Can you please tell me how to do this?
A course that I took told me that I need to create multiple touchpoints along the customer journey in order to move the prospect from the Awareness phase of the sales funnel to to Purchase phase..
In each of these touchpoints, I must deliver value in the form of: education, entertainment, or price relative to value.
product feature comparison
storyselling (eg seinfeld method emails, soap opera sequences)
Price relative to value:
discounts (eg 50% off)
bogo (eg buy one, get one 50% off)
Another course that I took, by Ben Heath, suggested that I simply show the same ad over and over again for 6 months to people who clicked on my ad in the first place. The theory is that, eventually, some of them will buy.
What are your thoughts?