on putting that experience into a course - maybe focus on a specific aspect of business or a particular industry.
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  • Profile picture of the author RMRC
    You could offer your first several clients a discounted rate and explain you are building your portfolio. Being upfront usually works the best. I once had to put an ad out that I was offering my services at a discounted rate to build my portfolio and a ton of clients reached out. I was able to build one quite quickly.

    Hope this helps!
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  • Profile picture of the author bm2
    Hello Frank,

    You`ve missread my post. I don`t want to lie or anyhting. I want to create a good UDEMY business growth course. Add all the course participants to my Linkedin group. And then using linkedin get new clients for business coaching and consulting. The problem I have is that I don`t know how to create a portoflio I`ve tried back in 2016 with a social media ad agency but failed people I know and people arround me are not that interested in what I can offer so it has been very hard to create a portfolio so I`m thinking maybe this UDEMY trick will do the job.
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  • Profile picture of the author Kay King
    I don't think Frank misread it - I read it the same way. Your post says 'if I sell a thousand courses can I claim I've helped a thousand businesses grow the revenue..." That would be deceptive - but it's possible SOME who buy your course will be willing to provide reviews and testimonials about how the course help them improve their business.

    Add all the course participants to my Linkedin group
    Offering a 'personal help' group that buyers of your course can join is a good idea and often used by top marketers. It adds to your list and to your credibility.

    Adding 'all the course participants' might be too much - some may not want to join so they need to have a choice.
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  • You can't say you've sold thousands (with an s). 1000 is just one thousand. Plus, out of the 1000 pieces sold, who knows how many of your customers actually had true success with your course.

    I would contact customers and ask them how your course has helped them, and if they can provide tangible dollar results. You don't need to say "I've helped thousands of business grow their revenue and profit".

    To make it convincing you need a relatively good amount of customers who have had success with your program, with income proof, and preferably a video. This would make your claims more believable.
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    • Profile picture of the author DABK
      Why claim your course to 1k people?

      Why not use that course as a step #1? As in, contact all the 1k buyers and offer them coaching?

      And going forward, use your course as a bait in selling coaching. As in: ad a line or two in your course intro or sales funnel about how buyers of the course gain an x% off.

      And in everything, use the testimonials/reviews of the course you've gotten to buttress your pitches.
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