One of the options I consider is creating ebooks, courses, and of course, articles on the websites I plan to sell.
I know that a lot of "professional flippers" have been using AI generated or PLR content. Who do you claim to be the author of these materials? Some fake persona? Yourself? No one (just part of the site as a brand)?
What happens when the site is sold? Do buyers care that the content is not tied to a specific author name? Do they usually change the author name to whoever they choose or do they tend to keep the persona you created, or your own name?
Maybe I'm trying to nitpick something that doesn't really matter, but I want to make the right decisions right off the bat so I don't regret later...