How much personal credibility is needed to effectively and successfully market to a niche?
In the IM niche, for example, I'm assuming you need to have successfully DONE what it is you're offering to teach or show. And you'd demonstrate that credibility through proof of earnings screenshots, testimonials, etc.
What about if you're marketing to pet owners? or antique collectors?
And, in my case, what about if you're getting into the self-improvement niche?
I want to develop not only an IM business, but also a speaking business, around self-improvement and personal development issues. My interests are in self-esteem, leadership, and overcoming adversity. General motivation type stuff.
So, I start to target the types of groups that may be interested in that message.
What kind of credibility is essential to market to those groups?
For example, if I wanted to speak on leadership to association executives, do I myself need to be an association exec or have been one? If I want to speak on self-esteem to sales professionals, do I need to have been a sales pro myself with a track record in sales?