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Many prints and few clicks in google ads

by Juankayro Mascarenhas
7 replies
I'm promoting a product with an average of over 10,000 searches. However, I'm having many impressions and no clicks so far, I'm increasing the cost per click by 20% a day, I should increase until I have clicks or should I modify the copy of my ad ?
#ads #clicks #google #prints
  • Profile picture of the author NetMan
    Originally Posted by Juankayro Mascarenhas View Post

    I'm promoting a product with an average of over 10,000 searches. However, I'm having many impressions and no clicks so far, I'm increasing the cost per click by 20% a day, I should increase until I have clicks or should I modify the copy of my ad ?
    If no-one clicks your ad it's because there's nothing to make them click. And, no-one will click more even if you increase the cost per click. Cost per click is to getting the click against the competition. The end user doesn't care about the cost per click you pay, the problem is the ad copy or whatever is presented at impression time, not the cost per click.
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  • Profile picture of the author Randall Magwood
    Could be a sign of an unresponsive niche, or maybe Google Ads isn't a good vehicle for whatever you're promoting. Test against Facebook ads or Microsoft Ads and see what kind of results you get.
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  • Profile picture of the author Jamell
    What you should do is pause your campaign and tweak it . I would need more details in order to give you a detailed analysis.
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  • Profile picture of the author dave_hermansen
    NetMan nailed it. Increasing your bid may very well increase your impressions, but it may do nothing to increase clicks or conversions. All you'll end up doing is paying more for the same results.

    Unfortunately, you have not provided any details, so, although I agree with NetMan's initial reaction, it might be something else.

    How many is "many" impressions? What is the price point of your product? Is it an essential need item or a discretionary kind of product/service?

    Price point drastically affects clicks and conversions. The higher the cost, the less clicks and the less conversions.

    Whether something is a necessity or a "nice to have", wish list product also dramatically affects clicks and especially conversions - especially if it is a higher price point product/service. The economy right now is far worse than most have been led to believe. Discretionary purchases are at a multi-decade low right now - especially ones that have higher prices.
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  • Profile picture of the author shouvik12
    I guess you need to reconsider it, I have also faced this situation multiple times, the only single thing you can do is changing the things you can, change the copy, if you have creatives along with it (Display) try to make more variations of it. Do the A/B testing, jump on the competitors ads, see what's working for them and re-run it again.
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  • Profile picture of the author DABK
    Lots of impressions can also mean you're targeting too broadly.

    You want to target buyers in the late stages of the purchasing cycle.


    For instance, if I Google gym shoes, I'm not likely to buy. If I Google 8.5 wide Nike men's walking shoes, I am.
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    • Profile picture of the author max5ty
      Originally Posted by DABK View Post

      Lots of impressions can also mean you're targeting too broadly.

      You want to target buyers in the late stages of the purchasing cycle.


      For instance, if I Google gym shoes, I'm not likely to buy. If I Google 8.5 wide Nike men's walking shoes, I am.
      I'm going to say this is one of the best comments I've read in a while.

      There's a lot of insightful info in just this little comment that should be taken as guidance for anyone that reads it.
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