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How to know what to charge for advertorials, ads and guestblogs

by Olavski
6 replies
Hi all, jeez it's been about 5 years since i posted here. Lots has changed, but my love for this industry clearly has not.

I've found myself in a particular situation where I have a website for a non-profit organisation.
I'm getting requests from third parties who would like to guest post and advertise on my website. Though i'm okay with their requests, i find it hard to define a pricing model for advertising.
The website has about 200k annual visits, but it's still growing. Domain authority is about 41.
Do you guys know whether there are any models that can help me determine a proper ad pricing scheme?
#ads #advertorials #charge #guestblogs
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  • Profile picture of the author DABK
    What is the value of the space you're giving them to you?


    What is the value they're getting to them?


    I get offers like yours from people who want to post on my site something related to their site (so, obviously, it makes no sense to have it on my site).


    Some propose to write about topics my site is about.


    They just want a link for SEO purposes.


    Some want it done for free. Some have offered me 20-30 dollars. A couple offered 150.


    Me posting someone's article on my site, with no internal links to it, not a big deal, in a sense. And it does little for them, so I understand why they want to pay only $20. (I still think they're over paying for what they're getting. And that it's not enough for me... I want $100 monthly, they stay up 1 year minimum or 1100 upfront, they stay up 1 year minimum. My site has several times fewer visitors but, I make a nice chunk of money for the ones that convert.)


    In another sense, it changes my site for the worse (none of them can write about my topics at the level I want... which is already present on my site).


    If I have no internal links to them, odds of someone finding them are low, but not 0, so, I think, my prospects (some of them) will have a lower opinion of me and not hire me.


    I make, on average 3k per client.


    Then you have to consider this: how much business will you use as a result (from their point of view, how many people will visit their site from yours)?


    Here's the link to a site where they break down some of this. They use criteria I do not care about, but it will get you going in the right way.






    Originally Posted by Olavski View Post

    Hi all, jeez it's been about 5 years since i posted here. Lots has changed, but my love for this industry clearly has not.

    I've found myself in a particular situation where I have a website for a non-profit organisation.
    I'm getting requests from third parties who would like to guest post and advertise on my website. Though i'm okay with their requests, i find it hard to define a pricing model for advertising.
    The website has about 200k annual visits, but it's still growing. Domain authority is about 41.
    Do you guys know whether there are any models that can help me determine a proper ad pricing scheme?
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    • Profile picture of the author Olavski
      Originally Posted by DABK View Post

      What is the value of the space you're giving them to you?

      What is the value they're getting to them?

      I get offers like yours from people who want to post on my site something related to their site (so, obviously, it makes no sense to have it on my site).

      Some propose to write about topics my site is about.

      In another sense, it changes my site for the worse (none of them can write about my topics at the level I want... which is already present on my site).

      If I have no internal links to them, odds of someone finding them are low, but not 0, so, I think, my prospects (some of them) will have a lower opinion of me and not hire me.

      Then you have to consider this: how much business will you use as a result (from their point of view, how many people will visit their site from yours)?
      Yea there are different forms of advertising requests i'm getting, such advertising in the newsletter, which is clearly goaled towards traffic/leads. But I know these advertorial requests are just for SEO purposes. (sometimes they come from SEO agencies)

      I feel comfortable requesting a high price considering the reputation of the organisation and the authority we have in our target market.

      If the content they're going to place with us, is blindly targeted for SEO purposes but just badly written and not inline with our communication style. I'm not going to let them place it.
      We get subsidised about $60k a year from the government, so we do need to have somewhat of quality control management. At the same time, $3k to $5k would go a long way in terms the societal impact we could achieve.

      That said, it's still quite hard to determine a price, but thanks for making me aware it's very reliant on the quality of the content.
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      • Profile picture of the author DABK
        Did you look at the link in my previous post? It might simplify your life: gives a "cookie-cutter" pricing.
        You know the size of your cookie, they tell you how much people usually charge.

        Originally Posted by Olavski View Post

        Yea there are different forms of advertising requests i'm getting, such advertising in the newsletter, which is clearly goaled towards traffic/leads. But I know these advertorial requests are just for SEO purposes. (sometimes they come from SEO agencies)

        I feel comfortable requesting a high price considering the reputation of the organisation and the authority we have in our target market.

        If the content they're going to place with us, is blindly targeted for SEO purposes but just badly written and not inline with our communication style. I'm not going to let them place it.
        We get subsidised about $60k a year from the government, so we do need to have somewhat of quality control management. At the same time, $3k to $5k would go a long way in terms the societal impact we could achieve.

        That said, it's still quite hard to determine a price, but thanks for making me aware it's very reliant on the quality of the content.
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  • Profile picture of the author Dilon9120
    Earning through guestposts is a good idea but keep in mind it does not harm your website SEO. Go for informative and natural articles that fits your niche. Guest posts is number 1 choice for off page SEO these days. Take care of your on-page SEO and get few guest posts for your website on regular basis. Keep in mind, get posts from blogs that people prefer to read and follow and not those dead blogs with no traffic and just High DA that they grabbed from junk sites. I am doing this from long time and believe me, guest post technique is the best.
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    • Profile picture of the author DABK
      Who says guest-posts is number 1 choice for off page SEO these days?


      I do not.


      Originally Posted by Dilon9120 View Post

      Earning through guestposts is a good idea but keep in mind it does not harm your website SEO. Go for informative and natural articles that fits your niche. Guest posts is number 1 choice for off page SEO these days. Take care of your on-page SEO and get few guest posts for your website on regular basis. Keep in mind, get posts from blogs that people prefer to read and follow and not those dead blogs with no traffic and just High DA that they grabbed from junk sites. I am doing this from long time and believe me, guest post technique is the best.
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  • Profile picture of the author alanaj
    Can you research another organization in your industry that has established rates? This may provide a starting point for you in determining what your non-profit should charge.
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