Getting Attention And Increasing Profits Using Direct Mail (Video Lessons)

37 replies
Several members showed interest in learning more about using direct mail. More specifically, using unique strategies that demand a person's attention and will get them to open up your direct mail piece.

Below are videos I made over the weekend. I show you just about everything I know about using direct mail that gets attention and get's potential prospects opening up your mail and listening to what you have to say.

Feel free to ask any questions. But, please do so only after watching the videos. Again, I cover just about everything.

Do to the length, I had to break them up into parts to host on YouTube. If you would like to watch it as just one video, I have it hosted on my site. Click here to watch the content as one single video.

Also, at the end I tell you were you can pick a copy of the content in a pdf file. This way you can refer to that in the future instead of having to watch the videos again.

Finally, my apologies for my "voice that wasn't made for radio". These are my first videos I've ever made. So I'm still getting used to just sitting there talking into a microphone as I stare at a screen.

Enjoy!






#attention #direct #increasing #lessons #mail #profits #video
  • Profile picture of the author Magius
    Watching right now. maybe i can glean some helpful info thanks for your work
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    • Profile picture of the author Vagabond 007
      Originally Posted by Magius View Post

      Watching right now. maybe i can glean some helpful info thanks for your work
      Ohhhh I'm sure you'll find something helpful in the videos.
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      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

      www.UltimateMindMap.com


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      • Profile picture of the author Magius
        just finished it. great video. You mention things that Internet marketers see a lot of and dismiss it, well being i am super new to this, i can say almost all of that would get my attention and i would definitely open it and at the very least find out what it was all about.

        Love the J. Squirrel by the way. also the x-rays, a very creative idea that one was.

        Magius
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        • Profile picture of the author Vagabond 007
          Glad you enjoyed the videos.

          I'm so used to all of this stuff and I would still open up some of those pieces if I got them in the mail. Curiosity just about forces you to rip these things open.
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          The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

          www.UltimateMindMap.com


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  • Profile picture of the author Vagabond 007
    Anyone else who watched the videos....any questions?

    Post them here and I'll do my best to answer them.
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    The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

    www.UltimateMindMap.com


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  • Profile picture of the author Gene Pimentel
    Thanks for posting these. Solid information.
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  • Profile picture of the author Vagabond 007
    You're welcome, Gene. Hope you can benefit from the videos.
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    The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

    www.UltimateMindMap.com


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  • Profile picture of the author dv8
    Nice! Thanks for sharing these videos. Clearly a Kennedy student.
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  • Profile picture of the author Andrew S
    I can't believe you're giving this stuff away for free - great
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  • Profile picture of the author BrianMcLeod
    These videos are great, Vagabond...

    Nice job!

    Best,

    Brian
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  • Profile picture of the author Vagabond 007
    Thanks Brian. Glad you liked them.
    Signature
    The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

    www.UltimateMindMap.com


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  • Profile picture of the author Arbitrager
    I was hoping it was female voice out of the vids. lol

    Anyway nice share. This is sweet.
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    • Profile picture of the author Vagabond 007
      Originally Posted by Arbitrager View Post

      I was hoping it was female voice out of the vids. lol

      Anyway nice share. This is sweet.
      Haha, I am just seeing this now.

      Sorry, no appearance by the woman in my avatar.
      Signature
      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

      www.UltimateMindMap.com


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      • Profile picture of the author Don Schenk
        Originally Posted by Vagabond 007 View Post

        Sorry, no appearance by the woman in my avatar.
        Oh boo hoo!

        Great job on the videos. I sill love direct snail mail, especially with 4-color postcards. Have been using DR mail for more than 20 years now, and yes, it does still work.

        Thanks for sharing.

        :-Don
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        • Profile picture of the author donhutchinson
          Excellent conten!

          Many thanks for putting this together and sharing.

          Strange when you first hear your own voice and realize... "gee, so that's what people hear when I speak!"

          Super job,
          Don
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          • Profile picture of the author Vagabond 007
            Originally Posted by clawHAMMER View Post


            I'm going to bookmark this page and come back when I'm able to view your mind-melting marketing ideas. So count me in as one of your fans even though your not the hot Victoria Secret model babe I thought you were y'day. :-)

            Glenn
            Haha.

            Btw, I learned the "always backup your hard drive" lesson the hard way. My computer went on me about a year ago. LUCKILY I was able to get into safe mode and save everything. Now I back things up regularly.

            Originally Posted by Don Schenk View Post

            Oh boo hoo!

            Great job on the videos. I sill love direct snail mail, especially with 4-color postcards. Have been using DR mail for more than 20 years now, and yes, it does still work.

            Thanks for sharing.

            :-Don
            I love using postcards as well. Cheap and effective.

            Originally Posted by donhutchinson View Post

            Excellent conten!

            Many thanks for putting this together and sharing.

            Strange when you first hear your own voice and realize... "gee, so that's what people hear when I speak!"

            Super job,
            Don
            Glad you like it.

            I'm a very confident guy and think I sound fine when I talk. UNTIL I hear myself on video. Then I'm like wtf?!?!

            :p
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            The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

            www.UltimateMindMap.com


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  • Profile picture of the author thattaway
    Wish I could PM you but I don't have enough posts.
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    • Profile picture of the author Vagabond 007
      Originally Posted by thattaway View Post

      Wish I could PM you but I don't have enough posts.
      I just sent you a PM. I don't know if that will work though.

