He replied and told me about this one potential customer he met with.
Here are some some snippets of his email...
I did/do "almost" have one client. I emailed this electrical contractor several weeks ago about his site (his site sucks!), and he actually called me back like last week all interested. |
I met with him last Fri., went over details, hashed out prices and stuff, and he said "That's great! Just let me talk it over with my wife first!"
I said "Great! Okay- I'll call you on Monday!" He said "That sounds great".
Well, it's Friday and he hasn't gotten back with me. I left a message for him on Monday when I couldn't get ahold of him and I'm gonna leave a message again for him today. It'd be nice to know whether he actually wants my services or not instead of just leaving me hanging
He didn't "talk to his wife". Heck, she doesn't have to talk to him when she is out shopping.
I also suggested he stopped calling him as it may come across as desperate. If someone senses they are your next mortgage payment, they aren't going to buy. After all, if you are as good as you claim, you wouldn't be calling and calling trying to land the deal. People would be calling YOU.
I suggested that next time simply call once and leave a message saying something along the lines of...
"I just wanted to follow up with you and to let you know that I only work with 5 local businesses per month and as of right now 3 of those spots are filled. So, if you want to get [list benefits again], please get in touch soon before the last 2 spots are gone."
Basically, just lighting a fire under their a$$. It's scarcity. Some people procrastinate. Even when they can make money. They still mess around and don't take action. So sometimes they need a gentle push in the right direction.
Scarcity. Use it. It's one of the best marketing "tactics" out there.