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Optimizing Facebook Ads campaigns requires a combination of strategic planning, data analysis, and continuous testing.
Like, Define Clear Objectives, Audience Segmentation, A/B Testing, Custom Audiences and many more.

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Et Digital Marketing: Optimize Facebook Ads with these hacks - laser-target your audience, A/B test creatives, refine ad schedule, use retargeting, and analyze data continuously for precise optimization and maximum ROI.

Planning to launch a new Facebook ad campaign using the sales objective? Rather than building the campaign from scratch and setting it up manually, use Ads Manager's new tailored option instead. When you opt for tailored setup, Ads Manager automatically applies best practices to boost performance. In most cases, that means applying the highest-volume bid strategy, enabling Advantage+ placements, and optimizing for conversions.

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One thing that's really helped me is using the Facebook Pixel to retarget people who've already visited my website.

This group often has higher conversion rates since they're already familiar with the brand.

A/B testing different ad creatives and copy also goes a long way; sometimes small tweaks can significantly improve performance.

Another tip is to focus on custom audiences.

Create lookalike audiences based on your best-performing customer segments; it's like having a cheat code for targeting.

And don't forget to monitor your relevance score.

A high relevance score generally means lower costs per action.

Wishing you plenty of conversions!

I saw a lot marketing youtuber use a website forget the name of it. Is like spy , filter out those successful FB ads. The purpose is study their ad and make your ad like them to get more clicks , leads eventually sales.

Write effective copy and put it in front of a correctly targeted audience.

There are no hacks that will outperform that.

First i properly configure facebook pixel and events under events management section then i use facebook conversion api to store user activities under my own subdomain via google tag manager. Then i run a campaign using traffic based objective and do split test at different level untill i started to see sales.

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The IOS 14+ restriction added fuel to the fire, making the Facebook Pixel alone even more helpless, with 90% of IOS users opting out of tracking. But when the duo of the Pixel + Facebook CAPI joins force, you're doing your budget a huge favor by giving Facebook more tracking signal + data points it needs.