It has become more complicated to make a place on Instagram for brands. More than 600,000 self-businesses were created in 2022 In France! Among them, digital brands (with ideas in their heads and dreams of becoming their own boss) will fail to break through on Instagram given the competition and exorbitant price for profitable advertising.
These companies do not necessarily have the initial budget to advertise (not yet profitable since content would have to be created and tested) let alone influence advertising.
Before even having time to see her baby grow up, a large part of them find themselves forced to close shop and re-test something else... Maybe!
How do you create a community and monetize it by losing as little money as possible in advertising and focusing instead on improving its product/service?