We have integrated the ability to use a Swap Now feature on all free ads on a classified ads website with a 20 year history which allows people to exchange goods and services for Tether (USDT).
The email lists have largely been cleaned up, and we have created new funnels, though not particularly the way I would like, but those decisions were not mine to make.
We now have an existing audience but mostly Web2 users.
So how do we begin marketing Free ads online that include an Escrow Service and the ability to exchange goods and services for Tether (USDT)?
We have had about a thousand users using it without any advertising or promotion, but most of these are existing users. (A very small portion of an actual user base of 3 million +-)
What direction should be the next step to attract new users and people who are already familiar with Web3 tech and crypto?
We have considered an affiliate program, but we do not actually earn money except for a VERY small fee when people use the Escrow Services and that only covers our gas fees.
What direction would you take?
Guest posting? Discord? Social Media?