The centuries old secret to rapid success.

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So. This is a tested, proven, and effective way to make money.

It has worked in every decade since 1776 in USA, and for many decades prior throughout the world.

And today, it is one of the fastest ways to become a cash making machine.

Ben Franklin did it. As did Adam Smith. And Jonathon Swift.
Old timers, yea...dead and long gone.

So, how about Russell Brunson, Gary Vaynerchuk, Jeff Walker...all active IM marketers.

If you want to accelerate your success, and soar to new income highs, then follow this tested, proven, effective centuries old path...

WRITE A BOOK.

Today, with help from AI, your outline can done in an hour, the ten chapters can have initial content in a day...and with some AI help, like Grammarly your BOOK could be on the market in weeks.

That is the first part. The second part is found in an idea from book author, successful marketer Jeffrey Lant...become an UNABASHED SELF- PROMOTER.

It worked for Poor Richard's Almanac, as well as for DOT COM SECRETS and it can work for you.

Any questions?

GordonJ
#centuries #rapid #secret #success
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  • Profile picture of the author Claude Whitacre
    Yup. A self published book no longer has the lack of credibility it once had.

    And on Fiverr, you can get books formatted, a cover produced, and even uploaded to Amazon for way under a hundred dollars. These can be Kindle books, paperbacks, had cover, and audio books. (Audio books you narrate yourself, or hire a narrator. There are sites that list these services)

    There are even a few writers websites that show writers that will write your whole book for you for under $2,000.

    These non-fiction books make you money, and they are the best business card/brochure/sales letter you can have.
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    • Profile picture of the author GordonJ
      Thanks Claude, I am a fan of your books too.

      Claude provides us one example, a book of knowledge from actual experience. He is a sales professional and has decades of success under his belt. So if you have an interest in selling, you might want to google Claude and look at his books, better yet, buy them.

      Now, using Claude as the example too...I would say he could easily have best sellers with the exact same knowledge, leveraged across markets.

      HOW TO START AND BUILD A BRICK AND MORTAR BUSINESS.

      HOW TO PROMOTE YOUR RETAIL STORE.

      HOW TO TRAIN YOUR SALESPEOPLE FOR MAXIMUM PROFITS.

      SMALL CITY MARKETING SUCCESS; HOW TO DO BIG BUSINESS IN A SMALL TOWN.

      And this doesn't even get into any product/market types. He also could have books on selling from the stage, Event Promotion Success...Speaking from the Stage, Pocketing Cash in the back of the room.

      Thank Goodness he now has AI, which could allow him to produce a lot of books, all related to his experience.

      But what of you NEW Warrior, what kind of a book could you possibly write, say you are young, no experience, limited knowledge, what book can you write?

      Well, there is always location. Write about what you know (or what AI can find out for you) and have a book on your city, area, country. Travel tips, pics, maps must see type things.

      As an example, I started by asking chatgpt: What are the most interesting points of interest in Cuyahoga Falls, Ohio and it generated an initial list of 10 things, and from there I just parsed them...we have the Cuyahoga Valley National Park and then I asked about what are the most interesting spots there.

      And what is the schedule for Blossom Music Center. And in a relative short time, chatgpt generated enough content, I could easily make a book about my small city.

      See? Even if you don't know a darn thing, you could create a valuable piece of Intellectual Property and use it for years to come to help build your wealth.

      If you actually DO something, or have wisdom, knowledge or experience you can build an empire around the ONE thing...and there are thousands of examples.

      A book will help you find your tribe, and once that happens, and they like you...the money spout is there for you for a long time to come.

      Any questions?

      GordonJ

      Originally Posted by Claude Whitacre View Post

      Yup. A self published book no longer has the lack of credibility it once had.

      And on Fiverr, you can get books formatted, a cover produced, and even uploaded to Amazon for way under a hundred dollars. These can be Kindle books, paperbacks, had cover, and audio books. (Audio books you narrate yourself, or hire a narrator. There are sites that list these services)

      There are even a few writers websites that show writers that will write your whole book for you for under $2,000.

      These non-fiction books make you money, and they are the best business card/brochure/sales letter you can have.
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      • Profile picture of the author Claude Whitacre
        Originally Posted by GordonJ View Post

        A book will help you find your tribe, and once that happens, and they like you...the money spout is there for you for a long time to come.

        Any questions?

        GordonJ
        On Amazon today, there are dozens of publishers (meaning guys just like us), that write books, or have them written, all to a certain market...and they earn a healthy 5 figure monthly income.

        The reason you want the books to appeal to the same group is that these readers will buy multiple books from you.

        A mistake newbies make is writing a book on Beekeeping, one on travel abroad, one on investing in Bitcoin, one on raising chickens, and one on losing weight.

        This is wrong, because no one reader will be likely to be interested in even two of these subjects.

        But let's say you write about bodybuilding. Then keep writing about that specific subject, or related subjects that bodybuilders are interested in. That way, one reader will likely read...and buy...several of your books and not one. Every successful book writer has done this.

        This one major point, stay in your niche, is so very important...and so often ignored.

        If you write murder mysteries, keep at it. You'll get great at writing murder mysteries, and the readership will expand with every book.

        What many do to sell on Amazon, is write several short book (80-100 pages), advertise all the books in every book, and end up selling services/consulting/a course/or whatever their core business is.

        Today, you can do enough online research on just about any subject, and put your accumulated knowledge in book form.

        Just don't copy someone's book and sell it as your own, or even copy one page. Amazon will know, and cancel your account.

        I had a friend who wrote 5 or 6 thick books on using life insurance to grow wealth. And the books sold, even in bookstores. Of course, he was just lead generating for insurance clients. But he didn't have to do anything else to generate clients.

        Dan Kennedy has written dozens of books, maybe a hundred in all. They are all marketing related. They seem to be on diverse subjects, but they are all on subjects his core audience is interested in.

        That's one of the big "secrets" to being a successful author.

        And people are always impressed that you wrote a book. To most, it's a major accomplishment. And yet today, it costs nothing to get a book published on Amazon, and you get paid for every book sold.

        And, you can write a book in a month, easy.
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        • Profile picture of the author GordonJ
          Thanks Claude. Allow me to add:

          The Dan Kennedy BRAND is NO B.S.

          He owns that. Just like Canfield and Mark Victor Hansen own CHICKEN SOUP FOR....

          And after the initial books, they used COLLABORATION and INVITATION to have their whole series created. It doesn't get any better than that.

          Harry Potter = Author?
          James Bond = ??
          Stephanie Plum = ??

          These authors BRAND via CHARACTERS. So you see title as in the NO B.S. brand and character by popular best selling authors.

          The fictitious BETTY CROCKER sells _______________-? And the very real Julia Child.

          All of these works are BRANDED, SO it aids in recognition and marketing, just as GRRM and JRRT...George R.R Martin and J.R.R. Tolkien, both author brands with great SERIES.

          So brand by author, character, titles, series, pen names, a catchphrase.

          I guess Claude and I will develop this thread into a complete how to and why to post...if YOU have any comments, questions, or critiques, feel free to chime in.

          If you don't want to write (or have one written for you), consider the specialized report, it has been my bread and butter for 30 years. It is easy to develop a family of products, and a small group of readers/buyers/followers/members can create a nice monthly income as Claude said.

          Books? Got one in you?

          GordonJ





          Originally Posted by Claude Whitacre View Post

          On Amazon today, there are dozens of publishers (meaning guys just like us), that write books, or have them written, all to a certain market...and they earn a healthy 5 figure monthly income.

          The reason you want the books to appeal to the same group is that these readers will buy multiple books from you.

          A mistake newbies make is writing a book on Beekeeping, one on travel abroad, one on investing in Bitcoin, one on raising chickens, and one on losing weight.

          This is wrong, because no one reader will be likely to be interested in even two of these subjects.

          But let's say you write about bodybuilding. Then keep writing about that specific subject, or related subjects that bodybuilders are interested in. That way, one reader will likely read...and buy...several of your books and not one. Every successful book writer has done this.

          This one major point, stay in your niche, is so very important...and so often ignored.

          If you write murder mysteries, keep at it. You'll get great at writing murder mysteries, and the readership will expand with every book.

          What many do to sell on Amazon, is write several short book (80-100 pages), advertise all the books in every book, and end up selling services/consulting/a course/or whatever their core business is.

          Today, you can do enough online research on just about any subject, and put your accumulated knowledge in book form.

          Just don't copy someone's book and sell it as your own, or even copy one page. Amazon will know, and cancel your account.

          I had a friend who wrote 5 or 6 thick books on using life insurance to grow wealth. And the books sold, even in bookstores. Of course, he was just lead generating for insurance clients. But he didn't have to do anything else to generate clients.

          Dan Kennedy has written dozens of books, maybe a hundred in all. They are all marketing related. They seem to be on diverse subjects, but they are all on subjects his core audience is interested in.

          That's one of the big "secrets" to being a successful author.

          And people are always impressed that you wrote a book. To most, it's a major accomplishment. And yet today, it costs nothing to get a book published on Amazon, and you get paid for every book sold.

          And, you can write a book in a month, easy.
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          • Profile picture of the author catexotica
            If you don't want to write (or have one written for you), consider a specialized report, which has been my bread and butter for 30 years. A small group of readers/buyers/followers/members can generate a nice monthly income if you create a family of products.
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            • Profile picture of the author GordonJ
              Originally Posted by catexotica View Post

              If you don't want to write (or have one written for you), consider a specialized report, which has been my bread and butter for 30 years. A small group of readers/buyers/followers/members can generate a nice monthly income if you create a family of products.
              For example, a report on the different breeds of cats. Sure, there are already a lot of these, but make it region specific. Add some video of kitten playing, there you go.

              Anyhow, a word today about WHAT you are offering. One can sell things, even living things like kitties, or services; maybe like grooming, or information, how to care for your cat.

              Now we just substitute for KITTY, say golf.

              I sold golf clubs.
              I sold golf instruction.
              I sold golf information.

              A friend sold quilts, yarn, needles. She gave quilting lessons. She sold how to quilt information in many forms.

              What is the benefit or drawback of each?

              A thing is a one off, from the seller's point of view. Once someone bought a custom made driver, they were out of the driver market for awhile (new is great for THINGS).

              A service is TIME intensive, trading time for dollars has been the least effective money making thing I have ever done, even at some pretty outrageous prices. The exception is where I was "hired" as a Creative Marketing Professional and conferred with Entrepreneurs on growing their businesses.

              INFORMATION, can be created one time and sold for decades as is, OR, it can be updated, or with HOTSHEETS it can be a one off, or used for other purposes.

              Just my experience, FAST and QUICK money, albeit in smaller amounts...sell THINGS.

              Sell the guitar, the bike, the pool table, the kitchen table. Price your thing low enough it will sell very quickly. Selling things in bulk, ala retail or mail order or online requires a source.

              Artists sell their things one off, and can be expensive so fewer sales make as much as someone selling similar items in bulk, or manufactured. Custom made things command higher prices.

              If you have expertise, and haven't yet learned to LEVERAGE your time, then by all means sell your time. It is a time tested and proven way to bring in income, just price your time high enough. I see too many offering their expertise at too low a price.

              If you must DO your service, such as car detailing or headlight cleaning, then it is strictly a time for money exchange. When I first learned headlight cleaning, it took a half an hour to clean the headlights. Now I can do them both in 5 minutes, only now, I have to make a show out of it, because people don't like to pay the plumber for just knocking on the pipe.

              That is the old joke. A plumber is called, he knocks on a pipe, ends problem, charges 100 bux. The customer wants an itemized bill. He charges 10 bucks for the knocking and 90 for knowing WHICH pipe to knock on.

              But, if I adjust my price downward, and make up in volume, then it could be a wash at the end of the day.

              Instead of 50 dollars for the headlights and half an hour, I charge 10 and it takes 5 mins and go to the next one.

              Let me share, for the sake of some of you learning something...tell you a little story.

              I once charged 20 dollars for a golf lesson, which took about 45 mins. On a Sat. morn I could see about 5 people, making 100 in cash by lunch time. Then play a round of golf and either double my money or lose it all.
              One day a guy comes early, and my current student OK'd a joint session. It was on adding distance to your drives.

              At the end, they both were happy and one suggested I started doing clinics. So I did. Long story short...by summer's end I was doing four or five clinics, each with 5 people on a Sat. morning. I started the summer making 100 dollars for about 5 hours, and ended by making 500 dollars for the same amount of time. SEE?

              Then one day, a student came with a little Walkman cassette recorder, and recorded my lesson, and I started offering that service, then again a customer suggested I package all the clinic information onto one cassette. And that is when one of my first mass produced info products was born. THINK AND REACH PAR: THE FOUR SHOTS OF GOLF.

              This was followed with HOW TO PLAY AN UNKNOWN COURSE LIKE A BIG BUX PRO.

              Leverage is getting your knowledge, experience and skills to do more via distribution methods than it did the original way.

              So, I went from TALK, one to one in the lesson. To TALK to group. TO: Audio Recording and Mass Distribution. I used the escalator I've mentioned.

              I advocate you all do what turns you on, what makes you happy and makes you the most money. I don't see why almost all of you can't sell ALL 3:

              A thing. A service. Information.

              Combined, they form a solid foundation you can build your own little empire around.

              Questions??

              GordonJ
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              • Originally Posted by GordonJ View Post

                That is the old joke. A plumber is called, he knocks on a pipe, ends problem, charges 100 bux. The customer wants an itemized bill. He charges 10 bucks for the knocking and 90 for knowing WHICH pipe to knock on.
                Latah, aftah the book ...

                Customer gasps OMG you're *that guy* in the faymuss plumbah quote!

                Please can I have your autograph!

                Note to self: I believe the rates for knockin' on a pipe can run to hundreds of thousands of dollahs. Thankfully, I a Princess an' do naht engage in such squalory.
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            • Profile picture of the author GordonJ
              Originally Posted by catexotica View Post

              If you don't want to write (or have one written for you), consider a specialized report, which has been my bread and butter for 30 years. A small group of readers/buyers/followers/members can generate a nice monthly income if you create a family of products.
              Not sure why she quoted this, but...

              Anyhoo. Although it is old, written 13 years ago, you may find some ideas you can use. It is an example of a specialized report itself, and also, the how to get started doing it. Some old Warrior Forum references, but IP is still a good thing to have in your money making BAG.

              https://www.angelfire.com/biz/gjbiz/7StepsIP.pdf Opens the pdf up. If you have any questions I'm here (for now) to assist you with your own Information Products.

