Give me an elevator pitch of your product

I'm not sure some of you know what an elevator pitch actually is.

To me, it's what you say after they ask "What do you do for a living?"

The answer you give should mention a big benefit you deliver to your buyers, and a qualifying statement that makes you sound exclusive...or hard to get.

When I sold vacuum cleaners in people's homes, I would say "I sell high end vacuum cleaners, but only to people who already own a vacuum cleaner".

Why? Because I used to say "I sell high end vacuum cleaners"...but I was tired of hearing "I already have a vacuum cleaner".

When I sold my local online marketing service, I said "I deliver online leads and sales to business owners, but only to those that already have a website".

I used to say "I deliver online leads and sales to business owners". But I was tired of hearing "I already have a website".

I want them to either ask a question about that I said, or change the subject. Either way is fine with me.

The problem with the majority of "elevator pitches" is either that they don't instantly convey a benefit that your target audience wants now....or they go on for a solid minute, using important sounding gibberish that conveys nothing.

By the way, have I ever used either of these statements to then get an appointment to make a sale? Yes. Both of them. Several times.

[ 6 ] Thanks
1 reply

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

{{ DiscussionBoard.errors[11773304].message }}

GordonJ

3 years ago

Originally Posted by Claude Whitacre

I think a good test of your "Elevator pitch" is the answer to this question.
"Have you ever given your elevator pitch to someone and they then asked you "Could you tell me more about that?", and went on to buy from you?"

I suspect the answer is almost universally "No".

Your professional salesmanship is shining through. And you give excellent examples of how you have used the so-called elevator pitch (EP...or speech) to produce business. Great stuff.

If the EP is a business answer to "What do you do for a living?"...then I have to add the answer you give might be contained within the circumstances or the where and when.

The EP I gave..."I help you find your life's mission, and then together, we create pathways to your success." was used during a time when I was 'coaching/consulting' and for my purpose, the coach would help identify the want, the consultant would then draw a map to get it, although I never called myself either of those.

But I had a different one for my Golf work "I teach average golfers to get a single digit handicap in one season, guaranteed." If they said I already have a single digit, then I might reply with Do you want to win your club championship? Or something else.

MOST golfers do not carry a single digit handicap and so that would open the door to the conversation. I gave this golf EP at the community health club, bowling leagues, or whenever it seemed appropriate.

I can say with confidence, the single digit handicap, along with adding another 30 yards to their drive, GUARANTEED, accounted for a lot of new business at my golf shop.

And to be fair, there were times, when at events of all sorts, I got a bad vibe from the crowd, and didn't want to have ANY of them as customers, I might give an ANTI PITCH, I am a Creative Marketing Professional who only works with 100 million dollar and higher companies. End of convo for most of them. Thank goodness.

I think today, we are seeing many people perfecting their ANTI EP, via TikTok and their social medias.

GordonJ

Originally Posted by Claude Whitacre

I'm not sure some of you know what an elevator pitch actually is.
To me, it's what you say after they ask "What do you do for a living?"

The answer you give should mention a big benefit you deliver to your buyers, and a qualifying statement that makes you sound exclusive...or hard to get.
When I sold vacuum cleaners in people's homes, I would say "I sell high end vacuum cleaners, but only to people who already own a vacuum cleaner".
Why? Because I used to say "I sell high end vacuum cleaners"...but I was tired of hearing "I already have a vacuum cleaner". When I sold my local online marketing service, I said "I deliver online leads and sales to business owners, but only to those that already have a website".
I used to say "I deliver online leads and sales to business owners". But I was tired of hearing "I already have a website".I want them to either ask a question about that I said, or change the subject. Either way is fine with me.The problem with the majority of "elevator pitches" is either that they don't instantly convey a benefit that your target audience wants now....or they go on for a solid minute, using important sounding gibberish that conveys nothing.
By the way, have I ever used either of these statements to then get an appointment to make a sale? Yes. Both of them. Several times.

[ 3 ] Thanks
1 reply

{{ DiscussionBoard.errors[11773452].message }}

Darrell McGillis

3 years ago

Thank you GordonJ and Claude Whitacre that was very informative. I like the way you added the ending of " but only to people who already own a vacuum cleaner". and " but only to those who have websites". I was looking for a different angle to say as I would get the same response to those questions. Thank again for the read.
Darrell M

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[11774302].message }}

Claude Whitacre

3 years ago

Originally Posted by Darrell McGillis

Thank you GordonJ and Claude Whitacre that was very informative. I like the way you added the ending of " but only to people who already own a vacuum cleaner". and " but only to those who have websites". I was looking for a different angle to say as I would get the same response to those questions. Thank again for the read.
Darrell M

There are several reasons for adding these qualifying statements;

It can stop them from giving an off the cuff dismissing statement.
It makes you sound choosy.
It makes you sound more in demand...a huge factor.
It offers them something to ask about...to continue the conversation.
It forces the person out of their automatic responses. It forces them to think a little.
It sets you apart from everyone else (In the listener's mind) in your business.

