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optimizing PPC campaigns

by Laura Mucska
2 replies
How are you currently addressing the challenge of optimizing PPC campaigns? Do you know any best practices or solutions? Maybe any automated tools?
#campaigns #optimizing #ppc
  • Profile picture of the author dave_hermansen
    I've always looked at the ads that show up in the first 1-3 places and constructed my ads similarly (but not exactly). Chances are, those companies have spent quite some time tweaking their ads so that they show up prominently, which means they get a lot of clicks, otherwise, Google would not have them placed so high.

    Incidentally, that is also an excellent way of determining what your title tags and meta description should be for new product pages.
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  • Profile picture of the author Stella Warren
    PPC is an ongoing process and for which we have to stay updated with market trends and accordingly review our ad campaigns. I would suggest always follow the foundation of PPC for Example : A/B testing, Quality score improvement , high performing keyword research, adding negative keywords. These are some of the regular practices which enhance PPC campaigns and lastly continuously monitor your campaign.
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