              GordonJ
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  • Profile picture of the author Paul Hancox
    Great advice.


    One thing I'd add is, building your book around a unique Big Idea helps immensely.


    If you take a look at some of the most popular non-fiction books on Amazon, they're built around a Big Idea that allows the book to stand out from the crowd.


    Sometimes it's a brand based on a story ("Rich Dad, Poor Dad") and sometimes it's more like a concept ("The 1-Page Marketing Plan").


    That's where I'd start - with the question, "What's the Big Idea I'm trying to convey, that will make me distinctive from the crowd of other books trying to teach people similar things?"
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    • Originally Posted by Paul Hancox View Post

      That's where I'd start - with the question, "What's the Big Idea I'm trying to convey, that will make me distinctive from the crowd of other books trying to teach people similar things?"

      Focus highlights my own.
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    • Profile picture of the author GordonJ
      Originally Posted by Paul Hancox View Post

      Great advice.
      One thing I'd add is, building your book around a unique Big Idea helps immensely.
      If you take a look at some of the most popular non-fiction books on Amazon, they're built around a Big Idea that allows the book to stand out from the crowd.
      Sometimes it's a brand based on a story ("Rich Dad, Poor Dad") and sometimes it's more like a concept ("The 1-Page Marketing Plan").
      That's where I'd start - with the question, "What's the Big Idea I'm trying to convey, that will make me distinctive from the crowd of other books trying to teach people similar things?"
      Neo-Tech by Frank Wallace. The BIG IDEA? Shh, its a secret.

      You are right Paul, the thing I would want to emphasize the PEOPLE, whom may have choices.

      Back in the day we had several SECRET publishing houses. Delta. Loompanics. Paladin Press. Plain Brown envelopes with no return addresses.

      I bring this up, because today, MAY 8, 2023, I rec'd in the USPS mail, my personal invite to join THE SOCIETY.

      The first lines:

      Dear Gordon,
      I first heard your name 7 years ago.
      I've been waiting to write you this letter ever since.
      Once you read these pages, I think you'll understand my excitement and agree this is a momentous day.

      I glance through and then read the 12 page letter, printed on both sides, and sent in a domestic first class/ foreign airmail envelope, some online gurus are hyping these today.

      Well. I knew exactly who TOM was, that was the name at the end. Mark Hamilton, son of
      Wallace Ward aka Frank Wallace of NEO-TECH fame, or is it infamy? I owned that and bunch of his back room work too.

      One thing, we see even now, is the BIG IDEA, may be the BIG SECRET. As the ICEBERG EFFECT promotion is all tease about the inner secrets of affiliate marketing.

      I was intrigued by the fact that there are people using these front ends to sell a book. In this case, about 200,000 PERSONALIZED letters are mailed per year and the free stuff they send is a pitch for a $135.00 BOOK. And that is the front end of his funnel.

      Your local library has all Ayn Rand's ramblings, and probably several books on OBJECTIVISM and hedonism as you want to read, no need to go to secret societies for this fare.

      It is OLD SCHOOL, and one thing Hamilton gets, THE PARADE OF LIFE, there are so many disenfranchised people, unhappy, BLAMING others...that the time is ripe, once again to bring out the SECRETS OF SOCIETIES. He mentions Yale, Skull and Bones and name drops BUFFET and Einstein.

      There is a whole new group, who are PRIME TARGETS, and the promotion appeals to all sorts of bias and beliefs of an "Illuminati" society, and after 7 years of being spied on, I guess I am now ready to earn my wings.

      Anyhow, if anyone is considering a BOOK, keep in mind that SECRETS SELL.

      Make sure your reader knows you will be spilling your guts, handing over the keys to the vault, and teaching you the secret handshake, without that...all is lost.

      The BIG IDEA. Keep it a secret.

      GordonJ
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  • Profile picture of the author spartan14
    Well its nice but i dont think its so easy how it was like in the past ,now this field its also very competitive and you need to put a conaiderable effort to have some succes
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    • Profile picture of the author GordonJ
      Originally Posted by spartan14 View Post

      Well its nice but i dont think its so easy how it was like in the past ,now this field its also very competitive and you need to put a conaiderable effort to have some succes
      Easy? Lazy? Fast? Quick? Rich? ALL subjective ideas. TIME IS TIME.

      If you are spending 40 hours a week doing affiliate stuff, working in Walmart, or doing your own thing...ALL the time is the same.

      Like in the PAST??? You have NO idea how hard it was to find a legit publisher, get an agent and have a book in the bookstores. Sure, VANITY presses always existed, one could pay to have their book self published.

      Easy? Are you kidding me? Krikey ol Warrior Madge used to say.

      Anyone, almost anywhere in the world, with some exceptions, but TODAY CAN write a book and have it on Amazon, the largest book seller in the world, and pay NOTHING until the book sells. Add in audio books, self publishing, ON DEMAND, and the still present Vanity press, most of whom offer DISTRIBUTION.

      EVERY field that is still around is competitive. This is such an ABSURD idea.

      You don't have competition in Affiliate? Or SEO? or eCom, or on the platforms; etsy, ebay, Facebook markets??????

      Everything in business is COMPETITIVE, this is just an excuse.

      We see a lot of EXCUSES here at WF, but this one takes the cake.

      Having competition is stopping NO ONE who is dedicated to achieving their success, although they may have tons of failure on their journey...they keep on going, and don't offer LAME excuses such as; it is not as EASY as it was. BALDERDASH. Writing and selling a book is 100 times EASIER than it has ever been!!!!

      GordonJ
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    • Profile picture of the author savidge4
      Originally Posted by spartan14 View Post

      Well its nice but i dont think its so easy how it was like in the past ,now this field its also very competitive and you need to put a conaiderable effort to have some succes
      Competitive? Let me throw this out there... there is no such thing as competition. The reality is you are only competing with YOURSELF. An answer like this is your ego side of things winning.

      The ONLY WAY you can lose is by not doing.

      Throw maybe a 100 hours and $100 at writing a book with chatgpt and fiver to do all the formatting etc... and YOU have a product.

      If you are writing about something you already have an interest in.. chances are good you are hanging with your "Tribe" already.. lets throw in another 100 hours of adding Authority to your current tribe position...

      200 hours - 40 hours a week is 5 weeks in total... throw that out over 5 month - 40 hours a month down to 10 hours a week down to 2 hours across 5 days.

      Its no longer "WORK" its a hobby at best

      It maybe work... but its far from hard work... and in the end its not even about the money in your first go... its about the PROCESS Nothing to having a book selling on Amazon. Can be replicated over and over and over. Think of the confidence in the PROCESS you might have completing just 1 book

      Pay attention to someone like Claude and stay focused on a vertical ( topic ) and in the end it WILL get you somewhere - TRUST the PROCESS.

      Remember if YOU have an interest in something anythiing... your not alone. There are others with the same interest... that search for that interest. An Amazon book is a very low cost, financially ( the experts here are saying for about $100 out of pocket ) and a bit of time ( watch less netflix ) and you have something - a base - a foundation to build apon. God forbid that happens
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    • Profile picture of the author Claude Whitacre
      Originally Posted by spartan14 View Post

      Well its nice but i dont think its so easy how it was like in the past ,now this field its also very competitive and you need to put a conaiderable effort to have some succes
      It's hard to list all the ways getting a book on Amazon is far easier than it was in the past, but I'll give it a shot.

      Nearly everything you need is free.

      Want to learn what niche to write about, how to format books, how to find the best categories, how to find the best keywords, the best title ideas, the best book outlines, the best free promotional ideas?

      All of that is covered in complete by Amazon, to get you started.....And just in case that's too hard, there are multiple excellent Youtube videos that cover every one of these points, in complete detail, by experts that are making real money writing non-fiction books that sell on Amazon. Here's a Free video course.


      Years ago, we had to at least pay to get our books printed in volume, and then ship to Amazon in bulk, for them to ship out as they are sold. Now, you pay for no printing, and the books are printed as they are sold...one at a time.

      If you ever want to update the book, or if you find a mistake, your very next sold book cab be corrected or updated...free.

      If you are too lazy to write a 200 page book, you can just write a 30 page "Book" and sell it as a Kindlebook. You can even easily...and for free...create an Audible version of your short book.

      And traditional publishers take over a year to get your book in print, and pay between 5-15% of the cover price (and you still have to do nearly all the marketing)....

      But Amazon will pay you 70% of the cover price on Kindle books, and 60% on print books (after the cost of printing is met).

      For example, my books are $14.95 in print and $6.99 in the Kindle version. I earn about $5 for each Kindle book sold, and $6 for every print book sold.

      Amazon takes care of the shipping, the printing, and gives us the very best platform for the marketing.

      The only thing they don't do is type the book.

      Your responsibility is to make the book interesting, readable, and write a good title and description. And on Fiverr, there are people who will do each of these tasks (except write the book) for $30 or less.

      Too lazy to even type?

      Here. These people will research, write, format, and submit the book for you.


      https://theurbanwriters.com.

      There. The only thing easier is breathing.


      Added later; Years ago, self publishing was looked down on. Your book wasn't "legitimate" unless a traditional publisher printed it.

      Now, not only are self published books accepted, but most marketers that write books actually prefer the self publishing route. Nothing beats it for making improvement to the book on the fly, distributing the book, and getting the book sold.

      Amazon now accounts for more than half the printed books sold on Earth, and more than 75% of the E-Books sold. One location, Amazon, sells more books than all the bookstores on the planet combined, including every retail outlet that also sells books, and all the books sold by mail, from other platforms.

      Nothing could be better for an author, or easier.
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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      • Profile picture of the author GordonJ
        If you are too lazy to write a 200 page book, you can just write a 30 page "Book" and sell it as a Kindlebook. You can even easily...and for free...create an Audible version of your short book.

        Or, don't have the time OR don't want to spend the time...then a 30 page "book", or probably more accurate A REPORT, and with Claude's example, a five buck profit on a 6.99 sale.

        Now, you could have this same Report hosted on your own site, and get close to 6.50 PROFIT on a 6.99 sale.

        30 pages, with lists, pics, graphics, is soooo easy to create...and it allows you to offer the family of related products, which can always be bundled too, so maybe the idea of a BOOK might be what scares some off or make them believe it is too much work.

        There will NEVER be zero demand for INFORMATION.

        And with all the tools Claude pointed out, and what can be found in nano seconds on search engines...well, there are no excuses.

        It is OK if you DON'T WANT TO DO IT, the OP was offered as one way to build authority, become known (if you want to), find an audience, gather a tribe, it is truly one of the best time tested and proven shortcuts to getting customers available to the new Warrior.

        NO one is shouting you must do it. It is just so easy, and my personal perspective EVERYONE can have at least one piece of Intellectual Property they own, control and can use, if for nothing else, as a signature card to whatever else you do.

        Books. Reports. Folios. HOTSHEETS. Infographics. Cheat sheets. Study Guides. Manuals.

        All great info products, but BOOKS are the one thing that can catapult your business efforts to new highs...if you choose to do it.

        Not interested? Fair enough. Go about your day then.

        GordonJ


        Originally Posted by Claude Whitacre View Post

        It's hard to list all the ways getting a book on Amazon is far easier than it was in the past, but I'll give it a shot.

        Nearly everything you need is free.

        Want to learn what niche to write about, how to format books, how to find the best categories, how to find the best keywords, the best title ideas, the best book outlines, the best free promotional ideas?

        All of that is covered in complete by Amazon, to get you started.....And just in case that's too hard, there are multiple excellent Youtube videos that cover every one of these points, in complete detail, by experts that are making real money writing non-fiction books that sell on Amazon. Here's a Free video course.

        https://www.youtube.com/watch?v=6LuM..._gvIuTebF39ob2

        Years ago, we had to at least pay to get our books printed in volume, and then ship to Amazon in bulk, for them to ship out as they are sold. Now, you pay for no printing, and the books are printed as they are sold...one at a time.

        If you ever want to update the book, or if you find a mistake, your very next sold book cab be corrected or updated...free.

        If you are too lazy to write a 200 page book, you can just write a 30 page "Book" and sell it as a Kindlebook. You can even easily...and for free...create an Audible version of your short book.

        And traditional publishers take over a year to get your book in print, and pay between 5-15% of the cover price (and you still have to do nearly all the marketing)....

        But Amazon will pay you 70% of the cover price on Kindle books, and 60% on print books (after the cost of printing is met).

        For example, my books are $14.95 in print and $6.99 in the Kindle version. I earn about $5 for each Kindle book sold, and $6 for every print book sold.

        Amazon takes care of the shipping, the printing, and gives us the very best platform for the marketing.

        The only thing they don't do is type the book.

        Your responsibility is to make the book interesting, readable, and write a good title and description. And on Fiverr, there are people who will do each of these tasks (except write the book) for $30 or less.

        Too lazy to even type?

        Here. These people will research, write, format, and submit the book for you.


        https://theurbanwriters.com.

        There. The only thing easier is breathing.


        Added later; Years ago, self publishing was looked down on. Your book wasn't "legitimate" unless a traditional publisher printed it.

        Now, not only are self published books accepted, but most marketers that write books actually prefer the self publishing route. Nothing beats it for making improvement to the book on the fly, distributing the book, and getting the book sold.

        Amazon now accounts for more than half the printed books sold on Earth, and more than 75% of the E-Books sold. One location, Amazon, sells more books than all the bookstores on the planet combined, including every retail outlet that also sells books, and all the books sold by mail, from other platforms.

        Nothing could be better for an author, or easier.
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  • Gotta straddle yr chargah an' maraud off inta the wilderness.

    For here be glories both resonant to yuusself only, plus also cool valyoo for the planit if'n you gaht any empathy hormones runnin' rampant in yuh bloodstream.

    So, hey, next stahp is to straddle yuh chargah again an' head home.

    Do this, you are a CHANGED KINDA PERSON.

    An' yr wilderness insights may be of valyoo to the Howevahso Imprisoned back Wherevah.

    That is why intel, info, nooz, hearsay, lies, promo an' mental chattah drive the world on more'n most stuff you might wanna mention.

    Words 'pon lips evoke.

    Words 'pon lips wish to be spoke.

    Why, 'tis a miracyool.
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author RMRC
    I've wanted to try this for a few months now! More and more I'm hearing that writing a book is a great way to bring in extra money. Everything can be outsourced too. I think this will become a new project of mine, I want to test these waters for myself!
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  • Profile picture of the author Mark Singletary
    I'm surprised at this thread. Not the topic because having your own book is a real secret.

