When Choosing a Brand Name what Points Should you Consider?

Goodluck, that can be a long and tough road

It's good to have something recognizable. Something people might be like, hey that name sounds kind of familiar..

Also, this might not matter THAT much, but I like coming up with brand names that start with letters like A, B C so they'll be listed earlier in directories.

A couple of the most sought after benefits of branding your product/company is brand recognition and brand equity.

You want your brand name to be something that people don't associate with you or your company, BUT with your niche in general. For example, Kleenex is only one brand of facial tissue. However, their brand recognition and equity is so strong that many people refer to ANY facial tissue as a Kleenex. "Could you hand me a Kleenex?" rather than "Can you hand me a facial tissue?"

I would suggest that you explore some of the top brands that already exist in your niche, (i.e. WebMD), and see if you can find some things to model your brand after.

Just a few thoughts for you

- Tommy

My partner, International Branding Strategist, Andrew Sokol and I believe that any decision about lead generation, or other business building tactics, must first be based on the development of a point of strategic differentiation.

We often refer to your point of strategic differentiation as your Brand Strategy.

At its heart, the purpose of a Brand Strategy is to create a perception of difference between you and your competition and answer the question: "Why you?" In a city, or an internet universe full of choices, why should consumers choose you, over other options?

Without a well defined and expressed Brand Strategy to answer that question, you will be left to compete on price. That is not a powerful foundation on which to grow any business.

Here is something my partner; Andrew says all the time, "Your opportunities lie in what your competition isn't doing."

We believe that being Better is one thing. Being different is everything.

In a perfect world, your differentiation strategy should come even before your initial business plan... and certainly before you create any of your marketing materials, including your web site, logo, slogan, and even your name.

Hope this was helpful.

Ike

@ the kleenex thingy...in my country almost everyone says "lets go xerox this paper" instead of something like "lets go duplicate this paper"

I would focus on choosing something that is VERY EASY to spell and VERY EASY to remember...I've seen way too many people having names like WinOnTheInternet Inc. or some sht like that...thats not a brand name, thats crap.

And personally...I started to apply this rule on every product that I want to create or idea etc... instead of Google Total And Final and For Eva' Destruction why not go with a unique name? ex: if its related to affiliate marketing on google why not go with Affiliaro or Proffiliate or some sht like that...easier to remember and you do stand out abit.

Unless there are some tests that prove that using Google Cataclysm is better then a 1 word name...personally, I think its more professional.