Difficult problems with headlines

A great headline addresses a very specific audience (that you are marketing to), makes a strong promise (or benefit), and arouses a little curiosity.

A great book is How To Write A Good Advertisement by Victor Schwab.

It has a chapter that breaks this all down for you.

A trap most headline writers fall into is that they want to be clever, or funny.

None of that is needed.

Your goal is for the headline to grab the intended reader by the face and scream "Read me!".

Hey You, HERE...Your life gets better THERE. Here's how to get THERE:

And you are welcome.

GordonJ

I still use the "traditional" KWR rules for the title.
If you have done good KWR, you will definitely have an eye-catching title, plus very good search engine friendly keywords that will enable you to be found.

Why have you not listened to previous suggestions.

ChatGPT or any of the other A.I.s can do all of those things for you.

Write headlines, Pinterest pins, FB posts, and anything else you need.

When I need titles (or whatever) I tell it what I need and it writes me
twenty titles that I edit to my preference or use as is.

Instead of frustrating, why don't you just do what is easy.

Most everybody is using A.I. and if you don't get with the program
you are going to get left behind.

Try using a head line analyzer .I think you are trying a bit too hard consuming too much information confusing yourself in the process .You should spend more time testing .

We have a Copywriting subform and I recommend you post there.

There are a ton of ways to write a headline.

My advice to someone starting is to simply make the biggest promise you can in the headline.

'I promise if you try xyz, your back pain will be gone in 3 minutes'

Look at your product and determine what the biggest problem it solves.

People are looking for solutions. If you have it, tell them what it is. If you can't offer a solution, you probably don't have a good product.

Now, you can test the headline I gave as an example by just saying: 'End your back pain in 3 minutes...'

Simple. To the point. And, if a reader has that problem, they'll keep reading.

Also, myself, I never overlook a subheadline.

You can use the subheadline to address their biggest concern...

'even if you've tried everything else and your back still hurts'

Just my thoughts and a quick example.

I had this problem too, i bought a book called affiliate marketing sidekick, i dont use it now but it give me the thought process for headlines and how they actually work

Take a look at what your competitors are doing

Certain patterns should jump out at you

START THERE

A great website to check headlines is Sendcheckit.com. It is FREE BTW. You can test many different types of headlines here and they will respond instantly on a scale of 70 to just over 100. It was a key find when I just got started.

Give it a whirl, and you will become a master in no time at all.

If you use an autoresponder like GetResponse, they have a fantastic headline generator.

There's not enough information here to provide an intelligent answer. We don't know what you are trying to do with your headline. Are you simply trying to get views/readers/traffic for whatever reason? Are you trying to sell something and need to get immediate attention?

I am going to assume it is the second one and that it is something in high enough demand that other people are selling the same or similar product or service. If so, it is highly likely that there are people advertising with pay per click ads.

Look at the headlines of pay per click ads - particularly the ones in the top few spots. People do not get there and stay there unless those ads are working for Google/Bing (search engines couldn't care less if you are making money from ads; they only care about what is getting clicked on).

Ads in the top position are getting clicked on and have usually been heavily split tested until the advertiser has found the ideal headline that is getting the most clicks.

We gotta get real scientific 'bout headlines here.

Bcs all kindsa things written for all kindsa things for all kindsa people.

First stahp is to considah:

What you wearin' now?

What stuff you gaht in yr home?

Less'n you a gimp, slave, moron or tramp, likely you invited alla this proto-vampiah stuff in from outta the ethah.

So ... why was that, zackly?

Sumtimes it is kinda Spidey Sense, sumtimes we can point direct to the ad or shoutout compelled us to throw on split crotch panties as we ladled lukewarm molasses onto our bellies with a stainless steel kitchen accessory from the Heck You Will premier range.

(Remembah their slogan? "The reality is like bettah than the metaphor"?)

Point is, sumthin' LED YA to alla yr apparel an' evrythin' in yr home.

An' you could mebbe write out an ANTICHRIST HIT LIST of shit you don't evah wanna SEE.

I'm cool with red, don't like blue.

Long skirts make me look frumpy, shortah stuff permits I reveal my thigh gap when bendin' ovah.

Black for electrickyools, plz -- naht silvah.

See bcs headlines eithah resonate clear like bells summonin' milkin' maids an' plough guys to work, or they invisible as specters.

(Could be you recall sum lame pitch for sum lame product for the myoosement of your besties ... but nuthin' nevah laid no fingah on yr braino is as vapor.)

What does alla this tellya?

You gotta kindle sweet what gowin' down in the brainz an' feelz of yr prospect or there zero point playin.

Herein is where R2D2 swankies on in fulla AI bravado an lecktruckutes his/her/them's self on her/its/our artifishly procreated needless piss.

H for Heart. H for Headline.

Bcs we wanna be moved steada corraaaahled.

An we wanna step out effortlessly steada meet with obstacles.

So I guess one feachah of any ultimate headline is how it gotta CONFIRM you RIGHT to think/feel/want as you do.

THROTTLE GRANMA IN 13 SECONDS -- AND NEVAH FEAR THE COPS.

But for the law, an' with zero desiah to figure what PRODUCT or SERVICE would DELIVAH, likely this is a winnin' headline for the right kinda prospect.

Imagine the add-on potential.

"For just $175 dollars, we'll upgrade your 100% Effective GRANSY GARROTTE to get the job done in a KILLER 7 Seconds!"

"Wanna Take Out Granpa Too? Call Our Team TODAY. They shave regularly and understand the difference between professionalism and a deftly slit jugular."

"Take advantage of our ANIMAL LOVER DISCOUNT! Granma breathes no more, but her pissy frickin' cat roams free on a farm in WISCONSIN."

When it comes to headlines, I would say the best thing is to experiment.


Use words that have proen to be magnetic for example: Free, New, You,Save and Guaranteed.


The more of these you have in a headline - as long as they are relevant the better the chance of success.


Experiment on sites such as Facebook, where posting different headlines to articles etc. will not cost you anything.


Hope this helps


Ged

A great headline is created by putting yourself in your readers shoes. Then you write the headline they would love to read. ( Practice, Practice, Practice ).

Did you know that there are tools out there like (A.I. artificial intelligence) software that will write your headlines and emails for you?

One of the best books I have flipped through on the art of creative marketing is called 'hey whipple, squeeze this'. I suggest you get one for yourself. Was a great read...