You want to make sure that the "qualifying ending statement" doesn't repel your target clients/customers/. It can't apply to qualified prospects.

I hope that helps.

Thanks

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

{{ DiscussionBoard.errors[11774477].message }}

dave_hermansen

3 years ago

Sorry, but I've never understood the need for an elevator pitch for someone who sells online. My marketing is done on the internet, not in an "elevator". If you're talking about what to say to people you meet at a party, "I have multiple successful businesses that sell products online" seems to work just fine.

Thanks

Signature

BizSellers.com - The #1 place to buy & sell websites!
We help sellers get the MAXIMUM amount for their websites and all buyers know that these sites are 100% vetted.

{{ DiscussionBoard.errors[11773313].message }}

SEOSEATTLE

3 years ago

I like it!
Celebrating 15 years at a Seattle SEO company continuing to offer 100% Money Guaranteed SEO without a single bad review ever. That's what I do for a living ( :...

[ 1 ] Thanks

Signature

Celebrating 15 years at VGISEO
Seattle SEO Expert

{{ DiscussionBoard.errors[11773319].message }}

Claude Whitacre

3 years ago

I think a good test of your "Elevator pitch" is the answer to this question.

"Have you ever given your elevator pitch to someone and they then asked you "Could you tell me more about that?", and went on to buy from you?"

I suspect the answer is almost universally "No".

Thanks

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

{{ DiscussionBoard.errors[11773449].message }}

Monetize

3 years ago

An elevator pitch happens when you get a moment of
some V.I.P. executive's attention, someone you would
like to invest in your company or do business with.

For an online marketer it might be a scenario such as
meeting a major YouTube/IG influencer, someone that
you would want to promote your product or service to
their millions of followers.

This moment could take place in an elevator or some
other location, but you are only going to get a brief
moment to pitch to them.

It's kind of like when you go to a chamber of commerce
meeting and everybody stands up and tells everybody
else what business they are in.

You want to have something ready at all times so that
when the opportunity happens, you aren't standing
there stammering and looking dumb.

You don't go on and on about it, you just tell the main
points and if the person is interested they will ask you
for more details and for your contact information.

[ 3 ] Thanks
1 reply

Signature

Monetization Skool

{{ DiscussionBoard.errors[11773458].message }}

Claude Whitacre

3 years ago

Originally Posted by Monetize

For an online marketer it might be a scenario such as
meeting a major YouTube/IG influencer, someone that
you would want to promote your product or service to
their millions of followers.

I used to go to a lot of conferences and marketing events. Most cost a thousand dollars or so to attend, and were for a few days.

My room mate (a phenomenal marketer and speaker ) taught me how to use these events to prospect for new clients. He would attend maybe 3 or 4 of these events a year...and it was the only marketing he had to do to fill his calendar.

At events where the attendees are online marketers, these "elevator speeches" are usually used to qualify and interest joint venture partners at the event.

The key is to be short and sweet. Ask what they do for a living, and listen to the answer. They will almost always ask what you do for a living, and then you give your ten second (or less) speech.

My goal is for them to ask another question. I want them chasing me (figuratively speaking). I may make them ask me two questions before I'll open up to what I do in detail....or ask them if they want to talk about it further.

[ 1 ] Thanks
1 reply

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

{{ DiscussionBoard.errors[11773479].message }}

Monetize

3 years ago

Originally Posted by Claude Whitacre

I used to go to a lot of conferences and marketing events. Most cost a thousand dollars or so to attend, and were for a few days.

My room mate (a phenomenal marketer and speaker ) taught me how to use these events to prospect for new clients. He would attend maybe 3 or 4 of these events a year...and it was the only marketing he had to do to fill his calendar.

At events where the attendees are online marketers, these "elevator speeches" are usually used to qualify and interest joint venture partners at the event.

The key is to be short and sweet. Ask what they do for a living, and listen to the answer. They will almost always ask what you do for a living, and then you give your ten second (or less) speech.

My goal is for them to ask another question. I want them chasing me (figuratively speaking). I may make them ask me two questions before I'll open up to what I do in detail....or ask them if they want to talk about it further.

I just hope that you will be writing more books.

You have such a vast world of knowledge and experience.

More books please.

Humanity needs them.

[ 1 ] Thanks

Signature

Monetization Skool

{{ DiscussionBoard.errors[11773515].message }}

Moodesburn1977

3 years ago

its basically affiliate marketing, i do pitch in emails put only once a week, we do emails say for eg results curosity, story value emails is the best methods, its all about giving value and then sales later after you build the relationships, sending private messages and things like that dont work

Thanks

Signature

Lets build a online business by giving value and learning how to build a email list
https://givevaluefirst.systeme.io/gi...onwarriorforum

{{ DiscussionBoard.errors[11774304].message }}

Princess Balestra

3 years ago

rn I runnin' with Facilitator of the Bizarre.

