The Internet, traffic, and "echo chambers"

by Angela V. Edwards 4 replies
Great post by a journalist about how to leverage the Internet to get more traffic. He talks about using some of the very mediums we, as marketers, are already using. He calls this creating an "Echo Chamber". This is a great article.

Build your own echo chamber
#main internet marketing discussion forum #echo chambers #internet #traffic
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  • Profile picture of the author Chris Lockwood
    Journalists should realize how hard black on gray is to read!
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    • Originally Posted by Chris Lockwood View Post

      Journalists should realize how hard black on gray is to read!
      I agree. One thing I've found out in my (relatively) short time online is that backgrounds and the like that are "outside the norm" with custom colors and all that are really hard for quite a few people to read. You are right that journalists should have realized this. These people have been working online for much longer than I have.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Angela V. Edwards View Post

        Great post by a journalist about how to leverage the Internet to get more traffic. He talks about using some of the very mediums we, as marketers, are already using. He calls this creating an "Echo Chamber". This is a great article.

        Build your own echo chamber
        Originally Posted by Chris Lockwood View Post

        Journalists should realize how hard black on gray is to read!
        Angela, this was a nice find. I feel better knowing that at least one journalist is starting to get it.

        Chris, this bugs me, too. One solution is to look for a 'printer friendly' option, which usually strips away the ads, header, etc and renders a black type on white background page. It usually runs from edge to edge, but it's easier than small black type on a charcoal background...
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        • Originally Posted by JohnMcCabe View Post

          Angela, this was a nice find. I feel better knowing that at least one journalist is starting to get it.
          Thank you, John. You're right; it's good that some are beginning to understand.

          Chris, this bugs me, too. One solution is to look for a 'printer friendly' option, which usually strips away the ads, header, etc and renders a black type on white background page. It usually runs from edge to edge, but it's easier than small black type on a charcoal background...
          That's an option; but it would probably be better if they had a background that was a little easier for everyone to see. I personally don't like the way the "printer friendly" choices look.
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