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The centuries old secret to rapid success.

by GordonJ
136 replies
So. This is a tested, proven, and effective way to make money.

It has worked in every decade since 1776 in USA, and for many decades prior throughout the world.

And today, it is one of the fastest ways to become a cash making machine.

Ben Franklin did it. As did Adam Smith. And Jonathon Swift.
Old timers, yea...dead and long gone.

So, how about Russell Brunson, Gary Vaynerchuk, Jeff Walker...all active IM marketers.

If you want to accelerate your success, and soar to new income highs, then follow this tested, proven, effective centuries old path...

WRITE A BOOK.

Today, with help from AI, your outline can done in an hour, the ten chapters can have initial content in a day...and with some AI help, like Grammarly your BOOK could be on the market in weeks.

That is the first part. The second part is found in an idea from book author, successful marketer Jeffrey Lant...become an UNABASHED SELF- PROMOTER.

It worked for Poor Richard's Almanac, as well as for DOT COM SECRETS and it can work for you.

Any questions?

GordonJ
#centuries #rapid #secret #success
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  • Profile picture of the author Claude Whitacre
    Yup. A self published book no longer has the lack of credibility it once had.

    And on Fiverr, you can get books formatted, a cover produced, and even uploaded to Amazon for way under a hundred dollars. These can be Kindle books, paperbacks, had cover, and audio books. (Audio books you narrate yourself, or hire a narrator. There are sites that list these services)

    There are even a few writers websites that show writers that will write your whole book for you for under $2,000.

    These non-fiction books make you money, and they are the best business card/brochure/sales letter you can have.
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    What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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    • Profile picture of the author GordonJ
      Thanks Claude, I am a fan of your books too.

      Claude provides us one example, a book of knowledge from actual experience. He is a sales professional and has decades of success under his belt. So if you have an interest in selling, you might want to google Claude and look at his books, better yet, buy them.

      Now, using Claude as the example too...I would say he could easily have best sellers with the exact same knowledge, leveraged across markets.

      HOW TO START AND BUILD A BRICK AND MORTAR BUSINESS.

      HOW TO PROMOTE YOUR RETAIL STORE.

      HOW TO TRAIN YOUR SALESPEOPLE FOR MAXIMUM PROFITS.

      SMALL CITY MARKETING SUCCESS; HOW TO DO BIG BUSINESS IN A SMALL TOWN.

      And this doesn't even get into any product/market types. He also could have books on selling from the stage, Event Promotion Success...Speaking from the Stage, Pocketing Cash in the back of the room.

      Thank Goodness he now has AI, which could allow him to produce a lot of books, all related to his experience.

      But what of you NEW Warrior, what kind of a book could you possibly write, say you are young, no experience, limited knowledge, what book can you write?

      Well, there is always location. Write about what you know (or what AI can find out for you) and have a book on your city, area, country. Travel tips, pics, maps must see type things.

      As an example, I started by asking chatgpt: What are the most interesting points of interest in Cuyahoga Falls, Ohio and it generated an initial list of 10 things, and from there I just parsed them...we have the Cuyahoga Valley National Park and then I asked about what are the most interesting spots there.

      And what is the schedule for Blossom Music Center. And in a relative short time, chatgpt generated enough content, I could easily make a book about my small city.

      See? Even if you don't know a darn thing, you could create a valuable piece of Intellectual Property and use it for years to come to help build your wealth.

      If you actually DO something, or have wisdom, knowledge or experience you can build an empire around the ONE thing...and there are thousands of examples.

      A book will help you find your tribe, and once that happens, and they like you...the money spout is there for you for a long time to come.

      Any questions?

      GordonJ

      Originally Posted by Claude Whitacre View Post

      Yup. A self published book no longer has the lack of credibility it once had.

      And on Fiverr, you can get books formatted, a cover produced, and even uploaded to Amazon for way under a hundred dollars. These can be Kindle books, paperbacks, had cover, and audio books. (Audio books you narrate yourself, or hire a narrator. There are sites that list these services)

      There are even a few writers websites that show writers that will write your whole book for you for under $2,000.

      These non-fiction books make you money, and they are the best business card/brochure/sales letter you can have.
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      • Profile picture of the author Claude Whitacre
        Originally Posted by GordonJ View Post

        A book will help you find your tribe, and once that happens, and they like you...the money spout is there for you for a long time to come.

        Any questions?

        GordonJ
        On Amazon today, there are dozens of publishers (meaning guys just like us), that write books, or have them written, all to a certain market...and they earn a healthy 5 figure monthly income.

        The reason you want the books to appeal to the same group is that these readers will buy multiple books from you.

        A mistake newbies make is writing a book on Beekeeping, one on travel abroad, one on investing in Bitcoin, one on raising chickens, and one on losing weight.

        This is wrong, because no one reader will be likely to be interested in even two of these subjects.

        But let's say you write about bodybuilding. Then keep writing about that specific subject, or related subjects that bodybuilders are interested in. That way, one reader will likely read...and buy...several of your books and not one. Every successful book writer has done this.

        This one major point, stay in your niche, is so very important...and so often ignored.

        If you write murder mysteries, keep at it. You'll get great at writing murder mysteries, and the readership will expand with every book.

        What many do to sell on Amazon, is write several short book (80-100 pages), advertise all the books in every book, and end up selling services/consulting/a course/or whatever their core business is.

        Today, you can do enough online research on just about any subject, and put your accumulated knowledge in book form.

        Just don't copy someone's book and sell it as your own, or even copy one page. Amazon will know, and cancel your account.

        I had a friend who wrote 5 or 6 thick books on using life insurance to grow wealth. And the books sold, even in bookstores. Of course, he was just lead generating for insurance clients. But he didn't have to do anything else to generate clients.

        Dan Kennedy has written dozens of books, maybe a hundred in all. They are all marketing related. They seem to be on diverse subjects, but they are all on subjects his core audience is interested in.

        That's one of the big "secrets" to being a successful author.

        And people are always impressed that you wrote a book. To most, it's a major accomplishment. And yet today, it costs nothing to get a book published on Amazon, and you get paid for every book sold.

        And, you can write a book in a month, easy.
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        One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

        What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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        • Profile picture of the author GordonJ
          Thanks Claude. Allow me to add:

          The Dan Kennedy BRAND is NO B.S.

          He owns that. Just like Canfield and Mark Victor Hansen own CHICKEN SOUP FOR....

          And after the initial books, they used COLLABORATION and INVITATION to have their whole series created. It doesn't get any better than that.

          Harry Potter = Author?
          James Bond = ??
          Stephanie Plum = ??

          These authors BRAND via CHARACTERS. So you see title as in the NO B.S. brand and character by popular best selling authors.

          The fictitious BETTY CROCKER sells _______________-? And the very real Julia Child.

          All of these works are BRANDED, SO it aids in recognition and marketing, just as GRRM and JRRT...George R.R Martin and J.R.R. Tolkien, both author brands with great SERIES.

          So brand by author, character, titles, series, pen names, a catchphrase.

          I guess Claude and I will develop this thread into a complete how to and why to post...if YOU have any comments, questions, or critiques, feel free to chime in.

          If you don't want to write (or have one written for you), consider the specialized report, it has been my bread and butter for 30 years. It is easy to develop a family of products, and a small group of readers/buyers/followers/members can create a nice monthly income as Claude said.

          Books? Got one in you?

          GordonJ





          Originally Posted by Claude Whitacre View Post

          On Amazon today, there are dozens of publishers (meaning guys just like us), that write books, or have them written, all to a certain market...and they earn a healthy 5 figure monthly income.

          The reason you want the books to appeal to the same group is that these readers will buy multiple books from you.

          A mistake newbies make is writing a book on Beekeeping, one on travel abroad, one on investing in Bitcoin, one on raising chickens, and one on losing weight.

          This is wrong, because no one reader will be likely to be interested in even two of these subjects.

          But let's say you write about bodybuilding. Then keep writing about that specific subject, or related subjects that bodybuilders are interested in. That way, one reader will likely read...and buy...several of your books and not one. Every successful book writer has done this.

          This one major point, stay in your niche, is so very important...and so often ignored.

          If you write murder mysteries, keep at it. You'll get great at writing murder mysteries, and the readership will expand with every book.

          What many do to sell on Amazon, is write several short book (80-100 pages), advertise all the books in every book, and end up selling services/consulting/a course/or whatever their core business is.

          Today, you can do enough online research on just about any subject, and put your accumulated knowledge in book form.

          Just don't copy someone's book and sell it as your own, or even copy one page. Amazon will know, and cancel your account.

          I had a friend who wrote 5 or 6 thick books on using life insurance to grow wealth. And the books sold, even in bookstores. Of course, he was just lead generating for insurance clients. But he didn't have to do anything else to generate clients.

          Dan Kennedy has written dozens of books, maybe a hundred in all. They are all marketing related. They seem to be on diverse subjects, but they are all on subjects his core audience is interested in.

          That's one of the big "secrets" to being a successful author.

          And people are always impressed that you wrote a book. To most, it's a major accomplishment. And yet today, it costs nothing to get a book published on Amazon, and you get paid for every book sold.

          And, you can write a book in a month, easy.
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          • Profile picture of the author catexotica
            If you don't want to write (or have one written for you), consider a specialized report, which has been my bread and butter for 30 years. A small group of readers/buyers/followers/members can generate a nice monthly income if you create a family of products.
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            • Profile picture of the author GordonJ
              Originally Posted by catexotica View Post

              If you don't want to write (or have one written for you), consider a specialized report, which has been my bread and butter for 30 years. A small group of readers/buyers/followers/members can generate a nice monthly income if you create a family of products.
              For example, a report on the different breeds of cats. Sure, there are already a lot of these, but make it region specific. Add some video of kitten playing, there you go.

              Anyhow, a word today about WHAT you are offering. One can sell things, even living things like kitties, or services; maybe like grooming, or information, how to care for your cat.

              Now we just substitute for KITTY, say golf.

              I sold golf clubs.
              I sold golf instruction.
              I sold golf information.

              A friend sold quilts, yarn, needles. She gave quilting lessons. She sold how to quilt information in many forms.

              What is the benefit or drawback of each?

              A thing is a one off, from the seller's point of view. Once someone bought a custom made driver, they were out of the driver market for awhile (new is great for THINGS).

              A service is TIME intensive, trading time for dollars has been the least effective money making thing I have ever done, even at some pretty outrageous prices. The exception is where I was "hired" as a Creative Marketing Professional and conferred with Entrepreneurs on growing their businesses.

              INFORMATION, can be created one time and sold for decades as is, OR, it can be updated, or with HOTSHEETS it can be a one off, or used for other purposes.

              Just my experience, FAST and QUICK money, albeit in smaller amounts...sell THINGS.

              Sell the guitar, the bike, the pool table, the kitchen table. Price your thing low enough it will sell very quickly. Selling things in bulk, ala retail or mail order or online requires a source.

              Artists sell their things one off, and can be expensive so fewer sales make as much as someone selling similar items in bulk, or manufactured. Custom made things command higher prices.

              If you have expertise, and haven't yet learned to LEVERAGE your time, then by all means sell your time. It is a time tested and proven way to bring in income, just price your time high enough. I see too many offering their expertise at too low a price.

              If you must DO your service, such as car detailing or headlight cleaning, then it is strictly a time for money exchange. When I first learned headlight cleaning, it took a half an hour to clean the headlights. Now I can do them both in 5 minutes, only now, I have to make a show out of it, because people don't like to pay the plumber for just knocking on the pipe.

              That is the old joke. A plumber is called, he knocks on a pipe, ends problem, charges 100 bux. The customer wants an itemized bill. He charges 10 bucks for the knocking and 90 for knowing WHICH pipe to knock on.

              But, if I adjust my price downward, and make up in volume, then it could be a wash at the end of the day.

              Instead of 50 dollars for the headlights and half an hour, I charge 10 and it takes 5 mins and go to the next one.

              Let me share, for the sake of some of you learning something...tell you a little story.

              I once charged 20 dollars for a golf lesson, which took about 45 mins. On a Sat. morn I could see about 5 people, making 100 in cash by lunch time. Then play a round of golf and either double my money or lose it all.
              One day a guy comes early, and my current student OK'd a joint session. It was on adding distance to your drives.

              At the end, they both were happy and one suggested I started doing clinics. So I did. Long story short...by summer's end I was doing four or five clinics, each with 5 people on a Sat. morning. I started the summer making 100 dollars for about 5 hours, and ended by making 500 dollars for the same amount of time. SEE?

              Then one day, a student came with a little Walkman cassette recorder, and recorded my lesson, and I started offering that service, then again a customer suggested I package all the clinic information onto one cassette. And that is when one of my first mass produced info products was born. THINK AND REACH PAR: THE FOUR SHOTS OF GOLF.

              This was followed with HOW TO PLAY AN UNKNOWN COURSE LIKE A BIG BUX PRO.

              Leverage is getting your knowledge, experience and skills to do more via distribution methods than it did the original way.

              So, I went from TALK, one to one in the lesson. To TALK to group. TO: Audio Recording and Mass Distribution. I used the escalator I've mentioned.

              I advocate you all do what turns you on, what makes you happy and makes you the most money. I don't see why almost all of you can't sell ALL 3:

              A thing. A service. Information.

              Combined, they form a solid foundation you can build your own little empire around.

              Questions??

              GordonJ
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              • Profile picture of the author Princess Balestra
                Originally Posted by GordonJ View Post

                That is the old joke. A plumber is called, he knocks on a pipe, ends problem, charges 100 bux. The customer wants an itemized bill. He charges 10 bucks for the knocking and 90 for knowing WHICH pipe to knock on.
                Latah, aftah the book ...

                Customer gasps OMG you're *that guy* in the faymuss plumbah quote!

                Please can I have your autograph!

                Note to self: I believe the rates for knockin' on a pipe can run to hundreds of thousands of dollahs. Thankfully, I a Princess an' do naht engage in such squalory.
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            • Profile picture of the author GordonJ
              Originally Posted by catexotica View Post

              If you don't want to write (or have one written for you), consider a specialized report, which has been my bread and butter for 30 years. A small group of readers/buyers/followers/members can generate a nice monthly income if you create a family of products.
              Not sure why she quoted this, but...

              Anyhoo. Although it is old, written 13 years ago, you may find some ideas you can use. It is an example of a specialized report itself, and also, the how to get started doing it. Some old Warrior Forum references, but IP is still a good thing to have in your money making BAG.

              https://www.angelfire.com/biz/gjbiz/7StepsIP.pdf Opens the pdf up. If you have any questions I'm here (for now) to assist you with your own Information Products.

              GordonJ
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  • Profile picture of the author Paul Hancox
    Great advice.


    One thing I'd add is, building your book around a unique Big Idea helps immensely.


    If you take a look at some of the most popular non-fiction books on Amazon, they're built around a Big Idea that allows the book to stand out from the crowd.


    Sometimes it's a brand based on a story ("Rich Dad, Poor Dad") and sometimes it's more like a concept ("The 1-Page Marketing Plan").


    That's where I'd start - with the question, "What's the Big Idea I'm trying to convey, that will make me distinctive from the crowd of other books trying to teach people similar things?"
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    • Profile picture of the author Princess Balestra
      Originally Posted by Paul Hancox View Post

      That's where I'd start - with the question, "What's the Big Idea I'm trying to convey, that will make me distinctive from the crowd of other books trying to teach people similar things?"

      Focus highlights my own.
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    • Profile picture of the author GordonJ
      Originally Posted by Paul Hancox View Post

      Great advice.
      One thing I'd add is, building your book around a unique Big Idea helps immensely.
      If you take a look at some of the most popular non-fiction books on Amazon, they're built around a Big Idea that allows the book to stand out from the crowd.
      Sometimes it's a brand based on a story ("Rich Dad, Poor Dad") and sometimes it's more like a concept ("The 1-Page Marketing Plan").
      That's where I'd start - with the question, "What's the Big Idea I'm trying to convey, that will make me distinctive from the crowd of other books trying to teach people similar things?"
      Neo-Tech by Frank Wallace. The BIG IDEA? Shh, its a secret.

      You are right Paul, the thing I would want to emphasize the PEOPLE, whom may have choices.

      Back in the day we had several SECRET publishing houses. Delta. Loompanics. Paladin Press. Plain Brown envelopes with no return addresses.

      I bring this up, because today, MAY 8, 2023, I rec'd in the USPS mail, my personal invite to join THE SOCIETY.

      The first lines:

      Dear Gordon,
      I first heard your name 7 years ago.
      I've been waiting to write you this letter ever since.
      Once you read these pages, I think you'll understand my excitement and agree this is a momentous day.

      I glance through and then read the 12 page letter, printed on both sides, and sent in a domestic first class/ foreign airmail envelope, some online gurus are hyping these today.

      Well. I knew exactly who TOM was, that was the name at the end. Mark Hamilton, son of
      Wallace Ward aka Frank Wallace of NEO-TECH fame, or is it infamy? I owned that and bunch of his back room work too.

      One thing, we see even now, is the BIG IDEA, may be the BIG SECRET. As the ICEBERG EFFECT promotion is all tease about the inner secrets of affiliate marketing.

      I was intrigued by the fact that there are people using these front ends to sell a book. In this case, about 200,000 PERSONALIZED letters are mailed per year and the free stuff they send is a pitch for a $135.00 BOOK. And that is the front end of his funnel.

      Your local library has all Ayn Rand's ramblings, and probably several books on OBJECTIVISM and hedonism as you want to read, no need to go to secret societies for this fare.

      It is OLD SCHOOL, and one thing Hamilton gets, THE PARADE OF LIFE, there are so many disenfranchised people, unhappy, BLAMING others...that the time is ripe, once again to bring out the SECRETS OF SOCIETIES. He mentions Yale, Skull and Bones and name drops BUFFET and Einstein.

      There is a whole new group, who are PRIME TARGETS, and the promotion appeals to all sorts of bias and beliefs of an "Illuminati" society, and after 7 years of being spied on, I guess I am now ready to earn my wings.

      Anyhow, if anyone is considering a BOOK, keep in mind that SECRETS SELL.

      Make sure your reader knows you will be spilling your guts, handing over the keys to the vault, and teaching you the secret handshake, without that...all is lost.

      The BIG IDEA. Keep it a secret.

      GordonJ
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    • Profile picture of the author Dave Allen
      Originally Posted by Paul Hancox View Post

      Great advice.


      One thing I'd add is, building your book around a unique Big Idea helps immensely.


      If you take a look at some of the most popular non-fiction books on Amazon, they're built around a Big Idea that allows the book to stand out from the crowd.


      Sometimes it's a brand based on a story ("Rich Dad, Poor Dad") and sometimes it's more like a concept ("The 1-Page Marketing Plan").


      That's where I'd start - with the question, "What's the Big Idea I'm trying to convey, that will make me distinctive from the crowd of other books trying to teach people similar things?"
      Although not the easiest thing, that really is the starting point - before you write one word.

      I remember Allen Says had a thread on 'adding more selling power' to your idea based on a unique core concept that stands apart from anything else out there.
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      • Profile picture of the author GordonJ
        Originally Posted by Dave Allen View Post

        Although not the easiest thing, that really is the starting point - before you write one word.

        I remember Allen Says had a thread on 'adding more selling power' to your idea based on a unique core concept that stands apart from anything else out there.
        Unique core concept.

        It also helps when building your cult. Rainiere wrote Odin and the Sphinx. Jeff Ayan (now Jeff Divine) wrote about twin flames.

        Russel Brunson wrote Dot Com Secrets. Jordon Belfort and the way of the wolf. Wayne Dyer had pulling your own strings. MJ DeMarco wrote the Millionaire Fastlane.

        Not only is this a time tested and proven way to build a business, it is also the way to find your tribe, followers, and if so inclined; your minions.

        The secret to book success is to know WHO you are writing for, and make your unique core concept resonate with both their top of mind and subconscious fears, problems and desires.

        One good book with a targeted unique core concept can give you a foundation to build off for years.

        GordonJ
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  • Profile picture of the author spartan14
    Well its nice but i dont think its so easy how it was like in the past ,now this field its also very competitive and you need to put a conaiderable effort to have some succes
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    • Profile picture of the author GordonJ
      Originally Posted by spartan14 View Post

      Well its nice but i dont think its so easy how it was like in the past ,now this field its also very competitive and you need to put a conaiderable effort to have some succes
      Easy? Lazy? Fast? Quick? Rich? ALL subjective ideas. TIME IS TIME.

      If you are spending 40 hours a week doing affiliate stuff, working in Walmart, or doing your own thing...ALL the time is the same.

      Like in the PAST??? You have NO idea how hard it was to find a legit publisher, get an agent and have a book in the bookstores. Sure, VANITY presses always existed, one could pay to have their book self published.

      Easy? Are you kidding me? Krikey ol Warrior Madge used to say.

      Anyone, almost anywhere in the world, with some exceptions, but TODAY CAN write a book and have it on Amazon, the largest book seller in the world, and pay NOTHING until the book sells. Add in audio books, self publishing, ON DEMAND, and the still present Vanity press, most of whom offer DISTRIBUTION.

      EVERY field that is still around is competitive. This is such an ABSURD idea.

      You don't have competition in Affiliate? Or SEO? or eCom, or on the platforms; etsy, ebay, Facebook markets??????

      Everything in business is COMPETITIVE, this is just an excuse.

      We see a lot of EXCUSES here at WF, but this one takes the cake.

      Having competition is stopping NO ONE who is dedicated to achieving their success, although they may have tons of failure on their journey...they keep on going, and don't offer LAME excuses such as; it is not as EASY as it was. BALDERDASH. Writing and selling a book is 100 times EASIER than it has ever been!!!!

      GordonJ
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    • Profile picture of the author savidge4
      Originally Posted by spartan14 View Post

      Well its nice but i dont think its so easy how it was like in the past ,now this field its also very competitive and you need to put a conaiderable effort to have some succes
      Competitive? Let me throw this out there... there is no such thing as competition. The reality is you are only competing with YOURSELF. An answer like this is your ego side of things winning.

      The ONLY WAY you can lose is by not doing.

      Throw maybe a 100 hours and $100 at writing a book with chatgpt and fiver to do all the formatting etc... and YOU have a product.

      If you are writing about something you already have an interest in.. chances are good you are hanging with your "Tribe" already.. lets throw in another 100 hours of adding Authority to your current tribe position...

      200 hours - 40 hours a week is 5 weeks in total... throw that out over 5 month - 40 hours a month down to 10 hours a week down to 2 hours across 5 days.

      Its no longer "WORK" its a hobby at best

      It maybe work... but its far from hard work... and in the end its not even about the money in your first go... its about the PROCESS Nothing to having a book selling on Amazon. Can be replicated over and over and over. Think of the confidence in the PROCESS you might have completing just 1 book

      Pay attention to someone like Claude and stay focused on a vertical ( topic ) and in the end it WILL get you somewhere - TRUST the PROCESS.

      Remember if YOU have an interest in something anythiing... your not alone. There are others with the same interest... that search for that interest. An Amazon book is a very low cost, financially ( the experts here are saying for about $100 out of pocket ) and a bit of time ( watch less netflix ) and you have something - a base - a foundation to build apon. God forbid that happens
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    • Profile picture of the author Claude Whitacre
      Originally Posted by spartan14 View Post

      Well its nice but i dont think its so easy how it was like in the past ,now this field its also very competitive and you need to put a conaiderable effort to have some succes
      It's hard to list all the ways getting a book on Amazon is far easier than it was in the past, but I'll give it a shot.

