World's Worst eMail Marketing Strategy?
I just received an email from a marketer whose list I was on...
Now, bear in mind that this list is for Internet Marketers; people who know their way around the niche. So, one would think that a little care would be in order when mailing them.
Not so in this case, however.
The marketer sent out an email that said simply, "... here are some more products that I think you might enjoy" and then went on to slap a list of about 15 ClickBank hop links, one atop the other, down the page without even bothering to disguise or hide the link.
Initially, I found that amusing. But, the more I thought about it, the less amused I became. What could this person be thinking? Does this marketer think that everyone on the list is intellectually challenged or brain dead?
No doubt, eMail marketing is very lucrative IF, you treat your list like you have some respect for them.
Number one rule: Only send out eMails that you, yourself, would like to receive. Read 'em before you send them.
Number two rule: If you are at a loss for what to say, then it is far better not to mail your list than to make yourself look foolish.
OK, end of rant.
Mike
Now, bear in mind that this list is for Internet Marketers; people who know their way around the niche. So, one would think that a little care would be in order when mailing them.
Not so in this case, however.
The marketer sent out an email that said simply, "... here are some more products that I think you might enjoy" and then went on to slap a list of about 15 ClickBank hop links, one atop the other, down the page without even bothering to disguise or hide the link.
Initially, I found that amusing. But, the more I thought about it, the less amused I became. What could this person be thinking? Does this marketer think that everyone on the list is intellectually challenged or brain dead?
No doubt, eMail marketing is very lucrative IF, you treat your list like you have some respect for them.
Number one rule: Only send out eMails that you, yourself, would like to receive. Read 'em before you send them.
Number two rule: If you are at a loss for what to say, then it is far better not to mail your list than to make yourself look foolish.
OK, end of rant.
Mike
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