    But I'm surprised at how some of the WF top people are saying have a book in an hour through AI. I would've thought that some of you would be laughing at those trying to make it by selling their 15 AI generated books of the week. But you are saying that it's okay? A good idea?

    These aren't personal judgments and besides what I think won't affect you guys at all. I guess I'm still too old school. Yes, have a book or two or twenty. But write it out yourself based on your experience. Is that whole thing dead now?

    Mark
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Mark Singletary View Post

      I'm surprised at this thread. Not the topic because having your own book is a real secret.

      But I'm surprised at how some of the WF top people are saying have a book in an hour through AI. I would've thought that some of you would be laughing at those trying to make it by selling their 15 AI generated books of the week. But you are saying that it's okay? A good idea?

      These aren't personal judgments and besides what I think won't affect you guys at all. I guess I'm still too old school. Yes, have a book or two or twenty. But write it out yourself based on your experience. Is that whole thing dead now?

      Mark
      Mark;

      I think you may have missed the point. I never said anything about using AI to write a book. And I haven't read anyone saying that here. I may have missed it.

      And GordonJ suggested using AI to come up with chapter ideas.

      But use AI to write the book for you?
      It would never sell. I've seen several AI written books used as examples on Amazon (used as examples by the guys selling a course on AI books)

      They never sell at all.

      Me? I've used ChatGPT to give me title ideas, and help with writing book descriptions....

      But to just hand over the whole thing to ChatGPT? No.

      I think just about every author uses tools. Formatting, cover design, illustrations...are all done by using tools, or hiring it out.

      By the way, there are "Books" that can essentially be written by AI. Puzzle books, crossword puzzle books, trivia books, books of lists, recipe books..

      Not my thing, and I wouldn't recommend trying to make a living selling these cheap books.
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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    • Profile picture of the author GordonJ
      In the hour I mentioned in the OP, to get an outline...actually took me about two minutes.

      I used chatgpt and several different prompts, then tried the OLD FASHIONED way, and used Google. Found tons of templates including this one (one of the best, NO affiliation)...
      https://scribemedia.com/book-outline-template/


      Filling it out did take up the other 58 minutes. Also stated after this, a book can be in the market in a matter of weeks. That too is longer than it needs be.

      But before this, comes the IDEA, the purpose and INTENT. As we see in marketing, and big on socials like Facebook, Instagram and Twits...the free or low cost book is still a very hot marketing method.

      I don't know how fast any given person can do it. That is up to them, eh? And their motivation.

      It depends what you have in storage. Young Warriors are for the most part, an empty U-Haul trailer, whereas, some of us old farts have stacked to ceiling warehouses of knowledge, skills and real life experience. So, I am not going to put a governor on them, nor limit anyone.

      It takes as long as it takes and that means motivation, as well as what your INTENT is, are determining factors in the speed.

      Look, you know as well as anyone, how many of these guys have been here 5 years and still asking start-up beginner questions because they chased unicorns over rainbows for much of that time.

      If, AND that may be a BIGGER IF, the Warrior is motivated and hungry, there isn't a law broken if he does it in a matter of days.

      There are no rules when it comes to how badly anyone wants to do something.

      I will say, probably, almost all Warriors who post from experience could bring their book to market very, very quickly.

      Those with empty heads, may have to stop at the station and get filled up...but they could always borrow KNOWLEDGE, via an INTERVIEW process...which is how a lot of ghost written bios get done.

      It is better to have a PLAN, and a PURPOSE for writing the book in the first place...but as far as speed of getting it done? Totally relies on the one doing it.

      I can sit in the park for an hour and dictate about 10,000 words an hour, plug it in and Dragon does the first draft, Grammarly looks at that, and then I would edit.

      The average non fiction book has about 65,000 words, give or take, or about 7 hours of dictation, and twice that in editing and adding graphics.

      If one has nothing to say, to begin with, maybe using the centuries old technique isn't a good way to do things.

      One note on AI, what I see right now, are a whole lot of people who are using it like a roomba...it goes around the house but leaves a lot of dirt in the corners and under the hard to reach places. As we get better at giving it good prompts, and focus our INTENT on what we want it to do...especially some research...it will become a more friendly tool to creators.

      Just this opinion, when we read about what Warrior Marx Vergel Melencio is doing, and his depth on the subject, most of us have barely scratched the surface of what AI holds in store for us. An AI bat in my hands would be a long hammer, in his, he's Aaron Judge.

      Considering how so many Warriors have spent years...a few months invested in creating a book might even help them get to focus on what they really want. I think it is savidge4 who advocates we teach what we want to learn? (I could be wrong).

      Anyhow, using AI, templates, outlines, dictation, translation, FOCUS, motivation and TIME...having a BOOK under your belt bodes well for any Warrior here.

      GordonJ




      Originally Posted by Mark Singletary View Post

      I'm surprised at this thread. Not the topic because having your own book is a real secret.

      But I'm surprised at how some of the WF top people are saying have a book in an hour through AI. I would've thought that some of you would be laughing at those trying to make it by selling their 15 AI generated books of the week. But you are saying that it's okay? A good idea?

      These aren't personal judgments and besides what I think won't affect you guys at all. I guess I'm still too old school. Yes, have a book or two or twenty. But write it out yourself based on your experience. Is that whole thing dead now?

      Mark
      Originally Posted by RMRC View Post

      I've wanted to try this for a few months now! More and more I'm hearing that writing a book is a great way to bring in extra money. Everything can be outsourced too. I think this will become a new project of mine, I want to test these waters for myself!
      Think of your book as either a corner stone, or a foundational piece of your business...or if already established, a marketing strategy for bringing in more business. Just don't outsource the INTENT and Purpose of why you would want to have one. Check out the outline I posted the link to above, that may give you some good ideas of what you want your book to look like.

      10 Chapters= (rough averages) 65,000 words, 220 pages. 13 Chapters 280/300 pages. 7 Chapters, a very sweet spot for most of us is 40,000 words, 160 pages, or 140 with good charts, graphics, pics. NO hard and fast rules, just a general feel for what type of book you might consider.

      7 Chapters is a great starting point. 1 is intro, 7 summary...2,3,4 ONE idea, 5 & 6 advanced concepts.

      Give it a couple of hours and have fun researching what you might want to write about.

      Then once you have a solid outline, TEST, TEST and RETEST THE T I T L E The title can make or break your effort.
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      • Profile picture of the author RMRC
        Originally Posted by GordonJ View Post

        Think of your book as either a corner stone, or a foundational piece of your business...or if already established, a marketing strategy for bringing in more business. Just don't outsource the INTENT and Purpose of why you would want to have one. Check out the outline I posted the link to above, that may give you some good ideas of what you want your book to look like.

        10 Chapters= (rough averages) 65,000 words, 220 pages. 13 Chapters 280/300 pages. 7 Chapters, a very sweet spot for most of us is 40,000 words, 160 pages, or 140 with good charts, graphics, pics. NO hard and fast rules, just a general feel for what type of book you might consider.

        7 Chapters is a great starting point. 1 is intro, 7 summary...2,3,4 ONE idea, 5 & 6 advanced concepts.

        Give it a couple of hours and have fun researching what you might want to write about.

        Then once you have a solid outline, TEST, TEST and RETEST THE T I T L E The title can make or break your effort.
        This is great advice. I'll likely start with the 7 chapter sweet spot. I want to utilize the different tools available to create it quickly and put it up on Amazon. I already have a couple ideas bouncing around, I definitely wouldn't outsource the intent or purpose, that would take the fun and enjoyment out of it Thanks for the link!
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      • Profile picture of the author Claude Whitacre
        Originally Posted by GordonJ View Post

        Then once you have a solid outline, TEST, TEST and RETEST THE T I T L E The title can make or break your effort.
        Yup. The title is by far the most important thing in any book/article/story.

        The title;

        Identifies who the book is written for. (I know...for whom the book is written )

        Tells what the book is about

        Gives the major benefit they will get from reading the book

        The title is the single biggest factor in whether they will see your book or not, and when Amazon will show your book during a search.

        The title is the biggest factor as to whether the reader will click on your book to find out more on your books sales page.

        The title is the biggest factor in whether they will actually buy your book....followed closely by the cover design and description.

        What you actually write in the book determines the reviews you get, and whether that reader will buy your second book, or find out more about what you have to offer.

        Originally Posted by GordonJ View Post


        I used chatgpt and several different prompts, then tried the OLD FASHIONED way, and used Google. Found tons of templates including this one (one of the best, NO affiliation)...
        https://scribemedia.com/book-outline-template/
        Hugely useful outline for writing chapters for non-fiction books. I'm stealing it. Thanks.
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        • Profile picture of the author GordonJ
          Thanks Claude.

          You ask for ideas, others like Glenn Osborn offer "bribes" for people choosing from a list of titles to determine which ones to further test.

          Online, the Title and LOOK of your book will (or could) make or break it...with exceptions of those gurus, cult leaders or NAMES, who offer a special introductory huge discount, which usually means the book is a loss lead or lead generator.

          Now, my bookshelves are not reliable, mostly having OLD WORKS, the longest, and most boring of the business books is Ben Suarez 7 STEPS TO FREEDOM II with hundreds of pages, and one of the smaller ones is CA$HVERTISING by Drew Eric Whitman. So, I don't trust myself.

          And yesterday spent a pleasant afternoon at the Barnes and Noble bookstore in Montrose. So happy we still have these things.

          What did I learn? Well, I always pay attention to HOW the books are marketed, how they are arranged, how the store flow is set up. I visit every section, sleuthing for bits of AH HA moments.

          Got this one in the BUSINESS section. One whole endcap (end of the isle prime spot) had the works of RYAN HOLIDAY, his first breakthrough was the best selling TRUST ME, I'M LYING.

          TRUST ME, I'M LYING is a great title, NO? Juxtaposition curiosity (in case you want to call it something).

          Anyhow, Ryan is a young man, only 35, and is doing pretty, pretty, pretty well. To get the endcap and have all your work displayed like that, with multiple copies of each work, says B & N are expecting to sell a lot of his books. Check his stuff out on Amaz.

          The other "featured" Business author, was JOHN C. MAXWELL, these were the only two business section authors who had multiple copies of most of their work and their own displays. Just for fun, I made some notes:

          Shortest book: MANAGING ONESELF by Peter F. Drucker 60 pgs. A well known book, SCIENTIFIC ADVERTISING by CLAUDE HOPKINS had less than 100.

          So you don't need to fret over word count or size, some were even shorter, like Who Moved my Cheese by Spencer Johnson, and another one FISH! (collaboration).

          None of these were self published, all traditional publishing houses.

          What I saw was VIABILITY. How writing a book can help YOU establish authority, get perceived prestige, and use to springboard to new highs.

          In marketing (IM) we see a lot of LEAD gen, a lot of FLUFF coming out of the IM guru crowd. And once they get you, there is a relentless marketing effort, I sometimes think today's IMer like to wear a new prospect down with their version of a drip torture campaign.

          If you have any doubts about writing a book, and if you get a chance, GO VISIT one of the remaining bookstores to see for yourself.

          And as we have learned in this thread, so many great TOOLS to make the process easier. Are you ready to write? GO! (in case you were waiting for the starting signal).

          GordonJ




          Originally Posted by Claude Whitacre View Post

          Yup. The title is by far the most important thing in any book/article/story.

          The title;

          Identifies who the book is written for. (I know...for whom the book is written )

          Tells what the book is about

          Gives the major benefit they will get from reading the book

          The title is the single biggest factor in whether they will see your book or not, and when Amazon will show your book during a search.

          The title is the biggest factor as to whether the reader will click on your book to find out more on your books sales page.

          The title is the biggest factor in whether they will actually buy your book....followed closely by the cover design and description.

          What you actually write in the book determines the reviews you get, and whether that reader will buy your second book, or find out more about what you have to offer.



          Hugely useful outline for writing chapters for non-fiction books. I'm stealing it. Thanks.
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    • Profile picture of the author savidge4
      Originally Posted by Mark Singletary View Post

      I'm surprised at this thread. Not the topic because having your own book is a real secret.

      But I'm surprised at how some of the WF top people are saying have a book in an hour through AI. I would've thought that some of you would be laughing at those trying to make it by selling their 15 AI generated books of the week. But you are saying that it's okay? A good idea?

      These aren't personal judgments and besides what I think won't affect you guys at all. I guess I'm still too old school. Yes, have a book or two or twenty. But write it out yourself based on your experience. Is that whole thing dead now?

      Mark
      Such a well asked question. There are those of us that have a firm grasp on "research" and could probably take experience from A and apply it to B, and with an amount of "research" could bang out a book on just about anything.

      I personally have subscriptions to all kinds of "research" related things. A magazine subscription I can look at 100s of magazines, a couple of university white paper depositories, Statistica and on and on. Dont know the exact dollar amount, but its spendy and ( for me ) worth every penny.

      Enter todays world and kinda sorta all those things are at your fingertips with Bart or Chatgpt - all of it and then some. Pay attention to how some of the responses are suggesting not only text but graphics etc... Chatgpt can sling out a nice looking infographic pretty freakin fast... faster than the time it would take to research one let alone then design it and put it together.

      I am a huge proponent of experience first. . If you are going to start a blog and have no clue what you are doing I suggest OFTEN to blog the "process" YOUR process - teach what you most need to learn.

      I firmly believe that one should stay with in ones wheel house OR and oh a big OR fully understand your wheel house and how it might apply to a subject outside of your own experience.

      BUT for the absolute rank beginner - or someone that has floated around for years on end and nothing has ever come together... as long as you are asking Bart or Chatgpt for something you are familiar with... something you can do an amount of research fact checking ( ghosting is a huge issue ) by all means allow AI to do the heavy work.

      Lets bring this closer to home... "An outsiders guide to living in Singapore"? You have the experience... but do you want to sit there are write 65,000 words... or would you rather proof read and fact check 65,000 words that got handed to you in less than an hours time?

      The TOOL - combined with experience and knowledge is mind boggling.

      On the WF I believe that the majority of users are reaching for what they WANT - and not focusing on what they HAVE. Wanting to get rich quick with a course on IM.. even tho they have no experience vs focusing on the 20 year collection of my little pony they HAVE. Between the 2 where is the money? Its in the 20 years of knowledge and experience with my little pony all day long.