      Nearly everything you need is free.

      Want to learn what niche to write about, how to format books, how to find the best categories, how to find the best keywords, the best title ideas, the best book outlines, the best free promotional ideas?

      All of that is covered in complete by Amazon, to get you started.....And just in case that's too hard, there are multiple excellent Youtube videos that cover every one of these points, in complete detail, by experts that are making real money writing non-fiction books that sell on Amazon. Here's a Free video course.


      Years ago, we had to at least pay to get our books printed in volume, and then ship to Amazon in bulk, for them to ship out as they are sold. Now, you pay for no printing, and the books are printed as they are sold...one at a time.

      If you ever want to update the book, or if you find a mistake, your very next sold book cab be corrected or updated...free.

      If you are too lazy to write a 200 page book, you can just write a 30 page "Book" and sell it as a Kindlebook. You can even easily...and for free...create an Audible version of your short book.

      And traditional publishers take over a year to get your book in print, and pay between 5-15% of the cover price (and you still have to do nearly all the marketing)....

      But Amazon will pay you 70% of the cover price on Kindle books, and 60% on print books (after the cost of printing is met).

      For example, my books are $14.95 in print and $6.99 in the Kindle version. I earn about $5 for each Kindle book sold, and $6 for every print book sold.

      Amazon takes care of the shipping, the printing, and gives us the very best platform for the marketing.

      The only thing they don't do is type the book.

      Your responsibility is to make the book interesting, readable, and write a good title and description. And on Fiverr, there are people who will do each of these tasks (except write the book) for $30 or less.

      Too lazy to even type?

      Here. These people will research, write, format, and submit the book for you.


      https://theurbanwriters.com.

      There. The only thing easier is breathing.


      Added later; Years ago, self publishing was looked down on. Your book wasn't "legitimate" unless a traditional publisher printed it.

      Now, not only are self published books accepted, but most marketers that write books actually prefer the self publishing route. Nothing beats it for making improvement to the book on the fly, distributing the book, and getting the book sold.

      Amazon now accounts for more than half the printed books sold on Earth, and more than 75% of the E-Books sold. One location, Amazon, sells more books than all the bookstores on the planet combined, including every retail outlet that also sells books, and all the books sold by mail, from other platforms.

      Nothing could be better for an author, or easier.
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      • Profile picture of the author GordonJ
        If you are too lazy to write a 200 page book, you can just write a 30 page "Book" and sell it as a Kindlebook. You can even easily...and for free...create an Audible version of your short book.

        Or, don't have the time OR don't want to spend the time...then a 30 page "book", or probably more accurate A REPORT, and with Claude's example, a five buck profit on a 6.99 sale.

        Now, you could have this same Report hosted on your own site, and get close to 6.50 PROFIT on a 6.99 sale.

        30 pages, with lists, pics, graphics, is soooo easy to create...and it allows you to offer the family of related products, which can always be bundled too, so maybe the idea of a BOOK might be what scares some off or make them believe it is too much work.

        There will NEVER be zero demand for INFORMATION.

        And with all the tools Claude pointed out, and what can be found in nano seconds on search engines...well, there are no excuses.

        It is OK if you DON'T WANT TO DO IT, the OP was offered as one way to build authority, become known (if you want to), find an audience, gather a tribe, it is truly one of the best time tested and proven shortcuts to getting customers available to the new Warrior.

        NO one is shouting you must do it. It is just so easy, and my personal perspective EVERYONE can have at least one piece of Intellectual Property they own, control and can use, if for nothing else, as a signature card to whatever else you do.

        Books. Reports. Folios. HOTSHEETS. Infographics. Cheat sheets. Study Guides. Manuals.

        All great info products, but BOOKS are the one thing that can catapult your business efforts to new highs...if you choose to do it.

        Not interested? Fair enough. Go about your day then.

        GordonJ


        Originally Posted by Claude Whitacre View Post

        It's hard to list all the ways getting a book on Amazon is far easier than it was in the past, but I'll give it a shot.

        Nearly everything you need is free.

        Want to learn what niche to write about, how to format books, how to find the best categories, how to find the best keywords, the best title ideas, the best book outlines, the best free promotional ideas?

        All of that is covered in complete by Amazon, to get you started.....And just in case that's too hard, there are multiple excellent Youtube videos that cover every one of these points, in complete detail, by experts that are making real money writing non-fiction books that sell on Amazon. Here's a Free video course.

        https://www.youtube.com/watch?v=6LuM..._gvIuTebF39ob2

        Years ago, we had to at least pay to get our books printed in volume, and then ship to Amazon in bulk, for them to ship out as they are sold. Now, you pay for no printing, and the books are printed as they are sold...one at a time.

        If you ever want to update the book, or if you find a mistake, your very next sold book cab be corrected or updated...free.

        If you are too lazy to write a 200 page book, you can just write a 30 page "Book" and sell it as a Kindlebook. You can even easily...and for free...create an Audible version of your short book.

        And traditional publishers take over a year to get your book in print, and pay between 5-15% of the cover price (and you still have to do nearly all the marketing)....

        But Amazon will pay you 70% of the cover price on Kindle books, and 60% on print books (after the cost of printing is met).

        For example, my books are $14.95 in print and $6.99 in the Kindle version. I earn about $5 for each Kindle book sold, and $6 for every print book sold.

        Amazon takes care of the shipping, the printing, and gives us the very best platform for the marketing.

        The only thing they don't do is type the book.

        Your responsibility is to make the book interesting, readable, and write a good title and description. And on Fiverr, there are people who will do each of these tasks (except write the book) for $30 or less.

        Too lazy to even type?

        Here. These people will research, write, format, and submit the book for you.


        https://theurbanwriters.com.

        There. The only thing easier is breathing.


        Added later; Years ago, self publishing was looked down on. Your book wasn't "legitimate" unless a traditional publisher printed it.

        Now, not only are self published books accepted, but most marketers that write books actually prefer the self publishing route. Nothing beats it for making improvement to the book on the fly, distributing the book, and getting the book sold.

        Amazon now accounts for more than half the printed books sold on Earth, and more than 75% of the E-Books sold. One location, Amazon, sells more books than all the bookstores on the planet combined, including every retail outlet that also sells books, and all the books sold by mail, from other platforms.

        Nothing could be better for an author, or easier.
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  • Profile picture of the author Princess Balestra
    Gotta straddle yr chargah an' maraud off inta the wilderness.

    For here be glories both resonant to yuusself only, plus also cool valyoo for the planit if'n you gaht any empathy hormones runnin' rampant in yuh bloodstream.

    So, hey, next stahp is to straddle yuh chargah again an' head home.

    Do this, you are a CHANGED KINDA PERSON.

    An' yr wilderness insights may be of valyoo to the Howevahso Imprisoned back Wherevah.

    That is why intel, info, nooz, hearsay, lies, promo an' mental chattah drive the world on more'n most stuff you might wanna mention.

    Words 'pon lips evoke.

    Words 'pon lips wish to be spoke.

    Why, 'tis a miracyool.
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author RMRC
    I've wanted to try this for a few months now! More and more I'm hearing that writing a book is a great way to bring in extra money. Everything can be outsourced too. I think this will become a new project of mine, I want to test these waters for myself!
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  • Profile picture of the author Mark Singletary
    I'm surprised at this thread. Not the topic because having your own book is a real secret.

    But I'm surprised at how some of the WF top people are saying have a book in an hour through AI. I would've thought that some of you would be laughing at those trying to make it by selling their 15 AI generated books of the week. But you are saying that it's okay? A good idea?

    These aren't personal judgments and besides what I think won't affect you guys at all. I guess I'm still too old school. Yes, have a book or two or twenty. But write it out yourself based on your experience. Is that whole thing dead now?

    Mark
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Mark Singletary View Post

      I'm surprised at this thread. Not the topic because having your own book is a real secret.

      But I'm surprised at how some of the WF top people are saying have a book in an hour through AI. I would've thought that some of you would be laughing at those trying to make it by selling their 15 AI generated books of the week. But you are saying that it's okay? A good idea?

      These aren't personal judgments and besides what I think won't affect you guys at all. I guess I'm still too old school. Yes, have a book or two or twenty. But write it out yourself based on your experience. Is that whole thing dead now?

      Mark
      Mark;

      I think you may have missed the point. I never said anything about using AI to write a book. And I haven't read anyone saying that here. I may have missed it.

      And GordonJ suggested using AI to come up with chapter ideas.

      But use AI to write the book for you?
      It would never sell. I've seen several AI written books used as examples on Amazon (used as examples by the guys selling a course on AI books)

      They never sell at all.

      Me? I've used ChatGPT to give me title ideas, and help with writing book descriptions....

      But to just hand over the whole thing to ChatGPT? No.

      I think just about every author uses tools. Formatting, cover design, illustrations...are all done by using tools, or hiring it out.

      By the way, there are "Books" that can essentially be written by AI. Puzzle books, crossword puzzle books, trivia books, books of lists, recipe books..

      Not my thing, and I wouldn't recommend trying to make a living selling these cheap books.
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    • Profile picture of the author GordonJ
      In the hour I mentioned in the OP, to get an outline...actually took me about two minutes.

      I used chatgpt and several different prompts, then tried the OLD FASHIONED way, and used Google. Found tons of templates including this one (one of the best, NO affiliation)...
      https://scribemedia.com/book-outline-template/


      Filling it out did take up the other 58 minutes. Also stated after this, a book can be in the market in a matter of weeks. That too is longer than it needs be.

      But before this, comes the IDEA, the purpose and INTENT. As we see in marketing, and big on socials like Facebook, Instagram and Twits...the free or low cost book is still a very hot marketing method.

      I don't know how fast any given person can do it. That is up to them, eh? And their motivation.

      It depends what you have in storage. Young Warriors are for the most part, an empty U-Haul trailer, whereas, some of us old farts have stacked to ceiling warehouses of knowledge, skills and real life experience. So, I am not going to put a governor on them, nor limit anyone.

      It takes as long as it takes and that means motivation, as well as what your INTENT is, are determining factors in the speed.

      Look, you know as well as anyone, how many of these guys have been here 5 years and still asking start-up beginner questions because they chased unicorns over rainbows for much of that time.

      If, AND that may be a BIGGER IF, the Warrior is motivated and hungry, there isn't a law broken if he does it in a matter of days.

      There are no rules when it comes to how badly anyone wants to do something.

      I will say, probably, almost all Warriors who post from experience could bring their book to market very, very quickly.

      Those with empty heads, may have to stop at the station and get filled up...but they could always borrow KNOWLEDGE, via an INTERVIEW process...which is how a lot of ghost written bios get done.

      It is better to have a PLAN, and a PURPOSE for writing the book in the first place...but as far as speed of getting it done? Totally relies on the one doing it.

      I can sit in the park for an hour and dictate about 10,000 words an hour, plug it in and Dragon does the first draft, Grammarly looks at that, and then I would edit.

      The average non fiction book has about 65,000 words, give or take, or about 7 hours of dictation, and twice that in editing and adding graphics.

      If one has nothing to say, to begin with, maybe using the centuries old technique isn't a good way to do things.

      One note on AI, what I see right now, are a whole lot of people who are using it like a roomba...it goes around the house but leaves a lot of dirt in the corners and under the hard to reach places. As we get better at giving it good prompts, and focus our INTENT on what we want it to do...especially some research...it will become a more friendly tool to creators.

      Just this opinion, when we read about what Warrior Marx Vergel Melencio is doing, and his depth on the subject, most of us have barely scratched the surface of what AI holds in store for us. An AI bat in my hands would be a long hammer, in his, he's Aaron Judge.

      Considering how so many Warriors have spent years...a few months invested in creating a book might even help them get to focus on what they really want. I think it is savidge4 who advocates we teach what we want to learn? (I could be wrong).

      Anyhow, using AI, templates, outlines, dictation, translation, FOCUS, motivation and TIME...having a BOOK under your belt bodes well for any Warrior here.

      GordonJ




      Originally Posted by Mark Singletary View Post

      I'm surprised at this thread. Not the topic because having your own book is a real secret.

      But I'm surprised at how some of the WF top people are saying have a book in an hour through AI. I would've thought that some of you would be laughing at those trying to make it by selling their 15 AI generated books of the week. But you are saying that it's okay? A good idea?

      These aren't personal judgments and besides what I think won't affect you guys at all. I guess I'm still too old school. Yes, have a book or two or twenty. But write it out yourself based on your experience. Is that whole thing dead now?

      Mark
      Originally Posted by RMRC View Post

      I've wanted to try this for a few months now! More and more I'm hearing that writing a book is a great way to bring in extra money. Everything can be outsourced too. I think this will become a new project of mine, I want to test these waters for myself!
      Think of your book as either a corner stone, or a foundational piece of your business...or if already established, a marketing strategy for bringing in more business. Just don't outsource the INTENT and Purpose of why you would want to have one. Check out the outline I posted the link to above, that may give you some good ideas of what you want your book to look like.

      10 Chapters= (rough averages) 65,000 words, 220 pages. 13 Chapters 280/300 pages. 7 Chapters, a very sweet spot for most of us is 40,000 words, 160 pages, or 140 with good charts, graphics, pics. NO hard and fast rules, just a general feel for what type of book you might consider.

      7 Chapters is a great starting point. 1 is intro, 7 summary...2,3,4 ONE idea, 5 & 6 advanced concepts.

      Give it a couple of hours and have fun researching what you might want to write about.

      Then once you have a solid outline, TEST, TEST and RETEST THE T I T L E The title can make or break your effort.
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      • Profile picture of the author RMRC
        Originally Posted by GordonJ View Post

        Think of your book as either a corner stone, or a foundational piece of your business...or if already established, a marketing strategy for bringing in more business. Just don't outsource the INTENT and Purpose of why you would want to have one. Check out the outline I posted the link to above, that may give you some good ideas of what you want your book to look like.

        10 Chapters= (rough averages) 65,000 words, 220 pages. 13 Chapters 280/300 pages. 7 Chapters, a very sweet spot for most of us is 40,000 words, 160 pages, or 140 with good charts, graphics, pics. NO hard and fast rules, just a general feel for what type of book you might consider.

        7 Chapters is a great starting point. 1 is intro, 7 summary...2,3,4 ONE idea, 5 & 6 advanced concepts.

        Give it a couple of hours and have fun researching what you might want to write about.

        Then once you have a solid outline, TEST, TEST and RETEST THE T I T L E The title can make or break your effort.
        This is great advice. I'll likely start with the 7 chapter sweet spot. I want to utilize the different tools available to create it quickly and put it up on Amazon. I already have a couple ideas bouncing around, I definitely wouldn't outsource the intent or purpose, that would take the fun and enjoyment out of it Thanks for the link!
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      • Profile picture of the author Claude Whitacre
        Originally Posted by GordonJ View Post

        Then once you have a solid outline, TEST, TEST and RETEST THE T I T L E The title can make or break your effort.
        Yup. The title is by far the most important thing in any book/article/story.

        The title;

        Identifies who the book is written for. (I know...for whom the book is written )

        Tells what the book is about

        Gives the major benefit they will get from reading the book

        The title is the single biggest factor in whether they will see your book or not, and when Amazon will show your book during a search.

        The title is the biggest factor as to whether the reader will click on your book to find out more on your books sales page.

        The title is the biggest factor in whether they will actually buy your book....followed closely by the cover design and description.

        What you actually write in the book determines the reviews you get, and whether that reader will buy your second book, or find out more about what you have to offer.

        Originally Posted by GordonJ View Post


        I used chatgpt and several different prompts, then tried the OLD FASHIONED way, and used Google. Found tons of templates including this one (one of the best, NO affiliation)...
        https://scribemedia.com/book-outline-template/
        Hugely useful outline for writing chapters for non-fiction books. I'm stealing it. Thanks.
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        • Profile picture of the author GordonJ
          Thanks Claude.

          You ask for ideas, others like Glenn Osborn offer "bribes" for people choosing from a list of titles to determine which ones to further test.

          Online, the Title and LOOK of your book will (or could) make or break it...with exceptions of those gurus, cult leaders or NAMES, who offer a special introductory huge discount, which usually means the book is a loss lead or lead generator.

          Now, my bookshelves are not reliable, mostly having OLD WORKS, the longest, and most boring of the business books is Ben Suarez 7 STEPS TO FREEDOM II with hundreds of pages, and one of the smaller ones is CA$HVERTISING by Drew Eric Whitman. So, I don't trust myself.

          And yesterday spent a pleasant afternoon at the Barnes and Noble bookstore in Montrose. So happy we still have these things.

          What did I learn? Well, I always pay attention to HOW the books are marketed, how they are arranged, how the store flow is set up. I visit every section, sleuthing for bits of AH HA moments.

          Got this one in the BUSINESS section. One whole endcap (end of the isle prime spot) had the works of RYAN HOLIDAY, his first breakthrough was the best selling TRUST ME, I'M LYING.

          TRUST ME, I'M LYING is a great title, NO? Juxtaposition curiosity (in case you want to call it something).

          Anyhow, Ryan is a young man, only 35, and is doing pretty, pretty, pretty well. To get the endcap and have all your work displayed like that, with multiple copies of each work, says B & N are expecting to sell a lot of his books. Check his stuff out on Amaz.

          The other "featured" Business author, was JOHN C. MAXWELL, these were the only two business section authors who had multiple copies of most of their work and their own displays. Just for fun, I made some notes:

          Shortest book: MANAGING ONESELF by Peter F. Drucker 60 pgs. A well known book, SCIENTIFIC ADVERTISING by CLAUDE HOPKINS had less than 100.

          So you don't need to fret over word count or size, some were even shorter, like Who Moved my Cheese by Spencer Johnson, and another one FISH! (collaboration).

          None of these were self published, all traditional publishing houses.

          What I saw was VIABILITY. How writing a book can help YOU establish authority, get perceived prestige, and use to springboard to new highs.

          In marketing (IM) we see a lot of LEAD gen, a lot of FLUFF coming out of the IM guru crowd. And once they get you, there is a relentless marketing effort, I sometimes think today's IMer like to wear a new prospect down with their version of a drip torture campaign.

          If you have any doubts about writing a book, and if you get a chance, GO VISIT one of the remaining bookstores to see for yourself.

          And as we have learned in this thread, so many great TOOLS to make the process easier. Are you ready to write? GO! (in case you were waiting for the starting signal).

          GordonJ




          Originally Posted by Claude Whitacre View Post

          Yup. The title is by far the most important thing in any book/article/story.

          The title;

          Identifies who the book is written for. (I know...for whom the book is written )

          Tells what the book is about

          Gives the major benefit they will get from reading the book

          The title is the single biggest factor in whether they will see your book or not, and when Amazon will show your book during a search.

          The title is the biggest factor as to whether the reader will click on your book to find out more on your books sales page.

          The title is the biggest factor in whether they will actually buy your book....followed closely by the cover design and description.

          What you actually write in the book determines the reviews you get, and whether that reader will buy your second book, or find out more about what you have to offer.



          Hugely useful outline for writing chapters for non-fiction books. I'm stealing it. Thanks.
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    • Profile picture of the author savidge4
      Originally Posted by Mark Singletary View Post

      I'm surprised at this thread. Not the topic because having your own book is a real secret.

      But I'm surprised at how some of the WF top people are saying have a book in an hour through AI. I would've thought that some of you would be laughing at those trying to make it by selling their 15 AI generated books of the week. But you are saying that it's okay? A good idea?

      These aren't personal judgments and besides what I think won't affect you guys at all. I guess I'm still too old school. Yes, have a book or two or twenty. But write it out yourself based on your experience. Is that whole thing dead now?

      Mark
      Such a well asked question. There are those of us that have a firm grasp on "research" and could probably take experience from A and apply it to B, and with an amount of "research" could bang out a book on just about anything.

      I personally have subscriptions to all kinds of "research" related things. A magazine subscription I can look at 100s of magazines, a couple of university white paper depositories, Statistica and on and on. Dont know the exact dollar amount, but its spendy and ( for me ) worth every penny.

      Enter todays world and kinda sorta all those things are at your fingertips with Bart or Chatgpt - all of it and then some. Pay attention to how some of the responses are suggesting not only text but graphics etc... Chatgpt can sling out a nice looking infographic pretty freakin fast... faster than the time it would take to research one let alone then design it and put it together.

      I am a huge proponent of experience first. . If you are going to start a blog and have no clue what you are doing I suggest OFTEN to blog the "process" YOUR process - teach what you most need to learn.

      I firmly believe that one should stay with in ones wheel house OR and oh a big OR fully understand your wheel house and how it might apply to a subject outside of your own experience.

      BUT for the absolute rank beginner - or someone that has floated around for years on end and nothing has ever come together... as long as you are asking Bart or Chatgpt for something you are familiar with... something you can do an amount of research fact checking ( ghosting is a huge issue ) by all means allow AI to do the heavy work.

      Lets bring this closer to home... "An outsiders guide to living in Singapore"? You have the experience... but do you want to sit there are write 65,000 words... or would you rather proof read and fact check 65,000 words that got handed to you in less than an hours time?

      The TOOL - combined with experience and knowledge is mind boggling.

      On the WF I believe that the majority of users are reaching for what they WANT - and not focusing on what they HAVE. Wanting to get rich quick with a course on IM.. even tho they have no experience vs focusing on the 20 year collection of my little pony they HAVE. Between the 2 where is the money? Its in the 20 years of knowledge and experience with my little pony all day long.

      Focus on what you HAVE and implement the tools now available to any and everyone and lives change

      I dont think any of us are throwing out the rules... but the rules have been re-written in the last few months This is literally an electricity in your house - Indoor plumbing - Horse and carriage to Automobile SHIFT
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      • Profile picture of the author GordonJ
        Originally Posted by savidge4 View Post

        I dont think any of us are throwing out the rules... but the rules have been re-written in the last few months

        This is literally an electricity in your house - Indoor plumbing - Horse and carriage to Automobile SHIFT
        And it is a TIDAL WAVE shift. Either learn to ride the wave and enjoy it, or get washed away as this Tsunami overtakes the old world.

        The good news may be, we're still at the toddler stage, if even there yet.

        I am testing running some of my very oldest HOTSHEETS through AI and creating a whole new INFOGRAPHIC, which is very exciting. Wonderful stuff we have today at our disposal.

        The million plus words I've labored over these past decades, enough to fill over 15 average sized books, can probably be knocked out in a year or so...and as savidge4 reminds us, COMBINE AI with what you already know and already have.

        Good stuff here at WF. Good stuff.

        GordonJ
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    • Profile picture of the author nicenet
      Well said, I agree 100%
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  • Profile picture of the author Yujiaxin1998
    Banned
    [DELETED]
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    • Profile picture of the author GordonJ
      Originally Posted by Yujiaxin1998 View Post

      however,did you ever think about where is your book concept from? It takes time. It needs to live life.It hasn't a accurate time.It hard to be define.
      First, thank you for your comments. As I recall, Shenzhen isn't far from Hong Kong, which was a dynamic city I visited. I know that in the very recent past, your area, aka the China Silicon Valley is a thriving, bustling World Trade Center ranking top 7 in several categories of commerce.

      We have the Las Vegas Consumer Electronics show which is (as I have been told by folks who visit these around the world)...Las Vegas is like the Little League compared to your electronics show.

      Just in a five minute visit to Wikipedia, I saw about a dozen books just begging to be written. Now, I may have this wrong, so feel free to correct, we are probably outside of our native languages, so something may get lost in the translation, OK?