You would wanna figure you don't gotta IRON SLACKS to accomplish said goal, but it turns out you gotta look profeshnl even when you proferrin' the glories of the mysterious.

Natchrlly, Hallowe'en was a huge plus.

"Are you laying out pumpkins tonite?"

"In these slacks? Huh, you gotta be kiddin'."

"Ha. Funny."

"Hey, plus also I don't generally lay out pumpkins bcs yanno, perky boobies."

* silence *

Thing is, Ogilvy had it right 'bout the powah of the HEADLINE ...

The introductory magnitood upon which you want your prospects to (instantly, despritly, eternally) suck.

If'n you can give head like a frickin' star, evrythin' that flows is a prize beyond measure.

An' it is this flexibility of purpose that is so key.

Soon as nowan figures you pitchin' 'em a LINE, they will recoil zif you workin' 'em like no chump.

So you want a MENAGERIE of POSSIBILITY, live on your tongue, to sweetsy the dialog gowin' on.

Written down, you want the best live demo of yr offah, which is why it pays to check yr key messagin' evry 3 months to see if'n FUNGI SPROUTED in yr absence.

Yeah, so I said alla this in the * silence * ...

& in muh wretchedly ironed SLACKS ...

an' the guy says, "actually, I hang a sign on my door to keep them pesky kids away. I was just breaking the ice--"

So that's when I bit him on the neck an' went ate the breakfast I missed tryin' naht to look or sound stoopid.

Thanks

Signature

Lightin' fuses is for blowin' stuff togethah.

{{ DiscussionBoard.errors[11774368].message }}

XrayDelta

3 years ago

"I write words that sell"

Thanks

{{ DiscussionBoard.errors[11774622].message }}

The Click Swap

3 years ago

my goal elevator pitch,

I help business owners save time and potentially make more $$$ through captivating visual content marketing.

Oof.

Wish it was more "huzzah" but thats what I got!

Thanks

{{ DiscussionBoard.errors[11774633].message }}

aduttonater

3 years ago

I change negative infested low vibrating mindsets into goal getting over achievers. I have a course the works on this. Investors gain inside information about not only positive daily habits but online and offline building, marketing and wealth generation. If I could get you this $1000 value for just $300 today, would we have a deal?

Thanks

Signature

http://newinnovativeenterprises.weebly.com

{{ DiscussionBoard.errors[11774806].message }}

writeaway

3 years ago

I help online publishers achieve success by saving money on content research, creation, and marketing. I help clients achieve their goals through custom solutions that fit their budget and goals.

I think the pitch above is short enough even for a 1 story elevator ride

[ 1 ] Thanks

Signature

Earn More Money with your AI IMAGES- FREE TOOL

{{ DiscussionBoard.errors[11774810].message }}

MiraRautio

3 years ago

I work for Ivacy VPN, and our mission is simple: to provide you with a secure and seamless online experience. With Ivacy, your privacy is our priority. Enjoy unrestricted access to content, fast connections, and peace of mind in the digital world. Elevate your online security with Ivacy VPN.

Thanks

{{ DiscussionBoard.errors[11774937].message }}

Claude Whitacre

3 years ago

Again...what an elevator pitch is.....is your response when someone asks "What do you do for a living?". The answer is supposed to get them to ask a question that furthers the conversation.... assuming what you do applies to them.

One question you may ask yourself is "Does my answer actually sound like a real person would say it?"

Nearly every example I've ever read, here and elsewhere, are things that a real breathing human would never say in a million years...to another human being.

Just a thought.

[ 1 ] Thanks

Signature

One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

â€œDo not seek to follow in the footsteps of the wise; seek what they sought.â€ - Matsuo Basho

{{ DiscussionBoard.errors[11776032].message }}

Moodesburn1977

3 years ago

My first point is there are many businesses or opportunites that you can make money from day 1 but how many are around in 10 years, not many i think it is all about giving value and we focus on building a community this is the only thing that really works

Thanks

Signature

Lets build a online business by giving value and learning how to build a email list
https://givevaluefirst.systeme.io/gi...onwarriorforum

{{ DiscussionBoard.errors[11777406].message }}

MYDCOM

3 years ago

My pitch:

4PPO.COM provides unlimited free SEO and Ai Tools for internet marketers. No sign up, no download, no freemium!

Thanks

Signature

==>4PPO.COM - UNLIMITED FREE SEO & Ai TOOLS FOR MARKETERS
==>HowToWebmaster Marketing Blog and Channel

{{ DiscussionBoard.errors[11777710].message }}

Raz

3 years ago

The ultimate AI content generator

Thanks

Signature

Create content in mere seconds for your online business (Lifetime Deal): https://www.dealfuel.com/seller/aifo...ntent-creator/

{{ DiscussionBoard.errors[11777739].message }}

Give me an elevator pitch of your product

Trending Topics

Ever wonder why great things happen to bad people and horrific things happen to good people??

New member aboard!

Would you rather invest in better content or stronger backlinks if your budget only allowed one?

Walking for Exercise is a Different Animal...

Hello everyone