Advice on how to promote my new marketing platform.

1 year ago

Probably nothing new, work on SEO and content , advertise on social media and try to be a partner of complementary brands it will help a lot .

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gordanap

1 year ago

According to me the best way to do it is by paid marketing. It will be great if you combine all the paid platforms. Also keep in the mind the remarketing stuff of these paid mediums.

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Monetize

1 year ago

Originally Posted by Philip Neves

I've been creating a new marketing platform for the last several years. The platform provides electronic marketing instruments like:

Gift Cards
Vouchers
Loyalty Programs
Promotional Messaging
A mobile Wallet App
Affiliate Marketing

I'm looking for some advice on how to get my platform off the ground. And how to best promote it. In terms of gift card I have E-Gift Cards as well as physical gift cards. But I've done allot of work to make it possible to use these instruments even on websites. I have a referral system for merchants.

Any advice out is welcome.

[moderator's note: promotional text (and link) removed as being more suited to the marketplace section]

You seem to have something really amazing, and after
several years developing these, you must have thought
about ways to promote them.

I agree that social media is an option but I would hire
someone as it can be time-consuming.

You could also partner with a business that is already
established instead of starting from scratch.

Have you thought about launching your instruments
separately. They seem like a lot all at once, and might
have a better chance of success if they are offered as
standalones or maybe in pairs.

I hope you will return with updates.

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2 replies

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Philip Neves 1 year ago

I've tried to make it into an integrated system. So the gift cards and vouchers can be added to an affiliate ad as a promotional campaign where the e-gift cards can be given out just by the customer putting their email in.

I also have a mobile wallet app that stores all these features in the app.

I've thought about making each of these things into a separate system but it would kind of take away what differentiates me from everyone else.
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Philip Neves 1 year ago

Do you think I would be better off not bundling the gift cards and loyalty programs? Those are just signup packages. I can sell them separately. What do you think?
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GordonJ

1 year ago

What troubles me is when an agency is selling not inexpensive MARKETING tools (2500+ 599 a month, right?) to other businesses to help them get more customers, but seem to be having a problem on how to market their marketing? See my confusion?

Are you offering gift cards, vouchers or any of the things you want other small businesses to buy from you to YOUR customers?

Again, I may be way off target, I just don't get after all the time and development that your own marketing seems to be an after thought. Am I way wrong?

GordonJ

Originally Posted by Philip Neves

I've been creating a new marketing platform for the last several years. The platform provides electronic marketing instruments like:

Gift Cards
Vouchers
Loyalty Programs
Promotional Messaging
A mobile Wallet App
Affiliate Marketing

I'm looking for some advice on how to get my platform off the ground. And how to best promote it. In terms of gift card I have E-Gift Cards as well as physical gift cards. But I've done allot of work to make it possible to use these instruments even on websites. I have a referral system for merchants.

Any advice out is welcome.

[moderator's note: promotional text (and link) removed as being more suited to the marketplace section]

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2 replies

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Philip Neves 1 year ago

yeah that would be an enterprise customer. Which has 10+ locations and probably numerous cash registers. I can use those instruments to market my own product. I do have the functionality built into my signup process. Thats certainly an idea.

I also have the ability to add the tools to an e-commerce site.
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Philip Neves

1 year ago

One of the problems I'm having is I live in Canada. And Canada has an anti spam law that says I'm not allowed to send unsolicited commercial emails to local businesses. I can do it if I'm marketing to people in any other country. Just not in Canada. It makes it hard for me to send out an offer such as the one you mentioned.

Thanks
1 reply

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Monetize

1 year ago

Originally Posted by Philip Neves

Do you think I would be better off not bundling the gift cards and loyalty programs? Those are just signup packages. I can sell them separately. What do you think?

I made a suggestion because I try to think outside the box.

You should do whatever works.

Originally Posted by Philip Neves

One of the problems I'm having is I live in Canada. And Canada has an anti spam law that says I'm not allowed to send unsolicited commercial emails to local businesses. I can do it if I'm marketing to people in any other country. Just not in Canada. It makes it hard for me to send out an offer such as the one you mentioned.

If you cannot send local emails then mail letters.

You could also advertise through radio and direct marketing,
if you have Valpak or something similar, then give that a try.

There are dozens of ways to advertise locally.

Thanks

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DWolfe

1 year ago

Philip please hover over your user ID in the black toolbar, switch to Classic View, and quote the person you are replying to. Or you may not get any responses to your last four posts.

Thanks

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Philip Neves

1 year ago

Philip please hover over your user ID in the black toolbar, switch to Classic View, and quote the person you are replying to. Or you may not get any responses to your last four posts.

WIll do. Thanks for the Advice.

Thanks

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Philip Neves

1 year ago

I want to thank all of you who've responded to me for the assistance. Your responses have been invaluable in giving me some direction in terms of promoting my platform. The platform took me a very long time to build and I had to solve many problems to get it working. The complexity if the system makes the messaging harder to focus on and get traffic. I'm just launching the system. And to say that I don't have everything figured out yet would be an understatement. So I thank you all for the help.

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Jamell

1 year ago

I cannot tell you how best to promote it because I don't know what your goals and objectives are however I do have some extra tips .

