Website flipping / selling websites: how important are domain names?

The only thing that matters to people who know what they are doing is money. Domain names aren't worth much except to people who don't know any better.

We've had plenty of successful sites that had domain names that weren't related to what they were selling at all. Conversely, we've had great domain names for sites that ultimately were not very successful.

Which would you rather buy - the bad domain name, high profit website or the one with the great domain name that is barely breaking even? The answer should be obvious.

Build a website that makes money and you'll have plenty of buyers, regardless of its domain name.

The website's domain name used by a business is one of the key factors when it comes to the promotion of the brand or services offered. When a domain name relates to the services or products offered by the business then it becomes easy for users or customers to remember its name.

Well I know one lady on Medium who actually buys brand new domain names and flips them quickly for a few hundred dollars. Since AI is so popular, that's where her focus is now.

Hi, of course, the profit that a website makes is the most important for a buyer, but a catchy domain can sometimes push a potential website buyer to buy a website easier.

But the important reason to choose a good domain is not that.

The important reason to choose a good domain that includes your website topics keywords is that it can help you in SEO, so you can make profit easier and faster.

Quite a lot doing this selling expired domains but also quite a lot ownself go find expired good domains. Means they will not buy from your service. They know you are flipping the domain to sell. Of course they need some knowledge to find those domains. There are tools to scrap etc.

If it's just a money site, the domain may not be a big deal.

However, if it will be a long-term business establishing a brand, then a domain name that will align with promotion and marketing will be better.

The domain name itself is not important.

The only thing that matters, at the end of the day, is how much money they can make from it.

From my experience, the domain can increase the price, but most of the time, everybody is looking at the traffic and money the website generates. My experience are a bit outdated, as I haven't tried to flip websites for nearly 3-4 years, but I don't think that anything have changed.

Domain names play a crucial role in website flipping and selling as they can significantly impact a website's perceived value, branding potential, and search engine optimization (SEO) performance.

I feel a combination of a good website with perfect domain will add $$$.

Domain names play a significant role in the price of a website, but I foresee that going into the future it won't mean much. There used to be only about three or four major extensions .com. net. .edu .org. but today there are many other equally great domain extensions like .io. Meaning if you needed any name you may just as well get it from these new ones.

Domain names are a dime a dozen, and thousands drop every day,
so you can get a dropped domain or make names up all day long.

You want something that is memorable, not misspelled, makes
sense, and has valuable keywords. I use GoDaddy valuations to
check for this.

Websites will usually be valued based on whether they are
generating income, but not always. This is an entire separate
topic and you can find information about that in other threads.

As to Flippa, I HIGHLY recommend not selling your domains or
your websites there. Ever.

I had a nightmare episode recently where the buyer got my domain
and WordPress contents, then he decided to cancel the transaction.

Flippa didn't conduct any type of investigation, they just cancelled
the escrow, no questions asked. I got my domain back, but the
buyer got to keep a great WordPress, which he could have cloned
onto another domain, and I got nothing out of the deal because
Flippa, like most platforms, sides with the buyer, and the seller
gets no protection at all.

And BTW, this wasn't some homemade WP, but a site that I paid
to be professionally designed and developed.

I have hundreds of domains so it did not faze me, but this could
be awful for someone when it is all they have, and they put a lot
of time and effort into their website and the transaction.

Go with a venue that handles the transfers for you where you do
not need to interact with the buyer at all. A venue that offers you,
as a seller, some protection, like Dan. Research before you try
to sell your website on any of them.

Anybody but Flippa.

Trust me on this.

I think site profitablilty is most important. Domain names aren't important - the content and authority of the site is important. The only time domain name would become important would be if you built up a site and had tons of relevant backlinks pointing to it, and it had high domain authority. Then people wouldn't want to change the domain name. Other than that, focus on site profitability and sell for profit.

I have heard that website flipping, which means selling domain names, some of these domain names i have came accross when i done some research on can be worth quite a sum of money even thousands of dollars for just one domain name, some of also is luck, they may create a business name and you have that very domain name they are looking for.

Like anything else before coming into this business model, is doing proper research and perhaps also looking at different sectors, the domain sector where domain prices that i seen were sold by quite a bit was in the weight loss sector its not something i am involved though, i wish u well in this venture

I feel is not particular just domain.

like Apple , they are computer company yet use a fruit name.

end of the day is backlinks behind the domain. Perhaps this is why some prefer to find those domain which people never use or continue their site yet got lots of quality backlinks and traffic.

Is like " Instant traffic " after you bid successful for it . Your site within one day already have the traffic there.

But again beware on old domain, some are blacklisted under google etc or have tons of spam links etc.

I not expert on domain or flipping website, just share what I read before etc.

I am website flipping expert and have top rating on flippa.

Many times my site sold because of good domain, although I am wesbite flipper but many times I sold naked domain for good $$$$, however I am not a domain flipper.

I started as a domain flipper but soon, I realise domain flipping is not easy and also require good investment, skill and expertise. So I switched to starter website flipping, where my domain reseach skill helps a lot.

When You sell a website on Flippa then the traffic and earning metrics plays an important role in cracking a quick deal. Domain names definitely plays an important role until it is a brand name or something like that.