      As to your point: the BOOK CONCEPT. I think you are implying that a book from Experience like the our esteemed Warrior Claude is writing (and has written) takes time to "live a life". He writes from decades of face to face selling and he is good at it.

      So a book written about EXPERIENCE does need time, time for the writer to have gotten it, and time to set that down in a way an audience might want to read it.

      HOWEVER, if you wrote about how to visit Shenzhen, say during the Electronics show, and give advice on where to stay, what to see, places to eat, and details about the vendors of the show...you could write a new book every year, and probably have the vendors of the show PAY YOU to do it.

      So, there is a potential recurring income in these types of books. INFORMATIONAL, or detailing events. So "calendar" type books don't require any experience, no need to let the concept "live", it has had a life of its own. I could be wrong but I think your electronics show goes back to the sixties??

      And that is just one of scores of events, happenings in your LOCATION, which I mentioned upfront. If nothing else, write a book about where you live. Living in one of the most powerful cities in the world, gives you so much opportunity, if you wanted to pursue something like this.

      So, I agree, as I best understand your post, that writing from experience, having lived it, and as we say, having "walked the talk", is a great way to write a book.

      There are just so many other avenues to look at. Thanks again for your input, it is appreciated.

      GordonJ
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  • Profile picture of the author AldoBusi
    great advice guys
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  • Profile picture of the author Randall Magwood
    No disrespect but I've seen plenty of people write a book, publish it, and make little-to-no money from it.
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    • Profile picture of the author savidge4
      Originally Posted by Randall Magwood View Post

      No disrespect but I've seen plenty of people write a book, publish it, and make little-to-no money from it.
      Because we do not live in a "write it, and they will come" world. Actually in terms of traffic driving... Amazon is probably the worst - hence my advice to start with what you know... start with the tribe you already belong to. Build on existing assets vs writing about something you have no clue about and wishing and hoping.

      Look at this guy ( https://www.youtube.com/@BDylanHollis ) and you see real quick a series of amusingly funny cooking videos - got traction and now has a recipe book. Get into a tribe and sell to the tribe.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Randall Magwood View Post

      No disrespect but I've seen plenty of people write a book, publish it, and make little-to-no money from it.
      Why would anyone think of that comment as disrespect.

      The vast majority of books published either break even or (usually) lose money.

      I'm even talking about the books published by traditional publishers.

      We have also seen plenty of people enter any endeavor...and fail miserably. No industry, product, method of distribution is exempt from these kinds of failures.

      And the reason is simple. Ease of entry.

      Most commission salespeople almost immediately fail, because anyone can get a commission sales job.

      Internet marketers nearly always fail....because anyone...for almost no money....can become "an internet marketer".

      And the vast majority of books fail, because it's just so darn easy to get a book on Amazon. So people who have no talent, nothing to offer...no value to add...can put a book on Amazon, and....Hope.


      If you look at Amazon book rankings, I've seen books ranked at 5,000,000. That means that there are five million books on Amazon that sell more copies than this books sells. That may be one book sale a year. And there are books that sell less than that.

      Want to earn a thousand dollars a month from the sale of one book? You need a sales rank (of that single book ) of 20,000 or less.

      But why? Why do books not sell? Why do so many fail at this? Here are some possibilities...

      The subject doesn't have enough interested people, who buy books, to support a new book.

      The title is terrible.
      The cover is terrible.
      The book has no reviews (almost guaranteeing no sales), or bad reviews.
      The book description is terrible.
      The author does no book promotion. They do no interviews, no podcasts, no marketing. They buy no ads on Amazon. They have no group of fans. They have no e-mail list.

      It's simply a badly written book, by someone who doesn't know how to write a book.

      Imagine you are in a band, and you need a new guitar player. You put out an ad, and 1,000 people show up to audition.

      But only 3 have ever learned how to play the guitar. And only one of them owns a guitar.

      That's what you get with writing books. The vast....vast majority of people wanting to write a book...have absolutely no idea what they are doing.

      Do you know the one group of people who know the least about how to market books? Authors. To even suggest something like marketing to them angers them. They are above that sort of thing. They are authors, for God sake! They are under the delusion that the world will search their genius out. And wealth will shower over them. Just like almost every person starting any kind of business, or any kind of creative endeavor.


      It's not that there isn't money in writing books , and putting them on Amazon. Plenty of people are doing just that. In fact, my guess is that 20,000 people are doing just that.

      I'm one of them. There are a few others here.

      Added a second later;

      Most people I personally know that have a book on Amazon, made no sales...

      They wrote poetry, a joke book, a recipe book, or a novel they think should sell. I have a Brother-in-law that wrote three long novels about soldiers fighting in different wars.

      But.....he never spent a nickel...or thought for a minute...about marketing those books. He paid tens of thousands of dollars to a Vanity publisher, (The dumbest move), and made no sales.

      His books are on Amazon. But they made so few sales, they no longer show up for any search terms, even the author's name.

      I have a friend who wrote a book of dirty jokes. And of course, didn't lift a finger to promote the book. I bought a copy, because I'm a friend.

      I had three Aunts that wrote books of poetry, and got them on Amazon. Poetry, the Black Hole of writing books.

      The vast majority of people alive should never....

      Try to write a book.
      Try to be a stand up comedian
      Try to be a singer
      Try to be a salesperson other than a retail clerk.

      Because you need aptitude, talent, ambition, and a willingness to (Gasp!) learn how to do it, before they do it, and as they do it.

      There. I feel better now.
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      • Profile picture of the author savidge4
        Originally Posted by Claude Whitacre View Post

        But why? Why do books not sell? Why do so many fail at this? Here are some possibilities...

        The subject doesn't have enough interested people, who buy books, to support a new book.

        The title is terrible.
        The cover is terrible.
        The book has no reviews (almost guaranteeing no sales), or bad reviews.
        The book description is terrible.
        The author does no book promotion. They do no interviews, no podcasts, no marketing. They buy no ads on Amazon. They have no group of fans. They have no e-mail list.
        We are talking about a very specific thing - selling books. But, these very points are universal across - at the very least - Internet marketing sales.

        In my thread about selling on eBay, I focused an amount of time on Titles, Images, and Price. I didnt bring up feedback - equating to reviews - so much, but without question that would be a variable.

        I have said this before and I will say it again As much as Amazon is a platform that garners a kick ton of traffic - listing it and they will come is just not how Amazon works. I would argue that Amazon of any and every platform you can imagine is probably the most difficult platform to get sales from.

        Having a good Title, Book cover ( photos ) and Price is simply not enough. Those 3 variables on say eBay will take you a long way. On Amazon... you may or may not get listed 300 out of 1000's of possible options. Amazon search is not so defined like Etsy or eBay or Google for that matter. You get in murky unrelated search results real quick.

        You NEED the added layer of tribe. Obtaining tribe from scratch SEEMS daunting.. and to many many it is. And again i am here saying start within the tribes you are already a member of.

        Titles and Covers and Images are the mechanisms that create sales from TRAFFIC... on Amazon, YOU have to create the traffic - Hence me suggesting eBay being the perfect platform to master these skills because the Platforms volume of traffic and honing these few elements creates magic.

        I say Title, Images and Price - an example of this.. I recently listed some left over hardwood flooring like 500 sq ft of it - the good stuff $8.00 a sq ft type stuff. I listed it and in days had over 300 views 27 saves and 15 shares, and not a single "is this available" obviously the title is good. Obviously the Hero image ( the one image showing in the search results ) is good... so what was left? the PRICE - Once you understand the Mechanisms... its real obvious what element is failing.

        The tips and tricks within this thread is universally the pathway to getting and or increasing sales anywhere and everywhere on the internet
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        • Profile picture of the author Claude Whitacre
          Originally Posted by savidge4 View Post

          Having a good Title, Book cover ( photos ) and Price is simply not enough. Those 3 variables on say eBay will take you a long way. On Amazon... you may or may not get listed 300 out of 1000's of possible options. Amazon search is not so defined like Etsy or eBay or Google for that matter. You get in murky unrelated search results real quick.
          Of course not. I listed these as the most important things, that will kill sales if done wrong. But there is also;
          What categories is the book listed in.
          What keywords are added to the listing (The seven keywords).
          What search terms are ingrained in the title, subtitle, and description.
          What is on the first several pages of the book (Amazon looks inside, as do potential buyers)
          Is the title broad in it's appeal, or very tightly niched to a specific buyer?
          What reviews are there? How fast did they come in? How long are they? Are they all 5 stars? Mostly 5 stars? The reviews help sales, but they also drive rankings.
          Editorial reviews help a lot, if you post them on your sales page.

          The killer; How are you marketing the book off Amazon? Videos? Articles? Interviews? Podcasting? Ads? Social media? Facebook groups?

          What other people with an audience (that overlaps yours) are promoting your book? How often is someone doing that?

          The other killer; Once someone is on Amazon, do you have Amazon ads, selling your book? About 20% of my book sales are from Amazon paid ads. I see some authors are getting more than half their sales from the paid ads.

          There is a whole ecosystem on Amazon that has to be learned if you want you book to sell at all.

          And you also (more importantly) have to be able to use many of the marketing venues outside Amazon, to drive buyer traffic to your listing. At the very least, a lot of Youtube videos marketing your book....and then of course, you have to understand how Youtube works.

          It's a lot.
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      • Profile picture of the author Princess Balestra
        Originally Posted by Claude Whitacre View Post


        The vast majority of people alive should never....

        Try to be a singer

        Because you need aptitude, talent, ambition, and a willingness to (Gasp!) learn how to do it, before they do it, and as they do it.

        There. I feel better now.
        Too frickin' right in my case, Sweetiepoppet.

        When choirs of angels descend to herald heroic glories, ima stuck out back 'mongst a zillion demon menagerie providin' the backround wailin' for Satan wipin' his ass.

        The only time Simon Cowell signin' me up to take on Tahlah Swift is when he srsly concussed by an asteroid, tellya.
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    • Profile picture of the author GordonJ
      Originally Posted by Randall Magwood View Post

      No disrespect but I've seen plenty of people write a book, publish it, and make little-to-no money from it.
      Could we not also say, we've seen plenty of people attempt affiliate marketing and make little to NO money from it? In the last decade, there are some affiliates who have gotten to the 10,000 per month, whereas many are still trying for that 150 dollar a day.

      Speaking of affiliate marketing, there is AD on Facebook, for a book on AFFILIATE MARKETING called THE ICEBERG EFFECT by Dean Holland, endorsed by Russell Brunson. An ENDORSED book by a guru is going to get some attention.

      Dean is using the FREE book (you just pay postage) and you get a book in the mail, one you can hold in your hands and a gajillion dollars of other free stuff, high value stuff out of the goodness of his heart.

      I suspect he has a best seller on his hands. Might want to do a search for see how big time copywriters make their offers.

      Now I am going to ask some silly questions, spurious even...rhetorical, the person mentioned does not have to answer.

      Claude, if I buy your books on selling, will I only be able to sell vacuum cleaners?
      savidge4, your "process" you've told us about, is that only if I want to make vinyl signs?

      And my point? Here, the WF, as I have noted it is a MARKETPLACE and several of you are using a signature file to market your offers here, or running ads, WSO's. etc.

      And it is a discussion forum. We present ideas, share experience and knowledge and hopefully help the forum at large.

      I don't care what you are doing; writing a book, selling a vacuum cleaner, selling web sites, signs, trinkets, or whatever...

      if you don't have a solid "process", or an experienced approach, or a FORMULA, then you are destined to stay on the treadmill. What is the difference between a 10k a month affiliate marketer and 150 a day? Or why does one do TWICE the business as the other?

      Is it the method, technique, strategy?

      Also today, at Facebook, another ad appeared for BESTSELLER LAUNCH BLUEPRINT and for a measly 27 bux, this person will show you how to take the book you've written and turn it into a best seller. She claims to charge 6400 dollars for this service if she were to do it, but you get it all, and can do it yourself for only 27.

      I'm going to say that if I took the time to actually search for people selling AFFILIATE marketing how to BOOKS, I would find a ton of them, same for those who want to write a book and make it a best seller.

      Is affiliate marketing easy? Depends on who I ask, right? After a decade at the WF, can I ask you how many Warriors doing SEO, affiliate, copywriting, article writing, content, web site building or any number of things found here...how many are actually making money, a living income, from their efforts?

      As I stated in the OP, it is ONE way, tried, tested, proven...and so much easier today, to create not only an Income stream, but also to build that tribe.

      And speaking of TRIBES. savidge4 hits the nail on the head...and it is also a centuries old mantra, Sir Gary Halbert, honored knight of his own round table told us to build our food stands in the middle of a hungry crowd.

      So, selling to yourself is a good idea, a great place to start. And finally, just as in any marketing attempt, those things savidge4 mentions with his ebay...Title, Image, Price, those are the ATTENTION getters, the PREOCCUPATIONAL INTERRUPTERS and Claude's list of reasons why a book may not sell...

      the two concepts combined, are some pretty basic marketing 101 stuff.

      Whatever you want to call it, follow YOUR process, or plan, or FORMULA.

      I'll stick with one that has several BILLION dollars of sales and 40 years of success...

      PROSPECT (hungry, known where they are)
      PRODUCT (the food stand, with choices)
      PROMOTION (the ad for the food stand)
      MEDIA (the place to run the ad)

      Now one can complicate the snot out of this simple formula if they want...but whatever process one uses, and it works, then that is where the (dare I?) rinse and repeat part comes in.

      Books work. Or they don't. Depends on you, THE MARKETER.

      And that skill is reflected in ways only you know about.

      GordonJ
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      • Profile picture of the author Claude Whitacre
        Originally Posted by GordonJ View Post

        Speaking of affiliate marketing, there is AD on Facebook, for a book on AFFILIATE MARKETING called THE ICEBERG EFFECT by Dean Holland, endorsed by Russell Brunson. An ENDORSED book by a guru is going to get some attention.
        This was instructive.

        I ordered the book. It was free...but you paid $7.98 for shipping. Of course that really covers shipping, the printing of the book, and some profit. Not that I mind...I love profit.

        What did he get? My phone number, my e-mail address, and a credit card purchase. An extremely valuable first step if you want to sell something online.

        Three upsells, including one after the order is complete. Good marketing.

        I also looked up this book on Amazon. Some people will skip the funnel and just pay a bit more on Amazon. The reviews aren't consistently good. And there is a lot of "This is a pitch" comments.

        Of course it's a pitch. All business books are a pitch. The thing is, it shouldn't read like a pitch. It should have substance...along with the pitch. The pitch should look like an afterthought.

        And of course, there is a course for sale...which is the reason for the book.

        My strong suspicion is that the Amazon book sales are entirely driven by the spillover of people seeing the "Free book" offer, and just want to buy the book.

        When I was actively selling from the stage, my book sales were really strong. My wife even suggested I should just live off the book sales, and I didn't need to speak.

        I explained to her that the speaking gigs were driving the book sales. The people that didn't buy my course, just went on Amazon to buy a book or two, hoping they would get the same thing.

        When I stopped speaking, the book sales quickly went down dramatically. When I stopped doing interviews, they went down again. Outside promotional events drive book sales. The problem is, the effect doesn't last.

        Anyway, the book is coming. I watched two reviews on Youtube, to let me know what I was going to get.

        I tend to buy these offers. Mostly to see the upsells, the copywriting, the way the book sells courses.

        Here's one review I thought was valuable.
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        • Profile picture of the author GordonJ
          Thanks Claude, I did a similar search. We called the "iceberg", LIFETIME VALUE, what a customer would spend over the time they were a customer...

          And the FUNNEL, the revolutionary concept of IM, was just a constant contact, including upsells with fulfillment, and add on orders, and maybe a birthday card with an offer, or a free gift, I love how the IM Gurus have come up with AMAZING ideas.

          The TIP or entry point, was a FREE offer, as found in the back of Popular Science/Mechanics by the scores. What is hugely different, look how much copy and effort, and formula following of the hero's journey they follow, when a ittsy bitty teensy weenie 25 word classified ad did the job.

          Like you, I wanted to go through the process, to see what was going to happen, and I even like phone calls, so I can see what they are doing. Having spent time on the phones, both inbound and outbound, and writing phone scripts was part of the gig...I like to listen the their pitches. Also, if someone is phoning, it may be a test or it could be part of the bigger scene, which means THIS offer is hauling in the dough.

          That is one of the better reviews too, not as much azz kizzin as some, he presents his view, and the conclusion, if you aren't willing to spend 8 bux to get an education on HOW these things are set up and done, then you will always be struggling.

          If for no other reason, to see how a book is presented, how many chapters (11?) It can serve as a nice template for anyone who wants to write a book, HOWEVER...
          ...

          Originally Posted by Claude Whitacre View Post

          This was instructive.

          I ordered the book. It was free...but you paid $7.98 for shipping. Of course that really covers shipping, the printing of the book, and some profit. Not that I mind...I love profit.

          What did he get? My phone number, my e-mail address, and a credit card purchase. An extremely valuable first step if you want to sell something online.

          Three upsells, including one after the order is complete. Good marketing.

          I also looked up this book on Amazon. Some people will skip the funnel and just pay a bit more on Amazon. The reviews aren't consistently good. And there is a lot of "This is a pitch" comments.

          Of course it's a pitch. All business books are a pitch. The thing is, it shouldn't read like a pitch. It should have substance...along with the pitch. The pitch should look like an afterthought.

          And of course, there is a course for sale...which is the reason for the book.

          My strong suspicion is that the Amazon book sales are entirely driven by the spillover of people seeing the "Free book" offer, and just want to buy the book.

          When I was actively selling from the stage, my book sales were really strong. My wife even suggested I should just live off the book sales, and I didn't need to speak.

          I explained to her that the speaking gigs were driving the book sales. The people that didn't buy my course, just went on Amazon to buy a book or two, hoping they would get the same thing.

          When I stopped speaking, the book sales quickly went down dramatically. When I stopped doing interviews, they went down again. Outside promotional events drive book sales. The problem is, the effect doesn't last.

          Anyway, the book is coming. I watched two reviews on Youtube, to let me know what I was going to get.

          I tend to buy these offers. Mostly to see the upsells, the copywriting, the way the book sells courses.

          Here's one review I thought was valuable.
          https://www.youtube.com/watch?v=O4CqrcPA15I
          Onward, to the HOWEVER crowd


          Originally Posted by Jonathan 2.0 View Post

          Thanks for the great suggestion GordonJ.

          Yeah I think writing a Book/eBook can be a tremendous thing ... However ― if People are going to Author something truly amazing ― I don't think it would be a case of "rapid success" (Depending what you mean ...)
          Usually People have to put in the time, effort, and energy ... Of course, it's usually worth it.

          2C
          Rapid is as rapid does. Same as quick. Easy. Fast. And of course, there are Warriors parsing and arguing over what SUCCESS is too.

          An ebook is a different thing. Your book can be a digital product, but that is not the same thing as a held in the hand BOOK, although some of the marketing strategies cross over.

          In any endeavor, where SPEED or EFFORT is advocated; THE MILLIONAIRE FASTLANE, THE LAZY'S MAN WAY TO RICHES, $100,000.00 in 90 DAYS (a Dean F.V. DuVall international best seller)...or even $100M OFFERS by Hormozi...

          THE SIMPLE PATH TO WEALTH
          6 MONTHS TO SIX FIGURES
          THE INSTANT MILLIONAIRE
          THE FOUR HOUR WORKWEEK

          ETC, etc., and so on

          No matter what, even here with WSO, and so many of the offers found in the sig files...there is always going to be the

          HOWEVER crowd.

          As Lord Stark told his kids anything that comes before BUT, means nothing.

          However, there is a lot of competition, takes considerable effort, it takes time, and as for being TRULY AMAZING...

          Very few books are...but that too might be a judgement. I think the collected works of Shakespeare are truly amazing, some say the bible might be...for a book to be successful it only need fulfill its intent, of why did the person write it.

          MOST business books miss the truly amazing mark.

          I recall Joe Karbo saying the book took a few days to write, is that RAPID, considering LAZY'S MAN did multiple millions of dollars in a few MONTHS, is that rapid or successful.

          Putting in time, effort, and energy SHOULD be a given by any Warrior/Entrepreneur and there is nothing wrong with making it happen as fast as you can.

          I find it interesting the HOWEVER or the BUT, bunch, tend to be the people who need to justify their personal struggles and failures by pointing out the buts in EVERYTHING.

          Life takes TIME, effort, energy.

          Business does too. Making money, however, happens as fast as the TRANSACTION picture is completed...and that can be very RAPID.

          Joe Karbo, Melvin Powers, Jerry Buchanan, Jim Straw, Dean F.V. DuVall, Ben Suarez all OLD world guys without benefit of Internet (Melvin and Jim in latter years, Ben very much) and yet all these guys pulled in hundreds of thousands of dollars in a matter of months using not very expensive DISPLAY ads in newspaper and magazines. Don't tell me that isn't RAPID, I've seen the results.

          In every single forum here, and online, in every field, in every arena there are those who are doing and then there are those that, well, THEY, however, have excuses to offer.

          GordonJ
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          • Profile picture of the author Jonathan 2.0
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            Sure. Sometimes a Person can create a good Book/eBook relatively fast ― and be successful ― however many times it takes a long time. It depends on the Project. Shakespeare didn't create his work overnight.
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            • Profile picture of the author Claude Whitacre
              Originally Posted by Jonathan 2.0 View Post

              Sure. Sometimes a Person can create a good Book/eBook relatively fast ― and be successful ― however many times it takes a long time. It depends on the Project. Shakespeare didn't create his work overnight.
              That's very true. But none of the books we are talking about are Shakespeare. The books we were discussing could be written, with any real effort, in a week. And none take any real creativity. They are mostly "How To" books.

              In my case, the formatting and cover creation usually took as long as the actual writing.

              My first print book, I wrote in a couple of days. But I already knew what I was going to say, and in what order.
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              • Profile picture of the author Jonathan 2.0
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                Originally Posted by Claude Whitacre View Post

                That's very true. But none of the books we are talking about are Shakespeare. The books we were discussing could be written, with any real effort, in a week. And none take any real creativity. They are mostly "How To" books.
                Thanks Claude: Again, I agree ― many Books can be written relatively fast ... And that's great. : ) However GordonJ mentioned Ben Franklin, Adam Smith, Jonathan Swift ... And Jeff Walker etc. Those Books took more than a couple of weeks to create.
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                • Profile picture of the author Claude Whitacre
                  Originally Posted by Jonathan 2.0 View Post

                  Thanks Claude: Again, I agree ― many Books can be written relatively fast ... And that's great. : ) However GordonJ mentioned Ben Franklin, Adam Smith, Jonathan Swift ... And Jeff Walker etc. Those Books took more than a couple of weeks to create.
                  You bring up a couple of great (In my opinion) points.

                  Ben Franklin, Adam Smith, and Jonathon Swift wrote books the hard way. They wrote them longhand, and had to wait for someone to publish, set the type, and print the books . They had one big thing going for them, they were famous.....celebrities.

                  You bring up Jeff Walker.

                  Sometimes the purpose of the book matters a great deal when writing it, and how long it takes.

                  If I'm writing a book on selling, to sell the book, and build a mailing list...I can write quickly. If I'm going to write a book on Beekeeping, I can write quickly, while doing a little research. A week at most.

                  But Jeff Walker's book, like just about every guru's book, is written for one purpose only, to sell, and build a following.