Start a blog and drive traffic
build an email list
Maybe start a face book fan page and build a community
Tweet about it but of course be strategic engaging and valuable when doing it

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Devilfish168

1 year ago

as usual getting leads than do follow up of your promo.

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Princess Balestra

1 year ago

Thing 'bout any kinda platform is how it lofts you above all for sum publicly beneficial purpose.

Question most evrywan gaht is ... how can I transform the intrinsic magic of platforms into an adoration scenario steada they jus' disembowel me an' drag my guts through the streets?

Gotta see always how any kinda platform demands an audience.

It is a reciprocally sub/dom kinda deal.

So you might wanna gaze once more 'ponya lista stuffs ...

Gift Cards
Vouchers
Loyalty Programs
Promotional Messaging
A mobile Wallet App
Affiliate Marketing

an' balance out in each offah how PLATFORM-BRAINOED you are in advance of AUDIENCE WANNA WANNA.

Why I sayin' this?

Bcs Satdeh I gaht offahed a WETSOOT at a DISCOUNT.

Big promo haul, big cash behind the ads.

Stoopid thing is: I don't give AF 'bout no kinda wetsoots.

Offah coulda cum direct from Jeezis or Satan, an' idc.

Evry platform is a hierarchical construct.

Question is: WHO you askin' on along to joinya?

Thanks

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Lightin' fuses is for blowin' stuff togethah.

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Moodesburn1977

1 year ago

i have just been doing some research on some of the big blogs, i know it takes time but on the alexa rankings even some sites that are at position 70,000, are genearating millions of dollars online so based on this method blogging, i know its a long process, but for me these types of sites would do ads or get figures close to it, so i think most online businesses should concentrate on blogging, some courses are free, and some dont cost that much to get started, i hope this provides some value

I honestly would say email your email list if you have one already, and for these type of products, i would honestly consider starting your own facebook group would be a good fit for this, and also joining facebook groups i think they are ones for gift cards etc, i hope this helps in someway

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DABK

1 year ago

How does Alexa know anything?

I ask because I had a site with 400 visitors the previous month; Alexa said I had had some 70,000.

I had sites with 600 visitors a month; Alexa said I had less than one hundred a month.

Originally Posted by Moodesburn1977

i have just been doing some research on some of the big blogs, i know it takes time but on the alexa rankings even some sites that are at position 70,000, are genearating millions of dollars online so based on this method blogging, i know its a long process, but for me these types of sites would do ads or get figures close to it, so i think most online businesses should concentrate on blogging, some courses are free, and some dont cost that much to get started, i hope this provides some value

I honestly would say email your email list if you have one already, and for these type of products, i would honestly consider starting your own facebook group would be a good fit for this, and also joining facebook groups i think they are ones for gift cards etc, i hope this helps in someway

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Peter Koch

1 year ago

Growth hacking. I managed to bring over 150,000 people to Dollar Sanity in under six months using Reddit and Quora. It wasn't easy; I spent hours answering all kinds of questions. But even today, six years later, I still get traffic from those posts.

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writeaway

1 year ago

The easiest platforms I see for OP are:

FB groups - start out by sharing high quality content written by others in your niche then slowly talk about issues your network solves

Reddit - same content strategy above

TikTok - lots of new marketers on this platform - start with helpful short form vids (you can even us AI to speed things up)

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Moosa

1 year ago

First of all, you need to choose a big platform that has potential and vitality, that is, it has many active users. At present, most people still like to watch videos every day, so I hope you can find your goal.tiktok is best choise.

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incomenow

1 year ago

Originally Posted by Philip Neves

I've been creating a new marketing platform for the last several years. The platform provides electronic marketing instruments like:

Gift Cards
Vouchers
Loyalty Programs
Promotional Messaging
A mobile Wallet App
Affiliate Marketing

I'm looking for some advice on how to get my platform off the ground. And how to best promote it. In terms of gift card I have E-Gift Cards as well as physical gift cards. But I've done allot of work to make it possible to use these instruments even on websites. I have a referral system for merchants.

Any advice out is welcome.

[moderator's note: promotional text (and link) removed as being more suited to the marketplace section]

The best place to build exposure for your products is social media platforms like Facebook, TikTok, and LinkedIn. These are three key platforms that can help you take your business to the next level in the online world.

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writeaway

1 year ago

OP, the biggest challenge I see for your new marketing platform is the CHICKEN AND EGG or SOCIAL PROOF PROBLEM.

This is an old problem plaguing any platform that requires an active user base to be of any value.

Put simply, why would someone join your platform when there are no people enjoying success on it?

Many platforms get around this problem by offering free memberships first and ensuring some members become "shining examples" of success

They then make a big deal of the successful case studies as well as the overall membership base number.

Sadly, in the age of AI, some unscrupulous platform operators (whether marketing, dating, social media, etc etc) use AI-powered fake accounts to "simulate" activity which is then aimed at STIMULATING MEMBERSHIP GROWTH.

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JeffryS

1 year ago

1. Work on SEO
2. Improve the content
3. Promote on social media platforms (I recommend TikTok, but choose depending on your niche)
4. Partner with similar companies if any

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