      Focus on what you HAVE and implement the tools now available to any and everyone and lives change

      I dont think any of us are throwing out the rules... but the rules have been re-written in the last few months This is literally an electricity in your house - Indoor plumbing - Horse and carriage to Automobile SHIFT
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      • Profile picture of the author GordonJ
        Originally Posted by savidge4 View Post

        I dont think any of us are throwing out the rules... but the rules have been re-written in the last few months

        This is literally an electricity in your house - Indoor plumbing - Horse and carriage to Automobile SHIFT
        And it is a TIDAL WAVE shift. Either learn to ride the wave and enjoy it, or get washed away as this Tsunami overtakes the old world.

        The good news may be, we're still at the toddler stage, if even there yet.

        I am testing running some of my very oldest HOTSHEETS through AI and creating a whole new INFOGRAPHIC, which is very exciting. Wonderful stuff we have today at our disposal.

        The million plus words I've labored over these past decades, enough to fill over 15 average sized books, can probably be knocked out in a year or so...and as savidge4 reminds us, COMBINE AI with what you already know and already have.

        Good stuff here at WF. Good stuff.

        GordonJ
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  • Profile picture of the author Yujiaxin1998
    Banned
    [DELETED]
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    • Profile picture of the author GordonJ
      Originally Posted by Yujiaxin1998 View Post

      however,did you ever think about where is your book concept from? It takes time. It needs to live life.It hasn't a accurate time.It hard to be define.
      First, thank you for your comments. As I recall, Shenzhen isn't far from Hong Kong, which was a dynamic city I visited. I know that in the very recent past, your area, aka the China Silicon Valley is a thriving, bustling World Trade Center ranking top 7 in several categories of commerce.

      We have the Las Vegas Consumer Electronics show which is (as I have been told by folks who visit these around the world)...Las Vegas is like the Little League compared to your electronics show.

      Just in a five minute visit to Wikipedia, I saw about a dozen books just begging to be written. Now, I may have this wrong, so feel free to correct, we are probably outside of our native languages, so something may get lost in the translation, OK?

      As to your point: the BOOK CONCEPT. I think you are implying that a book from Experience like the our esteemed Warrior Claude is writing (and has written) takes time to "live a life". He writes from decades of face to face selling and he is good at it.

      So a book written about EXPERIENCE does need time, time for the writer to have gotten it, and time to set that down in a way an audience might want to read it.

      HOWEVER, if you wrote about how to visit Shenzhen, say during the Electronics show, and give advice on where to stay, what to see, places to eat, and details about the vendors of the show...you could write a new book every year, and probably have the vendors of the show PAY YOU to do it.

      So, there is a potential recurring income in these types of books. INFORMATIONAL, or detailing events. So "calendar" type books don't require any experience, no need to let the concept "live", it has had a life of its own. I could be wrong but I think your electronics show goes back to the sixties??

      And that is just one of scores of events, happenings in your LOCATION, which I mentioned upfront. If nothing else, write a book about where you live. Living in one of the most powerful cities in the world, gives you so much opportunity, if you wanted to pursue something like this.

      So, I agree, as I best understand your post, that writing from experience, having lived it, and as we say, having "walked the talk", is a great way to write a book.

      There are just so many other avenues to look at. Thanks again for your input, it is appreciated.

      GordonJ
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  • Profile picture of the author AldoBusi
    great advice guys
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  • Profile picture of the author Randall Magwood
    No disrespect but I've seen plenty of people write a book, publish it, and make little-to-no money from it.
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    • Profile picture of the author savidge4
      Originally Posted by Randall Magwood View Post

      No disrespect but I've seen plenty of people write a book, publish it, and make little-to-no money from it.
      Because we do not live in a "write it, and they will come" world. Actually in terms of traffic driving... Amazon is probably the worst - hence my advice to start with what you know... start with the tribe you already belong to. Build on existing assets vs writing about something you have no clue about and wishing and hoping.

      Look at this guy ( https://www.youtube.com/@BDylanHollis ) and you see real quick a series of amusingly funny cooking videos - got traction and now has a recipe book. Get into a tribe and sell to the tribe.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Randall Magwood View Post

      No disrespect but I've seen plenty of people write a book, publish it, and make little-to-no money from it.
      Why would anyone think of that comment as disrespect.

      The vast majority of books published either break even or (usually) lose money.

      I'm even talking about the books published by traditional publishers.

      We have also seen plenty of people enter any endeavor...and fail miserably. No industry, product, method of distribution is exempt from these kinds of failures.

      And the reason is simple. Ease of entry.

      Most commission salespeople almost immediately fail, because anyone can get a commission sales job.

      Internet marketers nearly always fail....because anyone...for almost no money....can become "an internet marketer".

      And the vast majority of books fail, because it's just so darn easy to get a book on Amazon. So people who have no talent, nothing to offer...no value to add...can put a book on Amazon, and....Hope.


      If you look at Amazon book rankings, I've seen books ranked at 5,000,000. That means that there are five million books on Amazon that sell more copies than this books sells. That may be one book sale a year. And there are books that sell less than that.

      Want to earn a thousand dollars a month from the sale of one book? You need a sales rank (of that single book ) of 20,000 or less.

      But why? Why do books not sell? Why do so many fail at this? Here are some possibilities...

      The subject doesn't have enough interested people, who buy books, to support a new book.

      The title is terrible.
      The cover is terrible.
      The book has no reviews (almost guaranteeing no sales), or bad reviews.
      The book description is terrible.
      The author does no book promotion. They do no interviews, no podcasts, no marketing. They buy no ads on Amazon. They have no group of fans. They have no e-mail list.

      It's simply a badly written book, by someone who doesn't know how to write a book.

      Imagine you are in a band, and you need a new guitar player. You put out an ad, and 1,000 people show up to audition.

      But only 3 have ever learned how to play the guitar. And only one of them owns a guitar.

      That's what you get with writing books. The vast....vast majority of people wanting to write a book...have absolutely no idea what they are doing.

      Do you know the one group of people who know the least about how to market books? Authors. To even suggest something like marketing to them angers them. They are above that sort of thing. They are authors, for God sake! They are under the delusion that the world will search their genius out. And wealth will shower over them. Just like almost every person starting any kind of business, or any kind of creative endeavor.


      It's not that there isn't money in writing books , and putting them on Amazon. Plenty of people are doing just that. In fact, my guess is that 20,000 people are doing just that.

      I'm one of them. There are a few others here.

      Added a second later;

      Most people I personally know that have a book on Amazon, made no sales...

      They wrote poetry, a joke book, a recipe book, or a novel they think should sell. I have a Brother-in-law that wrote three long novels about soldiers fighting in different wars.

      But.....he never spent a nickel...or thought for a minute...about marketing those books. He paid tens of thousands of dollars to a Vanity publisher, (The dumbest move), and made no sales.

      His books are on Amazon. But they made so few sales, they no longer show up for any search terms, even the author's name.

      I have a friend who wrote a book of dirty jokes. And of course, didn't lift a finger to promote the book. I bought a copy, because I'm a friend.

      I had three Aunts that wrote books of poetry, and got them on Amazon. Poetry, the Black Hole of writing books.

      The vast majority of people alive should never....

      Try to write a book.
      Try to be a stand up comedian
      Try to be a singer
      Try to be a salesperson other than a retail clerk.

      Because you need aptitude, talent, ambition, and a willingness to (Gasp!) learn how to do it, before they do it, and as they do it.

      There. I feel better now.
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      • Profile picture of the author savidge4
        Originally Posted by Claude Whitacre View Post

        But why? Why do books not sell? Why do so many fail at this? Here are some possibilities...

        The subject doesn't have enough interested people, who buy books, to support a new book.

        The title is terrible.
        The cover is terrible.
        The book has no reviews (almost guaranteeing no sales), or bad reviews.
        The book description is terrible.
        The author does no book promotion. They do no interviews, no podcasts, no marketing. They buy no ads on Amazon. They have no group of fans. They have no e-mail list.
        We are talking about a very specific thing - selling books. But, these very points are universal across - at the very least - Internet marketing sales.

        In my thread about selling on eBay, I focused an amount of time on Titles, Images, and Price. I didnt bring up feedback - equating to reviews - so much, but without question that would be a variable.

        I have said this before and I will say it again As much as Amazon is a platform that garners a kick ton of traffic - listing it and they will come is just not how Amazon works. I would argue that Amazon of any and every platform you can imagine is probably the most difficult platform to get sales from.

        Having a good Title, Book cover ( photos ) and Price is simply not enough. Those 3 variables on say eBay will take you a long way. On Amazon... you may or may not get listed 300 out of 1000's of possible options. Amazon search is not so defined like Etsy or eBay or Google for that matter. You get in murky unrelated search results real quick.

        You NEED the added layer of tribe. Obtaining tribe from scratch SEEMS daunting.. and to many many it is. And again i am here saying start within the tribes you are already a member of.

        Titles and Covers and Images are the mechanisms that create sales from TRAFFIC... on Amazon, YOU have to create the traffic - Hence me suggesting eBay being the perfect platform to master these skills because the Platforms volume of traffic and honing these few elements creates magic.

        I say Title, Images and Price - an example of this.. I recently listed some left over hardwood flooring like 500 sq ft of it - the good stuff $8.00 a sq ft type stuff. I listed it and in days had over 300 views 27 saves and 15 shares, and not a single "is this available" obviously the title is good. Obviously the Hero image ( the one image showing in the search results ) is good... so what was left? the PRICE - Once you understand the Mechanisms... its real obvious what element is failing.

        The tips and tricks within this thread is universally the pathway to getting and or increasing sales anywhere and everywhere on the internet
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        • Profile picture of the author Claude Whitacre
          Originally Posted by savidge4 View Post

          Having a good Title, Book cover ( photos ) and Price is simply not enough. Those 3 variables on say eBay will take you a long way. On Amazon... you may or may not get listed 300 out of 1000's of possible options. Amazon search is not so defined like Etsy or eBay or Google for that matter. You get in murky unrelated search results real quick.
          Of course not. I listed these as the most important things, that will kill sales if done wrong. But there is also;
          What categories is the book listed in.
          What keywords are added to the listing (The seven keywords).
          What search terms are ingrained in the title, subtitle, and description.
          What is on the first several pages of the book (Amazon looks inside, as do potential buyers)
          Is the title broad in it's appeal, or very tightly niched to a specific buyer?
          What reviews are there? How fast did they come in? How long are they? Are they all 5 stars? Mostly 5 stars? The reviews help sales, but they also drive rankings.
          Editorial reviews help a lot, if you post them on your sales page.

          The killer; How are you marketing the book off Amazon? Videos? Articles? Interviews? Podcasting? Ads? Social media? Facebook groups?

          What other people with an audience (that overlaps yours) are promoting your book? How often is someone doing that?

          The other killer; Once someone is on Amazon, do you have Amazon ads, selling your book? About 20% of my book sales are from Amazon paid ads. I see some authors are getting more than half their sales from the paid ads.

          There is a whole ecosystem on Amazon that has to be learned if you want you book to sell at all.

          And you also (more importantly) have to be able to use many of the marketing venues outside Amazon, to drive buyer traffic to your listing. At the very least, a lot of Youtube videos marketing your book....and then of course, you have to understand how Youtube works.

          It's a lot.
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      • Originally Posted by Claude Whitacre View Post


        The vast majority of people alive should never....

        Try to be a singer

        Because you need aptitude, talent, ambition, and a willingness to (Gasp!) learn how to do it, before they do it, and as they do it.

        There. I feel better now.
        Too frickin' right in my case, Sweetiepoppet.

        When choirs of angels descend to herald heroic glories, ima stuck out back 'mongst a zillion demon menagerie providin' the backround wailin' for Satan wipin' his ass.

        The only time Simon Cowell signin' me up to take on Tahlah Swift is when he srsly concussed by an asteroid, tellya.
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    • Profile picture of the author GordonJ
      Originally Posted by Randall Magwood View Post

      No disrespect but I've seen plenty of people write a book, publish it, and make little-to-no money from it.
      Could we not also say, we've seen plenty of people attempt affiliate marketing and make little to NO money from it? In the last decade, there are some affiliates who have gotten to the 10,000 per month, whereas many are still trying for that 150 dollar a day.

      Speaking of affiliate marketing, there is AD on Facebook, for a book on AFFILIATE MARKETING called THE ICEBERG EFFECT by Dean Holland, endorsed by Russell Brunson. An ENDORSED book by a guru is going to get some attention.

      Dean is using the FREE book (you just pay postage) and you get a book in the mail, one you can hold in your hands and a gajillion dollars of other free stuff, high value stuff out of the goodness of his heart.

      I suspect he has a best seller on his hands. Might want to do a search for see how big time copywriters make their offers.

      Now I am going to ask some silly questions, spurious even...rhetorical, the person mentioned does not have to answer.

      Claude, if I buy your books on selling, will I only be able to sell vacuum cleaners?
      savidge4, your "process" you've told us about, is that only if I want to make vinyl signs?

      And my point? Here, the WF, as I have noted it is a MARKETPLACE and several of you are using a signature file to market your offers here, or running ads, WSO's. etc.

      And it is a discussion forum. We present ideas, share experience and knowledge and hopefully help the forum at large.

      I don't care what you are doing; writing a book, selling a vacuum cleaner, selling web sites, signs, trinkets, or whatever...

      if you don't have a solid "process", or an experienced approach, or a FORMULA, then you are destined to stay on the treadmill. What is the difference between a 10k a month affiliate marketer and 150 a day? Or why does one do TWICE the business as the other?

      Is it the method, technique, strategy?

      Also today, at Facebook, another ad appeared for BESTSELLER LAUNCH BLUEPRINT and for a measly 27 bux, this person will show you how to take the book you've written and turn it into a best seller. She claims to charge 6400 dollars for this service if she were to do it, but you get it all, and can do it yourself for only 27.

      I'm going to say that if I took the time to actually search for people selling AFFILIATE marketing how to BOOKS, I would find a ton of them, same for those who want to write a book and make it a best seller.

      Is affiliate marketing easy? Depends on who I ask, right? After a decade at the WF, can I ask you how many Warriors doing SEO, affiliate, copywriting, article writing, content, web site building or any number of things found here...how many are actually making money, a living income, from their efforts?

      As I stated in the OP, it is ONE way, tried, tested, proven...and so much easier today, to create not only an Income stream, but also to build that tribe.

