how to upsell/cross-sell etc for high life-time-value
G'day everyone,
I'm sure you're all familiar with the normal upselling/cross-selling.
And the usual consensus seems to be: if you don't do it, you leave a lot of money on the the table.
Just the other day I bought Russell Brunson's 'free' mp3 player (24month millionaire) and then a day later I was phoned, they tried to upsell me to personal coaching.
My main gripe was this: they didn't even try to figure out if/how I was using/enjoying the 'thing' I bought and hence (IMO) made it a useless sales presentation.
So, what's your view, how do you do your back-end upselling, when do you do it, how do you ensure you ensure people actually consume your products (so they get results and love you forever;-)
Veit
PS: this is kinda related: if you are selling something online (other than affiliate products), you maybe interested in an interview I'm doing with John DiJulius. It's all about creating a world-class customer experience (online and offline) and turning that into cash. Including: how to answer your prospects questions in a way that increases sales.
The details are at my homepage (see signature), but Warriors don't get squeezed, the event is here: Event: November 24 11 AM Eastern (but it's really only useful if you are actually selling something, not just thinking about it). Oh, and it's 100% content, no pitching (I'm doing this as a special treat for my list, so you're invited 'behind-the-scenes')
I'm sure you're all familiar with the normal upselling/cross-selling.
And the usual consensus seems to be: if you don't do it, you leave a lot of money on the the table.
Just the other day I bought Russell Brunson's 'free' mp3 player (24month millionaire) and then a day later I was phoned, they tried to upsell me to personal coaching.
My main gripe was this: they didn't even try to figure out if/how I was using/enjoying the 'thing' I bought and hence (IMO) made it a useless sales presentation.
So, what's your view, how do you do your back-end upselling, when do you do it, how do you ensure you ensure people actually consume your products (so they get results and love you forever;-)
Veit
PS: this is kinda related: if you are selling something online (other than affiliate products), you maybe interested in an interview I'm doing with John DiJulius. It's all about creating a world-class customer experience (online and offline) and turning that into cash. Including: how to answer your prospects questions in a way that increases sales.
The details are at my homepage (see signature), but Warriors don't get squeezed, the event is here: Event: November 24 11 AM Eastern (but it's really only useful if you are actually selling something, not just thinking about it). Oh, and it's 100% content, no pitching (I'm doing this as a special treat for my list, so you're invited 'behind-the-scenes')