Creating a SMMA service alongside my music promotional agency help

That is asking a LOT for a first post...but we'll see how the answers and advice go.



While waiting for answers, you could use the forum advanced search (white toolbar above) to find discussions about various parts of your questions.



Welcome to the Warrior Forum...

To answer...

Issue 1...nobody knows and nobody can tell you what will guarantee success. You need to test. Don't you think if someone knew what would guarantee success they'd be a multi-millionaire right off the bat?

Issue 2...nobody knows what your SMMA service will achieve. You're not being realistic by asking this question.

Issue 3...nobody knows and you won't either without testing.

Issue 4...all of them.

Issue 5...nobody knows enough about your business to answer.

Quit trying to find a shortcut. There are no shortcuts like you want.

You're trying to ask for things that only you can figure out with testing.

Now, if you've tested things and can post the results you've gotten...then maybe someone can give you some feedback on what you have so far.

A whole bunch of I. I, I, I.

Funny thing, not anything on what you can actually do for your clients. It seems you work with music artists. Your post is all about what you want.

If I were in the market for SMM, it would be from someone who tells me what they can do for me, not the guy who wants, where is your give? How does your so-called expertise in Facebook ads help my goals? Just sayin...eh?

GordonJ

Any update?

While I have similar interests in helping offline businesses (*in the future) book more clients - there are people like Joel Kaplan, Mike Cooch, and Billy Gene Shaw who have successfully built SMMA agencies and you can find them sharing insights and knowledge on YouTube.

If you already know how to run successful FB ads, my guess would be you'd need to incorporate a SaaS CRM and get efficient at generating and nurturing those leads... to sell your services to existing business owners and/or local service providers offline!

Look up "High Level's SaaS CRM"... as it appears to be one of the most advanced platforms available for marketing and managing an agency... it's not cheap, but seems to be the "go to" source for those doing high volume ads, lead gen and nuturing leads to book client calenders.

I like this model myself, but it's quite advanced when you go down that rabbit hole!

Good luck!

OP, have you considered checking out the TONS of free FB ad training on Udemy and Youtube?

As for "guarantees" you need to run successful campaigns for clients first so you can establish a track record that at least "guarantees" you know what you're doing

Hello, you can try the following way:
1.Start with clear objectives, audience research, engaging content, and analytics for effective SMM campaigns.
2.Align SMM goals with brand objectives, setting measurable KPIs.
3.Consider expertise, time, and demand for pricing SMM services.
4.Explore Instagram, Twitter, LinkedIn, and TikTok for diverse promotions.
5.Stay updated on industry trends, communicate with clients, and continuously refine your skills.

Develop capabilities across multiple platforms like Instagram, LinkedIn, YouTube etc. based on each platform's strengths. Integrate cross-channel tactics. and Build campaign reporting processes to demonstrate and optimize campaign performance. Review analytics regularly.

I have to question why you would be using Facebook to advertise new music releases? That seems more like a YouTube Shorts, TikToK kind of thing.

Based on the questions you are asking and where you want to get to, you need to start diversifying your Social outreach.

Lets start with this, Are you currently using LinkedIn for your current business aspect? as you move forward and start reaching out to brands... LinkedIn would be a wise move..

If you are getting results for your current music clients pretty much just using facebook... what does that success look like integrating Insta, Snap, Tic, X, LinkedIn to name a few?

Open up accounts on these and others with your BRAND... start sharing YOUR clients work in as many places as possible.

I am going to assume your efforts are localized? become the defining source of all things music for that community... 2 years from now when all that is poppin... then open up the feelers to BRAND work - I can do this for you - you have a clear model of success in your own work, that helped all of these musician and venues and bars etc ( giving away points of growth along the way )

Keep this list of the 5 questions you have asked us... expand what you have NOW... Grow what you have NOW.. and in a year or 2 YOU will be able to answer those 5 questions. Right now you simply are not ready for the answers to those question - you know enough to ask, but you dont have the experience if answered to execute - slow down - be patient - put in the work - and the Brands will come to you.