      And speaking of TRIBES. savidge4 hits the nail on the head...and it is also a centuries old mantra, Sir Gary Halbert, honored knight of his own round table told us to build our food stands in the middle of a hungry crowd.

      So, selling to yourself is a good idea, a great place to start. And finally, just as in any marketing attempt, those things savidge4 mentions with his ebay...Title, Image, Price, those are the ATTENTION getters, the PREOCCUPATIONAL INTERRUPTERS and Claude's list of reasons why a book may not sell...

      the two concepts combined, are some pretty basic marketing 101 stuff.

      Whatever you want to call it, follow YOUR process, or plan, or FORMULA.

      I'll stick with one that has several BILLION dollars of sales and 40 years of success...

      PROSPECT (hungry, known where they are)
      PRODUCT (the food stand, with choices)
      PROMOTION (the ad for the food stand)
      MEDIA (the place to run the ad)

      Now one can complicate the snot out of this simple formula if they want...but whatever process one uses, and it works, then that is where the (dare I?) rinse and repeat part comes in.

      Books work. Or they don't. Depends on you, THE MARKETER.

      And that skill is reflected in ways only you know about.

      GordonJ
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      • Profile picture of the author Claude Whitacre
        Originally Posted by GordonJ View Post

        Speaking of affiliate marketing, there is AD on Facebook, for a book on AFFILIATE MARKETING called THE ICEBERG EFFECT by Dean Holland, endorsed by Russell Brunson. An ENDORSED book by a guru is going to get some attention.
        This was instructive.

        I ordered the book. It was free...but you paid $7.98 for shipping. Of course that really covers shipping, the printing of the book, and some profit. Not that I mind...I love profit.

        What did he get? My phone number, my e-mail address, and a credit card purchase. An extremely valuable first step if you want to sell something online.

        Three upsells, including one after the order is complete. Good marketing.

        I also looked up this book on Amazon. Some people will skip the funnel and just pay a bit more on Amazon. The reviews aren't consistently good. And there is a lot of "This is a pitch" comments.

        Of course it's a pitch. All business books are a pitch. The thing is, it shouldn't read like a pitch. It should have substance...along with the pitch. The pitch should look like an afterthought.

        And of course, there is a course for sale...which is the reason for the book.

        My strong suspicion is that the Amazon book sales are entirely driven by the spillover of people seeing the "Free book" offer, and just want to buy the book.

        When I was actively selling from the stage, my book sales were really strong. My wife even suggested I should just live off the book sales, and I didn't need to speak.

        I explained to her that the speaking gigs were driving the book sales. The people that didn't buy my course, just went on Amazon to buy a book or two, hoping they would get the same thing.

        When I stopped speaking, the book sales quickly went down dramatically. When I stopped doing interviews, they went down again. Outside promotional events drive book sales. The problem is, the effect doesn't last.

        Anyway, the book is coming. I watched two reviews on Youtube, to let me know what I was going to get.

        I tend to buy these offers. Mostly to see the upsells, the copywriting, the way the book sells courses.

        Here's one review I thought was valuable.
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        • Profile picture of the author GordonJ
          Thanks Claude, I did a similar search. We called the "iceberg", LIFETIME VALUE, what a customer would spend over the time they were a customer...

          And the FUNNEL, the revolutionary concept of IM, was just a constant contact, including upsells with fulfillment, and add on orders, and maybe a birthday card with an offer, or a free gift, I love how the IM Gurus have come up with AMAZING ideas.

          The TIP or entry point, was a FREE offer, as found in the back of Popular Science/Mechanics by the scores. What is hugely different, look how much copy and effort, and formula following of the hero's journey they follow, when a ittsy bitty teensy weenie 25 word classified ad did the job.

          Like you, I wanted to go through the process, to see what was going to happen, and I even like phone calls, so I can see what they are doing. Having spent time on the phones, both inbound and outbound, and writing phone scripts was part of the gig...I like to listen the their pitches. Also, if someone is phoning, it may be a test or it could be part of the bigger scene, which means THIS offer is hauling in the dough.

          That is one of the better reviews too, not as much azz kizzin as some, he presents his view, and the conclusion, if you aren't willing to spend 8 bux to get an education on HOW these things are set up and done, then you will always be struggling.

          If for no other reason, to see how a book is presented, how many chapters (11?) It can serve as a nice template for anyone who wants to write a book, HOWEVER...
          ...

          Originally Posted by Claude Whitacre View Post

          This was instructive.

          I ordered the book. It was free...but you paid $7.98 for shipping. Of course that really covers shipping, the printing of the book, and some profit. Not that I mind...I love profit.

          What did he get? My phone number, my e-mail address, and a credit card purchase. An extremely valuable first step if you want to sell something online.

          Three upsells, including one after the order is complete. Good marketing.

          I also looked up this book on Amazon. Some people will skip the funnel and just pay a bit more on Amazon. The reviews aren't consistently good. And there is a lot of "This is a pitch" comments.

          Of course it's a pitch. All business books are a pitch. The thing is, it shouldn't read like a pitch. It should have substance...along with the pitch. The pitch should look like an afterthought.

          And of course, there is a course for sale...which is the reason for the book.

          My strong suspicion is that the Amazon book sales are entirely driven by the spillover of people seeing the "Free book" offer, and just want to buy the book.

          When I was actively selling from the stage, my book sales were really strong. My wife even suggested I should just live off the book sales, and I didn't need to speak.

          I explained to her that the speaking gigs were driving the book sales. The people that didn't buy my course, just went on Amazon to buy a book or two, hoping they would get the same thing.

          When I stopped speaking, the book sales quickly went down dramatically. When I stopped doing interviews, they went down again. Outside promotional events drive book sales. The problem is, the effect doesn't last.

          Anyway, the book is coming. I watched two reviews on Youtube, to let me know what I was going to get.

          I tend to buy these offers. Mostly to see the upsells, the copywriting, the way the book sells courses.

          Here's one review I thought was valuable.
          https://www.youtube.com/watch?v=O4CqrcPA15I
          Onward, to the HOWEVER crowd


          Originally Posted by Jonathan 2.0 View Post

          Thanks for the great suggestion GordonJ.

          Yeah I think writing a Book/eBook can be a tremendous thing ... However ― if People are going to Author something truly amazing ― I don't think it would be a case of "rapid success" (Depending what you mean ...)
          Usually People have to put in the time, effort, and energy ... Of course, it's usually worth it.

          2C
          Rapid is as rapid does. Same as quick. Easy. Fast. And of course, there are Warriors parsing and arguing over what SUCCESS is too.

          An ebook is a different thing. Your book can be a digital product, but that is not the same thing as a held in the hand BOOK, although some of the marketing strategies cross over.

          In any endeavor, where SPEED or EFFORT is advocated; THE MILLIONAIRE FASTLANE, THE LAZY'S MAN WAY TO RICHES, $100,000.00 in 90 DAYS (a Dean F.V. DuVall international best seller)...or even $100M OFFERS by Hormozi...

          THE SIMPLE PATH TO WEALTH
          6 MONTHS TO SIX FIGURES
          THE INSTANT MILLIONAIRE
          THE FOUR HOUR WORKWEEK

          ETC, etc., and so on

          No matter what, even here with WSO, and so many of the offers found in the sig files...there is always going to be the

          HOWEVER crowd.

          As Lord Stark told his kids anything that comes before BUT, means nothing.

          However, there is a lot of competition, takes considerable effort, it takes time, and as for being TRULY AMAZING...

          Very few books are...but that too might be a judgement. I think the collected works of Shakespeare are truly amazing, some say the bible might be...for a book to be successful it only need fulfill its intent, of why did the person write it.

          MOST business books miss the truly amazing mark.

          I recall Joe Karbo saying the book took a few days to write, is that RAPID, considering LAZY'S MAN did multiple millions of dollars in a few MONTHS, is that rapid or successful.

          Putting in time, effort, and energy SHOULD be a given by any Warrior/Entrepreneur and there is nothing wrong with making it happen as fast as you can.

          I find it interesting the HOWEVER or the BUT, bunch, tend to be the people who need to justify their personal struggles and failures by pointing out the buts in EVERYTHING.

          Life takes TIME, effort, energy.

          Business does too. Making money, however, happens as fast as the TRANSACTION picture is completed...and that can be very RAPID.

          Joe Karbo, Melvin Powers, Jerry Buchanan, Jim Straw, Dean F.V. DuVall, Ben Suarez all OLD world guys without benefit of Internet (Melvin and Jim in latter years, Ben very much) and yet all these guys pulled in hundreds of thousands of dollars in a matter of months using not very expensive DISPLAY ads in newspaper and magazines. Don't tell me that isn't RAPID, I've seen the results.

          In every single forum here, and online, in every field, in every arena there are those who are doing and then there are those that, well, THEY, however, have excuses to offer.

          GordonJ
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          • Profile picture of the author Jonathan 2.0
            Sure. Sometimes a Person can create a good Book/eBook relatively fast ― and be successful ― however many times it takes a long time. It depends on the Project. Shakespeare didn't create his work overnight.
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            • Profile picture of the author Claude Whitacre
              Originally Posted by Jonathan 2.0 View Post

              Sure. Sometimes a Person can create a good Book/eBook relatively fast ― and be successful ― however many times it takes a long time. It depends on the Project. Shakespeare didn't create his work overnight.
              That's very true. But none of the books we are talking about are Shakespeare. The books we were discussing could be written, with any real effort, in a week. And none take any real creativity. They are mostly "How To" books.

              In my case, the formatting and cover creation usually took as long as the actual writing.

              My first print book, I wrote in a couple of days. But I already knew what I was going to say, and in what order.
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              • Profile picture of the author Jonathan 2.0
                Originally Posted by Claude Whitacre View Post

                That's very true. But none of the books we are talking about are Shakespeare. The books we were discussing could be written, with any real effort, in a week. And none take any real creativity. They are mostly "How To" books.
                Thanks Claude: Again, I agree ― many Books can be written relatively fast ... And that's great. : ) However GordonJ mentioned Ben Franklin, Adam Smith, Jonathan Swift ... And Jeff Walker etc. Those Books took more than a couple of weeks to create.
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                • Profile picture of the author Claude Whitacre
                  Originally Posted by Jonathan 2.0 View Post

                  Thanks Claude: Again, I agree ― many Books can be written relatively fast ... And that's great. : ) However GordonJ mentioned Ben Franklin, Adam Smith, Jonathan Swift ... And Jeff Walker etc. Those Books took more than a couple of weeks to create.
                  You bring up a couple of great (In my opinion) points.

                  Ben Franklin, Adam Smith, and Jonathon Swift wrote books the hard way. They wrote them longhand, and had to wait for someone to publish, set the type, and print the books . They had one big thing going for them, they were famous.....celebrities.

                  You bring up Jeff Walker.

                  Sometimes the purpose of the book matters a great deal when writing it, and how long it takes.

                  If I'm writing a book on selling, to sell the book, and build a mailing list...I can write quickly. If I'm going to write a book on Beekeeping, I can write quickly, while doing a little research. A week at most.

                  But Jeff Walker's book, like just about every guru's book, is written for one purpose only, to sell, and build a following.

                  These books aren't so much written as they are copywritten. They are essentially long form sales letters. Every paragraph serves a purpose, to build rapport, build trust, further a story (nearly always of rags to riches), and provide a feeling that evidence was given that this guru really has the answer....which is available...but not included in the book.

                  These books take much longer to write, because they have to carry a lot of weight....more than just being entertaining...or just teaching a skill.

                  But for the vast majority of us who would just write a book to make income off the book sales? Much easier. Much faster.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by GordonJ View Post

            The TIP or entry point, was a FREE offer, as found in the back of Popular Science/Mechanics by the scores. What is hugely different, look how much copy and effort, and formula following of the hero's journey they follow, when a ittsy bitty teensy weenie 25 word classified ad did the job.
            Yup. I remember those ads. I would send for a "Free report", and always...always thought I got a report. And then I would sometimes buy. I remember the day it was explained to me (in a book by one of my heroes), that the free report was a sales letter.
            I had to go back and read the reports, because now I had a new reason to read them. Why did I keep them? Honestly, I thought they were reports.

            Originally Posted by GordonJ View Post

            , if you aren't willing to spend 8 bux to get an education on HOW these things are set up and done, then you will always be struggling.

            If for no other reason, to see how a book is presented, how many chapters (11?) It can serve as a nice template for anyone who wants to write a book,
            That's it. Don't study what they say, study what they do. Why a free book? Why immediate upsells? Why a phone number? Why do they want my credit card number?

            How do they ask for these things? What are the incentives? What desires do they satisfy? How does each of these things act as steps in a sale?

            And even the actual book. How does it sell? What impulses does it address and satisfy?
            What parts make my heart beat faster when I read it?







            Originally Posted by GordonJ View Post

            $100M OFFERS by Hormozi
            Usually the #1 or #2 book on Amazon in the marketing category.

            And I can see why! Not only is the book constantly being reviewed and promoted on Youtube and Facebook (usually by people who just love the book), but it is truly one of the best books on marketing I've ever read. Clearly, an awful lot of thought went into every paragraph, every turn of a phrase. It's a model on using books to market. And it has the most reviews ever for a book like this. Not promotional reviews, but real reviews by real readers.



            Originally Posted by GordonJ View Post

            I recall Joe Karbo saying the book took a few days to write, is that RAPID, considering LAZY'S MAN did multiple millions of dollars in a few MONTHS, is that rapid or successful.
            Occasionally, I'll see a short claim like that from a copywriter, and wonder why it was included. Does it build value, knowing it was written in a few days? No. But it buries deep in your brain the idea that what he wrote about must be so simple and easy, it could be explained...in full...without much effort. I took note of that.

            .


            Originally Posted by GordonJ View Post

            Joe Karbo, Melvin Powers, Jerry Buchanan, Jim Straw, Dean F.V. DuVall, Ben Suarez all OLD world guys without benefit of Internet (Melvin and Jim in latter years, Ben very much)
            I wonder if any of these people knew they were going to be Legends?

            When I was 14 I bought a few Melvin Powers books on hypnosis, because...you know...girls. And then I started reading his mail order books, and listened to the tapes of his course.

            Weird. Even as a teenager, I had several very small mail order businesses, using classified ads...and they all made money. Strange that I changed to selling. My temperament was much more aligned with mail order.
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            • Profile picture of the author GordonJ
              We switched paths. Up til then I was a door to door teenage superstar, with a regular route and was making a ton of teenager sized moolah. I was even selling Kristee Products door to door when offered a job as a salt on their list.

