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What REALLY is internet marketing?

by Stanley Tang
6 replies
There seems to be four different "crowds" of internet marketers:

1. Information marketing/direct-response marketing. Those who focus on things like "salesletter" and "lead-generation" and "marketing funnel". So people like Mike Filsaime, Willie Crawford, Eben Pagen, Gary Ambrose, Joel Comm, Derek Gehl. This seems to be the one most of us here in the warriorforum call "internet marketing"

2. Ecommerce. Like Brad Fallon/Andy Jenkins sites, Amazon etc.

3. Blogosphere/social media. So people like Shoemoney, John Chow, Mashable, Techcrunch, Darren Rowe, and to some extend John Reese (although you can class him in the first group as well)

4. Technology startups. Google, Yahoo, Digg, Facebook, Youtube, Twitter.

Is it just me being weird today or does everybody feel this way? Which one do you define as internet marketing?
#internet #marketing
  • Profile picture of the author Ernie Lo
    Tough question

    That's why the term "internet marketing" is meaningless.

    All those categories I guess are considered to be "Internet marketing"..whatever the hell that is lol.

    The only thing that confuses people is the sub niche (make money niche" which is kind of exclusively know as "internet marketing"

    Ok I'll stop rambling on....I'm kind of confused too lol..

    I like to call myself an "internet business man"

    It's not fancy, but it works
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    • Profile picture of the author jhongren
      I think it is just doing business using the internet as a medium.

      My definition.
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    • Profile picture of the author Stanley Tang
      Originally Posted by jhongren View Post

      I think it is just doing business using the internet as a medium.

      My definition.
      Originally Posted by JayXtreme View Post

      The internet is a TOOL, a medium to advertise, or market..

      Sooooooo many people get "caught up" with the internet, with the presence of forums and social networks etc it is easy to think of it as a place and a solid entity when really it is just a tool, medium...

      Peace

      Jay

      p.s. Marketing on the internet like was said above is pretty much the top and bottom of it... nothin crazy...
      Both of you remind me of the interview I conducted with Mark Joyner...

      Originally Posted by Ernie Lonardo View Post

      Tough question

      That's why the term "internet marketing" is meaningless.

      All those categories I guess are considered to be "Internet marketing"..whatever the hell that is lol.

      The only thing that confuses people is the sub niche (make money niche" which is kind of exclusively know as "internet marketing"

      Ok I'll stop rambling on....I'm kind of confused too lol..

      I like to call myself an "internet business man"

      It's not fancy, but it works
      Yup... especially here in the warrior forum, when we say "internet marketing" the first thing they think of is ebooks, salesletters, list building, squeeze page and mike filsaime. And to the outside world, the first thing they think of is scam, get-rich-quick schemes, spamming, ebook salesmen etc

      Very few actually can relate internet marketing to google or youtube. Which is why I asked this question. I guess it means different things to different people.
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  • Profile picture of the author tecHead
    I define "Internet Marketing" as "Marketing" on the "Internet". Simple.

    Which encompasses all of the above "groups" into the same 'main' category; and your grouping is actually 'sub-categorizing' the main category.

    Isn't it?

    PLP,
    tecHead
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    • Profile picture of the author JayXtreme
      The internet is a TOOL, a medium to advertise, or market..

      Sooooooo many people get "caught up" with the internet, with the presence of forums and social networks etc it is easy to think of it as a place and a solid entity when really it is just a tool, medium...

      Peace

      Jay

      p.s. Marketing on the internet like was said above is pretty much the top and bottom of it... nothin crazy...
      Signature

      Bare Murkage.........

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      • Profile picture of the author adiarycapt
        Any marketing done through the internet obviously qualifies to be referred to as Internet Marketing. This ranges from ecommerce, surveys, blogging, e-newsletters and ezine promotion to technology startups, etc.

        Indeed, the list is extensive as virtually all transactions covering all spheres of human endeavors can be carried out through the internet services.

        What one should do is locate the area that fits his/her market strategy, and try to know all he/she can about it. That will guarantee success.

        Adiari Captain.
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