I understand that it starts with the MARKET. With certain types of niches, this seems pretty easy and straightforward. For example....
If you want to tackle the very lucrative pet niche, you would do something like this...
Pet Owners ----> Dog Owners -----> Small Dog Owners ----> Dachshund Owners
Of course, you'd be looking at Amazon, pet owner forums, Google Adwords, etc. as you drill down.
And then you look at what Dachshund Owners want. Understand the market's demand - and then supply it.
That's the concept.
Any experienced IMers think I'm missing something? If so, please let me know.
Okay, here is where I start to get major brain cramps, Information Overload headaches, creative constipation, etc....
Let's say you want to specialize in a "soft skills" niche like Self Improvement.
In this case, it seems that you're not starting with a niche of specific buyers, but rather with a CONCEPT within which you know that products and services sell.
And that's where the challenge comes in for me.
How do you effectively drill down in a "soft skills" niche like Self-Improvement and still identify a clear, specific, group of known buyers?