              Anyhow, I mostly left d to d in the rearview mirror, about 70% of it, and started my MAIL ORDER education ALSO with MP's HYPNOSIS, but I had a mentor, FRAN RENNER a local hypno-therapist who was teaching me, and she had a collection of MILTON ERICKSON I would love to have today.

              So, as a teen collecting all the seed mail on my route, to see who was stealing and using their lists illegally, I was able to order a ton of these reports, books, products all on their dime, and I got paid too.

              Compare Joe Karbo LAZY'S MAN to Ben Suarez 7 STEPS, which I like to use as a door stop. It took Joe a short time because it is easy and simple, and considering both books are about the MAIL ORDER business, which one would you rather read if forced to?

              Back then, Joe's book, was a standard size, I think my copy of Melvin's book was that size too as was the work from Jerry Buchanan and Hubert Simon, Dean DuVall...it was pretty standard size and most sold for 10 bucks. Today's crowd would be outraged for spending that much and getting so few words, HA!
              As for legends, maybe they were like us today, (or me anyhow) already a legend in our own minds. Right?

              Joe and Melvin were the nicest guys ever, both willing to extend time to those that didn't waste it. We think of it as a happy CLUB, but really, they were a fiercely competitive bunch. I think my fav might be Bud Weckesser of GREEN TREE PRESS. Great guy.

              I feel having the face to face and door to door, along with the REMOTE direct marketing mentors to have been a great gift. Truly blessed from it.

              GordonJ


              Originally Posted by Claude Whitacre View Post

              Yup. I remember those ads. I would send for a "Free report", and always...always thought I got a report. And then I would sometimes buy. I remember the day it was explained to me (in a book by one of my heroes), that the free report was a sales letter.
              I had to go back and read the reports, because now I had a new reason to read them. Why did I keep them? Honestly, I thought they were reports.



              That's it. Don't study what they say, study what they do. Why a free book? Why immediate upsells? Why a phone number? Why do they want my credit card number?

              How do they ask for these things? What are the incentives? What desires do they satisfy? How does each of these things act as steps in a sale?

              And even the actual book. How does it sell? What impulses does it address and satisfy?
              What parts make my heart beat faster when I read it?








              Usually the #1 or #2 book on Amazon in the marketing category.

              And I can see why! Not only is the book constantly being reviewed and promoted on Youtube and Facebook (usually by people who just love the book), but it is truly one of the best books on marketing I've ever read. Clearly, an awful lot of thought went into every paragraph, every turn of a phrase. It's a model on using books to market. And it has the most reviews ever for a book like this. Not promotional reviews, but real reviews by real readers.





              Occasionally, I'll see a short claim like that from a copywriter, and wonder why it was included. Does it build value, knowing it was written in a few days? No. But it buries deep in your brain the idea that what he wrote about must be so simple and easy, it could be explained...in full...without much effort. I took note of that.

              .




              I wonder if any of these people knew they were going to be Legends?

              When I was 14 I bought a few Melvin Powers books on hypnosis, because...you know...girls. And then I started reading his mail order books, and listened to the tapes of his course.

              Weird. Even as a teenager, I had several very small mail order businesses, using classified ads...and they all made money. Strange that I changed to selling. My temperament was much more aligned with mail order.
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        • Profile picture of the author TobiMDD
          Originally Posted by Claude Whitacre View Post

          I ordered the book. It was free...but you paid $7.98 for shipping. Of course that really covers shipping, the printing of the book, and some profit. Not that I mind...I love profit.

          Damn Claude, you could have at least ordered it through my link. xD


          haha.. but realtalk I'm an affiliate for this product for a long time and you are right with most things you are saying.. Its basically an entry point to get people into the coaching program and help them to build themselves an affiliate marketing business. I learned lots of valuable things from Dean over the years. And the good point is, even though he has very clever marketing systems in place as you realized, I see every week that he cares about us customers with top support, coaching, updates etc. Thats what I really like about it.
          Signature
          From Zero To Hero Online: www.megadigitaldream.com
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  • Profile picture of the author Right Angle Developers
    Banned
    [DELETED]
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    • Profile picture of the author GordonJ
      Bet my lunch money, right out of chatgpt's mouth, eh?

      Clear vision. Or is that Clear Eyes, Full Hearts, Can't Lose

      How does one get a clear vision of what they want, can you go back and ask your AI what exactly should one do to get their own clear vision?

      Thanks Right Angle for the pablam. I prefer a blinky (pacifier) to suck on.

      YIKES.

      GordonJ

      Originally Posted by Right Angle Developers View Post

      While.....
      Clear Vision and Objectives:
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  • Profile picture of the author Jonathan 2.0
    Thanks for the great suggestion GordonJ.

    Yeah I think writing a Book/eBook can be a tremendous thing ... However ― if People are going to Author something truly amazing ― I don't think it would be a case of "rapid success" (Depending what you mean ...)

    Usually People have to put in the time, effort, and energy ... Of course, it's usually worth it.

    2C
    Signature
    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author EarlARamos
    I agree; yes, book writing is one of the best marketing techniques today. Choosing the trending topic and adding your value, rather than relying too much on AI technologies is the best approach.
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  • Profile picture of the author max5ty
    Thanks for starting this thread Gordon, It's loaded with valuable information (like most of yours).

    It's even possible to write a book - give it away and make money. Ebooks are good lead generators and they're practically free to make. Use it to build your congregation.

    I also like the idea of writing something like a little eight-page booklet about something like plumbing tips and selling them to plumbers around the country in bulk to use as mailers. Costs less than 50 cents a booklet at GotPrint for 1000 (cheaper the more you order) full color, and you could mass sell them for whatever each. You could start with just a couple of samples to use for marketing to the plumbers, etc.

    Of course, plumbing is just the start. Electrical. Car repairs. Dog Care. Cat care. Beauty tips. On and on.

    I also like the tip sheet thing. I have a whole Pinterest page saved with nothing but one-page tip sheets that explain a ton of interesting stuff in detail. Fish and how to catch them. Meat and how to cook it. Just a ton of unbelievable stuff that is one page but full of information that a lot of people would love. People would buy them to hang on their walls...give them away as gifts to friends that were into what was covered...only limited by your imagination.

    I did a post about 10 years ago talking about selling a booklet in gas stations and convenience stores and making 20k. I got roasted by some of the big marketing people of that era on WF. One of the guys that was a superhero on WF at the time roasted me calling me a fraud and said I was making up stuff. He went on to sell a WSO, take everyone's money, and disappear. He came back some time later begging everyone to forgive him. Haven't heard from him in a long time.

    There will always be naysayers. There will always be those that are looking for a shiny lottery. There will always be those that oppose ideas, but over time they fade away never to be heard from again.

    Your idea has been proven time and time again.

    Thanks again for your post.
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    • Profile picture of the author GordonJ
      Thanks max5ty,

      You're just old enough to remember the glory days of print. I did quite well ghost writing several little works you mention.

      Once upon a time, maybe 20 years ago?, Jimmy Krug had a thing on how he made tons of money writing little booklets for CREDIT UNIONS, and he was able to slug them so they could be private labeled and he made a killing with it. They ordered, I think, about 5,000 at a time. Neat little business.

      Joe Karbo was the guy who got me into HOTSHEETS. I was amazed that a group of men (around 200) were paying TWENTY dollars a week to receive a one page HOTSHEET every week. It was put out by some sort of Yacht/Boat association in the greater LA area. These men were avid boat buyers/flippers or always looking to upgrade.

      The HOTSHEET was a list of price reductions, they got two days before the public. Inside info, I guess. But to my young eyes, I saw 4k a week from mailing 200 letters? YIKES, are you kiddin me?

      Joe said he didn't want to publish this because the time it would take, would be time he couldn't be either making a lot more money, or sailing his own boat...and he also got HOTSHEETS about closeouts, and overstocks. Back then, it was via USPS Mail, and phone calls were long distance.

      One piece of paper, with VALUABLE (in the eyes of someone) INFORMATION, and what separates a HOTSHEET from a tips or cheat sheet, is the EXPIRATION. HOTSHEETS tend to expire, whereas tips booklets can sell for years.

      Paulette Ensign, of tipsproducts dot com has at least two decades selling her how to make tips booklets, her stuff is great. Check her out. She sold over 1 million copies of a 16 page tips booklet.

      Insurance was a great industry to write tips for, they paid well, and always came back for more, as industry and products changed. Banks were great too. Etsy is a great place to see these wonderful little products.

      Since before 2000, when I wrote the report on HOTSHEETS, there has always been a hidden market. NOW, there are many courses out there on creating puzzles, crosswords, games, little one piece of paper PRODUCTS that sell millions on etsy and eBay.

      I once had to create a TREASURE map for a business, sort of a local scrounge hunt, or scavenger hunt, and the treasure, after all...was hidden in his store.

      Thanks for the gotprint info, I may just get busy using it. About a decade or so ago, I made a 16 page booklet from one piece of paper 8x11...and sold them. It was to be a part of the GJABIZ POCKET PRO collection.

      Titles, that were done:
      Direct Persuasion
      Remote Influence
      Think And Reach Par

      Hey, maybe I'll revise them, but probably not.

      And one other thing, as you saw back when you first came onboard, there are those ready to throw stones, mostly a knee jerk reaction. For everyone who bemoans the good ol days of the WF, they don't know how lucky they are TODAY, to have so many EXPERIENCED folks here, ready to help and assist.

      I think most Warriors, either don't know how to ask the right questions. Have an ax to grind. Want to be HEARD (and sig files seen). And even a few that are willing to heed experienced advice to expedite THEIR own successes.

      GordonJ






      Originally Posted by max5ty View Post

      Thanks for starting this thread Gordon, It's loaded with valuable information (like most of yours).

      It's even possible to write a book - give it away and make money. Ebooks are good lead generators and they're practically free to make. Use it to build your congregation.

      I also like the idea of writing something like a little eight page booklet about something like plumbing tips and selling them to plumbers around the country in bulk to use as mailers. Costs less than 50 cents a booklet at gotprint for 1000 (cheaper the more you order) full color, and you could mass sell them for whatever each. You could start with just a couple samples to use for marketing to the plumbers, etc.

      Of course, plumbing is just the start. Electrical. Car repairs. Dog Care. Cat care. Beauty tips. On and on.

      I also like the tip sheet thing. I have a whole pinterest page saved with nothing but one page tip sheets that explain a ton of interesting stuff in detail. Fish and how to catch them. Meat and how to cook it. Just a ton of unbelievable stuff that is one page but full of information that a lot of people would love. People would buy them to hang on their wall...give away as gifts to friends that were into what was covered...only limited by your imagination.

      I did a post about 10 years ago talking about selling a booklet in gas stations and convenience stores and making 20k. I got roasted by some of the big marketing people of that era on WF. One of the guys that was a superhero on WF at the time roasted me calling me a fraud and said I was making up stuff. He went on to sell a WSO and take everyones money and disappear. He came back some time later and was begging everyone to forgive him. Haven't heard from him in a long time.

      There will always be naysayers. There will always be those that are looking for a shiny lottery. There will always be those that oppose ideas but overtime they fade away never to be heard from again.

      Your idea has been proven time and time again.

      Thanks again for your post.
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  • Profile picture of the author max5ty
    Gordon -

    I really think that we're in the age of people looking for spiritual enlightenment (I guess it's the best way to say it).

    With your decades of knowing about hypnosis, I think you're sitting on a gold mine.

    Self-hypnosis, to me, would be a killer subject. It's so deep and limitless in possibilities...and it's personal.

    You've rubbed shoulders with some big names and been around the block a few times, that gives you a lot of credibility...not to mention all the accomplishments you've achieved.

    The booklet I mentioned was about the Pick 3 lottery in Ohio. It gave 3 different ways to play and most of the pages were past lottery statistics. As far as I know, it was the first time any of those methods had been published...I still see them talked about today.

    There was a guy named Lenny that had an ugly website that had all the Pick 3 statistics from when it started. Doubles, triples, pairs, most hit, least hit...there wasn't anywhere to get that info back then. He was an old guy that had nothing basically to do all day but keep track of Ohio Lottery results.

    I saw it as a gold mine.

    The book was about making big money using small wins.

    I actually contacted Lenny and gave him some money for using his stuff. Didn't have to, but I wanted to give him a little something for all his hours of taking the time to annotate everything. Probably could have done several more booklets on the subject from his info.

    When it comes to books, booklets, and tip sheets, the possibilities are limitless.

    Anyone that wants to make some money should read your thread over and over again. Ideas can come from just having an open mind.
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    • Profile picture of the author GordonJ
      max5ty,

      You're bringing out the Maynard G. Krebs in me. Speaking of hypnosis, I watched so much Dobie Gillis as a kid, in a sleep state, I think the whole MGK (before he was Gilligan) must have seeped into my subconscious mind. Like Maynard, I'm pretty allergic to work.

      As for gold mines. I have a few.

      Golf. NO one in the world can claim they know more
      about the golf swing than I do. 5 years of videotaping over 1000 golfers, from PGA pros to beginners, on course, at the range in my golf facilities. Add that to my partner having created one of the very first golf analytics programs, well, I know golf.

      Probably have enough info, HOW TO, to buy my own plane, alas, I hate golfers.

      Cooking. From Submarines, Amtrak, ships, caterers, restaurants to soup kitchens. I know my way around a kitchen or galley. Actually have several works here too. But why bother? Grab a bag of Doritos and be happy.

      Social Services. 15 years in the trenches, group home parent for over 10, all manor of lables; MR/DD, SMI, SAMI, all SPECTRUM types. I have come to think it is a business that makes moolah from the enabling, not the helping. Most social services are filled with fiefdoms, little Kings and Queens, who protect their turf...consumers be damned.

      As for hypnosis. I was taught, by Fran Renner, it was an ethical, honest service. And since those remnant happy days of the mid 60's, it has been *******ized, spun, twisted and sold by some very UNethical types.

      One problem, and maybe this is where I am way wrong...but I don't see people with the PATIENCE to stick with daily routines of self hypnosis until it works, I see a whole bunch of kindergarten kids digging up the seed the day after they planted it.

      Do people today, of the Social Media generation, have the time and patience to allow the hypnotic suggestions to take seed and sprout? Maybe.

      And finally, you may not know this, but I wrote my own lottery report, if you want a copy I'll be glad to send it to you, see how it compares with Lenny's stuff.