                  These books aren't so much written as they are copywritten. They are essentially long form sales letters. Every paragraph serves a purpose, to build rapport, build trust, further a story (nearly always of rags to riches), and provide a feeling that evidence was given that this guru really has the answer....which is available...but not included in the book.

                  These books take much longer to write, because they have to carry a lot of weight....more than just being entertaining...or just teaching a skill.

                  But for the vast majority of us who would just write a book to make income off the book sales? Much easier. Much faster.
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                  • Profile picture of the author Jeff Walker
                    Originally Posted by Claude Whitacre View Post

                    You bring up Jeff Walker.

                    Sometimes the purpose of the book matters a great deal when writing it, and how long it takes.

                    If I'm writing a book on selling, to sell the book, and build a mailing list...I can write quickly. If I'm going to write a book on Beekeeping, I can write quickly, while doing a little research. A week at most.

                    But Jeff Walker's book, like just about every guru's book, is written for one purpose only, to sell, and build a following.

                    These books aren't so much written as they are copywritten. They are essentially long form sales letters. Every paragraph serves a purpose, to build rapport, build trust, further a story (nearly always of rags to riches), and provide a feeling that evidence was given that this guru really has the answer....which is available...but not included in the book.

                    These books take much longer to write, because they have to carry a lot of weight....more than just being entertaining...or just teaching a skill.
                    This is 100% accurate. I worked on "Launch" for two full years. I crafted every paragraph, every sentence.

                    There are many reasons to write a book, and I'm not trying to discourage anyone. But if your intention is to have a book that sells a lot of copies and continues to sell, then you need to write a great book.


                    - Jeff
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                    • Profile picture of the author Jonathan 2.0
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                      Originally Posted by Jeff Walker View Post

                      This is 100% accurate. I worked on "Launch" for two full years. I crafted every paragraph, every sentence.

                      There are many reasons to write a book, and I'm not trying to discourage anyone. But if your intention is to have a book that sells a lot of copies and continues to sell, then you need to write a great book.


                      - Jeff
                      Nice to see you on The Forum Jeff. : ) If I remember correctly ― John Reese used part of your Formula for his Million Dollar Day ... (And then many other People did the same.)
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          • Profile picture of the author Claude Whitacre
            Originally Posted by GordonJ View Post

            The TIP or entry point, was a FREE offer, as found in the back of Popular Science/Mechanics by the scores. What is hugely different, look how much copy and effort, and formula following of the hero's journey they follow, when a ittsy bitty teensy weenie 25 word classified ad did the job.
            Yup. I remember those ads. I would send for a "Free report", and always...always thought I got a report. And then I would sometimes buy. I remember the day it was explained to me (in a book by one of my heroes), that the free report was a sales letter.
            I had to go back and read the reports, because now I had a new reason to read them. Why did I keep them? Honestly, I thought they were reports.

            Originally Posted by GordonJ View Post

            , if you aren't willing to spend 8 bux to get an education on HOW these things are set up and done, then you will always be struggling.

            If for no other reason, to see how a book is presented, how many chapters (11?) It can serve as a nice template for anyone who wants to write a book,
            That's it. Don't study what they say, study what they do. Why a free book? Why immediate upsells? Why a phone number? Why do they want my credit card number?

            How do they ask for these things? What are the incentives? What desires do they satisfy? How does each of these things act as steps in a sale?

            And even the actual book. How does it sell? What impulses does it address and satisfy?
            What parts make my heart beat faster when I read it?







            Originally Posted by GordonJ View Post

            $100M OFFERS by Hormozi
            Usually the #1 or #2 book on Amazon in the marketing category.

            And I can see why! Not only is the book constantly being reviewed and promoted on Youtube and Facebook (usually by people who just love the book), but it is truly one of the best books on marketing I've ever read. Clearly, an awful lot of thought went into every paragraph, every turn of a phrase. It's a model on using books to market. And it has the most reviews ever for a book like this. Not promotional reviews, but real reviews by real readers.



            Originally Posted by GordonJ View Post

            I recall Joe Karbo saying the book took a few days to write, is that RAPID, considering LAZY'S MAN did multiple millions of dollars in a few MONTHS, is that rapid or successful.
            Occasionally, I'll see a short claim like that from a copywriter, and wonder why it was included. Does it build value, knowing it was written in a few days? No. But it buries deep in your brain the idea that what he wrote about must be so simple and easy, it could be explained...in full...without much effort. I took note of that.

            .


            Originally Posted by GordonJ View Post

            Joe Karbo, Melvin Powers, Jerry Buchanan, Jim Straw, Dean F.V. DuVall, Ben Suarez all OLD world guys without benefit of Internet (Melvin and Jim in latter years, Ben very much)
            I wonder if any of these people knew they were going to be Legends?

            When I was 14 I bought a few Melvin Powers books on hypnosis, because...you know...girls. And then I started reading his mail order books, and listened to the tapes of his course.

            Weird. Even as a teenager, I had several very small mail order businesses, using classified ads...and they all made money. Strange that I changed to selling. My temperament was much more aligned with mail order.
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            • Profile picture of the author GordonJ
              We switched paths. Up til then I was a door to door teenage superstar, with a regular route and was making a ton of teenager sized moolah. I was even selling Kristee Products door to door when offered a job as a salt on their list.

              Anyhow, I mostly left d to d in the rearview mirror, about 70% of it, and started my MAIL ORDER education ALSO with MP's HYPNOSIS, but I had a mentor, FRAN RENNER a local hypno-therapist who was teaching me, and she had a collection of MILTON ERICKSON I would love to have today.

              So, as a teen collecting all the seed mail on my route, to see who was stealing and using their lists illegally, I was able to order a ton of these reports, books, products all on their dime, and I got paid too.

              Compare Joe Karbo LAZY'S MAN to Ben Suarez 7 STEPS, which I like to use as a door stop. It took Joe a short time because it is easy and simple, and considering both books are about the MAIL ORDER business, which one would you rather read if forced to?

              Back then, Joe's book, was a standard size, I think my copy of Melvin's book was that size too as was the work from Jerry Buchanan and Hubert Simon, Dean DuVall...it was pretty standard size and most sold for 10 bucks. Today's crowd would be outraged for spending that much and getting so few words, HA!
              As for legends, maybe they were like us today, (or me anyhow) already a legend in our own minds. Right?

              Joe and Melvin were the nicest guys ever, both willing to extend time to those that didn't waste it. We think of it as a happy CLUB, but really, they were a fiercely competitive bunch. I think my fav might be Bud Weckesser of GREEN TREE PRESS. Great guy.

              I feel having the face to face and door to door, along with the REMOTE direct marketing mentors to have been a great gift. Truly blessed from it.

              GordonJ


              Originally Posted by Claude Whitacre View Post

              Yup. I remember those ads. I would send for a "Free report", and always...always thought I got a report. And then I would sometimes buy. I remember the day it was explained to me (in a book by one of my heroes), that the free report was a sales letter.
              I had to go back and read the reports, because now I had a new reason to read them. Why did I keep them? Honestly, I thought they were reports.



              That's it. Don't study what they say, study what they do. Why a free book? Why immediate upsells? Why a phone number? Why do they want my credit card number?

              How do they ask for these things? What are the incentives? What desires do they satisfy? How does each of these things act as steps in a sale?

              And even the actual book. How does it sell? What impulses does it address and satisfy?
              What parts make my heart beat faster when I read it?








              Usually the #1 or #2 book on Amazon in the marketing category.

              And I can see why! Not only is the book constantly being reviewed and promoted on Youtube and Facebook (usually by people who just love the book), but it is truly one of the best books on marketing I've ever read. Clearly, an awful lot of thought went into every paragraph, every turn of a phrase. It's a model on using books to market. And it has the most reviews ever for a book like this. Not promotional reviews, but real reviews by real readers.





              Occasionally, I'll see a short claim like that from a copywriter, and wonder why it was included. Does it build value, knowing it was written in a few days? No. But it buries deep in your brain the idea that what he wrote about must be so simple and easy, it could be explained...in full...without much effort. I took note of that.

              .




              I wonder if any of these people knew they were going to be Legends?

              When I was 14 I bought a few Melvin Powers books on hypnosis, because...you know...girls. And then I started reading his mail order books, and listened to the tapes of his course.

              Weird. Even as a teenager, I had several very small mail order businesses, using classified ads...and they all made money. Strange that I changed to selling. My temperament was much more aligned with mail order.
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        • Profile picture of the author TobiMDD
          Originally Posted by Claude Whitacre View Post

          I ordered the book. It was free...but you paid $7.98 for shipping. Of course that really covers shipping, the printing of the book, and some profit. Not that I mind...I love profit.

          Damn Claude, you could have at least ordered it through my link. xD


          haha.. but realtalk I'm an affiliate for this product for a long time and you are right with most things you are saying.. Its basically an entry point to get people into the coaching program and help them to build themselves an affiliate marketing business. I learned lots of valuable things from Dean over the years. And the good point is, even though he has very clever marketing systems in place as you realized, I see every week that he cares about us customers with top support, coaching, updates etc. Thats what I really like about it.
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  • Profile picture of the author Right Angle Developers
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    • Profile picture of the author GordonJ
      Bet my lunch money, right out of chatgpt's mouth, eh?

      Clear vision. Or is that Clear Eyes, Full Hearts, Can't Lose

      How does one get a clear vision of what they want, can you go back and ask your AI what exactly should one do to get their own clear vision?

      Thanks Right Angle for the pablam. I prefer a blinky (pacifier) to suck on.

      YIKES.

      GordonJ

      Originally Posted by Right Angle Developers View Post

      While.....
      Clear Vision and Objectives:
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  • Profile picture of the author Jonathan 2.0
    Banned
    Thanks for the great suggestion GordonJ.

    Yeah I think writing a Book/eBook can be a tremendous thing ... However ― if People are going to Author something truly amazing ― I don't think it would be a case of "rapid success" (Depending what you mean ...)

    Usually People have to put in the time, effort, and energy ... Of course, it's usually worth it.

    2C
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  • Profile picture of the author EarlARamos
    I agree; yes, book writing is one of the best marketing techniques today. Choosing the trending topic and adding your value, rather than relying too much on AI technologies is the best approach.
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  • Profile picture of the author max5ty
    Thanks for starting this thread Gordon, It's loaded with valuable information (like most of yours).

    It's even possible to write a book - give it away and make money. Ebooks are good lead generators and they're practically free to make. Use it to build your congregation.

    I also like the idea of writing something like a little eight-page booklet about something like plumbing tips and selling them to plumbers around the country in bulk to use as mailers. Costs less than 50 cents a booklet at GotPrint for 1000 (cheaper the more you order) full color, and you could mass sell them for whatever each. You could start with just a couple of samples to use for marketing to the plumbers, etc.

    Of course, plumbing is just the start. Electrical. Car repairs. Dog Care. Cat care. Beauty tips. On and on.

    I also like the tip sheet thing. I have a whole Pinterest page saved with nothing but one-page tip sheets that explain a ton of interesting stuff in detail. Fish and how to catch them. Meat and how to cook it. Just a ton of unbelievable stuff that is one page but full of information that a lot of people would love. People would buy them to hang on their walls...give them away as gifts to friends that were into what was covered...only limited by your imagination.

    I did a post about 10 years ago talking about selling a booklet in gas stations and convenience stores and making 20k. I got roasted by some of the big marketing people of that era on WF. One of the guys that was a superhero on WF at the time roasted me calling me a fraud and said I was making up stuff. He went on to sell a WSO, take everyone's money, and disappear. He came back some time later begging everyone to forgive him. Haven't heard from him in a long time.

    There will always be naysayers. There will always be those that are looking for a shiny lottery. There will always be those that oppose ideas, but over time they fade away never to be heard from again.

    Your idea has been proven time and time again.

    Thanks again for your post.
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    • Profile picture of the author GordonJ
      Thanks max5ty,

      You're just old enough to remember the glory days of print. I did quite well ghost writing several little works you mention.

      Once upon a time, maybe 20 years ago?, Jimmy Krug had a thing on how he made tons of money writing little booklets for CREDIT UNIONS, and he was able to slug them so they could be private labeled and he made a killing with it. They ordered, I think, about 5,000 at a time. Neat little business.

      Joe Karbo was the guy who got me into HOTSHEETS. I was amazed that a group of men (around 200) were paying TWENTY dollars a week to receive a one page HOTSHEET every week. It was put out by some sort of Yacht/Boat association in the greater LA area. These men were avid boat buyers/flippers or always looking to upgrade.

      The HOTSHEET was a list of price reductions, they got two days before the public. Inside info, I guess. But to my young eyes, I saw 4k a week from mailing 200 letters? YIKES, are you kiddin me?

      Joe said he didn't want to publish this because the time it would take, would be time he couldn't be either making a lot more money, or sailing his own boat...and he also got HOTSHEETS about closeouts, and overstocks. Back then, it was via USPS Mail, and phone calls were long distance.

      One piece of paper, with VALUABLE (in the eyes of someone) INFORMATION, and what separates a HOTSHEET from a tips or cheat sheet, is the EXPIRATION. HOTSHEETS tend to expire, whereas tips booklets can sell for years.

      Paulette Ensign, of tipsproducts dot com has at least two decades selling her how to make tips booklets, her stuff is great. Check her out. She sold over 1 million copies of a 16 page tips booklet.

      Insurance was a great industry to write tips for, they paid well, and always came back for more, as industry and products changed. Banks were great too. Etsy is a great place to see these wonderful little products.

      Since before 2000, when I wrote the report on HOTSHEETS, there has always been a hidden market. NOW, there are many courses out there on creating puzzles, crosswords, games, little one piece of paper PRODUCTS that sell millions on etsy and eBay.

      I once had to create a TREASURE map for a business, sort of a local scrounge hunt, or scavenger hunt, and the treasure, after all...was hidden in his store.

      Thanks for the gotprint info, I may just get busy using it. About a decade or so ago, I made a 16 page booklet from one piece of paper 8x11...and sold them. It was to be a part of the GJABIZ POCKET PRO collection.

      Titles, that were done:
      Direct Persuasion
      Remote Influence
      Think And Reach Par

      Hey, maybe I'll revise them, but probably not.

      And one other thing, as you saw back when you first came onboard, there are those ready to throw stones, mostly a knee jerk reaction. For everyone who bemoans the good ol days of the WF, they don't know how lucky they are TODAY, to have so many EXPERIENCED folks here, ready to help and assist.

      I think most Warriors, either don't know how to ask the right questions. Have an ax to grind. Want to be HEARD (and sig files seen). And even a few that are willing to heed experienced advice to expedite THEIR own successes.

      GordonJ






      Originally Posted by max5ty View Post

      Thanks for starting this thread Gordon, It's loaded with valuable information (like most of yours).

      It's even possible to write a book - give it away and make money. Ebooks are good lead generators and they're practically free to make. Use it to build your congregation.

      I also like the idea of writing something like a little eight page booklet about something like plumbing tips and selling them to plumbers around the country in bulk to use as mailers. Costs less than 50 cents a booklet at gotprint for 1000 (cheaper the more you order) full color, and you could mass sell them for whatever each. You could start with just a couple samples to use for marketing to the plumbers, etc.

      Of course, plumbing is just the start. Electrical. Car repairs. Dog Care. Cat care. Beauty tips. On and on.

      I also like the tip sheet thing. I have a whole pinterest page saved with nothing but one page tip sheets that explain a ton of interesting stuff in detail. Fish and how to catch them. Meat and how to cook it. Just a ton of unbelievable stuff that is one page but full of information that a lot of people would love. People would buy them to hang on their wall...give away as gifts to friends that were into what was covered...only limited by your imagination.

      I did a post about 10 years ago talking about selling a booklet in gas stations and convenience stores and making 20k. I got roasted by some of the big marketing people of that era on WF. One of the guys that was a superhero on WF at the time roasted me calling me a fraud and said I was making up stuff. He went on to sell a WSO and take everyones money and disappear. He came back some time later and was begging everyone to forgive him. Haven't heard from him in a long time.

      There will always be naysayers. There will always be those that are looking for a shiny lottery. There will always be those that oppose ideas but overtime they fade away never to be heard from again.

      Your idea has been proven time and time again.

      Thanks again for your post.
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  • Profile picture of the author max5ty
    Gordon -

    I really think that we're in the age of people looking for spiritual enlightenment (I guess it's the best way to say it).

    With your decades of knowing about hypnosis, I think you're sitting on a gold mine.

    Self-hypnosis, to me, would be a killer subject. It's so deep and limitless in possibilities...and it's personal.

    You've rubbed shoulders with some big names and been around the block a few times, that gives you a lot of credibility...not to mention all the accomplishments you've achieved.

    The booklet I mentioned was about the Pick 3 lottery in Ohio. It gave 3 different ways to play and most of the pages were past lottery statistics. As far as I know, it was the first time any of those methods had been published...I still see them talked about today.

    There was a guy named Lenny that had an ugly website that had all the Pick 3 statistics from when it started. Doubles, triples, pairs, most hit, least hit...there wasn't anywhere to get that info back then. He was an old guy that had nothing basically to do all day but keep track of Ohio Lottery results.

    I saw it as a gold mine.

    The book was about making big money using small wins.

    I actually contacted Lenny and gave him some money for using his stuff. Didn't have to, but I wanted to give him a little something for all his hours of taking the time to annotate everything. Probably could have done several more booklets on the subject from his info.

    When it comes to books, booklets, and tip sheets, the possibilities are limitless.

    Anyone that wants to make some money should read your thread over and over again. Ideas can come from just having an open mind.
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    • Profile picture of the author GordonJ
      max5ty,

      You're bringing out the Maynard G. Krebs in me. Speaking of hypnosis, I watched so much Dobie Gillis as a kid, in a sleep state, I think the whole MGK (before he was Gilligan) must have seeped into my subconscious mind. Like Maynard, I'm pretty allergic to work.

      As for gold mines. I have a few.

      Golf. NO one in the world can claim they know more
      about the golf swing than I do. 5 years of videotaping over 1000 golfers, from PGA pros to beginners, on course, at the range in my golf facilities. Add that to my partner having created one of the very first golf analytics programs, well, I know golf.

      Probably have enough info, HOW TO, to buy my own plane, alas, I hate golfers.

      Cooking. From Submarines, Amtrak, ships, caterers, restaurants to soup kitchens. I know my way around a kitchen or galley. Actually have several works here too. But why bother? Grab a bag of Doritos and be happy.

      Social Services. 15 years in the trenches, group home parent for over 10, all manor of lables; MR/DD, SMI, SAMI, all SPECTRUM types. I have come to think it is a business that makes moolah from the enabling, not the helping. Most social services are filled with fiefdoms, little Kings and Queens, who protect their turf...consumers be damned.

      As for hypnosis. I was taught, by Fran Renner, it was an ethical, honest service. And since those remnant happy days of the mid 60's, it has been *******ized, spun, twisted and sold by some very UNethical types.

      One problem, and maybe this is where I am way wrong...but I don't see people with the PATIENCE to stick with daily routines of self hypnosis until it works, I see a whole bunch of kindergarten kids digging up the seed the day after they planted it.

      Do people today, of the Social Media generation, have the time and patience to allow the hypnotic suggestions to take seed and sprout? Maybe.

      And finally, you may not know this, but I wrote my own lottery report, if you want a copy I'll be glad to send it to you, see how it compares with Lenny's stuff.

      Yea, I walk by that shiny piece of rock in the fence, often rubbing it with my sleeve to make it shine even more...but still, I have headed into the unknown seeking my own acres of diamonds.

      Work? WERK?!!

      gja

      Originally Posted by max5ty View Post

      Gordon -

      I really think that we're in the age of people looking for spiritual enlightenment (I guess it's the best way to say it).

      With your decades of knowing about hypnosis, I think you're sitting on a gold mine.

      Self-hypnosis, to me, would be a killer subject. It's so deep and limitless in possibilities...and it's personal.

      You've rubbed shoulders with some big names and been around the block a few times, that gives you a lot of credibility...not to mention all the accomplishments you've achieved.

      The booklet I mentioned was about the Pick 3 lottery in Ohio. It gave 3 different ways to play and most of the pages were past lottery statistics. As far as I know, it was the first time any of those methods had been published...I still see them talked about today.

      There was a guy named Lenny that had an ugly website that had all the Pick 3 statistics from when it started. Doubles, triples, pairs, most hit, least hit...there wasn't anywhere to get that info back then. He was an old guy that had nothing basically to do all day but keep track of Ohio Lottery results.

      I saw it as a gold mine.

      The book was about making big money using small wins.

      I actually contacted Lenny and gave him some money for using his stuff. Didn't have to, but I wanted to give him a little something for all his hours of taking the time to annotate everything. Probably could have done several more booklets on the subject from his info.

      When it comes to books, booklets, and tip sheets, the possibilities are limitless.

      Anyone that wants to make some money should read your thread over and over again. Ideas can come from just having an open mind.
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    • Profile picture of the author GordonJ
      Originally Posted by max5ty View Post

      Gordon -
      I really think that we're in the age of people looking for spiritual enlightenment (I guess it's the best way to say it).
      With your decades of knowing about hypnosis, I think you're sitting on a gold mine.
      Self-hypnosis, to me, would be a killer subject. It's so deep and limitless in possibilities...and it's personal.(EDITED...)
      When it comes to books, booklets, and tip sheets, the possibilities are limitless.
      Anyone that wants to make some money should read your thread over and over again. Ideas can come from just having an open mind.
      I bookmarked this with the idea of coming back to it, finally remembered what I wanted to say.

      There was a marketer in SE Ohio, Joe Hammer, who introduced me to a woman, one of the very first people to receive an advanced degree in DREAM INTERPRETATION, and I spoke with her about bringing a course out to the general public. She didn't like marketing, and wanted to keep her stuff "professional", and I bring her up because there was a lot of crossover to some self-hypnosis ideas...the guided visualization or awake dreaming sort of thing.

      My hypnosis instructor was Fran Renner, one of the first hypnotherapists in Ohio. She too was very professional, spent a lot of time debunking the stage guys, thought that was a terrible waste of time for people.

      Her 'brand' as I recall, was Count Ten Tapes, may still have some laying around.

      I've given a lot of thought to this idea since your post...but I once again come up to the wall of attention deficit SOCIETIES in general, everyone under 40, maybe?

      If they told the truth, and many therapists in general are so agitated with those that heal trauma, or have folks overcome a phobia, in a matter of minutes, in front of huge crowds...my concern is...

      Do you think there is a group of people willing to devote the TIME and energy into actually doing the self hypnosis based on understanding.

      See, like with everything else today, take copywriting...you see this every day or selling as Claude does...people want to skip over the understanding of why right into the technique...they want to throw the big guy to ground like Steven Seagal does, without first learning about Ki, or any of the fundamentals.

      New copywriters just want the swipes that worked, thinking they can just use them. New salespeople just want to get the close sooner, without all the understanding of what is taking place.

      I would have a hard time teaching to those in a hurry, who want to listen to one audio, and the next day, be enlightened, thin, better looking and hot to trot.

      As for my subject header, Spiritual enlightenment while making money, probably closely follows the ARTIST'S WAY, or as many of us like to say, do what you love the money will follow (although it won't, UNLESS, it is planned for).

      Can I combine all that, maintain integrity with the principles of ethical hypnosis and make it a win, win, win for all? I'm just thinking aloud really, it isn't as if I don't keep a full plate, but always giving thought to good ideas.