      If not, you can email me at....

      feedback [at] vagabond007 [dot] com
      Signature
      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

      www.UltimateMindMap.com


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  • Profile picture of the author Spark
    Hi vagabond,

    I just send you a PM with some inquiries on direct mailing.
    Would love to hear from you soon.
    Thank you.
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  • Profile picture of the author Cryp
    Hey vega, the videos you posted are gold, I hope everyone realizes this! I liked the squirrel letter the most because it sucks you right into the copy. It gets you curious and throws you down the page.

    Anyway, thanks again
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    • Profile picture of the author Vagabond 007
      Originally Posted by Cryp View Post

      Hey vega, the videos you posted are gold, I hope everyone realizes this! I liked the squirrel letter the most because it sucks you right into the copy. It gets you curious and throws you down the page.

      Anyway, thanks again
      Thanks! Yes, I like the J. Squirrell one too! It's so different.

      Thread isn't as popular as I thought it was going to be. Which is a shame, some great nuggets in the videos, as you found out.

      Glad you enjoyed them.
      Signature
      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

      www.UltimateMindMap.com


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  • Profile picture of the author slvrsrfr
    Thanks Vagabond. Very generous and useful information you've shared here. Thanks for sharing.

    Bought the PDF, this is great value and I'm looking forward to your next WSO.

    All the best,

    Jason
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    • Profile picture of the author Vagabond 007
      Originally Posted by slvrsrfr View Post

      Thanks Vagabond. Very generous and useful information you've shared here. Thanks for sharing.

      Bought the PDF, this is great value and I'm looking forward to your next WSO.

      All the best,

      Jason
      Thank you Jason. Glad I could help. I appreciate your business.

      And look tomorrow night for that other thing you mentioned.
      Signature
      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

      www.UltimateMindMap.com


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  • Profile picture of the author clawHAMMER
    Vagabond 007- I intend on checking out your vids. I recently had my hard dricce crash and I lost yrs worth of notes, research, docs, images, everything. I got lazy backing things up and I got burned.

    I just got another hard drive installed a week ago so I'm starting from zero again. I'm missing some drivers I'm told so I'm not able to watch any video or hear any sound for some reason or another till my geek guy buddy gets around to taking care of that for me - hopefully soon when his workload lightens up.

    I'm going to bookmark this page and come back when I'm able to view your mind-melting marketing ideas. So count me in as one of your fans even though your not the hot Victoria Secret model babe I thought you were y'day. :-)

    Glenn
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  • Profile picture of the author blissk
    Man -I am in the middle of watching these and they are golden!
    -Anand
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    • Profile picture of the author Vagabond 007
      Originally Posted by blissk View Post

      Man -I am in the middle of watching these and they are golden!
      -Anand
      Thanks Anand!!

      Glad you are learning something from them.
      Signature
      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

      www.UltimateMindMap.com


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      • Profile picture of the author Vagabond 007
        Originally Posted by healymedia View Post

        Amazing stuff. Just amazing. I'm now on my way out to buy "No B.S. Direct Marketing" by Dan Kennedy. Hopefully that combined with all the great info you've given me here should give me some great ideas for my upcoming direct mail campaign.
        Glad you liked them.

        Good luck on your campaign!
        Signature
        The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

        www.UltimateMindMap.com


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        • Profile picture of the author mcmahanusa
          Great stuff! Makes me nostalgic. Haven't thought of nor done direct mail in years, but have fond memories of some successful campaigns.

          Thanks for the memories! And the really useful info you put together. Truly a nice job.
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  • Profile picture of the author tyroneshum
    Makes me remember of the past strategies that have ever been legendary effective as well (e.g. Dan Kennedy's, Jay Abraham's). What you teach in these videos are just informative. Thanks a lot for bringing up these ideas again as well.

    I know from a fact a person who have modeled off these people and he's a friend of mine. He's David Jenyns and he started his career from long form sales copies and direct mails too.

    Cheers!
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  • Profile picture of the author CharlesDenney
    Great Videos Vagabond. Thanks for adding so much value to this forum!
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  • Profile picture of the author Vagabond 007
    You're welcome Charles.

    Glad you enjoyed them.
    Signature
    The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

    www.UltimateMindMap.com


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  • Profile picture of the author mattgsilver
    Hey Vagabond 007,
    Thanks for the tips.

    I've got a good one to add...

    I've used the cardboard center of Toilet Paper Rolls! Yes, TP rolls... OR I've cut and used the center of wrapping paper rolls (they look the same).

    Flatten it down, add your note and tape it shut.
    Use an address label for the address and a CTA with arrow to open.

    I usually start my note with something like, "Does Your Marketing Stink?" or "Crappy Marketing isn't OK!"

    my 2c.
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    • Profile picture of the author Vagabond 007
      Originally Posted by mattgsilver View Post

      Hey Vagabond 007,
      Thanks for the tips.

      I've got a good one to add...

      I've used the cardboard center of Toilet Paper Rolls! Yes, TP rolls... OR I've cut and used the center of wrapping paper rolls (they look the same).

      Flatten it down, add your note and tape it shut.
      Use an address label for the address and a CTA with arrow to open.

      I usually start my note with something like, "Does Your Marketing Stink?" or "Crappy Marketing isn't OK!"

      my 2c.
      Haha, that's a good one! Thanks.

      Originally Posted by MichaelHiles View Post

      Good presentation.
      Thanks Michael.
      Signature
      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

      www.UltimateMindMap.com


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