      Yea, I walk by that shiny piece of rock in the fence, often rubbing it with my sleeve to make it shine even more...but still, I have headed into the unknown seeking my own acres of diamonds.

      Work? WERK?!!

      gja

      Originally Posted by max5ty View Post

      Gordon -

      I really think that we're in the age of people looking for spiritual enlightenment (I guess it's the best way to say it).

      With your decades of knowing about hypnosis, I think you're sitting on a gold mine.

      Self-hypnosis, to me, would be a killer subject. It's so deep and limitless in possibilities...and it's personal.

      You've rubbed shoulders with some big names and been around the block a few times, that gives you a lot of credibility...not to mention all the accomplishments you've achieved.

      The booklet I mentioned was about the Pick 3 lottery in Ohio. It gave 3 different ways to play and most of the pages were past lottery statistics. As far as I know, it was the first time any of those methods had been published...I still see them talked about today.

      There was a guy named Lenny that had an ugly website that had all the Pick 3 statistics from when it started. Doubles, triples, pairs, most hit, least hit...there wasn't anywhere to get that info back then. He was an old guy that had nothing basically to do all day but keep track of Ohio Lottery results.

      I saw it as a gold mine.

      The book was about making big money using small wins.

      I actually contacted Lenny and gave him some money for using his stuff. Didn't have to, but I wanted to give him a little something for all his hours of taking the time to annotate everything. Probably could have done several more booklets on the subject from his info.

      When it comes to books, booklets, and tip sheets, the possibilities are limitless.

      Anyone that wants to make some money should read your thread over and over again. Ideas can come from just having an open mind.
      {{ DiscussionBoard.errors[11754975].message }}
    • Profile picture of the author GordonJ
      Originally Posted by max5ty View Post

      Gordon -
      I really think that we're in the age of people looking for spiritual enlightenment (I guess it's the best way to say it).
      With your decades of knowing about hypnosis, I think you're sitting on a gold mine.
      Self-hypnosis, to me, would be a killer subject. It's so deep and limitless in possibilities...and it's personal.(EDITED...)
      When it comes to books, booklets, and tip sheets, the possibilities are limitless.
      Anyone that wants to make some money should read your thread over and over again. Ideas can come from just having an open mind.
      I bookmarked this with the idea of coming back to it, finally remembered what I wanted to say.

      There was a marketer in SE Ohio, Joe Hammer, who introduced me to a woman, one of the very first people to receive an advanced degree in DREAM INTERPRETATION, and I spoke with her about bringing a course out to the general public. She didn't like marketing, and wanted to keep her stuff "professional", and I bring her up because there was a lot of crossover to some self-hypnosis ideas...the guided visualization or awake dreaming sort of thing.

      My hypnosis instructor was Fran Renner, one of the first hypnotherapists in Ohio. She too was very professional, spent a lot of time debunking the stage guys, thought that was a terrible waste of time for people.

      Her 'brand' as I recall, was Count Ten Tapes, may still have some laying around.

      I've given a lot of thought to this idea since your post...but I once again come up to the wall of attention deficit SOCIETIES in general, everyone under 40, maybe?

      If they told the truth, and many therapists in general are so agitated with those that heal trauma, or have folks overcome a phobia, in a matter of minutes, in front of huge crowds...my concern is...

      Do you think there is a group of people willing to devote the TIME and energy into actually doing the self hypnosis based on understanding.

      See, like with everything else today, take copywriting...you see this every day or selling as Claude does...people want to skip over the understanding of why right into the technique...they want to throw the big guy to ground like Steven Seagal does, without first learning about Ki, or any of the fundamentals.

      New copywriters just want the swipes that worked, thinking they can just use them. New salespeople just want to get the close sooner, without all the understanding of what is taking place.

      I would have a hard time teaching to those in a hurry, who want to listen to one audio, and the next day, be enlightened, thin, better looking and hot to trot.

      As for my subject header, Spiritual enlightenment while making money, probably closely follows the ARTIST'S WAY, or as many of us like to say, do what you love the money will follow (although it won't, UNLESS, it is planned for).

      Can I combine all that, maintain integrity with the principles of ethical hypnosis and make it a win, win, win for all? I'm just thinking aloud really, it isn't as if I don't keep a full plate, but always giving thought to good ideas.

      Thanks,

      GordonJ
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  • Profile picture of the author max5ty
    Thanks Gordon.

    You asked do people have patience?

    No, they don't. How many diet programs are sold daily and very few stick to them?

    I think sometimes we all know people don't have a lot of patience to stick with something, but that's not our fault. We can still make a profit?

    Fitness Centers oversell memberships knowing only a few will actually keep going much over a month or two.

    Not sure we can control people's long-term interest in things. At least I'm not sure how to do it.

    But, there are always new customers born every minute.
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  • Profile picture of the author DABK
    Once upon a time, I suggested that a book can be written in 2 weeks. This was pre-ai intelligence.


    On this forum and other places.


    Lots of people said something along the lines, yeah, right and pigs fly.


    It took me 36 years to complete a 3600-word short story. Two months to finish the first draft of a 181-page novel, 6 months to finish it.


    It took me one week to write a 'book" of 37 pages (about the business I was in at the time, how to market it... I had just found Dan Kennedy, and applied a lot of his stuff to my industry).


    A few months later, I turned that thing into a 220+ page book (no pictures, just words).


    At the time, I was running a business and spending time with family and still had time to play a video game or two a day all by my self.



    I am not the fastest or the slowest. I am one example.



    AI would have made a lot of things faster...



    Yesterday, I asked chatgpt a bunch of questions on one topic. It spewed 200 to 400-answers.


    It took me a few minutes to read them, make a mental note of some ideas (a few I had thought of myself, a few I would have thought of on my own while writing the first draft) and a couple that I think I would have missed.


    I turned all of that, combined with my lived-experience, into a 3000+-word article (or chapter).


    If the subject matter had been entirely new to me, it would have taken me weeks of research.


    I would not trust ai, I'd have to double and tripple-check everything.


    Point? If you write about something you already now, getting a book-length piece written is easy enough. AI makes it easier.


    The real issue is perception. People think I'm not a writer and end it there.


    Or they doubt they have anything worth saying. And never start. I think I mentioned this one here:
    I once knew of an accountant who had an accounting firm with two other accountants (employees) and an assistant who wanted to write a book for accountants but said he had no idea what to write.


    I pointed out to him that he could write a book about growing an accounting business. He said nah, he did not know enough about that.


    I said, your target audience is people who work for themselves and they are the whole company. You're ahead of them, you can tell them what you did to end up with 2 CPA's on your staff. And, as you grow, you show them what you did.


    He was sure nobody'd be interested... his success was too small. He never wrote the book.



    Next thing:
    I recently saw an add for a cook book.
    It was sooo different than other cook books.
    It was for a book for people with back and knee pain.


    Yup.


    It was written by some person who likes cooking who enlisted a doctor to help write the book.


    The whole book is addressing: how do you make dinner (or lunch) when you can barely stand for 10 minutes...


    They had recipes, they simplified so it reduced the time needed to be in the kitchen. And advice on how to do things you do when cooking and avoid pressure / pain. Such as, how to load your dishwasher...


    I did not read the book, only about the book.


    I bring it up because:
    it stands out

    they identified very clearly who the book is for (people who do not have pains that interfere with cooking will dismiss it as a joke, people who do will be very interested).


    Most people fail at this point. I mean, I've come across accountants writing books for accountants that no accountant's read because the writer failed at identifying a herd (Dan Kennedy's term). I guess, the big idea mentioned before.


    I have known people who wrote books (non-fiction) without thinking about who'd read it till it was done.


    If you want a book and are not a writer, pair up with someone who is. If you're a writer, just start.


    Start means determine, before you write anything, what the book is meant to do...


    Ideally, it helps people do at least one thing better. So, you know what that one thing is, who benefits from knowing it, how it fits into their lives, where you're going to market it.


    The interesting thing to me is the number of people who, because something comes easy to them, because they've been doing it for a long time or it just matches related things they've done, think nobody'd be interested in paying for info on such an easy thing or cannot see that there's a lot of people who're interested in the topic... because it's so mundane to themselves.


    PS to everyone who thinks you need to be a writer to write a book: No, you do not. You need to be a writer to write a good book of fiction that people will read 400 years after you've died.


    If you want to write a fiction book that makes you money, you need to write... I know someone who read books for some audiobook company. One of the book she's read is badly written (but has heart). It's got over 7000 5 star reviews on Amazon.com.


    It's compelling, in other words, to a lot of people. In other words, some people read fiction for the action, not for the excellent turn of phrases.


    And if you're dealing in non-fiction: you have to be good enough so they understand the meaning of your sentences. It helps if you're not redundant, but it's not necessary (and, besides, an editor can take care of that for you) to be completely without redundancy. You can do a lot of things wrong (as per your English classes) if the info is good and you're presenting it to the right people.
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    • Profile picture of the author GordonJ
      Thanks DABK, a lot of good info here.

      You reminded me, when talking of fiction...most business people think of HOW TO, and that is certainly bread and butter for many and it is non-fiction. Enter the storyteller:

      Og Mandino THE GREATEST SALESMAN IN THE WORLD
      George S. Clason THE RICHEST MAN IN BABYLON
      Russell Conwell ACRES OF DIAMONDS
      John Soforic THE WEALTHY GARDNER
      Robert Fisher THE KNIGHT IN RUSTY ARMOR

      The PARABLE, or story.

      Jonathon Livingston Seagull by Richard Bach, was an incredible success. This genre, normally called allegorical fable is alive and well, so if you have the chops, or are normally writing fiction, this is one way to incorporate it in a business.

      Of course allegory is used in body politic, such as ANIMAL FARM by George Orwell.

      Just pointing out, FICTION can be good for business too.

      And I don't know much about Manga, a little of Comics, but I would like to see someone bring out THE MASTERS OF BUSINESS UNIVERSE or such...a series like CLASSICS COMICS of business lessons.

      For those of you who own 7 Steps to Freedom ll, we actually put together a "comic" based on all the BIRDHOUSE cartoon drawings in the book, it was my idea, but I got laughed out of the building. Maybe I was just too ahead of the times?

      May I predict, that a Scrooge McDuck type, or Richie Rich will appear, with actual business HOW TO and could be a nice serial...and my thinking, maybe right for this generation, maybe a book is just TOO much for some of them to read.

      NO Marvel
      No DC

      Biz Verse. Supey Sales played by Claude. Widget Woman, SEO Samson, etc.

      I mean we do/did call them COMIC books, RIGHT?

      gja



      Originally Posted by DABK View Post

      Once upon a time, I suggested that a book can be written in 2 weeks. This was pre-ai intelligence.


      On this forum and other places.


      Lots of people said something along the lines, yeah, right and pigs fly.


      It took me 36 years to complete a 3600-word short story. Two months to finish the first draft of a 181-page novel, 6 months to finish it.


      It took me one week to write a 'book" of 37 pages (about the business I was in at the time, how to market it... I had just found Dan Kennedy, and applied a lot of his stuff to my industry).


      A few months later, I turned that thing into a 220+ page book (no pictures, just words).


      At the time, I was running a business and spending time with family and still had time to play a video game or two a day all by my self.



      I am not the fastest or the slowest. I am one example.



      AI would have made a lot of things faster...



      Yesterday, I asked chatgpt a bunch of questions on one topic. It spewed 200 to 400-answers.


      It took me a few minutes to read them, make a mental note of some ideas (a few I had thought of myself, a few I would have thought of on my own while writing the first draft) and a couple that I think I would have missed.


      I turned all of that, combined with my lived-experience, into a 3000+-word article (or chapter).


      If the subject matter had been entirely new to me, it would have taken me weeks of research.


      I would not trust ai, I'd have to double and tripple-check everything.


      Point? If you write about something you already now, getting a book-length piece written is easy enough. AI makes it easier.


      The real issue is perception. People think I'm not a writer and end it there.


      Or they doubt they have anything worth saying. And never start. I think I mentioned this one here:
      I once knew of an accountant who had an accounting firm with two other accountants (employees) and an assistant who wanted to write a book for accountants but said he had no idea what to write.


      I pointed out to him that he could write a book about growing an accounting business. He said nah, he did not know enough about that.


      I said, your target audience is people who work for themselves and they are the whole company. You're ahead of them, you can tell them what you did to end up with 2 CPA's on your staff. And, as you grow, you show them what you did.


      He was sure nobody'd be interested... his success was too small. He never wrote the book.



      Next thing:
      I recently saw an add for a cook book.
      It was sooo different than other cook books.
      It was for a book for people with back and knee pain.


      Yup.


      It was written by some person who likes cooking who enlisted a doctor to help write the book.


      The whole book is addressing: how do you make dinner (or lunch) when you can barely stand for 10 minutes...


      They had recipes, they simplified so it reduced the time needed to be in the kitchen. And advice on how to do things you do when cooking and avoid pressure / pain. Such as, how to load your dishwasher...


      I did not read the book, only about the book.


      I bring it up because:
      it stands out

      they identified very clearly who the book is for (people who do not have pains that interfere with cooking will dismiss it as a joke, people who do will be very interested).


      Most people fail at this point. I mean, I've come across accountants writing books for accountants that no accountant's read because the writer failed at identifying a herd (Dan Kennedy's term). I guess, the big idea mentioned before.


      I have known people who wrote books (non-fiction) without thinking about who'd read it till it was done.


      If you want a book and are not a writer, pair up with someone who is. If you're a writer, just start.


      Start means determine, before you write anything, what the book is meant to do...


      Ideally, it helps people do at least one thing better. So, you know what that one thing is, who benefits from knowing it, how it fits into their lives, where you're going to market it.


      The interesting thing to me is the number of people who, because something comes easy to them, because they've been doing it for a long time or it just matches related things they've done, think nobody'd be interested in paying for info on such an easy thing or cannot see that there's a lot of people who're interested in the topic... because it's so mundane to themselves.


      PS to everyone who thinks you need to be a writer to write a book: No, you do not. You need to be a writer to write a good book of fiction that people will read 400 years after you've died.


      If you want to write a fiction book that makes you money, you need to write... I know someone who read books for some audiobook company. One of the book she's read is badly written (but has heart). It's got over 7000 5 star reviews on Amazon.com.


      It's compelling, in other words, to a lot of people. In other words, some people read fiction for the action, not for the excellent turn of phrases.