      Thanks,

      GordonJ
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      • Profile picture of the author GordonJ
        Just an update. ET is in the news. More and more whistleblowers, more groups communicating with our "friends" from outer space...and today, one group believes they are here to help us with our spiritual enlightenment, whereas the other want you to believe they are here for the Harvest...ITS A COOKBOOK (from an old TV show Twilight Zone when ET arrived with a manual, How to Serve Man).

        For the last month we've been playing with and using as much AI as is possible to generate new content. And as for the subject matter of the WF, and this post, which is really BOOKS (information) in the OP, there are so many niches today to work in, maybe most Warriors have a hard time narrowing down what they want to do.

        So, I am looking at some of my ancient work, from decades ago, about Astral Travel, how to start a cult for fun and profit...and asking AI to outline, update, and make ready more CONTENT for a somewhat hungry crowd...and the food court will go where the hunger is. Eh?

        Have you written your book(s) yet? Time tested and proven.

        GordonJ
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  • Profile picture of the author max5ty
    Thanks Gordon.

    You asked do people have patience?

    No, they don't. How many diet programs are sold daily and very few stick to them?

    I think sometimes we all know people don't have a lot of patience to stick with something, but that's not our fault. We can still make a profit?

    Fitness Centers oversell memberships knowing only a few will actually keep going much over a month or two.

    Not sure we can control people's long-term interest in things. At least I'm not sure how to do it.

    But, there are always new customers born every minute.
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  • Profile picture of the author DABK
    Once upon a time, I suggested that a book can be written in 2 weeks. This was pre-ai intelligence.


    On this forum and other places.


    Lots of people said something along the lines, yeah, right and pigs fly.


    It took me 36 years to complete a 3600-word short story. Two months to finish the first draft of a 181-page novel, 6 months to finish it.


    It took me one week to write a 'book" of 37 pages (about the business I was in at the time, how to market it... I had just found Dan Kennedy, and applied a lot of his stuff to my industry).


    A few months later, I turned that thing into a 220+ page book (no pictures, just words).


    At the time, I was running a business and spending time with family and still had time to play a video game or two a day all by my self.



    I am not the fastest or the slowest. I am one example.



    AI would have made a lot of things faster...



    Yesterday, I asked chatgpt a bunch of questions on one topic. It spewed 200 to 400-answers.


    It took me a few minutes to read them, make a mental note of some ideas (a few I had thought of myself, a few I would have thought of on my own while writing the first draft) and a couple that I think I would have missed.


    I turned all of that, combined with my lived-experience, into a 3000+-word article (or chapter).


    If the subject matter had been entirely new to me, it would have taken me weeks of research.


    I would not trust ai, I'd have to double and tripple-check everything.


    Point? If you write about something you already now, getting a book-length piece written is easy enough. AI makes it easier.


    The real issue is perception. People think I'm not a writer and end it there.


    Or they doubt they have anything worth saying. And never start. I think I mentioned this one here:
    I once knew of an accountant who had an accounting firm with two other accountants (employees) and an assistant who wanted to write a book for accountants but said he had no idea what to write.


    I pointed out to him that he could write a book about growing an accounting business. He said nah, he did not know enough about that.


    I said, your target audience is people who work for themselves and they are the whole company. You're ahead of them, you can tell them what you did to end up with 2 CPA's on your staff. And, as you grow, you show them what you did.


    He was sure nobody'd be interested... his success was too small. He never wrote the book.



    Next thing:
    I recently saw an add for a cook book.
    It was sooo different than other cook books.
    It was for a book for people with back and knee pain.


    Yup.


    It was written by some person who likes cooking who enlisted a doctor to help write the book.


    The whole book is addressing: how do you make dinner (or lunch) when you can barely stand for 10 minutes...


    They had recipes, they simplified so it reduced the time needed to be in the kitchen. And advice on how to do things you do when cooking and avoid pressure / pain. Such as, how to load your dishwasher...


    I did not read the book, only about the book.


    I bring it up because:
    it stands out

    they identified very clearly who the book is for (people who do not have pains that interfere with cooking will dismiss it as a joke, people who do will be very interested).


    Most people fail at this point. I mean, I've come across accountants writing books for accountants that no accountant's read because the writer failed at identifying a herd (Dan Kennedy's term). I guess, the big idea mentioned before.


    I have known people who wrote books (non-fiction) without thinking about who'd read it till it was done.


    If you want a book and are not a writer, pair up with someone who is. If you're a writer, just start.


    Start means determine, before you write anything, what the book is meant to do...


    Ideally, it helps people do at least one thing better. So, you know what that one thing is, who benefits from knowing it, how it fits into their lives, where you're going to market it.


    The interesting thing to me is the number of people who, because something comes easy to them, because they've been doing it for a long time or it just matches related things they've done, think nobody'd be interested in paying for info on such an easy thing or cannot see that there's a lot of people who're interested in the topic... because it's so mundane to themselves.


    PS to everyone who thinks you need to be a writer to write a book: No, you do not. You need to be a writer to write a good book of fiction that people will read 400 years after you've died.


    If you want to write a fiction book that makes you money, you need to write... I know someone who read books for some audiobook company. One of the book she's read is badly written (but has heart). It's got over 7000 5 star reviews on Amazon.com.


    It's compelling, in other words, to a lot of people. In other words, some people read fiction for the action, not for the excellent turn of phrases.


    And if you're dealing in non-fiction: you have to be good enough so they understand the meaning of your sentences. It helps if you're not redundant, but it's not necessary (and, besides, an editor can take care of that for you) to be completely without redundancy. You can do a lot of things wrong (as per your English classes) if the info is good and you're presenting it to the right people.
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    • Profile picture of the author GordonJ
      Thanks DABK, a lot of good info here.

      You reminded me, when talking of fiction...most business people think of HOW TO, and that is certainly bread and butter for many and it is non-fiction. Enter the storyteller:

      Og Mandino THE GREATEST SALESMAN IN THE WORLD
      George S. Clason THE RICHEST MAN IN BABYLON
      Russell Conwell ACRES OF DIAMONDS
      John Soforic THE WEALTHY GARDNER
      Robert Fisher THE KNIGHT IN RUSTY ARMOR

      The PARABLE, or story.

      Jonathon Livingston Seagull by Richard Bach, was an incredible success. This genre, normally called allegorical fable is alive and well, so if you have the chops, or are normally writing fiction, this is one way to incorporate it in a business.

      Of course allegory is used in body politic, such as ANIMAL FARM by George Orwell.

      Just pointing out, FICTION can be good for business too.

      And I don't know much about Manga, a little of Comics, but I would like to see someone bring out THE MASTERS OF BUSINESS UNIVERSE or such...a series like CLASSICS COMICS of business lessons.

      For those of you who own 7 Steps to Freedom ll, we actually put together a "comic" based on all the BIRDHOUSE cartoon drawings in the book, it was my idea, but I got laughed out of the building. Maybe I was just too ahead of the times?

      May I predict, that a Scrooge McDuck type, or Richie Rich will appear, with actual business HOW TO and could be a nice serial...and my thinking, maybe right for this generation, maybe a book is just TOO much for some of them to read.

      NO Marvel
      No DC

      Biz Verse. Supey Sales played by Claude. Widget Woman, SEO Samson, etc.

      I mean we do/did call them COMIC books, RIGHT?

      gja



      Originally Posted by DABK View Post

      Once upon a time, I suggested that a book can be written in 2 weeks. This was pre-ai intelligence.


      On this forum and other places.


      Lots of people said something along the lines, yeah, right and pigs fly.


      It took me 36 years to complete a 3600-word short story. Two months to finish the first draft of a 181-page novel, 6 months to finish it.


      It took me one week to write a 'book" of 37 pages (about the business I was in at the time, how to market it... I had just found Dan Kennedy, and applied a lot of his stuff to my industry).


      A few months later, I turned that thing into a 220+ page book (no pictures, just words).


      At the time, I was running a business and spending time with family and still had time to play a video game or two a day all by my self.



      I am not the fastest or the slowest. I am one example.



      AI would have made a lot of things faster...



      Yesterday, I asked chatgpt a bunch of questions on one topic. It spewed 200 to 400-answers.


      It took me a few minutes to read them, make a mental note of some ideas (a few I had thought of myself, a few I would have thought of on my own while writing the first draft) and a couple that I think I would have missed.


      I turned all of that, combined with my lived-experience, into a 3000+-word article (or chapter).


      If the subject matter had been entirely new to me, it would have taken me weeks of research.


      I would not trust ai, I'd have to double and tripple-check everything.


      Point? If you write about something you already now, getting a book-length piece written is easy enough. AI makes it easier.


      The real issue is perception. People think I'm not a writer and end it there.


      Or they doubt they have anything worth saying. And never start. I think I mentioned this one here:
      I once knew of an accountant who had an accounting firm with two other accountants (employees) and an assistant who wanted to write a book for accountants but said he had no idea what to write.


      I pointed out to him that he could write a book about growing an accounting business. He said nah, he did not know enough about that.


      I said, your target audience is people who work for themselves and they are the whole company. You're ahead of them, you can tell them what you did to end up with 2 CPA's on your staff. And, as you grow, you show them what you did.


      He was sure nobody'd be interested... his success was too small. He never wrote the book.



      Next thing:
      I recently saw an add for a cook book.
      It was sooo different than other cook books.
      It was for a book for people with back and knee pain.


      Yup.


      It was written by some person who likes cooking who enlisted a doctor to help write the book.


      The whole book is addressing: how do you make dinner (or lunch) when you can barely stand for 10 minutes...


      They had recipes, they simplified so it reduced the time needed to be in the kitchen. And advice on how to do things you do when cooking and avoid pressure / pain. Such as, how to load your dishwasher...


      I did not read the book, only about the book.


      I bring it up because:
      it stands out

      they identified very clearly who the book is for (people who do not have pains that interfere with cooking will dismiss it as a joke, people who do will be very interested).


      Most people fail at this point. I mean, I've come across accountants writing books for accountants that no accountant's read because the writer failed at identifying a herd (Dan Kennedy's term). I guess, the big idea mentioned before.


      I have known people who wrote books (non-fiction) without thinking about who'd read it till it was done.


      If you want a book and are not a writer, pair up with someone who is. If you're a writer, just start.


      Start means determine, before you write anything, what the book is meant to do...


      Ideally, it helps people do at least one thing better. So, you know what that one thing is, who benefits from knowing it, how it fits into their lives, where you're going to market it.


      The interesting thing to me is the number of people who, because something comes easy to them, because they've been doing it for a long time or it just matches related things they've done, think nobody'd be interested in paying for info on such an easy thing or cannot see that there's a lot of people who're interested in the topic... because it's so mundane to themselves.


      PS to everyone who thinks you need to be a writer to write a book: No, you do not. You need to be a writer to write a good book of fiction that people will read 400 years after you've died.


      If you want to write a fiction book that makes you money, you need to write... I know someone who read books for some audiobook company. One of the book she's read is badly written (but has heart). It's got over 7000 5 star reviews on Amazon.com.


      It's compelling, in other words, to a lot of people. In other words, some people read fiction for the action, not for the excellent turn of phrases.


      And if you're dealing in non-fiction: you have to be good enough so they understand the meaning of your sentences. It helps if you're not redundant, but it's not necessary (and, besides, an editor can take care of that for you) to be completely without redundancy. You can do a lot of things wrong (as per your English classes) if the info is good and you're presenting it to the right people.
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  • Profile picture of the author tagiscom
    Geesh just get permission from members and the material here could be sold on Amazon!

    But l did write a book on being successful on Fiverr, (rewrote an ebook l had full right too).

    Hired a professional voiceover artist on Fiverr for the video, did the graphics etc) turned it into a WSO here and it bombed.

    Writing a book doesn't guarantee wealth it just guarantee's your name up in lights for a while.

    But the software here did much better thought, (probably should have done a book on that instead, lol).

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    • Profile picture of the author GordonJ
      You DID something.
      And you failed (or better wording; the project didn't work), but what did you learn? Can you do me a favor, rate the four elements on a scale of 1-5, one being the best it could be, 5 not so good.

      PRODUCT. 1-5
      Using PLR and reworking it, do you think today with AI you could have improved the content at all.

      PROSPECT. 1-5
      Aimed at freelancers using Fiverr I presume.

      PROMOTION. 1-5
      Even a WSO, needs a good promotion, do you think you could do better today?

      MEDIA. 1-5
      You used video, where was it seen, was it part of the WSO, and overall how much time did you spend on this project and would you do something similar again or did you find something better?

      My opinion, the FACT you did something, no matter the result, may have been valuable, as failure often is. I hold to that opinion, we learn more from failure than success, sometimes success is a fluke and can't be replicated.

      Also and I know I'm asking a lot here.

      But, if you had used the four elements to measure your project BEFORE you had started, do you think you would have done it anyway?

      Failure is a good thing, as long as one doesn't keep doing the same thing over and over, we can take away a lot from it, much more than those NOT doing.

      Anyhow, I like the lights on the marquee thought, just like a movie, it doesn't stay up there very long, and has a short lifespan, and a book, like a movie, sometimes gathers speed long after it has left the theaters. Thanks for sharing if you choose to.

      GordonJ

      I


      Originally Posted by tagiscom View Post

      Geesh just get permission from members and the material here could be sold on Amazon!

      But l did write a book on being successful on Fiverr, (rewrote an ebook l had full right too).

      Hired a professional voiceover artist on Fiverr for the video, did the graphics etc) turned it into a WSO here and it bombed.

      Writing a book doesn't guarantee wealth it just guarantee's your name up in lights for a while.

      But the software here did much better thought, (probably should have done a book on that instead, lol).
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      • Profile picture of the author DABK
        I have had many discussions on failed projects.

        Many, otherwise intelligent people, have really stupid responses.

        I tried Internet marketing. It doesn't work.

        That kind of reaction.

        Often, they get angry when I push.

        But, with the 'internet marketing doesn't work' guy, for instance, his wife took over and, for her, Internet marketing is working quite well.

        Since not everybody has a spouse to take over, I ask people to break down what they did, try to find out the part that didn't work.

        I have a splendid reason: if you know what went wrong, you can fix it. Or decide not to do anything that requires the same thing.

        Which, logically, people understand. But they let emotions get in the way.

        Often, what does not work is easy to identify and fix. But not if you stay at the internet-marketing-doesn't work level.

        Sometimes, the failure has to do with a personality trait mismatch. Sometimes it is technical. Sometimes it has to do with the reason you started the project. The last one can get to stupid-waste levels. I know a guy who finished law school and passed the bar to please daddy. He made good money for a while, then he started to slack off. Not a stupid man and ambitious, he tried several things.

        Now he buys buildings, fixes them up and sells them. He is, in other words, a general contractor. He likes to get his hands dirty. But he is so excited about what he does that it's exciting to listen to him about how he got 4 tons of sod for less than a handful of sod bags at Home Depot.

        Thanks for asking the questions.


        Originally Posted by GordonJ View Post


        My opinion, the FACT you did something, no matter the result, may have been valuable, as failure often is. I hold to that opinion, we learn more from failure than success, sometimes success is a fluke and can't be replicated.


        GordonJ

        I
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        • Profile picture of the author GordonJ
          Thanks DABK,

          Questions are often the key to AVOIDING failure too.

          Before the movie, or trailers, the theater was showing ads from local businesses, when all of a sudden a great DEAL appeared for a local vacuum cleaner store. I grabbed my pen with the built in light, cause don't we all carry these, and scribbled down the phone number and address. This one ad made the 12 buck ticket worthwhile.

          Stealing from Claude. The above is a made up story to illustrate a point Claude makes in his book; UNFAIR ADVANTAGE. He relates a story of an excited person who just got the last ad available in the movie theater, and Claude starts asking him QUESTIONS.

          It doesn't take long for this fellow to see the folly of buying ads in a movie theater.

          And also, in this book, Claude tells how he ran TWO ads in the same publication, a great trick even for onliners, TWO DIFFERENT ads for the same thing, I've done it, and maybe you have a way to test it too.

          And since I'm borrowing from our resident Salesperson Xtra...in his other book, SELLING LOCAL... his break your slump with ONE PUSHUP is fantastic advice.

          In SELLING LOCAL he brings up TWO attitudes to have about approaching businesses and they are so good, you can use them today and benefit from them.

          1) You are there to help them make more money.
          2) Do 1^^ and it is natural for them to want to buy from you.

          See, I am a consumer of books, an avid reader. I like to think most of us are.

          And I may not apply or use everything that is any given book, I know that one or two gold nuggets are well worth the cost of the book.

          Now, even though I started this thread emphasizing BOOKS, there are so many INFORMATION variations YOU can use.

          I include this, I think it might have been posted here circa 2008 or earlier...but one person might find it useful.

          Think of information as an escalator.

          Start with TALK. We have seen the power of a simple 12 minute TED TALK, and one can have talk transcribed into a doc, pdf or whatever. Amazingly, 12 minutes will yield almost 10 pages on avg.

          You can RECORD the talk, as well as having it transcribed.

          From this, you can create a TIPS/infographic/hotsheet to use as an onboarding device, a loss leader, a list generator.

          From a one pager, create a FOUR page White Paper, expand on the topic, give 3 tips or 2 major ideas in the white paper.

          Then add graphics, pics, charts, and expand to a 10 page Report. Read the 10 pages and you've got an audio/audible report.

          So, the escalator might look like this.

          Talk. Audio. Hotsheet. White Paper. Report. Booklet. Book. Course. Seminar. Consultation.

          To get PROOF OF CONCEPT, use a simple, ez information product, cheatsheet, tips thing and see what else they want to know. QUESTIONS are your best friend as well as being a light in a dark theater.

          Any questions?

          GordonJ


          Originally Posted by DABK View Post

          I have had many discussions on failed projects.

          Many, otherwise intelligent people, have really stupid responses.

          I tried Internet marketing. It doesn't work.

          That kind of reaction.

          Often, they get angry when I push.

          But, with the 'internet marketing doesn't work' guy, for instance, his wife took over and, for her, Internet marketing is working quite well.

          Since not everybody has a spouse to take over, I ask people to break down what they did, try to find out the part that didn't work.

          I have a splendid reason: if you know what went wrong, you can fix it. Or decide not to do anything that requires the same thing.

          Which, logically, people understand. But they let emotions get in the way.

          Often, what does not work is easy to identify and fix. But not if you stay at the internet-marketing-doesn't work level.

          Sometimes, the failure has to do with a personality trait mismatch. Sometimes it is technical. Sometimes it has to do with the reason you started the project. The last one can get to stupid-waste levels. I know a guy who finished law school and passed the bar to please daddy. He made good money for a while, then he started to slack off. Not a stupid man and ambitious, he tried several things.

          Now he buys buildings, fixes them up and sells them. He is, in other words, a general contractor. He likes to get his hands dirty. But he is so excited about what he does that it's exciting to listen to him about how he got 4 tons of sod for less than a handful of sod bags at Home Depot.

          Thanks for asking the questions.
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          • Profile picture of the author Jonathan 2.0
            Banned
            Excellent point GordonJ. Many times "How-To" books have great value ... I could be wrong, however I think a Jay Abraham book sold for something like $1000. Why? Because of the information.
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      • Profile picture of the author tagiscom
        Originally Posted by GordonJ View Post

        You DID something.
        And you failed (or better wording; the project didn't work), but what did you learn? Can you do me a favor, rate the four elements on a scale of 1-5, one being the best it could be, 5 not so good.

        PRODUCT. 1-5
        Using PLR and reworking it, do you think today with AI you could have improved the content at all.
        No, probably not, AI takes prevailing sentiment and gives it to you on a silver plate, (if prevailing text online is bad you will get bad, or lies so it has its limits).

        PROSPECT. 1-5
        Aimed at freelancers using Fiverr I presume.

        PROMOTION. 1-5
        Even a WSO, needs a good promotion, do you think you could do better today?


        This is the video, (not selling it anywhere) and sure l could scale back but no l couldn't do much better.


        MEDIA. 1-5
        You used video, where was it seen, was it part of the WSO, and overall how much time did you spend on this project and would you do something similar again or did you find something better?
        Pretty sure it took weeks to clean up and redo the book and a week or two for the video, or l think about 6 weeks all up, so sure l learned a lot but wouldn't do it again and it was a WSO here.

        Also and I know I'm asking a lot here.

        But, if you had used the four elements to measure your project BEFORE you had started, do you think you would have done it anyway?
        Yep l would have done it anyway, have to try and the PLR did do well some time ago, or the biggest lesson is PLR material is usually done, or it saves time, but may not work anymore.

        Failure is a good thing, as long as one doesn't keep doing the same thing over and over, we can take away a lot from it, much more than those NOT doing.

        Anyhow, I like the lights on the marquee thought, just like a movie, it doesn't stay up there very long, and has a short lifespan, and a book, like a movie, sometimes gathers speed long after it has left the theaters. Thanks for sharing if you choose to.
        Probably the biggest benefit l got from this is that software has substantially more perceived value than an e-book does.

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        • Profile picture of the author Claude Whitacre
          Originally Posted by tagiscom View Post

          But l did write a book on being successful on Fiverr, (rewrote an ebook l had full right too).

          Hired a professional voiceover artist on Fiverr for the video, did the graphics etc) turned it into a WSO here and it bombed.

          Originally Posted by tagiscom View Post

          No, probably not, AI takes prevailing sentiment and gives it to you on a silver plate, (if prevailing text online is bad you will get bad, or lies so it has its limits).

          FREELANCING YOUR WAY TO WEALTH VIDEO - YouTube

          This is the video, (not selling it anywhere) and sure l could scale back but no l couldn't do much better.

          Shane;
          I watched the video. I have no idea what else was on your sales page (for the WSO) but a few things just jumped out at me.

          You are not in the video at all. Not your face, not your voice, not even your name. The buyers would have no idea who they are buying from.

          You give no information in the video that this is about Fiverr.

          What I did learn is;
          It's not illegal.
          You make $5 at a time.
          You can somehow make money from others.

          There was no value build, no reasons given that selling on Fiverr was a good idea, no testimonials.

          And the biggest thing was that you weren't included. You didn't even say that you yourself made money with this.

          There was no backstory, no moment of discovery about making money on Fiverr.

          You gave no reason that they should by today. No reason they should buy from you.

          Based on what you said in your two posts (I could be wrong here), you took a PLR book on a subject you had no experience in, rewrote it (I have no idea how much), and tried to sell it as a course.

          You have no experience in the subject matter (at least not mentioned in the video), no expertise, no history of success, no story of others using this idea to make money.

          In other words, you did pretty much what most of us do on our first attempts.

          Now that I have sufficiently beaten you up, I want to compliment you on a few things.

          I've seen worse videos. And it struck me as clever that you had the voiceover talent mention that she is using the same method that you are teaching to make money.

          If it makes you feel any better, it took me two years of real study and practice (and tens of thousands of dollars in failures) before I finally made a dime advertising my store.

          My first three months selling vacuum cleaners in people's homes, I made zero sales.

          Nobody gets a home run, the first time at bat. Nobody.

          Your offer and video were first attempts. And for a first attempt, it wasn't bad. And you made your effort the smart way, keeping potential losses to a minimum, allowing you to learn from your mistakes.

          And Shane...this is how I talk to my friends.
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          What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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          • Profile picture of the author tagiscom
            [quote]
            Originally Posted by Claude Whitacre View Post

            Shane;
            I watched the video. I have no idea what else was on your sales page (for the WSO) but a few things just jumped out at me.

            You are not in the video at all. Not your face, not your voice, not even your name. The buyers would have no idea who they are buying from.

            You give no information in the video that this is about Fiverr.

            What I did learn is;
            It's not illegal.
            You make $5 at a time.
            You can somehow make money from others.