      And if you're dealing in non-fiction: you have to be good enough so they understand the meaning of your sentences. It helps if you're not redundant, but it's not necessary (and, besides, an editor can take care of that for you) to be completely without redundancy. You can do a lot of things wrong (as per your English classes) if the info is good and you're presenting it to the right people.
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  • Profile picture of the author tagiscom
    Geesh just get permission from members and the material here could be sold on Amazon!

    But l did write a book on being successful on Fiverr, (rewrote an ebook l had full right too).

    Hired a professional voiceover artist on Fiverr for the video, did the graphics etc) turned it into a WSO here and it bombed.

    Writing a book doesn't guarantee wealth it just guarantee's your name up in lights for a while.

    But the software here did much better thought, (probably should have done a book on that instead, lol).

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    • Profile picture of the author GordonJ
      You DID something.
      And you failed (or better wording; the project didn't work), but what did you learn? Can you do me a favor, rate the four elements on a scale of 1-5, one being the best it could be, 5 not so good.

      PRODUCT. 1-5
      Using PLR and reworking it, do you think today with AI you could have improved the content at all.

      PROSPECT. 1-5
      Aimed at freelancers using Fiverr I presume.

      PROMOTION. 1-5
      Even a WSO, needs a good promotion, do you think you could do better today?

      MEDIA. 1-5
      You used video, where was it seen, was it part of the WSO, and overall how much time did you spend on this project and would you do something similar again or did you find something better?

      My opinion, the FACT you did something, no matter the result, may have been valuable, as failure often is. I hold to that opinion, we learn more from failure than success, sometimes success is a fluke and can't be replicated.

      Also and I know I'm asking a lot here.

      But, if you had used the four elements to measure your project BEFORE you had started, do you think you would have done it anyway?

      Failure is a good thing, as long as one doesn't keep doing the same thing over and over, we can take away a lot from it, much more than those NOT doing.

      Anyhow, I like the lights on the marquee thought, just like a movie, it doesn't stay up there very long, and has a short lifespan, and a book, like a movie, sometimes gathers speed long after it has left the theaters. Thanks for sharing if you choose to.

      GordonJ

      I


      Originally Posted by tagiscom View Post

      Geesh just get permission from members and the material here could be sold on Amazon!

      But l did write a book on being successful on Fiverr, (rewrote an ebook l had full right too).

      Hired a professional voiceover artist on Fiverr for the video, did the graphics etc) turned it into a WSO here and it bombed.

      Writing a book doesn't guarantee wealth it just guarantee's your name up in lights for a while.

      But the software here did much better thought, (probably should have done a book on that instead, lol).

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      • Profile picture of the author DABK
        I have had many discussions on failed projects.

        Many, otherwise intelligent people, have really stupid responses.

        I tried Internet marketing. It doesn't work.

        That kind of reaction.

        Often, they get angry when I push.

        But, with the 'internet marketing doesn't work' guy, for instance, his wife took over and, for her, Internet marketing is working quite well.

        Since not everybody has a spouse to take over, I ask people to break down what they did, try to find out the part that didn't work.

        I have a splendid reason: if you know what went wrong, you can fix it. Or decide not to do anything that requires the same thing.

        Which, logically, people understand. But they let emotions get in the way.

        Often, what does not work is easy to identify and fix. But not if you stay at the internet-marketing-doesn't work level.

        Sometimes, the failure has to do with a personality trait mismatch. Sometimes it is technical. Sometimes it has to do with the reason you started the project. The last one can get to stupid-waste levels. I know a guy who finished law school and passed the bar to please daddy. He made good money for a while, then he started to slack off. Not a stupid man and ambitious, he tried several things.

        Now he buys buildings, fixes them up and sells them. He is, in other words, a general contractor. He likes to get his hands dirty. But he is so excited about what he does that it's exciting to listen to him about how he got 4 tons of sod for less than a handful of sod bags at Home Depot.

        Thanks for asking the questions.


        Originally Posted by GordonJ View Post


        My opinion, the FACT you did something, no matter the result, may have been valuable, as failure often is. I hold to that opinion, we learn more from failure than success, sometimes success is a fluke and can't be replicated.


        GordonJ

        I
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        • Profile picture of the author GordonJ
          Thanks DABK,

          Questions are often the key to AVOIDING failure too.

          Before the movie, or trailers, the theater was showing ads from local businesses, when all of a sudden a great DEAL appeared for a local vacuum cleaner store. I grabbed my pen with the built in light, cause don't we all carry these, and scribbled down the phone number and address. This one ad made the 12 buck ticket worthwhile.

          Stealing from Claude. The above is a made up story to illustrate a point Claude makes in his book; UNFAIR ADVANTAGE. He relates a story of an excited person who just got the last ad available in the movie theater, and Claude starts asking him QUESTIONS.

          It doesn't take long for this fellow to see the folly of buying ads in a movie theater.

          And also, in this book, Claude tells how he ran TWO ads in the same publication, a great trick even for onliners, TWO DIFFERENT ads for the same thing, I've done it, and maybe you have a way to test it too.

          And since I'm borrowing from our resident Salesperson Xtra...in his other book, SELLING LOCAL... his break your slump with ONE PUSHUP is fantastic advice.

          In SELLING LOCAL he brings up TWO attitudes to have about approaching businesses and they are so good, you can use them today and benefit from them.

          1) You are there to help them make more money.
          2) Do 1^^ and it is natural for them to want to buy from you.

          See, I am a consumer of books, an avid reader. I like to think most of us are.

          And I may not apply or use everything that is any given book, I know that one or two gold nuggets are well worth the cost of the book.

          Now, even though I started this thread emphasizing BOOKS, there are so many INFORMATION variations YOU can use.

          I include this, I think it might have been posted here circa 2008 or earlier...but one person might find it useful.

          Think of information as an escalator.

          Start with TALK. We have seen the power of a simple 12 minute TED TALK, and one can have talk transcribed into a doc, pdf or whatever. Amazingly, 12 minutes will yield almost 10 pages on avg.

          You can RECORD the talk, as well as having it transcribed.

          From this, you can create a TIPS/infographic/hotsheet to use as an onboarding device, a loss leader, a list generator.

          From a one pager, create a FOUR page White Paper, expand on the topic, give 3 tips or 2 major ideas in the white paper.

          Then add graphics, pics, charts, and expand to a 10 page Report. Read the 10 pages and you've got an audio/audible report.

          So, the escalator might look like this.

          Talk. Audio. Hotsheet. White Paper. Report. Booklet. Book. Course. Seminar. Consultation.

          To get PROOF OF CONCEPT, use a simple, ez information product, cheatsheet, tips thing and see what else they want to know. QUESTIONS are your best friend as well as being a light in a dark theater.

          Any questions?

          GordonJ


          Originally Posted by DABK View Post

          I have had many discussions on failed projects.

          Many, otherwise intelligent people, have really stupid responses.

          I tried Internet marketing. It doesn't work.

          That kind of reaction.

          Often, they get angry when I push.

          But, with the 'internet marketing doesn't work' guy, for instance, his wife took over and, for her, Internet marketing is working quite well.

          Since not everybody has a spouse to take over, I ask people to break down what they did, try to find out the part that didn't work.

          I have a splendid reason: if you know what went wrong, you can fix it. Or decide not to do anything that requires the same thing.

          Which, logically, people understand. But they let emotions get in the way.

          Often, what does not work is easy to identify and fix. But not if you stay at the internet-marketing-doesn't work level.

          Sometimes, the failure has to do with a personality trait mismatch. Sometimes it is technical. Sometimes it has to do with the reason you started the project. The last one can get to stupid-waste levels. I know a guy who finished law school and passed the bar to please daddy. He made good money for a while, then he started to slack off. Not a stupid man and ambitious, he tried several things.

          Now he buys buildings, fixes them up and sells them. He is, in other words, a general contractor. He likes to get his hands dirty. But he is so excited about what he does that it's exciting to listen to him about how he got 4 tons of sod for less than a handful of sod bags at Home Depot.

          Thanks for asking the questions.
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          • Profile picture of the author Jonathan 2.0
            Excellent point GordonJ. Many times "How-To" books have great value ... I could be wrong, however I think a Jay Abraham book sold for something like $1000. Why? Because of the information.
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            "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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      • Profile picture of the author tagiscom
        Originally Posted by GordonJ View Post

        You DID something.
        And you failed (or better wording; the project didn't work), but what did you learn? Can you do me a favor, rate the four elements on a scale of 1-5, one being the best it could be, 5 not so good.

        PRODUCT. 1-5
        Using PLR and reworking it, do you think today with AI you could have improved the content at all.
        No, probably not, AI takes prevailing sentiment and gives it to you on a silver plate, (if prevailing text online is bad you will get bad, or lies so it has its limits).

        PROSPECT. 1-5
        Aimed at freelancers using Fiverr I presume.

        PROMOTION. 1-5
        Even a WSO, needs a good promotion, do you think you could do better today?


        This is the video, (not selling it anywhere) and sure l could scale back but no l couldn't do much better.


        MEDIA. 1-5
        You used video, where was it seen, was it part of the WSO, and overall how much time did you spend on this project and would you do something similar again or did you find something better?
        Pretty sure it took weeks to clean up and redo the book and a week or two for the video, or l think about 6 weeks all up, so sure l learned a lot but wouldn't do it again and it was a WSO here.

        Also and I know I'm asking a lot here.

        But, if you had used the four elements to measure your project BEFORE you had started, do you think you would have done it anyway?
        Yep l would have done it anyway, have to try and the PLR did do well some time ago, or the biggest lesson is PLR material is usually done, or it saves time, but may not work anymore.

        Failure is a good thing, as long as one doesn't keep doing the same thing over and over, we can take away a lot from it, much more than those NOT doing.

        Anyhow, I like the lights on the marquee thought, just like a movie, it doesn't stay up there very long, and has a short lifespan, and a book, like a movie, sometimes gathers speed long after it has left the theaters. Thanks for sharing if you choose to.
        Probably the biggest benefit l got from this is that software has substantially more perceived value than an e-book does.

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        • Profile picture of the author Claude Whitacre
          Originally Posted by tagiscom View Post

          But l did write a book on being successful on Fiverr, (rewrote an ebook l had full right too).

          Hired a professional voiceover artist on Fiverr for the video, did the graphics etc) turned it into a WSO here and it bombed.

          Originally Posted by tagiscom View Post

          No, probably not, AI takes prevailing sentiment and gives it to you on a silver plate, (if prevailing text online is bad you will get bad, or lies so it has its limits).

          FREELANCING YOUR WAY TO WEALTH VIDEO - YouTube

          This is the video, (not selling it anywhere) and sure l could scale back but no l couldn't do much better.

          Shane;
          I watched the video. I have no idea what else was on your sales page (for the WSO) but a few things just jumped out at me.

          You are not in the video at all. Not your face, not your voice, not even your name. The buyers would have no idea who they are buying from.

          You give no information in the video that this is about Fiverr.

          What I did learn is;
          It's not illegal.
          You make $5 at a time.
          You can somehow make money from others.

          There was no value build, no reasons given that selling on Fiverr was a good idea, no testimonials.

          And the biggest thing was that you weren't included. You didn't even say that you yourself made money with this.

          There was no backstory, no moment of discovery about making money on Fiverr.

          You gave no reason that they should by today. No reason they should buy from you.

          Based on what you said in your two posts (I could be wrong here), you took a PLR book on a subject you had no experience in, rewrote it (I have no idea how much), and tried to sell it as a course.

          You have no experience in the subject matter (at least not mentioned in the video), no expertise, no history of success, no story of others using this idea to make money.

          In other words, you did pretty much what most of us do on our first attempts.

          Now that I have sufficiently beaten you up, I want to compliment you on a few things.

          I've seen worse videos. And it struck me as clever that you had the voiceover talent mention that she is using the same method that you are teaching to make money.

          If it makes you feel any better, it took me two years of real study and practice (and tens of thousands of dollars in failures) before I finally made a dime advertising my store.

          My first three months selling vacuum cleaners in people's homes, I made zero sales.

          Nobody gets a home run, the first time at bat. Nobody.

          Your offer and video were first attempts. And for a first attempt, it wasn't bad. And you made your effort the smart way, keeping potential losses to a minimum, allowing you to learn from your mistakes.

          And Shane...this is how I talk to my friends.
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          One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

          What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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          • Profile picture of the author tagiscom
            [quote]
            Originally Posted by Claude Whitacre View Post

            Shane;
            I watched the video. I have no idea what else was on your sales page (for the WSO) but a few things just jumped out at me.

            You are not in the video at all. Not your face, not your voice, not even your name. The buyers would have no idea who they are buying from.

            You give no information in the video that this is about Fiverr.

            What I did learn is;
            It's not illegal.
            You make $5 at a time.
            You can somehow make money from others.

            There was no value build, no reasons given that selling on Fiverr was a good idea, no testimonials.

            And the biggest thing was that you weren't included. You didn't even say that you yourself made money with this.

            There was no backstory, no moment of discovery about making money on Fiverr.

            You gave no reason that they should by today. No reason they should buy from you.

            Based on what you said in your two posts (I could be wrong here), you took a PLR book on a subject you had no experience in, rewrote it (I have no idea how much), and tried to sell it as a course.

            You have no experience in the subject matter (at least not mentioned in the video), no expertise, no history of success, no story of others using this idea to make money.

            In other words, you did pretty much what most of us do on our first attempts.

            Now that I have sufficiently beaten you up, I want to compliment you on a few things.
            WHAT PFFF,....no just kidding, l did have several testimonials in the body copy and more details and l did sell some but not enough.

            I've seen worse videos. And it struck me as clever that you had the voiceover talent mention that she is using the same method that you are teaching to make money.
            Yep she lives in England and used to be on Fiverr, and we came to an agreement.

            If it makes you feel any better, it took me two years of real study and practice (and tens of thousands of dollars in failures) before I finally made a dime advertising my store.

            My first three months selling vacuum cleaners in people's homes, I made zero sales.

            Nobody gets a home run, the first time at bat. Nobody.

            Your offer and video were first attempts. And for a first attempt, it wasn't bad. And you made your effort the smart way, keeping potential losses to a minimum, allowing you to learn from your mistakes.

            And Shane...this is how I talk to my friends.
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  • Profile picture of the author catexotica
    A book can be formatted, a cover produced, and even uploaded to Amazon for less than a hundred dollars on Fiverr. There are Kindle books, paperbacks, hardcovers, and audio books available.
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