            There was no value build, no reasons given that selling on Fiverr was a good idea, no testimonials.

            And the biggest thing was that you weren't included. You didn't even say that you yourself made money with this.

            There was no backstory, no moment of discovery about making money on Fiverr.

            You gave no reason that they should by today. No reason they should buy from you.

            Based on what you said in your two posts (I could be wrong here), you took a PLR book on a subject you had no experience in, rewrote it (I have no idea how much), and tried to sell it as a course.

            You have no experience in the subject matter (at least not mentioned in the video), no expertise, no history of success, no story of others using this idea to make money.

            In other words, you did pretty much what most of us do on our first attempts.

            Now that I have sufficiently beaten you up, I want to compliment you on a few things.
            WHAT PFFF,....no just kidding, l did have several testimonials in the body copy and more details and l did sell some but not enough.

            I've seen worse videos. And it struck me as clever that you had the voiceover talent mention that she is using the same method that you are teaching to make money.
            Yep she lives in England and used to be on Fiverr, and we came to an agreement.

            If it makes you feel any better, it took me two years of real study and practice (and tens of thousands of dollars in failures) before I finally made a dime advertising my store.

            My first three months selling vacuum cleaners in people's homes, I made zero sales.

            Nobody gets a home run, the first time at bat. Nobody.

            Your offer and video were first attempts. And for a first attempt, it wasn't bad. And you made your effort the smart way, keeping potential losses to a minimum, allowing you to learn from your mistakes.

            And Shane...this is how I talk to my friends.
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      • Profile picture of the author Kay King
        But most slogans are clever.

        Most slogans - and too many ad campaigns - sound like 2-3 people had a brainstorming session and were drinking at the same time.
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  • Profile picture of the author catexotica
    A book can be formatted, a cover produced, and even uploaded to Amazon for less than a hundred dollars on Fiverr. There are Kindle books, paperbacks, hardcovers, and audio books available.
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  • Profile picture of the author max5ty
    The 'go where the hungry crowd' thing is always interesting to me because it seems few don't stop to realize they won't be the only hamburger stand where the hungry crowd is...

    Halbert says all he wants is a hungry crowd. That's great if you're the only hamburger stand on the boardwalk.

    There are always others that are going to where the hungry crowd is.

    What sets your food stand apart from theirs?

    Why should they buy from you and not the other stands on the boardwalk?

    So, I like his analogy about the 'hungry crowd' but I think it is very elementary in today's age.

    Good copywriters know how to compete with others that are after the 'hungry crowd'

    It's why some companies with tents set up among the hungry crowd go public and some close up.

    As far as astral travel and things like that...

    I do believe spiritual enlightenment is a great niche.

    I think things like self-hypnosis and other topics along that line are money-makers.

    Religion is always a gold mine (sorry if I seem cold to the fact).
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    • Profile picture of the author GordonJ
      Originally Posted by max5ty View Post

      The 'go where the hungry crowd' thing is always interesting to me because it seems few don't stop to realize they won't be the only hamburger stand where the hungry crowd is...
      Halbert says all he wants is a hungry crowd. That's great if you're the only hamburger stand on the boardwalk.There are always others that are going to where the hungry crowd is.
      What sets your food stand apart from theirs?
      Why should they buy from you and not the other stands on the boardwalk?
      So, I like his analogy about the 'hungry crowd' but I think it is very elementary in today's age.
      Good copywriters know how to compete with others that are after the 'hungry crowd'
      It's why some companies with tents set up among the hungry crowd go public and some close up.
      As far as astral travel and things like that...I do believe spiritual enlightenment is a great niche. I think things like self-hypnosis and other topics along that line are money-makers.
      Religion is always a gold mine (sorry if I seem cold to the fact).
      Thanks max5ty, I totally agree. So, I call your attention to how I worded it..."food court".

      The malls, even those long gone, had this figured out too. GIVE the hungry... choices.

      It is why we see a concentration of fast food chains and restaurants along a strip or a central location. Which brings up the segmentation.

      Of self-improvement/ENLIGHTENMENT. Many niches. Easy to get into. It does, however, require something I am currently not capable of...giving people my time. For a lot of reasons.

      But you are correct BIG TIME, it is a great niche to make some money in.

      Who Max5ty today, has the handle on modern copywriting? Anyone you follow and/or study, knowing you are well grounded in the classics and old world what worked.

      I find there are XTREME generational differences, even in mundane, like make-up or cosmetics. Today seems to be almost all 'personality' based, but I could be wrong on that front.

      GordonJ

      P.S. I need young people to want to do these things; those with time and energy and DESIRE to succeed, in other words, those not afraid of WORK.
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      • Profile picture of the author max5ty
        Originally Posted by GordonJ View Post

        Who Max5ty today, has the handle on modern copywriting? Anyone you follow and/or study, knowing you are well grounded in the classics and old world what worked.

        I find there are XTREME generational differences, even in mundane, like make-up or cosmetics. Today seems to be almost all 'personality' based, but I could be wrong on that front.
        I think certain 'gurus' ...and I use that word lightly...cater to certain stages of buyers.

        Kern, for example...newbies. I remember some of his stuff with titles like 'the exterminator dominator' (or stuff like that). No person that had been in marketing for more than a couple of years would fall for that kind of nonsense. But, like always, he knew the money was in the backend.

        Anyone that is selling something should know you ALWAYS have an upsell on the backend...it's where extra money can be made.

        A $10 whatever...then first upsell is a $50 whatever (example)... then to cover all the bases you add a $150 upsell (example) just to grab those who really want to spend their money. Of course, the first upsell will grab a small percentage of buyers and the 3rd upsell will grab an even smaller percentage. But, I think everyone knows there's always that other percentage out there that will buy the upsell and even the bigger upsell. Those that buy your first upsell are target buyers that you can usually keep selling to. The ones that buy the big upsell are usually your die-hard fans that will buy anything you sell. Of course, that's all assuming your product isn't a scam type thing.

        'would you like fries with that'

        then 'would you like to super size that?'

        But anyways, I don't really follow any one person these days. I do admire good stuff that is put out though from whoever it is.

        And yes, a lot of selling these days is influencer based. It usually works pretty well...unless it doesn't...like the bud light thing.
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        • Profile picture of the author Odahh
          Originally Posted by max5ty View Post

          I think certain 'gurus' ...and I use that word lightly...cater to certain stages of buyers.


          And yes, a lot of selling these days is influencer based. It usually works pretty well...unless it doesn't...like the bud light thing.
          The bud light thing was an amazingly effective use of influencer marketing. The executive where trying to radically rebrand bud light away from being the frat guy beer. So the frat guy types stopped drinking it. Now it's the brand that sits on the shelf.

          To the experienced marketers here does it ever go well for a business when they stop advertising to the people who consume or buy their products.
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          • Profile picture of the author GordonJ
            Originally Posted by Odahh View Post

            The bud light thing was an amazingly effective use of influencer marketing. The executive where trying to radically rebrand bud light away from being the frat guy beer. So the frat guy types stopped drinking it. Now it's the brand that sits on the shelf.To the experienced marketers here does it ever go well for a business when they stop advertising to the people who consume or buy their products.
            Almost always a result of a Madison Ave. type selling an idea to either a new corporate executive or an old owner bored.

            Yea, the annals of advertising are filled with some big money mistakes, New Coke is the tip of that iceberg. I'm not sure what Bud Light was trying for, but it clearly did not ask its users first. Another executive selling an idea.

            We don't yet know the extent of INFLUENCER marketing, it has mostly been presented with the positive spin and in some cases, such as cosmetics, some brands have benefitted, however, I would not hang my hat on the whims of a cancel market.

            One day Jared was a Subway success...the next, YIKES.

            For this discussion, IM in particular, the Gurus carry weight more so than the social media darlings of the day...especially if they have survived for any length of time.

            There is a thing too that many failed RE or new Branding efforts teach us...if it ain't broke, don't try to fix it. No?

            GordonJ
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            • Profile picture of the author Claude Whitacre
              Originally Posted by GordonJ View Post

              Almost always a result of a Madison Ave. type selling an idea to either a new corporate executive or an old owner bored.
              One of the biggest wastes are slogans. A slogan is valuable if it conveys a big benefit, or answers a big objection.

              But most slogans are clever. When being clever is the point, it is usually lost money.

              I used to run an ad saying "We're sweeping up the competition at the Sweeper Store"...and we had a giant inflatable vacuum cleaner vacuuming up a friend. It was on TV for about 6 months.

              I often had people stop me and tell me it was funny or clever. But I never once had someone say "It's clever, and I want to buy from you". We tracked our ad response, and dropped the ad.

              Also, ads designed to impress usually fail.

              Burlington Coats had an ad slogan once that was "If it has anything to do with fabric, we do it at Burlington's. And we do more of it than anyone in the world". It was said with an impressive announcer's voice.

              I'm sure when it was pitched to the executives at Burlington, they smiled and puffed out their chests a little. But consumers aren't going to buy coats because you're the biggest.

              Being the biggest in the world isn't a buyer benefit. It doesn't solve a problem. It doesn't build the desire to buy.
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          • Profile picture of the author max5ty
            Originally Posted by Odahh View Post

            The bud light thing was an amazingly effective use of influencer marketing. The executive where trying to radically rebrand bud light away from being the frat guy beer. So the frat guy types stopped drinking it. Now it's the brand that sits on the shelf.

            To the experienced marketers here does it ever go well for a business when they stop advertising to the people who consume or buy their products.
            When you're the #1 selling beer, it's pretty stupid to rebrand it away from the 'frat guy beer' (as you say)

            They've since fallen from #1.

            So no, it's not a good idea to stop advertising to the people who make you #1.

            Last I heard Modelo moved up to the #1 selling beer spot.
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  • Profile picture of the author Odahh
    As for hungry crowd. And I will jump out of the thread after saying this. I watch a lot of content from gigs foods and Joshua Weismann. And many of the creators are not competing with each other and regularly doing collaborations. But they also monetize their channels by selling cookbooks to their audiences.

    With so many niche and markets being saturated today the strategy is to build an audience hungry for your content from you online in social media . Then offer a book to your audience. Then a creator can easily put a book out to their audience every year or even more often than that.

    If someone has expertise they can write the book then do a podcast tour to market the book

    At this point with so many content creators using AI how much longer before people don't bother buying new content and and just go straight to the AI.
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    • Profile picture of the author GordonJ
      Originally Posted by Odahh View Post

      As for hungry crowd. And I will jump out of the thread after saying this. I watch a lot of content from gigs foods and Joshua Weismann. And many of the creators are not competing with each other and regularly doing collaborations. But they also monetize their channels by selling cookbooks to their audiences.
      With so many niche and markets being saturated today the strategy is to build an audience hungry for your content from you online in social media . Then offer a book to your audience. Then a creator can easily put a book out to their audience every year or even more often than that.
      If someone has expertise they can write the book then do a podcast tour to market the book. At this point with so many content creators using AI how much longer before people don't bother buying new content and and just go straight to the AI.
      Thanks Odahh, and this>>..."the strategy is to build an audience hungry for YOUR content".

      This is the guru secret sauce. From MJDeMarco, Mark Manson, Alen Sultanic...to separate yourself from the crowd, with either unique content, deep experience, or personality. It too, is a strategy and actually goes HAND IN HAND with writing a book.

      Cookbooks are evergreen sellers. Something I should have done, but didn't.

      Thanks for this insight.

      Back in the 80's, my first work sold online was the brown wrapper delivered book; HOW TO START A CULT FOR FUN AND PROFIT...and today, with IM, we see it being done every single day.

      GordonJ
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  • Profile picture of the author Internet Trillionaire
    Write a book and promote it!

    Definitely a money making machine, when marketed and promoted on all media platforms correctly.

    Your book should be your glorified business card, that leads your prospects to your business and/or website.
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    • Profile picture of the author GordonJ
      Originally Posted by Internet Trillionaire View Post

      Write a book and promote it!
      Definitely a money making machine, when marketed and promoted on all media platforms correctly.
      Your book should be your glorified business card, that leads your prospects to your business and/or website.
      No, not a glorified business card, NOT just a sales message, or promotion but rather USEFUL content. Sure, there are those types of books, but to build followers and get maximum lifetime value from your customers, you must GIVE value to them.

      I think we all are pretty TIRED of being pitched, sold to, marketed at, and hounded by those who want to sell us something...it is what we marketers do. But, give useful content in a book, and you will get the raving fans. If it is just an intro to back ends, NAH< we'll pass on that idea.

      GordonJ
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  • Profile picture of the author wisecoach
    Yes you are RIGHT BRO...It work great I saw people making killing from it..
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  • Profile picture of the author Odahh
    I'm probably not the best person to explain this concept. But instead of separating yourself from the crowd. Figure out who you and the content you create appeals to. Then separate them out from the larger crowd.

    Alex hormozi explains the process , Nicolas Crown of rich versus really rich explains it. As someone build an audience not only will the audience tell the creator what content they want more of the paying part of the audience will tell creators what they will pay for.

    Books tend to end up being one of those things an audience wants . I'm just observing part of what I see people are doing today. Who don't start with celebrity status from traditional media.

    I'm working on linking the spiritual enlightenment with food preparation and gardening. There is just to much crap to wade through in the spiritual enlightenment area.
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    • Profile picture of the author GordonJ
      Originally Posted by Odahh View Post

      I'm probably not the best person to explain this concept. But instead of separating yourself from the crowd. Figure out who you and the content you create appeals to. Then separate them out from the larger crowd.
      Alex hormozi explains the process , Nicolas Crown of rich versus really rich explains it. As someone build an audience not only will the audience tell the creator what content they want more of the paying part of the audience will tell creators what they will pay for.
      Books tend to end up being one of those things an audience wants . I'm just observing part of what I see people are doing today. Who don't start with celebrity status from traditional media.
      I'm working on linking the spiritual enlightenment with food preparation and gardening. There is just to much crap to wade through in the spiritual enlightenment area.
      Well, my story hasn't changed in two decades...TARGETS first. Buyers preferably. Why create content and try to push it out, when you start with what they already buy? Just makes sense. Which brings us back to 'hungry" markets. Give the people what they will buy. Sort of decades old mantra, eh?

      As to spiritual enlightenment and food, maybe homesteading vegans will be up your alley. Caretakers of Earth, sustainability, do no harm, consume less, eat less, grow more, are all niches within that area. And old fashioned barter, my peach preserves for your potato salad sort of thing. LOTS of opportunity in that market for those who take action and don't just think about it.

      GordonJ
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  • Profile picture of the author Odahh
    I'm focusing more on fermenting and pickling food to both preserve the food but also promote a healthy gut micro biome.

    That's a hot topic today and the fermented foods rout is a way someone like me without any degrees in anything can produce content / write books and avoid any food religions.

    I'm done working on the other stuff I have been working on and it's critical that I start work on and learning how to do this as soon as I can. If I manage to make money from it. I'm doing it either way.
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    • Profile picture of the author GordonJ
      Originally Posted by Odahh View Post

      I'm focusing more on fermenting and pickling food to both preserve the food but also promote a healthy gut micro biome.
      That's a hot topic today and the fermented foods rout is a way someone like me without any degrees in anything can produce content / write books and avoid any food religions.
      I'm done working on the other stuff I have been working on and it's critical that I start work on and learning how to do this as soon as I can. If I manage to make money from it. I'm doing it either way.
      I had my guy start on GUMROAD, his first pickling work was posted there for 3 dollars. .=The object is get started, create a list of people...now this is a huge market, but always room for someone with a twist. An unique perspective.

      I grew up with canning, pickling and curing...it is almost a lost art. Start with the pickle, Or cabbage to kraut...easiest thing to ferment, and in many parts of the world, a staple and gourmet...Korea is known for kimchi, and the many varieties. Ten dollars would easily get one started, and as we (credit to savidge4) say; DOCUMENT the journey.

      Again, it is a great niche/market, for the DOER. Sorry, your track record screams kinda loud doesn't it? Good luck, hope you stick with it.

      GordonJ
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      • Profile picture of the author Odahh
        Originally Posted by GordonJ View Post

        I had my guy start on GUMROAD, his first pickling work was posted there for 3 dollars. .=The object is get started, create a list of people...

        Again, it is a great niche/market, for the DOER. Sorry, your track record screams kinda loud doesn't it? Good luck, hope you stick with it.

        GordonJ
        Your assessment of my track record is perfectly fair based on what I have shared about myself over the years. In any case what I have been working on for a very long time is complete.

        This thread is a great resource for anyone who wants to be an author with published work.

        I really just wanted to add to the conversation that someone starting out can start with a hungry crowd they are in and build an audience creating content and monetizing that audience writing and selling books to the audience they serve. An audience that already consumes their content.
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  • Profile picture of the author Princess Balestra
    Let's naht forget also that evry individyool in any hungry crowd gaht limited stomach space.*

    So the inclination to devour is moderated by the capacity for swallowin' -- a natchrl law we see in evry sphere from learnin' to abject filth.

    I dunno who these people are who follow evry blahg, read evry book, do only one thing.

    For evry swollen pump of content, there must exist a sootably spacious vestibyool.

    * 'Ceptin' for sum. *You know who you are.*
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    • Profile picture of the author GordonJ
      Originally Posted by Princess Balestra View Post

      Let's naht forget also that evry individyool in any hungry crowd gaht limited stomach space.*
      So the inclination to devour is moderated by the capacity for swallowin' -- a natchrl law we see in evry sphere from learnin' to abject filth.
      I dunno who these people are who follow evry blahg, read evry book, do only one thing.
      For evry swollen pump of content, there must exist a sootably spacious vestibyool.
      * 'Ceptin' for sum. *You know who you are.*
      Explains why a person might jump from Frank Kern, to Seth Godin, to MJ DeMarco, to Mark Manson...sort of like eating Chinese food every night. Sure, there is a lot of variety, but maybe the limited stomach space craves some Italian, or Mexican.

      In the Guru business cycle, along with LIFETIME VALUE, we see saturation of usefulness.

      Newbies are excited, alert to THEIR new ideas, methods, even though any given guru may have been using them for decades. And most Recurring Income is measured in MONTHS, seldom years. A boredom could set in. A familiarity, sensory overload from a single source...all that creates opportunity...for the FRESH, the new, or the new guru.

      And when hunger abates, the attention and interest is turned elsewhere.

      However, the Parade of Life marches along, and those full, satiated older clients/consumers/customers are replaced by the younger, newer, still hungry crowd...which mandates a marketer to adjust, to adapt and to keep current or to go the way of thousands of once well known Brands.

      There is, however, one niche, one market which does have the bottomless pit for their stomach...when it is all about them...so self improvement may take on different flavors, different tastes but as long as it remains about THEM, one can feast from that buffet for a long, long time.

      GordonJ
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  • Profile picture of the author albertomax1
    I'm currently considering writing an
    autobiography!

    My life exploits and Marketing Adventures!
    We think it would be a bestseller...
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    • Profile picture of the author GordonJ
      Originally Posted by albertomax1 View Post

      I'm currently considering writing an
      autobiography!

      My life exploits and Marketing Adventures!
      We think it would be a bestseller...
      Life exploits can be interesting and educational...and you will find an audience for marketing adventures both the failures and success. The best seller-lists are filled with these tomes.

      If you have something to say to the world, by all means let your little light shine. It has never been easier to WRITE a book. As for making it a best seller, there are some challenges there, but none you might not be able to overcome.

      Hope you read through this thread, there are some good ideas and resources to help you make this happen. Good luck and I look forward to reading it.

      GordonJ
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  • Profile picture of the author Princess Balestra
    Slogans are mostly schwango
    till'n they
    "Here's Where U wanna Go."
    -- an' the signpost
    be like a ghost.
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Greg Morris
    I have got an idea for the last few years. Its a novel and I want to write it, but I don't have the time to write. I have everything in my mind including the characters, the plot, the story outline, etc.
    What if I use AI to write the novel? Would people accept it? And what about online stores such as Amazon? Would they accept books written with AI?
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    • Profile picture of the author GordonJ
      Originally Posted by Greg Morris View Post

      I have got an idea for the last few years. Its a novel and I want to write it, but I don't have the time to write. I have everything in my mind including the characters, the plot, the story outline, etc.
      What if I use AI to write the novel? Would people accept it? And what about online stores such as Amazon? Would they accept books written with AI?
      Around half a million novels get published every year, round the world...and about 3 million may be self published. As to using AI, try it.
      But don't call yourself a writer or author. Writers write. It is like breathing to them, something they have to do.

      Ideas are a penny a million. You can use AI to create your outline and flesh it out, and give it prompts, but don't expect much from it. As for accepting it? If you mean the market place and people will buy it, doubtful. If they read it, Maybe.

      97% of all novels are neither read nor have any commercial success. Your idea might be better suited to a script, which may be a better format for your story, whatever it is.

      It is safe to say, the future will be full of AI generated content...but like the people made content of today, MOST of it gets ignored or is worthless.

      Especially novels. But go ahead and use it, although the TIME spent on doing that, could be used to simply dictate the idea and maybe find a ghost writer, whom you can instruct to use AI or not.

      Having worked with scores of writers over the decades, I find two types, those who write and those who have been working on their novel for years and years. The first are writers, the latter idea people who are as common as dirt.

      GordonJ
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Greg Morris View Post

      I have got an idea for the last few years. Its a novel and I want to write it, but I don't have the time to write. I have everything in my mind including the characters, the plot, the story outline, etc.
      What if I use AI to write the novel? Would people accept it? And what about online stores such as Amazon? Would they accept books written with AI?
      It's a novel you want to write, but don't have time to write?

      Then you don't want to write it.

      As far as AI. I found dozens of books on Amazon that were written by AI. None sell at all. Not even a few copies. Even the books given as examples by AI Gurus (showing that AI can be used to create a book) never make even a few sales. My guess is that Amazon isn't letting them show up in searches,

      My strong impression is that Amazon will soon check books for AI, and reject them. So far, Ai written books (or articles, or blog posts) can't get through the AI filters.

      You would have to have AI write your book, and then rewrite it in your own words. Which means it's just as fast just to write it yourself.

      And..........about 1% of published novels sell more than 100 copies in their entire lifetime.

      And if you are saying that you don't have the time to write, and want to hand it over to an AI program....you aren't in that 1%.

      And....just to kick a dead horse...

      Writing a book doesn't mean anyone will buy it. You have to design a cover, write sales copy on the Amazon page, and then relentlessly promote your book. And even then, the vast majority of novels don't sell more copies than the author buys themselves (to give as gifts to relatives that don't want them)

      People write novels because they love writing,

      Name one successful author that writes using AI.
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      • Profile picture of the author DABK
        I also want to write a novel. I have wanted to do that for ages. So, I wrote two, one too bad, so I had to destroy it. I am writing the third one. Which means, since I too, don't have time to write, that I spent a lot of time figuring out what I want to write in my head and wrote 1853 words last month. This month, I'll probably end up with about 3 or 4 times as much. By the end of the year, I should have some 125 to 150 pages of the the first draft done.


        And, I swear, I do not have time to write novels.


        It's just that words come out and there are times when I wait for someone to show up... only a few minutes. But a few minutes here, a few minutes there, and, like I said, 125-150 pages in half a year gets done.


        Originally Posted by Claude Whitacre View Post

        It's a novel you want to write, but don't have time to write?

        Then you don't want to write it.

        As far as AI. I found dozens of books on Amazon that were written by AI. None sell at all. Not even a few copies. Even the books given as examples by AI Gurus (showing that AI can be used to create a book) never make even a few sales. My guess is that Amazon isn't letting them show up in searches,

        My strong impression is that Amazon will soon check books for AI, and reject them. So far, Ai written books (or articles, or blog posts) can't get through the AI filters.

        You would have to have AI write your book, and then rewrite it in your own words. Which means it's just as fast just to write it yourself.

        And..........about 1% of published novels sell more than 100 copies in their entire lifetime.

        And if you are saying that you don't have the time to write, and want to hand it over to an AI program....you aren't in that 1%.

        And....just to kick a dead horse...

        Writing a book doesn't mean anyone will buy it. You have to design a cover, write sales copy on the Amazon page, and then relentlessly promote your book. And even then, the vast majority of novels don't sell more copies than the author buys themselves (to give as gifts to relatives that don't want them)

        People write novels because they love writing,

        Name one successful author that writes using AI.
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      • Profile picture of the author DABK
        I also want to write a novel. I have wanted to do that for ages. So, I wrote two, one too bad, so I had to destroy it. I am writing the third one. Which means, since I too, don't have time to write, that I spent a lot of time figuring out what I want to write in my head and wrote 1853 words last month. This month, I'll probably end up with about 3 or 4 times as much. By the end of the year, I should have some 125 to 150 pages of the the first draft done.


        And, I swear, I do not have time to write novels.


        It's just that words come out and there are times when I wait for someone to show up... only a few minutes. But a few minutes here, a few minutes there, and, like I said, 125-150 pages in half a year gets done.


        Originally Posted by Claude Whitacre View Post

        It's a novel you want to write, but don't have time to write?

        Then you don't want to write it.

        As far as AI. I found dozens of books on Amazon that were written by AI. None sell at all. Not even a few copies. Even the books given as examples by AI Gurus (showing that AI can be used to create a book) never make even a few sales. My guess is that Amazon isn't letting them show up in searches,

        My strong impression is that Amazon will soon check books for AI, and reject them. So far, Ai written books (or articles, or blog posts) can't get through the AI filters.

        You would have to have AI write your book, and then rewrite it in your own words. Which means it's just as fast just to write it yourself.

        And..........about 1% of published novels sell more than 100 copies in their entire lifetime.

        And if you are saying that you don't have the time to write, and want to hand it over to an AI program....you aren't in that 1%.

        And....just to kick a dead horse...

        Writing a book doesn't mean anyone will buy it. You have to design a cover, write sales copy on the Amazon page, and then relentlessly promote your book. And even then, the vast majority of novels don't sell more copies than the author buys themselves (to give as gifts to relatives that don't want them)

        People write novels because they love writing,

        Name one successful author that writes using AI.
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      • Profile picture of the author savidge4
        Originally Posted by Claude Whitacre View Post

        It's a novel you want to write, but don't have time to write?

        Then you don't want to write it.
        Oh my.... Never truer words spoken. If there is a will there is a way. Sleeps over rated!
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        • Profile picture of the author Frank Donovan
          Originally Posted by savidge4 View Post

          Sleeps over rated!
          LOL. I think, if anything, sleep's underrated. But nobody needs to be sleep deprived - it's just a matter of prioritizing what you do when you're awake. If something's important enough to you, there'll be time for it.

          I suspect most people who say they want to write a novel really mean they want to have written a novel. Big difference.
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          • Profile picture of the author GordonJ
            Originally Posted by Frank Donovan View Post

            LOL. I think, if anything, sleep's underrated. But nobody needs to be sleep deprived - it's just a matter of prioritizing what you do when you're awake. If something's important enough to you, there'll be time for it.

            I suspect most people who say they want to write a novel really mean they want to have written a novel. Big difference.
            Time management, if that is what one wants to call it, is often the one skill lacking from most newbies or beginners.

            I subscribe to the following:

            Parkinson's Law is the idea that work expands to fill the time allotted for its completion. This may mean you take longer than necessary to complete a task or you procrastinate and complete the task right before the due date.

            Peter Principle says,"in a hierarchy people are promoted to their level of incompetence".

            Entrepreneurs and newby types find they have several levels of incompetence they are unwilling to spend the time to overcome.

            Pareto Principle. The Pareto principle states that for many outcomes, roughly 80% of consequences come from 20% of causes (the "vital few").

            We see in TIME MANAGEMENT, this holds up to be 20% of the time gets 80% of the real work done.

            In other words, too many folks fiddle fart their time away; wishing, hoping, dreaming while the DOING gets left up on the shelf.

            As for writing a book. I refer to the "right" way, as per Claude Whitacre, a PRO salesman who writes books on SELLING. Although he could write on many things, and maybe does.

            But as a tool, his books do exactly what the OP is about, gives him credibility, authority and can be used as a marketing device too.

            Truthfully, many awful NOVELS get written...not as many pithy and succinct non fiction works...and these are the ones that can make a difference for someone.

            I concur, a novelist MUST write, it is their oxygen. Then revise, revise, revise, but there are few Hemingway's among us. Good news, NON FICTION is best related to personal experience.

            Also, just an observ.... I think Pareto needs updated to 95/5 and even that might be generous.

            GordonJ

            As for sleep. Everyone is different, but knowing yourself and maximizing all efficiencies can make the big difference. MOST are sloppy and messy with their time usage.
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            • Profile picture of the author Frank Donovan
              Originally Posted by GordonJ View Post

              As for sleep. Everyone is different, but knowing yourself and maximizing all efficiencies can make the big difference. MOST are sloppy and messy with their time usage.
              The mistake is in thinking that sleep is purely passive. For anyone involved in creative work - like writing a book - sleep is the time when invaluable creative processing takes place. It enriches and maximises waking time activity and shouldn't be scrimped on.
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              • Profile picture of the author GordonJ
                Originally Posted by Frank Donovan View Post

                The mistake is in thinking that sleep is purely passive. For anyone involved in creative work - like writing a book - sleep is the time when invaluable creative processing takes place. It enriches and maximises waking time activity and shouldn't be scrimped on.
                To this end...my bedside pen with built in light has been invaluable, when I wake with an idea, often a gift from the subconscious mind working hard on a problem while I snooze...

                And because I have pen and paper ready, am able to capture these treasures.

                And just waking up having slept as much as needed also is a useful part of the creative process, in case my subconscious takes the night off, I still benefit from the sleep.

                Also, know when to sleep....I'm a morning worker, although I have friends and family who prefer the night time to get their things done.

                Less than creative activity, the mundane work of a business, perhaps, doesn't require as much sleep/rest and one can often grind away at that without too much loss, but I think and agree, creative work needs rest and recuperation.

                GordonJ
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                • Profile picture of the author Kay King
                  I worked on "Launch" for two full years.

                  And I still recommend it to people here - it's that good.
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                  Your comfort zone is where your dreams go to die.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by Frank Donovan View Post


            I suspect most people who say they want to write a novel really mean they want to have written a novel. Big difference.
            I agree.
            And this isn't directed at Greg Morris (or anyone else in particular)

            But writing a novel is one of those things people love thinking about. They love the idea of having a novel...being able to call themselves a writer...they imagine the esteem, the praise, the adulation...the respect that they imagine comes with having a novel written.

            And...they imagine people asking them to sign copies of their books, being on Oprah....being a celebrity.....being pursued by fans.

            What they don't do is actually write. And that's also part of the plan...because if they actually wrote something, it would kill the fantasy...the dream.

            And the entire point is the dream.
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            What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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            • Profile picture of the author GordonJ
              Originally Posted by Claude Whitacre View Post

              I agree.
              And this isn't directed at Greg Morris (or anyone else in particular)
              But writing a novel is one of those things people love thinking about. They love the idea of having a novel...being able to call themselves a writer...they imagine the esteem, the praise, the adulation...the respect that they imagine comes with having a novel written.
              And...they imagine people asking them to sign copies of their books, being on Oprah....being a celebrity.....being pursued by fans.
              What they don't do is actually write. And that's also part of the plan...because if they actually wrote something, it would kill the fantasy...the dream.

              And the entire point is the dream.
              Same for many would be marketers, eh? My generation has "librarians", many a man cave filled with courses, newsletters, video and audio programs from the many marketers.

              I bet there are several here. Basements and attics teeming with those purchases of yesteryear, buying, buying, and buying some more of their fav gurus.

              The secret, if one wants to cash in on the dreamers (who do have money to spend) is offer them tools for the gold they think exists.

              Writer's Digest made many a fortunes selling to these dreamers. Also, books and magazines targeted to the fantasy, or the dream are subscribed too also. Is there any golfer in the world with a subscription to GOLF, who hasn't won the MASTERS whilst playing Tiger, Jack and even Arnie (in their prime).

              I reckon, with AI, some of these dreamers will be able to have their idea for a novel written, and even find someone to read it.

              For Warriors, who want to create and are able to write, it is a good thing and a marketable skill. And if not wanting to write, can have things written for them to aid in their other marketing efforts.

              GordonJ
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  • Profile picture of the author bulkcheapservice
    Banned
    [DELETED]
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    • Profile picture of the author GordonJ
      Originally Posted by bulkcheapservice View Post

      I am afraid of thinking how many people will actually read books in future.
      Direct downloads into the brain implants?

      Fear not, for all intents and purposes of the Original Post, having a book still builds authority, credibility and even profitability if done right. My local Barnes and Noble is a very busy place, as is my local library.

      Don't borrow concern from tomorrow, make haste today, while they still do read.

      GordonJ
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  • Profile picture of the author Princess Balestra
    Turns out there's a noo Chat GPT rival called Claude 2.

    Aims to be ethical an' smart, lay on donuts at lightnin' speed, an' slay all assailants in a loon pant frenzy.

    Jus' gotta hope the people figured the name dreamt it up thusselves steada promptin' The Net for inspiration.

    AI bias is one thing, but a prominent virtyool navel is srsly anothah.

    Likely now we gonna see a stampede of people happy to proclaim they "use Claude".

    Tellya, regulah life circa Jooly 2023 is an abomination.

    "Vacuums grammatical errors like no other tech-enhanced servant."
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  • Profile picture of the author Lars Tolhurst
    Following! Interested in this
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  • Profile picture of the author Princess Balestra
    Repositories more easily insertable & direct to brain are far sooperior to suppositories.

    That is my You Don't Gotta Bend Ovah Too Hard hack for today.
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author May Taylor
    Absolutely!

    Marketing is where many people get stuck.

    Having a fantastic idea is great, but without followers or a marketing plan, it's tough to monetize it.

    Writing a book is a fantastic way to showcase your expertise, build trust, and promote your brand to find new clients.

    I've personally written over 10 books and have been earning consistent royalties every month since 2015. It's an excellent method to create a passive income stream.

    Just keep in mind, writing a book is a business. Treat it as such, and you'll see the rewards!
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    • Profile picture of the author GordonJ
      Thanks May, do you have any tips or suggestions? What did you use to write the books, did you have a market first or did you have to find one?

      To earn consistent royalties, there has to be sales...so any hints on how to make sales and which platforms might be good to test?

      Thanks for sharing, we'd love to hear more from someone who has had the success you have. Keep up the good work and thanks again.

      GordonJ


      Originally Posted by May Taylor View Post

      Absolutely!

      Marketing is where many people get stuck.

      Having a fantastic idea is great, but without followers or a marketing plan, it's tough to monetize it.

      Writing a book is a fantastic way to showcase your expertise, build trust, and promote your brand to find new clients.

      I've personally written over 10 books and have been earning consistent royalties every month since 2015. It's an excellent method to create a passive income stream.

      Just keep in mind, writing a book is a business. Treat it as such, and you'll see the rewards!
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  • Profile picture of the author Pro Smm Service
    if everybody going to write a book using AI. isn't that reduces value of books. i mean too many books too many garbage.
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    • Profile picture of the author GordonJ
      Originally Posted by Pro Smm Service View Post

      if everybody going to write a book using AI. isn't that reduces value of books. i mean too many books too many garbage.
      We don't need AI to create the trash, there is plenty of that in books already. AI can be used as a TOOL for authors, to aide in outlining, layout, and some research but the idea has to come from a person.

      And there is no lack of garbage ideas from people now is there?

      So, those who think AI is their shortcut to writing a book will only find out from the marketplace whether it is garbage or not. Those creators who may use the TOOL of AI to assist them with their writing, may find more production, more profits, more fun.

      AI is a thing. A person still has to be behind the idea.

      GordonJ
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      • Profile picture of the author Monetize
        Originally Posted by GordonJ View Post

        We don't need AI to create the trash, there is plenty of that in books already. AI can be used as a TOOL for authors, to aide in outlining, layout, and some research but the idea has to come from a person.

        And there is no lack of garbage ideas from people now is there?

        So, those who think AI is their shortcut to writing a book will only find out from the marketplace whether it is garbage or not. Those creators who may use the TOOL of AI to assist them with their writing, may find more production, more profits, more fun.

        AI is a thing. A person still has to be behind the idea.

        GordonJ


        This is a GREAT thread, informative and motivational.

        There are no shortcuts, even with A.I., specifically
        ChatGPT, because you will still need to do some
        work to ensure a quality product, if that matters.

        As to ideas, it is nice if you have them, or at least
        have something in mind. But if you don't, ChatGPT
        will spit out ideas all day long. Decent ones too.

        You can wake up with an empty brain and tell the
        thing that you want to write a book, but you don't
        have any good ideas, it will produce ideas that
        you would have never thought of.

        Its writing abilities are amazing, it can provide you
        with characters, backstories, plots, scenes, dialog,
        and every other element you need for a fantastic
        fiction or whatever type of story or content you
        want to develop.

        It floors me every time I use it.

        Don't sleep on ChatGPT.
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        • Profile picture of the author GordonJ
          Ask chatGPT to tell you how blowing in rock wool insulation into new construction homes in S. FL in Aug with outside temps over 100 degrees feels like.

          Then I'll tell you what it is really like. See, you may be right that AI is going to give us great stories and content, but where it will always lack is in the trenches knowledge.

          So it may create a business plan for your singing telegram business, but until you get out there and deliver hundreds of them, you will never know the experience. That is where AI is always going to fail, in relating the human experience.

          Where a book comes in handy, and per the OP very time tested and proven, is when you write based on your actual experience. As a tool, it can be very useful, but to get to the human nuances of experience it will be some time before it catches up.

          So in the spirit of the centuries old method, write about what you know about from your experience, and use AI as a handy tool to buff, polish and enhance the story.

          Again, the vast majority of books published never make back their costs. If one wants to use a book as a marketing instrument, then write from experience.

          GordonJ

          Originally Posted by Monetize View Post

          This is a GREAT thread, informative and motivational.

          There are no shortcuts, even with A.I., specifically
          ChatGPT, because you will still need to do some
          work to ensure a quality product, if that matters.

          As to ideas, it is nice if you have them, or at least
          have something in mind. But if you don't, ChatGPT
          will spit out ideas all day long. Decent ones too.

          You can wake up with an empty brain and tell the
          thing that you want to write a book, but you don't
          have any good ideas, it will produce ideas that
          you would have never thought of.

          Its writing abilities are amazing, it can provide you
          with characters, backstories, plots, scenes, dialog,
          and every other element you need for a fantastic
          fiction or whatever type of story or content you
          want to develop.

          It floors me every time I use it.

          Don't sleep on ChatGPT.
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          • Profile picture of the author Monetize
            Originally Posted by GordonJ View Post

            Ask chatGPT to tell you how blowing in rock wool insulation into new construction homes in S. FL in Aug with outside temps over 100 degrees feels like.

            Then I'll tell you what it is really like. See, you may be right that AI is going to give us great stories and content, but where it will always lack is in the trenches knowledge.

            So it may create a business plan for your singing telegram business, but until you get out there and deliver hundreds of them, you will never know the experience. That is where AI is always going to fail, in relating the human experience.

            Where a book comes in handy, and per the OP very time tested and proven, is when you write based on your actual experience. As a tool, it can be very useful, but to get to the human nuances of experience it will be some time before it catches up.

            So in the spirit of the centuries old method, write about what you know about from your experience, and use AI as a handy tool to buff, polish and enhance the story.

            Again, the vast majority of books published never make back their costs. If one wants to use a book as a marketing instrument, then write from experience.

            GordonJ


            A person doesn't necessarily need to have actual
            experience to know something is uncomfortable,
            for example I don't need to walk on hot coals to
            know it's going to burn my feet. ChatGPT knows
            this also, although it doesn't have feet.

            ChatGPT can relate to the human experience on
            some of the topics I have had conversations about.
            I know that it's a bot, but it has shown me empathy,
            among other things.

            I have used it for writing business letters, asked it
            to provide contact information, asked for legal and
            business advice, and things too numerous to list.
            I have found it to be extremely helpful to me.

            I am retired from federal government, where I
            wrote various office correspondence, developed
            manuals, staff performance reviews, etc., and
            everything was done in accordance with some
            regulation.

            During 20+ years being employed, I completed
            several writing courses including technical ones.

            I feel qualified to judge ChatGPT's writing ability
            and I have concluded that it generates quality
            content if it is prompted correctly.

            But if you don't think it does, you don't like it,
            you just refuse to use it, that's all right.

            Do whatever works for you.
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          • Profile picture of the author max5ty
            Originally Posted by GordonJ View Post

            Ask chatGPT to tell you how blowing in rock wool insulation into new construction homes in S. FL in Aug with outside temps over 100 degrees feels like.

            Then I'll tell you what it is really like. See, you may be right that AI is going to give us great stories and content, but where it will always lack is in the trenches knowledge.

            So it may create a business plan for your singing telegram business, but until you get out there and deliver hundreds of them, you will never know the experience. That is where AI is always going to fail, in relating the human experience.

            Where a book comes in handy, and per the OP very time tested and proven, is when you write based on your actual experience. As a tool, it can be very useful, but to get to the human nuances of experience it will be some time before it catches up.

            So in the spirit of the centuries old method, write about what you know about from your experience, and use AI as a handy tool to buff, polish and enhance the story.

            Again, the vast majority of books published never make back their costs. If one wants to use a book as a marketing instrument, then write from experience.

            GordonJ
            I consider myself a pretty decent strategist.

            If I sit and think about something I consider the answer based on the future as well as the present...if this then that.

            Someone will ask me the best way to advertise something and I'll give a response based on strategy...most of which is from experience. Often, the answer won't be what they're looking for, but usually, they figure out that even though my answer wasn't glamorous, it was right.

            What you said I think is important. Personal experience is what will win.

            We're going to an answer engine eventually and doing away with search engines.

            What is the purpose of using AI to write stuff we know nothing about when soon people can just ask AI themselves and get a full reading of what AI spews out?

            The future is people looking for people that have personal experiences with what they're talking about.

            I can ask AI now about blowing insulation as you said...but my attention would be drawn to a guy/gal that had actually done it. And, you can't fake having actually done it.

            We're in the dumb stage of AI right now. So many that write stuff think they've hit the jackpot and can write about anything and sell to anyone. Nonsense...

            I guess for some making a couple hundred bucks a month is good. I listen to them babel in some forums about how they're pumping out hundreds of articles a month and am glad I don't live in the same desperate circles as them.

            At the end of all this, personal experience will win. People want to read about personal experiences.

            I love AI, it can help with certain things...but soon everyone will know how to use it and won't need to read articles someone else had AI spit out.
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            • Profile picture of the author DABK
              I agree.

              In a former life, I was in the real estate business.

              All appraisers can appraise a 1000 square foot ranch in a neighborhood that has ton of 1000 to 1100 sq ft ranches selling between 2000000 and 250000.


              Few can appraise a 5000 sq ft house in a neigborhood with houses between 3000 and 7000 sq ft, with sales between 800000 and 4000000.

              I spoke to pretty good appraisers who said that once houses pass 1 mill, they do not know why one sold for more than the other.

              Some still accepted jobs with properties that could come in at more than 1 mill.

              And they charged 100 extra.

              Others recommend me for those jobs.

              And my fee was from 300 extra and up.

              At the low level of appraising, if you choose comparables close to your subject, all you need to know is subtract and multiply. Sometime divide.

              When you are at the high end, you come across a 3000 sq ft house that sold for 1.8 million and a 4500 sq house that sold for 1 mill, you need to do more than subtract and multiply and divide.

              You need to know how much people like a particular type of granite vs another. In that neighborhood. How much they cared if the house was 38 feet wide vs 40. How much they cared for bullnose vs 1/4 bevel granite counter top.

              It took a lot of effort to know which differences mattered and how much.

              At a 200000 house, if you make a 10th of a percent error at every point, you end up being off by 3 or 4k.

              At 2 mill, there are many points and 2 mill is high. So a 10th of a percent error gets you to be off by 200k or more.

              3k off, people do not scream at you. 200knoff and they do.

              I think so will parallel the above. All low level writing can be done pretty well. To get it to write copy at Dan Kennedy level, you have to put in more effort than it's worth it or accept huge losses: it will just miss on some of the finer distinctions.

              So, low level writers, start looking for another job.






              Originally Posted by max5ty View Post

              I consider myself a pretty decent strategist.

              If I sit and think about something I consider the answer based on the future as well as the present...if this then that.

              Someone will ask me the best way to advertise something and I'll give a response based on strategy...most of which is from experience. Often, the answer won't be what they're looking for, but usually, they figure out that even though my answer wasn't glamorous, it was right.

              What you said I think is important. Personal experience is what will win.

              We're going to an answer engine eventually and doing away with search engines.

              What is the purpose of using AI to write stuff we know nothing about when soon people can just ask AI themselves and get a full reading of what AI spews out?

              The future is people looking for people that have personal experiences with what they're talking about.

              I can ask AI now about blowing insulation as you said...but my attention would be drawn to a guy/gal that had actually done it. And, you can't fake having actually done it.

              We're in the dumb stage of AI right now. So many that write stuff think they've hit the jackpot and can write about anything and sell to anyone. Nonsense...

              I guess for some making a couple hundred bucks a month is good. I listen to them babel in some forums about how they're pumping out hundreds of articles a month and am glad I don't live in the same desperate circles as them.

              At the end of all this, personal experience will win. People want to read about personal experiences.

              I love AI, it can help with certain things...but soon everyone will know how to use it and won't need to read articles someone else had AI spit out.
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            • Profile picture of the author Princess Balestra
              [QUOTE=max5ty;11763929]

              The future is people looking for people that have personal experiences with what they're talking about.[QUOTE]

              Bazillionaiyurres thrive on slashin' touchpoints, while the vulnrbyool're desprit for 'em.

              Summary: moons don't nevah orbit around **** all, howevah deeply gravitayshnl the bunkah.
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  • Profile picture of the author DRMB
    Originally Posted by GordonJ View Post

    So. This is a tested, proven, and effective way to make money.

    It has worked in every decade since 1776 in USA, and for many decades prior throughout the world.

    And today, it is one of the fastest ways to become a cash making machine.

    Ben Franklin did it. As did Adam Smith. And Jonathon Swift.
    Old timers, yea...dead and long gone.

    So, how about Russell Brunson, Gary Vaynerchuk, Jeff Walker...all active IM marketers.

    If you want to accelerate your success, and soar to new income highs, then follow this tested, proven, effective centuries old path...

    WRITE A BOOK.

    Today, with help from AI, your outline can done in an hour, the ten chapters can have initial content in a day...and with some AI help, like Grammarly your BOOK could be on the market in weeks.

    That is the first part. The second part is found in an idea from book author, successful marketer Jeffrey Lant...become an UNABASHED SELF- PROMOTER.

    It worked for Poor Richard's Almanac, as well as for DOT COM SECRETS and it can work for you.

    Any questions?

    GordonJ
    Thank you for your contributions, Gordon.

    Your writing style resembles to an older WF member, "gjabiz".

    I'm new to this forum. I've been absorbing a lot of info from gjabiz, Rick Duris, and ewenmack.

    I read their insights, copy them into MS Word, and reread them.

    Thank you, again.
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    • Profile picture of the author GordonJ
      gjabiz was my avatar before I "quit" the WF, the second time. So, yea, hopefully they sound similar, same person wrote them...I've been here since the beginning, and I think have had 3 or 4 "user names"...in I think 2006 there was a software update and we all pretty much started over...then the sale of the forum...

      And then the nonsense which drove me and others away...and now the new, improved, loving compassionate WF you have found. Rick and Ewen were some very good Warrior contributors.

      We now have new folks, whom over time will have made significant contributions to the WF.

      Hopefully, you find my story hasn't changed much in the two decades.

      GordonJ (today)

      Originally Posted by DRMB View Post

      Thank you for your contributions, Gordon.

      Your writing style resembles to an older WF member, "gjabiz".

      I'm new to this forum. I've been absorbing a lot of info from gjabiz, Rick Duris, and ewenmack.

      I read their insights, copy them into MS Word, and reread them.

      Thank you, again.
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      • Profile picture of the author DRMB
        Originally Posted by GordonJ View Post

        gjabiz was my avatar before I "quit" the WF, the second time. So, yea, hopefully they sound similar, same person wrote them...I've been here since the beginning, and I think have had 3 or 4 "user names"...in I think 2006 there was a software update and we all pretty much started over...then the sale of the forum...

        And then the nonsense which drove me and others away...and now the new, improved, loving compassionate WF you have found. Rick and Ewen were some very good Warrior contributors.

        We now have new folks, whom over time will have made significant contributions to the WF.

        Hopefully, you find my story hasn't changed much in the two decades.

        GordonJ (today)
        Thank you for taking the time to remove my confusion.

        You may love talking about these guys, May I ask you a question about them?

        Why do companies like, "Arthur Middleton Capital Holdings", "Mactac", "Suarez Industries Inc", and "Fitness Quest" have kinda, official-looking websites? Although they were created by people who were direct-response-minded like Suarez family members and Burt Morgan.

        I'm accustomed to see websites created by copywriters to be more hype-y. But if you look at the websites of the companies I listed above, they were more kinda institutional.

        The 2nd question is about, "Jay Abraham". He calls himseld the, "The 21.7 billion dollar man". I mean, as he himself, declared, he had worked with giant corporations such as Microsoft, IBM, and FedEx. He must have collected royalties to live off the rest of his life. Why does he still continue to advertise himself to the degree he works with unprofessional scammers like Grant Cardone. I mean why? Maybe He isn't legit. At least not as Ben Suarez.

        Thanks again, Mr Gordon.
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        • Profile picture of the author GordonJ
          Originally Posted by DRMB View Post

          Thank you for taking the time to remove my confusion.
          You may love talking about these guys, May I ask you a question about them?
          Why do companies like, "Arthur Middleton Capital Holdings", "Mactac", "Suarez Industries Inc", and "Fitness Quest" have kinda, official-looking websites? Although they were created by people who were direct-response-minded like Suarez family members and Burt Morgan.
          I'm accustomed to see websites created by copywriters to be more hype-y. But if you look at the websites of the companies I listed above, they were more kinda institutional.
          The 2nd question is about, "Jay Abraham". He calls himseld the, "The 21.7 billion dollar man". I mean, as he himself, declared, he had worked with giant corporations such as Microsoft, IBM, and FedEx. He must have collected royalties to live off the rest of his life. Why does he still continue to advertise himself to the degree he works with unprofessional scammers like Grant Cardone. I mean why? Maybe He isn't legit. At least not as Ben Suarez.
          Thanks again, Mr Gordon.
          ...are not me. Not a people person, per se, observational and sometimes upclose, but not intimate.
          First ? about websites. MacTac is/was a Fortune 500 corp, and after Burt left...sort of what I would call imploded into corporate decay. Still successful, still making the moolah, but without the drive, energy and direction of the founder, Burt Morgan. My relationship with Burt took place after he left, or stepped aside at MacTac. I haven't a clue about their websites, although I will say from my observation...

          I was never impressed with their IT depts at either SCI or AMCH...for all their creativity in marketing, it doesn't reflect in their web presence...just my opinion.

          To me, Jay Abraham is a name on a long list of the same type of marketers and I have always taken what they say with the tiniest grain of salt I could find. One thing I learned decades ago, there is no lack of EGO in the Remote Direct Marketing/Mail Order/Marketing business, is there?

          What happens over time, sort of like that game telephone, where you whisper something into the next person's ear and see what comes back at the end of the journey.

          Today, we revere many an olden day scoundrel...I think when you repeat things over decades, it is taken as holy gospel a generation or two later.

          As to any of "their" motivations as to why they do what they do, I am as baffled as you.

          Also, Burt Morgan should be viewed separately, he was not direct response, the only one who founded or co-founded TWO Fortune 500 businesses, he was an Industrialist, maybe the last of a dying breed. Marketers are commonplace, and there is an endless supply in their Parade. The next Gary, Jay, Dan, Ben, Frank, Grant, Russell...may be a toddler today, but you can bet the farm they will follow in the footsteps of the giants like Jake and Logan Paul, today's wonderful duo of success.

          For what it is worth, my overall opinion of these folks isn't all that positive, and that being said, it has never stopped me from taking their money.

          GordonJ
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  • Profile picture of the author talfighel
    Today, YES, anyone can write a book and make money when others buy it.

    The most challenging part is.... How do you promote it when there is so much noise in the market place?

    If you can figure out how to market you book to the masses and get buyers, you can write about anything and do well.
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    • Profile picture of the author GordonJ
      Originally Posted by talfighel View Post

      Today, YES, anyone can write a book and make money when others buy it.
      The most challenging part is.... How do you promote it when there is so much noise in the market place?
      If you can figure out how to market you book to the masses and get buyers, you can write about anything and do well.
      PROMOTION, or the how to, is often the most challenging part of all Internet Marketing.

      One way, which is opposite of marketing to the masses, is to market to the individual, the exact Avatar you want as a customer. Maybe, marketing the book to the bulk of a given niche might be a more palatable idea. And maybe it all comes back around to the intent of the book.

      Thanks to Jeff Walker for his two years of hard labor on LAUNCH, and hopefully it served him well, I get his emails and look forward to seeing what his latest thing is.

      Some novelists spend years writing their best sellers, and others, especially the collaborators like James Patterson put in minimum effort themselves and still profit from the work, maybe like creator/affiliates in IM.

      Then there are those who write their best sellers in days, as Joe Karbo did with THE LAZY MAN'S WAY TO RICHES. It is about the INTENT, which is my big bugaboo.

      Knowing the result of any given effort often determines the amount and force of the effort put in. Knowing you will have a legacy work, like Jeff's LAUNCH, and it will benefit both for years, is a pretty good motivation for getting it perfected line by line.

      Some of the IM Guru books, seem to be written in hours, or have ghost writers behind them, and the intent is simply to bring more people into their orbit of influence.

      But the alternative to the MASSES, is the target market. THE person whom the information would most benefit. And although I wrote about a BOOK, as an anchor or an information empire, it is only one way. The other is the REPORT, folio, Hotsheet, infographic, and some of the reports can be strung together over time to create a book or course too.

      I'm not sure a book carries the weight it once did, unless it is trade published, like many of Warrior's Marcia Yudkin's, with 11 books published. She teaches no hype marketing, which is a refreshing change from many IM gurus.

      So, although I did advocate the writing of a book as a tested and proven way to build an audience or get followers, the small pithy info product can also be used as your marketing method to build the list up and then offer your legacy tome. If you want.

      Put the target's needs/wants in your scope first, and fulfill their desires with whatever type of information they would most likely buy NOW.

      Another take on this is documenting your journey and sharing, as Warrior savidge4 advocates doing, this is also a way to build your masses up one follower at a time.

      Maybe, we've taken this thread all the way, and the PROMOTION/MARKETING of your information can be looked at. There are several models to choose from, Jeff Walker was an early adopter as was Jimmy Brown, and Marcia Yudkin has decades of experience...all of whom provide many bread crumbs one can follow to reach their goals.

      And, I would argue it begins with the INTENT, which the WF over the years has clearly shown to be an afterthought of how do I make money with IM?

      Am I wrong?

      GordonJ
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    • Profile picture of the author Claude Whitacre
      Originally Posted by talfighel View Post

      Today, YES, anyone can write a book and make money when others buy it.

      The most challenging part is.... How do you promote it when there is so much noise in the market place?

      If you can figure out how to market you book to the masses and get buyers, you can write about anything and do well.
      The most important thing about the book is that it's great.

      When you see a first time author make a million sales of their book...or even 5,000 sales, it's because the book is really well written, captivating, and makes the reader hunger for more.

      If it's a great book, you'll get tons of reviews, for free, and word will get out.

      Either that, or be Taylor Swift.


      The way to promote your book is to be interviewed. Mostly on podcasts. It used to be magazines. But get interviewed. It sells books.

      And Amazon does promotions for you. Some are free and some are paid, like paid book ads.

      Your book no longer has to be published by a book publisher. The quality of print on demand books is high. And there are plenty of authors making a vary nice living selling their books on Amazon, and maybe a few other book sites.

      The books Think And Grow Rich and How To Win Friends And Influence People are perennial best sellers. There is no book promotion, no ads selling the book. They are just great books.
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      • Profile picture of the author GordonJ
        Originally Posted by Claude Whitacre View Post

        The most important thing about the book is that it's great.
        When you see a first time author make a million sales of their book...or even 5,000 sales, it's because the book is really well written, captivating, and makes the reader hunger for more. If it's a great book, you'll get tons of reviews, for free, and word will get out.
        Either that, or be Taylor Swift. The way to promote your book is to be interviewed. Mostly on podcasts. It used to be magazines. But get interviewed. It sells books.
        And Amazon does promotions for you. Some are free and some are paid, like paid book ads. Your book no longer has to be published by a book publisher. The quality of print on demand books is high. And there are plenty of authors making a vary nice living selling their books on Amazon, and maybe a few other book sites.The books Think And Grow Rich and How To Win Friends And Influence People are perennial best sellers. There is no book promotion, no ads selling the book. They are just great books.
        I wonder if AI is ready to turn out a "classic" like the ones you mentioned? Maybe if it is about being a hero on social media, you know; the inside secrets of Chris Jenner on how to milk social media for every drop of juice. Swift is a unicorn, we mortals can't do that.

        But I might also say a book doesn't have to be great to build an audience and still make a very nice living from it, it just has to meet the needs/desires of the target niche.

        As for building audience credibility, it may be better NOT to write a book, but keep your information in report form, and get recurring income over a longer period of time.

        I still see the BOOK as being one of the IM guru's secrets to building an automated funnel of raving fans and it seems to be as viable today as it was back in Gutenberg's day.

        With all the courses of having AI write your book, maybe a pool of what we think the first best seller is going to be? I'd wager a buck it will be about social media. Or how to AI the snot out of Social Media.

        GordonJ
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        • Profile picture of the author Claude Whitacre
          Originally Posted by GordonJ View Post


          With all the courses of having AI write your book, maybe a pool of what we think the first best seller is going to be? I'd wager a buck it will be about social media. Or how to AI the snot out of Social Media.

          GordonJ
          There are all these courses because the appeal is universal. Do nothing and get rich.

          There are already tons of courses on using AI to write books, write sales offers, and blog posts.

          Best sellers not only provide a solution to a need, they are also great reading material.

          Any book can be sold out of the gate. A few interviews, lots of ads...and you'll have a great first month.

          Then the reviews come in...and people tell their friends. reputations are established.

          Why are marvel movies so popular? There were plenty of superhero movies before Marvel go started in the movies.

          It's because they were great movies, and word got around.

          A free book, used as a lead generation device doesn't have to be good. But if you wrote it, and want the subscribers to buy more of your stuff, it better be a good book...free of paid.

          The marketing gurus that use books as lead generation devices have one thing in common. They are great books.

          I just read 1Million Dollar Leads by Alex Hormozi. It was free on Kindle.

          It's a great read. He spent plenty on editors, and rewrote it (he says) 11 times before it was available.

          It was so good, I then sent in $26 or so for the hardback edition. Pure marketing gold.

          Hormozi's last two books are each in the number 1 or 2 position on sales and marketing books on Amazon. In fact, different editions (paperback, hardback, Kindle, and Audiobook hold most of the top ten sales positions on Amazon, in the sales and marketing category.

          Why? It's great content, expertly written.
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          • Profile picture of the author Monetize
            Originally Posted by Claude Whitacre View Post

            I just read 1Million Dollar Leads by Alex Hormozi. It was free on Kindle.

            It's a great read. He spent plenty on editors, and rewrote it (he says) 11 times before it was available.

            It was so good, I then sent in $26 or so for the hardback edition. Pure marketing gold.

            Hormozi's last two books are each in the number 1 or 2 position on sales and marketing books on Amazon. In fact, different editions (paperback, hardback, Kindle, and Audiobook hold most of the top ten sales positions on Amazon, in the sales and marketing category.

            Why? It's great content, expertly written.

            I trust you that his books are fantastic reads but when
            you have a title like $100M anything, people are going
            to be interested, especially if the author is a billionaire.

            Then he promotes his books on YouTube, where he
            has 1.5K videos, and he has 600+ podcasts listed at
            Amazon.

            His most recent YouTube features a thumbnail where
            he has a massive pile of money on his desk.

            Some may consider his book sales as organic, but I do
            not because he flogs the living daylights out of it.

            I also question why a billionaire needs to put that much
            of an effort into his book sales.

            But that's just me, I am skeptical about many things.
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            • Profile picture of the author Claude Whitacre
              Originally Posted by Monetize View Post


              I also question why a billionaire needs to put that much
              of an effort into his book sales.

              But that's just me, I am skeptical about many things.
              That's the wrong question.

              He's a billionaire partly because he makes sure that what he produces (products or services) are top quality, and that produces product loyalty and repeat sales.

              Why does he put that much effort into book sales? It's not just book sales, it's also marketing and promotion on social networks, tons of interviews, and lots of free content.

              But why? Because that's how nearly 100% of his clients come to him, through his books and videos. And his offer to these people is to go into business with them (assuming they already have $3,000,000 in annual sales) And he will grow their business for a chunk of the profits. Each client is worth several million dollars to him. And the books, and other content are how these investors find him and know about what he does for them.

              Even though his books are best sellers, the money isn't in the book sales, it's in the customer acquisition he gets through his book sales.

              This is how some billionaires grow their business.

              And...he has a large staff that produces much of his content. His book sales (the paid ones anyway) more than fund his client acquisition costs.

              So he's now growing his business without lead costs or promotional costs.

              Brilliant marketing. All millionaire marketers wish they could do the same. And they can, because he explains it in full detail in the books.

              If you read either of his books, you'll know what I mean. If you want the Kindle version, they are free or very cheap on Amazon.
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              • Profile picture of the author Monetize
                Originally Posted by Claude Whitacre View Post

                That's the wrong question.

                He's a billionaire partly because he makes sure that what he produces (products or services) are top quality, and that produces product loyalty and repeat sales.

                Why does he put that much effort into book sales? It's not just book sales, it's also marketing and promotion on social networks, tons of interviews, and lots of free content.

                But why? Because that's how nearly 100% of his clients come to him, through his books and videos. And his offer to these people is to go into business with them (assuming they already have $3,000,000 in annual sales) And he will grow their business for a chunk of the profits. Each client is worth several million dollars to him. And the books, and other content are how these investors find him and know about what he does for them.

                Even though his books are best sellers, the money isn't in the book sales, it's in the customer acquisition he gets through his book sales.

                This is how some billionaires grow their business.

                And...he has a large staff that produces much of his content. His book sales (the paid ones anyway) more than fund his client acquisition costs.

                So he's now growing his business without lead costs or promotional costs.

                Brilliant marketing. All millionaire marketers wish they could do the same. And they can, because he explains it in full detail in the books.

                If you read either of his books, you'll know what I mean. If you want the Kindle version, they are free or very cheap on Amazon.


                Thank you for your reply.

                You seem to have a rational explanation for this guy but
                you will never convince me.

                I don't know whether our opinions are different because
                of gender or environmental variances.

                A couple of years ago, we had a similar exchange where
                you praised somebody that I thought came off as a cad.

                https://www.warriorforum.com/offline...lfort-way.html

                I have reflected upon my pursuit of money, and pondered
                why some people grasp for more wealth when they already
                attained more than enough of it.

                I am not the slightest bit interested in a book titled $100M
                Leads, Offers, etc. because that is a sales ploy to target
                the masses.

                Are we to believe that anyone who reads his book(s) or
                becomes his client is going to make a hundred million
                dollars?

                I think that it is a fake income claim, it borders on being
                unethical, and if I had control over such matters I would
                not allow that sort of title to be used.

                But I understand you like to read peoples sales books
                to get the different methods that they use.

                The reason I replied to your post is because I recently
                watched the guy's video (as much as I could take), he
                gave me a headache, and I recognized his name.

                As to you, I think your videos are informative. I like the
                one where you tell business people that they need a
                website just like they need a telephone.

                I wish that more people would produce honest tutorial
                books and videos that don't contain a bunch of useless
                hype.

                Thank you for being you, and have a wonderful day.
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                • Profile picture of the author Claude Whitacre
                  Originally Posted by Monetize View Post

                  Thank you for your reply.

                  You seem to have a rational explanation for this guy but
                  you will never convince me.

                  I don't know whether our opinions are different because
                  of gender or environmental variances.

                  A couple of years ago, we had a similar exchange where
                  you praised somebody that I thought came off as a cad.

                  https://www.warriorforum.com/offline...lfort-way.html

                  I have reflected upon my pursuit of money, and pondered
                  why some people grasp for more wealth when they already
                  attained more than enough of it.

                  I am not the slightest bit interested in a book titled $100M
                  Leads, Offers, etc. because that is a sales ploy to target
                  the masses.

                  Are we to believe that anyone who reads his book(s) or
                  becomes his client is going to make a hundred million
                  dollars?

                  I think that it is a fake income claim, it borders on being
                  unethical, and if I had control over such matters I would
                  not allow that sort of title to be used.

                  But I understand you like to read peoples sales books
                  to get the different methods that they use.

                  The reason I replied to your post is because I recently
                  watched the guy's video (as much as I could take), he
                  gave me a headache, and I recognized his name.

                  As to you, I think your videos are informative. I like the
                  one where you tell business people that they need a
                  website just like they need a telephone.

                  I wish that more people would produce honest tutorial
                  books and videos that don't contain a bunch of useless
                  hype.

                  Thank you for being you, and have a wonderful day.
                  Thanks for clarifying. I understand now. And thanks for the compliment.
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                • Profile picture of the author GordonJ
                  Thanks Monetize, I think you bring up an important thought: gender.

                  The testosterone marketing we see with guys like Hormozi and their Pete Davidson like BDE, is pretty standard for the male market. Be it 100M or boats full of bikini clad girls, or Lambos, Ferraris or actually the bedding of many women...it is pervasive in IM, for that is a huge market to fish in. The aspiration to manhood.

                  Books by women, like Marcia Yudkin's MARKETING TO INTROVERTS, or Joanna Wiebe's RICH WRITER series, or Ann Handley's EVERYBODY WRITES...don't use the
                  hype and appeal to the ego that many male gurus use.

                  So there is bound to be a marked difference in the perception of these works based on gender.

                  To the original point of using a book to create cred and develop a following, I don't think it has to be a great or even a good book to accomplish that INTENT.

                  It is more about knowing your audience.

                  Robert Allen's NOTHING DOWN, was a best-seller (at a time when one could buy their way onto those lists) and it did exactly what it was intended to do, give Allen authority which he leveraged into huge amounts of cash. To say it was a great book on Real Estate investment...well, that would be a subjective opinion held by very few Real Estate Professionals and investors around the world. It was a pop culture book, a get rich quick book, it was not ever considered to be a great book on Real Estate investing, and I go so far to say it wasn't even a good book.

                  However, it is GREAT example of using a book to build a following, establishing authority and expertise and building an "empire" from it.

                  It served the intention well.

                  And that is what I feel is important to your success, you SERVE your audience well. And most audiences who seek knowledge don't require a great book, or even a good one, or a long one...short little books can serve the purpose too.

                  I also think, and may hold this opinion by myself, that most Warriors aren't after the Hormozi big money success...and that 100M is an attention device...most Warriors would be happy to have IM as their full time income source to replace their jobs and to free up their time.

                  I don't think it is a coincidence that a gym rat would appeal to others because big money is akin to bigger muscles and none want the sand kicked in their face at the beach.

                  There is a divide in the marketing, gender specific, and that is important to note in the discussion also.

                  GordonJ





                  Originally Posted by Monetize View Post

                  Thank you for your reply.

                  You seem to have a rational explanation for this guy but
                  you will never convince me.

                  I don't know whether our opinions are different because
                  of gender or environmental variances.

                  A couple of years ago, we had a similar exchange where
                  you praised somebody that I thought came off as a cad.

                  https://www.warriorforum.com/offline...lfort-way.html

                  I have reflected upon my pursuit of money, and pondered
                  why some people grasp for more wealth when they already
                  attained more than enough of it.

                  I am not the slightest bit interested in a book titled $100M
                  Leads, Offers, etc. because that is a sales ploy to target
                  the masses.

                  Are we to believe that anyone who reads his book(s) or
                  becomes his client is going to make a hundred million
                  dollars?

                  I think that it is a fake income claim, it borders on being
                  unethical, and if I had control over such matters I would
                  not allow that sort of title to be used.

                  But I understand you like to read peoples sales books
                  to get the different methods that they use.

                  The reason I replied to your post is because I recently
                  watched the guy's video (as much as I could take), he
                  gave me a headache, and I recognized his name.

                  As to you, I think your videos are informative. I like the
                  one where you tell business people that they need a
                  website just like they need a telephone.

                  I wish that more people would produce honest tutorial
                  books and videos that don't contain a bunch of useless
                  hype.

                  Thank you for being you, and have a wonderful day.
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  • Profile picture of the author creativefossil
    I've been creating Courses and Guides for Zazzle Creators that I am in the process of trying to put into book form for those who don't have a printer or who just prefer the idea of a workbook. KDP route. But I keep delaying, I suppose I need to just get on with it. After reading this it might just be the extra push I need.
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    • Profile picture of the author Monetize
      Originally Posted by creativefossil View Post

      I've been creating Courses and Guides for Zazzle Creators that I am in the process of trying to put into book form for those who don't have a printer or who just prefer the idea of a workbook. KDP route. But I keep delaying, I suppose I need to just get on with it. After reading this it might just be the extra push I need.

      You seem to have a great business going and KDP
      publishing is the perfect additional passive income
      stream, especially for someone who has a fully
      developed product already.

      Publishing on Amazon can help increase your sales
      as well.

      Get a planner or other type of calendar, plot how
      long you need to work on your project(s), the tasks
      that need to be done, and give yourself a deadline
      for submitting your manuscript for publication.

      Add a couple of extra days for unexpected things,
      rest periods, or just for vegging out.

      That method works for me. I figure out how long it
      will take me to finalize a book or other project, and
      having a written plan with a deadline solidifies my
      goals.
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